Overview

SKIPPY® Peanut Butter is a peanut butter brand from the USA that has the vision to localise and expand its brand in Malaysia

Project’s Objectives:

• Gain massive awareness of the brand
• Generate a lot of engagement and impressions across all social media

Client’s concern

• Lack of brand awareness and doesn't know the right ways to localise the brand in Malaysia

How we do it

• Social media planning.
• Product shooting using local models to localise the brand
• Craft a strategic campaign to increase brand awareness among the Malaysian audience
• Builds a series of engagement postings

Final Outcome

• Increased number of people reached and engaged