Blogging was more of a personal diary that people shared online. In terms of digital marketing, this online journal could be a platform for marketers to talk about their products or services or share about things that they are doing. However, blogging is not only about marketers, writing blog content. It involves approaching the right readers and optimizing it. A blog is a tool that can help brands develop an online presence, attract leads, and engage with an audience.
WAYS FOR BEGINNERS TO START BLOGGING
DO A COMPETITORS LIST
First of all, you need to do a competitors list. Why do you need these competitors’ lists? There are a lot of benefits you will get when you have this list. Benefits that you will get are:
i – Knows topics that they always posted – by doing a competitors list, you can know the topics that your competitors always posted and know what kind of topics mostly get higher engagement. So, you can create your blog post based on those topics and get higher engagement for your blog posting.
ii – Knows the keywords that they always used – keywords are important while posting a blog post. The right keywords usage can make more people reach your blog posting and make you more visible in search engines. So, by having a competitors list, you can also fetch some keywords to use for your blog.
Know how to place your keywords correctly. Keywords or SEO (search engine optimization) is important as they are the linchpin between what people are searching for and the content you are providing to fill that need. Tiara might not share where to place your keywords/SEO in this posting as we already shared it in the previous post.
You can read it here Where Marketers Can Place SEO Keywords In Blog Posting
WRITE FOR OTHER BLOGS
To create a larger community of readers or to gain more audience to your blog, you can try creating blog content for others’ blogs. It is such a great way of getting known by many audiences especially when you are a beginner as you will getting more guests from other blogs.
Psst; you can plan to create a posting for other blogs starting from now or else you will stay unknown.
LAST THOUGHT . . . .
Last but not least, to start blogging, you need to have a passion and commitment. Why? Because there are a lot of things requires especially for beginners and some of them – do a competitors list before you start, know where to place your keywords, and write for other blogs to gain more audience.
But if you find it is hard to find a commitment while blogging, please remember this – To all marketers, you always have Tiara behind your brand to manage your digital marketing platforms. Not only for social media but for website and blog as well.