SKIPPY® Peanut Butter
Overview
SKIPPY® Peanut Butter is a peanut butter brand from the USA that has the vision to localise and expand its brand in Malaysia
Project’s Objectives:
- Gain massive awareness of the brand
- Generate a lot of engagement and impressions across all social media
Client’s concern
- Lack of brand awareness and doesn't know the right ways to localise the brand in Malaysia
How we do it
- Social media planning.
- Product shooting using local models to localise the brand
- Craft a strategic campaign to increase brand awareness among the Malaysian audience
- Builds a series of engagement postings
Final Outcome
- Increased number of people reached and engaged
Achievements
