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how to make money on facebook

How to Make Money on Facebook 2019 [Easy Step by Step User Guide]

You may not think of Facebook as new and edgy anymore. But you can’t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day.

It is no surprise, therefore, that many people and businesses try to earn money from Facebook. With such a vast potential audience, it makes good sense.

It can be challenging, though, to make money on Facebook. Because of Facebook’s sheer size, it can be challenging to stand out from the crowd. This is particularly the case now that Facebook only shows a selection of posts in a person’s feed. In fact is it probable that the statuses you lovingly craft and upload to your business page will reach no more than 2% of your followers.

When Facebook assembles a person’s feed, it only shows the posts with the highest Relevance Scores.

Are You a Business, and Social Media Influencer, or Just a Person?

Facebook is primarily a social network; an online place where people can hang out, socialize and share things of common interest. This is one of the reasons why it gives posts from someone’s personal account a higher weighting than posts from a page.

Businesses always have to bear this in mind. It will always be easier for people to spread their words on Facebook than it is for companies.

But it is not quite as clearcut as that.

If a person only has a small number of Facebook friends they will be unable to spread the word very far – unless they are able to share content so profound that people share it multiple times over, and it becomes viral.

On the other hand, if a person can attract a considerable number of supporters and then engage with them on a regular basis, they will find that their posts will appear in many people’s feeds.

So the best way to ensure that people hear what you have to say is to build your support base up to the extent that they consider you an influencer. When you reach that point, it is easy to make money on Facebook.

Business accounts should not be wholly ignored, however. If businesses operate their accounts well and share quality content on a regular basis, Facebook will recognize their efforts and increase their Relevance Scores.

And then, of course, there is Facebook Advertising, which can help give an extra push to the reach of posts.

Build Your Audience First

The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.

You need to build up your expertise on Facebook by sharing a string of excellent posts – interesting links, images, and updates. To really succeed as an individual you should build up an area of interest where you can become recognized as an expert.

While businesses may choose to use influencers to market for them, they will probably also want to build up some form of Facebook presence themselves. Over time they can use it to help people recognize them as experts in their niche.

The primary goal of your Facebook fan page should be to provide a place where people can get to know you. If they like your content, they will come to respect you. In time, that means they will trust you. And ultimately, they are likely to be happy to spend money to buy something from you.

“To sell on Facebook you need to stop treating fans like a commodity and start treating them like your friends.”

Steps: How To Make Money from Facebook

Selling Items in the Facebook Marketplace or a Facebook Buy and Sell Group

Depending on your location, you will see a wide variety of goods and services for sale on the Facebook Marketplace.

A Facebook user can select the geographical area from which they see products for sale. For instance, you can set it to display goods for sale within a fixed distance of your home. You can also filter by price.

You could earn some money by placing your spare goods on the Facebook Marketplace. You may have to enter into negotiations with people, so be sure to keep in mind the lowest price at which you are willing to sell.

Similarly, there Buy and Sell groups on Facebook in most regions. You can make posts selling your spare goods in these groups. They often have a common core of members, and therefore suffer less haggling from people trying to get a bargain.

Sell From Your Facebook Fanpage

Many businesses discover that this can be tricky. It is not easy to build a high enough Relevance Score for your page’s posts to appear in your followers’ news feeds.

Therefore to make money on Facebook using your fan page you need to create and share content that people value on a regular basis. But if you want to know the how, you may want to see 5 proven tips to boost your facebook organic reach in 2019.

If you engage in influencer marketing, your influencers can help you with this. They can provide the useful and authentic content, and direct their supporters to your fan page.

You could consider adding some Facebook advertising to improve the reach of your sales posts. But don’t forget, to build up an organic audience, the bulk of your posts cannot be sales-oriented. They need to be valuable and/or entertaining to your potential audience.

With Facebook Advertising it’s essential to remember where most Facebook users are in the Buying Cycle. They are not using the platform with an aim to buy anything at all. It is not like advertising on Google, where potential buyers search for terms to help them make a purchase. People come to Facebook to chat with their friends, catch up with what their acquaintances are doing, and watch funny cat videos – not to buy your product.

Therefore it is your responsibility to build a sales funnel. To do this you want to reach as broad an audience as possible – so you should share a variety of content. Provide a mix of links to quality blog posts, videos, funny anecdotes, controversial statements, infographics, and anything else you think will attract people to you. They should, in some way, relate to the product you are promoting – or at very least the type of people who would be interested in your product.

Once you have created a base of supporters (either by yourself or with the help of influencers), you should start promoting content to them. Pay attention to the engagement levels on these posts, and share more of the type of material with the highest engagement.

You should then consider promoting content in ads targeted to Lookalike Audiences. Although these people will probably never have heard of you before, they have demonstrated from their past activities that they have similar interests to the people who have followed you. Therefore it shouldn’t be too complicated to attract these audiences with your content.

Create a Facebook Group in Your Niche

Although there is little value in running a Facebook group with the sole focus of making sales, they can be a useful way in which to let people know what you offer.

Facebook Groups can be particularly useful if you sell information products. You can set up a group, encouraging members to help each other and share ideas. Once again you need to ensure that you offer group members useful content, and every so often you can suggest your product as a solution to their problems.

Facebook Groups can also work well as an offshoot to other activities. For instance, if your product is a course or an eBook, you could run a Facebook Group for members of your class or people who have bought your eBook.

If you provide paid coaching, you could use a Facebook Group as a place where your clients can come together. You could perhaps even operate it as a Mastermind group.

Influencer Marketing on Facebook

Many brands struggle to build the numbers necessary to earn money from facebook. In this situation, it is common for firms to turn to influencers for help.

Influencers have done the hard graft of building a following. Anybody who is now a Facebook influencer started off a “Facebook nobody.” However, they took the time to establish themselves in a niche, and they have gone through the necessary steps to build authority and trust, and therefore a following.

They know that they can join partnerships with brands, spreading the brands’ messages in ways that would otherwise be impossible for the brands. The most essential requirement is that the brand makes a good fit for the influencer’s followers.

Influencers can deliver sponsored content to their fans. They may also work more directly by sharing affiliate links.

Perhaps the best solution for a business is to build up its Facebook page, but at the same time work with influencers to kickstart the process, and give the reach that most brands can’t achieve alone.


facebook business page vs website

Facebook Page vs. Business Website: Which one should I start first?


Do you even need a website anymore? Which one do you prefer?

Facebook page or Business website?

It’s something a lot business owners are now asking themselves. Thanks to the increasing sophistication of social media platforms, building online relationships with prospects is now easier than ever before. There are now more than 40 million active small business pages on Facebook page.

Over the past several years, the social platform has continually introduced new upgrades focused on keeping users from leaving the site.

The company also now gives higher “organic weight” to content consumed on its own site, as opposed to links that send users away from Facebook. A video uploaded straight to Facebook, for instance, will get a significant organic boost over a video link pasted from YouTube.

And other platforms are following suit. So, do you really need that website?

Facebook Page vs. Business Website: Which one should I start first?

It may sound tempting, but don’t drop your company website just yet. If you’re going to have marketing success in the age of platforms, you’re going to need your website to be a hub for all of them.

As we’ll show below, optimizing and iterating your company website is one of the keys to increase your sales.

In this article, we’ll explain why Facebook Business Page are not going obsolete any time soon.

1. IT’S FREE

Facebook already have 2.38 billion user. It’s a matter of your consistency and posting that what makes you different.

The average newsfeed displays 1,500 stories, according to Facebook. The typical Facebook user increased their total number of page likes by 50 percent in 2016. Plus, I have prepared an article to get more reach organically. Read it here.

2. IT’S EASY TO USE

Another benefit of maintaining a Facebook Page?

You are 100% in control of the brand experience. A well-designed content will function as an extension of your company vision, values and services. Not only will it provide visitors with valuable information, but it will also help them to better understand your Unique Selling Proposition.

You can customize your Facebook business page with a background photo. With so many choices available today, potential customers want to know what makes you different from the competition. A Facebook business page is much more conducive to telling your brand story in a clear and engaging manner.

You don’t even have to learn HTML or coding to post you content in Facebook page.

3. YOU OWN THE LEADS

Facebook is ideal for attracting fresh prospects. You can control what kind of audience you want. Or you can get the best out of both world. And nowadays, most people ask “Do you have a Facebook page?”.

WEBSITE VS. FACEBOOK: WHICH IS BEST? BOTH!

None of our clients rely on one platform entirely. Instead, they are using platforms to build audiences where their target personas spend their time. Then, they are using their Facebook Page to generate leads and nurture those leads into customers.

What do you think? Which one is doing the best for you right now? Let us know in the comment section below.


5 Proven Tips to Boost Your Facebook Organic Reach In 2019

Social media has changed the way businesses market their products & services on the web. A trend that we continue to see. One social media site that has been successfully leading the pack for a long time is Facebook.

There’s absolutely no doubt that Facebook is THE place for your business to have a strong social media presence. Mainly because it’s where everybody is, especially your target market.

This shouldn’t come as a surprise, because Facebook has…

-Over two billion monthly active users

-1.2 billion users on its Messenger app

-More than a billion active users on Instagram

Since Facebook has the largest user base, it makes it easier to reach your target market and build the right connections.

However, if you’re not utilizing the appropriate strategies using Facebook, it can get pretty challenging. No wonder “Facebook marketing” is hard for so many brands.

One of the strongest reasons as to why Facebook marketing isn’t working out for many could be simply because they’re failing to stand out from the rest. 

When you’re marketing on Facebook, you’re basically competing with many other similar businesses in your niche who are targeting the same market as you. What makes the difference?

Your competition, just like you, wants a piece of Facebook.

So unless and until you focus on being different from others in your approach, you’ll have a hard time connecting to your target market.

But is that it? That’s all? 

Of course not. As your competition grows, you also need to give your prospects a reason to leave Facebook with something. 

In other words, you need to impress them with an offer that’s too hard to resist. Something that makes them want to take action. And that’s only possible when people actually get exposed to your offer.

This is where Facebook organic reach comes in. Because ultimately, it all boils down to what percentage of your target audience actually gets to see your update.

However, if you can work on improving your reach and create a loyal set of audience on Facebook, things can look different. And a lot more in your favor.

Now, before we get into how you can do so, let’s first look into…

What Exactly is Facebook Organic Reach?

Facebook organic reach is basically the number of people who get exposed to your content without ads or any paid distribution.

Sponsored stories and promotional posts on the other hand, come under paid reach. Meaning users that viewed your content due to a paid promotion. Which users actually get to see this content depends on the type of ad targeting options you choose.

But is reaching your target audience on Facebook that simple? Or is there more to it?

Many brands today try to depend on Facebook organic reach, creating a detailed marketing strategy to ensure they succeed. However, to their dismay, they don’t see the results they want to see after posting content to their Facebook page. Even after putting in real effort to create and share great content, there’s not much traffic to report nor engagement.

When this happens, brands are forced to rethink their Facebook marketing strategy or simply conclude that their audience isn’t really liking their content. 

However, the truth is far from it.

Most of the time it has nothing to do with their content or timing. But more to do with the Facebook organic reach. Gone are the days when you could just post an update to your Facebook page and get most of your fans to see it. 

Today, things are different. Thanks to the ever-evolving Facebook organic reach and changes to their core newsfeed algorithm, even some of the most popular brands are having a hard time reaching their audience.

Tip #1: Share Engaging Copywriting & Interactive Design

There’s little doubt about the consistent decline of the Facebook organic reach; every experienced marketer acknowledges it. In spite of that, native video content is being given more preference by Facebook.

With engaging copywriting & Interactive design content is steadily on the rise on Facebook and is known for helping create real engagement. Which is why many brands are trying to focus on it.

Tip #2: Use the Power of Facebook Live

Facebook Live video was launched in April of 2016. And since then it has successfully helped many businesses connect to their followers at a much higher level than other types of content. 

That’s right, Facebook Live can help you get a high engagement! Which can equal better Facebook organic reach.

If you are a business that wants to grow its presence on Facebook, you cannot ignore the power of Facebook Live. You have to start experimenting with it.

When compared to regular video content, people spend 3X more time consuming content broadcasted through Facebook Live. Which makes it one of the most effective broadcasting tools we have on the web right now. 

Due to likeability of Facebook Live and its ability to fetch high engagement rate, it gets more brownie points from Facebook. As a content type, it gets you more eyes because Facebook makes it as a priority in its newsfeed.

When Wishpond experimented with Facebook Live, they noticed a staggering 300% increase in their Facebook reach.

Tip #3: Study What’s Working for Your Competitors

Most of the time you’re so focused on analyzing the performance of your own content, you forget to look around and see what your competition is doing. 

Monitoring your own content is good. But looking into the practices of your competitors gives you an edge. It not only helps you create better content that your audience resonates with, but also lets you upgrade your marketing strategy.

The good thing is, Facebook makes the whole process. As long as you are clear on who your immediate competition is. 

You can check out Facebook’s “Top Posts from Pages You Watch” feature to learn about others in your niche.

You can add all your competitors easily by clicking on the “Add Pages” button on the top.

Once set, you’ll be able to closely monitor the top content from your chosen pages. It gives you a fair idea as to how their content is performing in terms of engagement.

You can analyze each post further by clicking on the links provided in the report. And understand their content and context without any guesswork.

The idea is to add only those pages that are targeting a similar audience like yours. The more relevant their audience is to yours, the more valuable will be the insights you gain. Which you can immediately start applying to improve your own content strategy.

Focus on analyzing three important aspects when you’re monitoring their content:

-What type of posts are giving results 

-What content topics they are choosing 

-What is the tone/style of their content

Now, this doesn’t mean that you blatantly copy what others are doing. Your aim should be to seek inspiration, add your own unique insights to the findings, and do something even better than your competition. 

Use these insights as a starting point to effectively connect to your target audience at a much higher level. Work on creating a smoother plan that is suitable to your own business.

Tip #4: Don’t Use ‘Engagement Bait’ Type Content

When you post great, relevant content on Facebook that your audience likes, it becomes easy to engage them. And that’s what leads to natural conversations that are valuable in Facebook’s eyes.

All the comments on your Facebook posts are part of natural conversations, which can eventually help you boost your Facebook organic reach. Why? Because these natural conversations allow you to add value and work within the infamous newsfeed algorithm.

The idea is to create discussions. Not just on any topic, but only those topics that will help you elevate your brand. Topics that can help you deliver real value to your fans.

The more natural these conversations are, the better it is. Because ‘engagement bait’ type of content will only backfire. Which means you cannot and should not ask your fans to comment on your posts, like your content, or tag it.

Facebook’s algorithm works against engagement baiting posts because it comes under “forced engagement” that doesn’t add value or meaning to the content.

But it can be done, given that you are unique in your approach. And are taking the right steps.

One advantage of engaging your loyal Facebook fans is that it makes your page more important in their mind. And since Facebook lets people see more posts from their favorite pages (by choosing the ‘See First’ in newsfeed option), you can actually get more of your content in front of time as time goes by.

As long as you are focused on getting more and more people talking on your page, the easier it will be for you to increase your Facebook organic reach.

Tip #5: Focus on the Quality Content Over Quantity

Due to increasing competition in the social media arena, brands are always striving to produce and share more content than ever. The focus is always on “more”, even if it comes at the cost of consistency.

In the earlier days, when Facebook wasn’t as popular as it is today, posting more content worked well because it helped you get more views. However today, your Facebook marketing strategy could be suffering due this mentality. Putting quantity over quality is not a smart move. 

Facebook has become highly competitive. Which is why the Facebook organic reach has kept declining overtime.

This just goes on to show space on Facebook is not only getting saturated, but also more valuable for all those who want to get more exposure to their content.

Even though a significant number of businesses are finding leverage using Facebook for marketing, a number of them are quitting the platform due to the lack of good results. However, not using Facebook is a mistake because by taking the right steps it can work in your favor.

You just need to think differently than your competition in terms of how you post your content and when. You need to focus more on posting quality content less often so that it gets seen more. This mindset is contrary to what everybody’s trying to do, which is exactly why it works.

Wrapping Up

Facebook has most definitely become a “pay-to-play” platform. But, like many other online platforms, they want to give the best user experience. If your organic content does that, then it will be shown to more users. 

Follow the tips we gave you to ensure you’re sharing some of your best content to date. So you can start building a loyal following. If you’ve found some different tips along the way, feel free to share them in the comments below. We love reading success stories from our blog subscribers!


4 Social Media Management Tips to Save Time & Improve Results

As a millennial, we all grew up in the age of social media and followers, which has exploded into a world of living. If I want to find a restaurant, I Google it. Recipes or clothes? Instagram. Trying to be a professional? LinkedIn. Everything is online! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.

It is normal to check a product out on Facebook to see some reviews; check Twitter and Instagram for discounts. Brand should utilize these social media channels to develop a relationship with me as a customer. Are you managing your social media well?

That being said, I think we agree that social media management can be important to a business. Your brand needs to be engaging, posting and sharing constantly—but who has time for that? That’s why we have gathered a list of tips that our team use to help save time, save money, and grow and engage your audience.

1. Focus on Quality Content

It is always good to have a constant flow of content and announcements, but I would much rather have nothing at all than a post with incorrect or irrelevant information.  We want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries.

We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on social media (That escalated quickly!). 

Think about it this way, if someone writes a terrible post without citing sources and shares it on social media—are you going to interact with it? And what does that post say about your credibility as a brand? 

2. Use Scheduling Tools

Because no one expects you to manage your social media accounts so intensely that you are manually posting 20+ times per day. Actually, who is reading these daytime posts?! Well, there’s a stalker here!

We personally use Buffer which had been conveniently set up before I started working in social media. I’ve also tried Hootsuite, which works similarly.

We have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. 

3. Create an Editorial Calendar

Editorial calendars are useful for providing direction and making sure you’re on track with your social media strategy. This can be done through social media management software or even by sharing a simple document with your social team. 

It puts everything in one place and provides a reference for social media managers. Also, it can be helpful for spotting gaps or missed opportunities in your posting schedule

4. Just Hire Tiara

You’re a business owner! Sometimes you don’t focus on a quality content. You have so many things that you can do to improve your business. Why don’t you let Tiara manage your social media?

It is proven that an agency spends a lot of time in creating content and we’re very good at it (not to say that you’re not good) but, focus on your development instead of doing something that’s gonna be so time consuming.

Stay on Top of Your Social Media Game

There might be many reasons for your company to consider running multiple social media accounts, but before you go ahead and start creating accounts, you should be sure you’re making them for the right reasons. 

Don’t do it because your competitor has done it or you think more accounts projects the illusion you’re a big-time player. Every company has a finite amount of resources, and you should use yours wisely to get the most out of social media.

Once you’ve written up a social media strategy and made the decision to open multiple accounts across different social networks, it’s important to find the right software tools to help you manage everything. This can help consolidate the efforts of everybody on your social media team and give them the opportunity to collaborate with one another. 

These programs should also give you the ability to analyze your social strategy to see if it needs to be altered or figure out what type of content resonates best with your target audiences.

Through good strategy, intelligent investment and enthusiasm on the part of your social media team, the opportunity for success is always within grasp.

 

5 Ways to Dominate 2019 with Social Media Marketing on Facebook

Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender, with more daily visitors than any other social media platform.

With over two billion active users, every type of audience is present on Facebook. And any business owner would be foolish not to take advantage of the great marketing opportunities the platform provides.

Are you ready to dominate in 2019? Keep reading for five tips to kill it with social media marketing on Facebook in 2019!

#1 Match your marketing strategy to your overarching business goals

The possibilities are endless when it comes to social media marketing on Facebook. It can be easy to get lost or overwhelmed. So the best way to start when forming your social media marketing strategy is to align it with your business goals.

It’s best to keep your goals as specific as possible. Here are a couple of examples on how to effectively match your business goals with Facebook marketing strategies:

– If you have a new business and your goal is to increase brand awareness, consider growing your Facebook followers through page like ads. You should also engage with your audience through the use of frequent, high quality posts. You can boost posts to encourage more engagement and measure results using specific benchmarks. It may be something like a goal of 300 new followers per month or a minimum of ten likes per post.

– If your goal is to promote attendance at a specific event, consider boosting a Facebook event page. Maintain a specific goal for how many attendees you would like and how much you are willing to pay in advertising for each new attendee.

–  If your goal is simply to increase profit for your ecommerce store, a conversion campaign on Facebook Ads Manager would be best for you. Be sure to track your cost per conversion and ROI.

If you’re not sure where to start, ask yourself the following questions:

– Do you want a short term or long term strategy?

– How can you improve your business from where it was last year?

– What can you do to make your business more attractive than your competitors?

The answers to these questions can help you determine your call to action and form relevant goals for social media marketing on Facebook.

#2 Invest wisely

Anyone with a Facebook business page has probably noticed the steady decline in organic reach over the past couple of years. Currently, posts from Facebook business pages are often only seen by 1-2% of their followers unless they are boosted.

There’s no point in putting all your hard work into killer Facebook posts if no one will even see them.

As Facebook becomes increasingly more of a “pay to play” platform, it is becoming more and more necessary to invest your money wisely if you want your business to succeed.

An advertising budget is a necessity to succeed with social media marketing on Facebook. But you could be wasting a lot of money if you’re not careful about how you use your Facebook budget.

For example, there is no sense in spending $10 to boost every post you make to an audience of 100 followers. It is wise to grow your followers through the use of page like ads and posts boosted to external audiences before you begin putting money behind posts boosted towards your followers.

Generating followers with page like ads and engagement with boosted posts can be done with a relatively low budget. However, ads geared towards generating sales and leads tend to require more money to be effective, especially in highly competitive industries.

When it comes to conversion ads, you have to be willing to spend money to make money.

Of course the end goal is to ensure the profits outweigh the costs to get a positive return on ad spend. But sometimes new campaigns have to start off in the red during the initial stages of the optimization process. Then work towards the break even point, and ultimately, profit.

Don’t worry if positive ROI does not happen immediately in the Facebook advertising process. Sometimes it takes months of A/B split testing to find the right message and the right audience! But once your campaign has been fully optimized, Facebook can be an amazing resource for generating sales at a relatively low cost!

If your Facebook ads are not performing as well as you would like them to, it may be time to call in an expert. Our experienced advertising specialists have the knowledge and skill it takes to execute an effective, results-driven Facebook advertising plan.

#3 Use analytics and learn from them

It can be easy to get lost when it comes to social media marketing on Facebook. The good news is, there are a lot of built-in road maps to help you succeed!

There are a lot of generic statistics out there making broad claims like Wednesday and Thursday being the best days to post on Facebook. These stats can be a great starting place. But every business is different, and falling for generic rules of thumb can be detrimental.

Using social analytics to your favor can ensure that you optimize your social media marketing strategy based on what is best for your particular business.

For example, it’s commonly known that the best times of day to post for maximize engagement are:

1. Mornings when people first wake up

2. Afternoons when people take their lunch breaks

3. Evenings when people get off work

That being said, that rule does not work for all businesses. What if you are located in the U.S. but the majority of your followers and customers are in Asia? You would have to adapt your posting strategy to account for the times when your specific target audience is most likely to be active online.

Similarly, if your target audience is retail workers or security guards, they might have a totally different workday from the average office worker.

By testing out many different posting times and days and analyzing which posts receive the most engagement, you can get a better idea of what posting schedule works best for your business.

This goes for more than just days and times to post. You should also pay attention to the types of posts your followers interact with the most.

Do they respond well to posts that ask open-ended questions?

What about article shares or giveaways?

Pay attention to every detail of the posts that receive the most engagement and see how you can adapt future posts accordingly.

For example, if posts with images of people in them outperform posts with landscapes, focus on more lifestyle photos with people. Likewise, if you notice article shares from certain websites get a lot of likes and comments, consider sharing more content from the same source in the future.

Facebook ads should also be optimized based on analytics. Facebook Ads Manager makes it easy to track data and adjust your ads accordingly. Some important metricsto look at include cost per conversion, relevancy scores, and cost per click.

You should also pay close attention to the difference between an ad’s reach and number of impressions. If the impressions become over three times the reach, it may be time to refresh your ads or expand your audience.

Facebook ads manager also offers much more in-depth analytics to help you optimize your Facebook ads based on the demographics most of your results come from. These demographics include everything from age groups and genders to the devices and operating systems people who engage with your ads are clicking from.

If you aren’t sure where to start with your social media marketing on Facebook, don’t be afraid to split test multiple different options and adjust your strategy based on the results.

Even if you do have a stable marketing plan, there is always something new that can be tested or adjusted. If you notice even a slight drop in engagement or increase in your average cost per lead, pay attention to what might have caused the shift.

Those who do not learn from their mistakes are doomed to repeat them.

Facebook has its own analytics, which can help you make informed decisions about the future of your marketing strategy. However, many marketing companies, like LYFE Marketing, can offer you more advanced analytics. They can also help you understand the data and adapt your plan accordingly.

#4 Utilize videos

Studies suggest that by 2019, video will account for 85% of total Internet traffic. If your Facebook marketing strategy doesn’t include video content, you may want to reconsider.

Eye catching images are no longer enough when it comes to social media marketing on Facebook. If a picture tells 1,000 words than a video tells 1,000,000 words!

When it comes to both ads and Facebook posts, video currently reigns supreme. 82% of business owners report that video marketing is an important part of their overall marketing strategy. If your Facebook strategy does not include video content, you are already falling behind your competitors.

Video outperforms still images on social media in terms of engagement. And some believe that Facebook videos have higher organic reach than posts with just text or images alone.

Videos also serve to build trust in your business. 57% of consumers report that videos give them more confidence to purchase items online. Videos are particularly effective for explaining complex concepts in ways that still images simply cannot.

Think about it: if you have an innovative, new product, consumers may not be able to understand how it works simply by looking at a photo of it. A video can quickly and easily show people how to use your product, increasing the likelihood that they will want to buy it.

Video ads prove to be top performers time and time again, with average click through rates higher than all other ad formats.

Engagement rates for video ads tend to be an astounding 3x higher than engagement for non-video ads!

So what types of videos should you post on your Facebook?

Some great ideas for videos are: 

– explain the product or service your company offers

– behind the scenes videos from your employees

– testimonial videos from satisfied customers

– promotional video if you’re a B2B company

While quality video production may not always come cheap, it pays off in the long run!

That being said, video production is becoming easier and more affordable as smartphone technology improves and increasing numbers of video editing and animation creation software arise.

#5 Hire a marketing company

Our last, and most important, tip for succeeding with social media marketing on Facebook is to hire a marketing company! Facebook is constantly evolving and shows no signs of stopping any time soon.

Keeping up with the platform’s ever-changing policies and features can be a full time job. You’re busy running your business. We get it.

So why not leave the social media marketing to someone whose job actually is to keep up with Facebook’s constant evolution and adapt your company’s marketing strategy accordingly?

As previously mentioned, social media marketing agencies have access to extra analytics that go far beyond the information you can learn from Facebook insights alone. A seasoned expert can also help you adapt your strategy using data that can otherwise become very overwhelming or confusing.

In addition to improving your Facebook marketing with quality analytics, social media marketing agencies also save you time and money!

They save time by taking care of time-consuming activities like replying to comments and messages, curating social media posts, setting up Facebook ad campaigns, and posting content at optimal times.

They can also save you money by making your advertising campaigns more effective and efficient, thus boosting your ROI. And also by eliminating the need to hire full-time employees to take care of your business’s marketing needs.

Hiring an agency to handle your social media marketing on Facebook means you’ll have more time to focus on what you’re best at: running your business!

How do you plan to incorporate these tips into your 2019 strategy for social media marketing on Facebook? Let us know in the comments!

4 Facebook Marketing Tools That Will Increase Your Engagement by 154%

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

The engagement just wasn’t there. I had a large number of fans but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.

Now before we get started, for the first few hidden tools you need to utilize all of the tactics. In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉

#1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

  • Facebook Messenger messages have an open rate of 50-80%.
  • Facebook Messenger messages have a clickthrough rate of 20%, especially when using chat blasting.
  • Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
  • Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

#2: Send Personal Invites in Messenger

A similar hack is inviting your friends to like your business page, and also sending the invite in Messenger.

This is the method that I recommend since you can also personalize the message and give them two touches instead of just one.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

#3: Pull Email Addresses

You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

#3 Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your website, for instance.

It’s quite a different level of comfort when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

Literally, all that your contact has to do is tap their phone number.

#4 Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the product and the marketing funnel.

Conclusion

There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to decline in the next 2-4 years. It’s going to become exponentially more powerful.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

  • Interactivity or dialogue — Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do, buy, read, visit, watch. You’re asking for their feedback and opening up a conversation.
  • Speed of engagement — Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

11 WAYS TO SAVE IN ONLINE MARKETING COST

It would be the founder to pursue sales until it was overlooked and you spent too much on marketing! When it comes to this, your sales is not enough.

But, your business can survive because it’s a business. There’s a case where they can not even cover the cost. And you have to use your own saving money. It’s just saddening to do business like this. Is there a founder like this?

“Yes! I am one of the founder!”

Do not worry! It’s better to be ashamed and realize your mistakes now from getting worse. Just do not repeat the same mistake. There still time to save your sales and business from continuing loss.

So, now we have 11 solutions for a founder of the business like you to make the marketing costs low. You know what? You MUST read it until you know the solution!

#1 UNDERSTANDING YOUR MAIN OBJECTIVE

As a founder, you MUST have clear objectives and strategies before starting a marketing campaign. Instead of seeing other people running marketing, improvise your strategy. When you have clear objectives, you can save the cost of marketing so you do not spend too much.

#2 MARKETING MESSAGE THAT IS CLEAR

Before you done any marketing, you need to know the issues and problems of your prospects. Know what they want and need. It’s not for YOU! It’s for THEM! Actually, you have to aim your target. If the target is not aim properly, the marketing message is not well use.

#3 UPDATE YOUR MARKETING STRATEGY

Remember! The strategy that used to be effective is not necessarily effective nowadays. The marketing costs are increasing but sales are down. So, you have to constantly update your marketing strategy.

What kind of update? You have to make a lot of research. Review what your existing marketing strategies have become and improve so that the results are getting better.

#4 UTILIZE YOUR SOCIAL MEDIA PAGE

Do not just use 1 channel only, but fully utilize your social media because it will make the brand more recognizable and reliable than competitors. For example, you try to look at big brands like McDonalds and KFC. They make use of almost every social media platform even though their brand is already known.

#5 INTEGRATED MARKETING

Nowadays, if you do not create integrated marketing, your business will be left out and eventually ‘die’ … So, take precautionary measures by increasing your marketing medium. Do not go online to offline, intergrate the middle of the media to increase trust and brand awareness.

#6 YOUR TARGET AUDIENCE

So, we can see why it’s important to target the audience. Every product or service must have a target audience or in another language is Customer Persona.

Without the customer persona, you will sell without direction. Imagine if you have a target audience, it is easier for you to grab their attention through images or copywriting. That’s why we need targeted audience. You can combine audience-based types on demography, geography, psychography and sociography.

#7 CREATE YOUR FAN BASE

Did you know that selling on prospects who know your brand is easier than selling on an unfamiliar prospect? Well, the reason you know, he or she already knows your products. That’s why, to save the cost of marketing, you can retarget your follower and fans.

It also helps to reduce the cost of multiple multiplexing. The more followers you have, the higher the trust of people on your brand!

#8 BUILD YOUR DATABASE

The biggest mistake of a business owner when doing business is not building the database. Because the database is very important for a long term investment. For example, when you want to launch a new product, you can use this existing database to sell and you do not have to worry about gathering new databases.

#9 CONTENT MARKETING

Many business owners made this mistake. If they want to sell a lot, they need a hardsell ads. Content marketing is the most effective weapon for sales without cost. Audiences are now getting smarter and they want something useful to them like sharing tips, inspirational stories, testimonials and so on.

The more we give, the more we will be able to get. Right?

#10 SOFTSELL

People do not like ads that is too hardsell. Why? Because when you see many ads in a short time, it makes them easy to be bored. If it were you, do you like to watch the ads always go to your newsfeed? If not, you have to switch to creating more softsell ads.

#11 STRENGTHEN YOUR ENGAGEMENT

Most business owber ignore this important thing after the prospect has become a client. You as a business owner should be concerned about the engagement so that clients continue to be loyal to you.

Follow-up customer and ask questions or feedbacks. From there, make them feel comfortable and closer to us. Create human touch and indirectly, it will make it possible for them to repeat the order higher.

CONCLUSION

That’s why it’s important all these tips needs to be done. If you’re not, then you will lose your customer easily. In Tiara, we help business owner like you to have these 11 steps easier. Need help on this? Whatsapp us here.