Why the Role of Digital Marketing is Important to Your Business Growth

There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business?

If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. 

But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right?

The question is though: what helps a business not just survive, but thrive? Lots of factors help businesses grow, but one of the most important is digital marketing.

The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the Internet and advertising your business through online strategies? If not, you should–and we’re about to tell you why.

Let’s break down what digital marketing is, why it’s so important, and why the role of digital marketing plays such a pivotal part when it comes to business growth.

By the end of this article, you’ll recognize why digital marketing is so important to grow your business–and you’ll know how to leverage the power of the Internet to help your business thrive.

What Is Digital Marketing?

The world of digital marketing might seem confusing, so let us break it down for you. 

According to HubSpot, digital marketing refers to any marketing effort that involves the Internet or an electronic device. If marketing exists online, it’s classified as digital marketing. That means social media marketing, content marketing, and SEO are all under the umbrella.

Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: the world is online. Today, most people spend 24 hours a week on the Internet, most of the time using their smartphones.

Internet usage is growing, and as a business owner, you’ve got to take advantage of this. Know where the role of digital marketing stands in your business — or you’ll be left behind.

No longer do you have to lure customers to your brick-and-mortar store–instead, just go to them. 

Most people spend at least thirty minutes a day on Facebook (which comes out to almost two years over a lifetime), and that equals thirty minutes a day of prime-time advertising for you as a business owner.

Companies that implement a solid digital marketing strategy have a 2.8x higher revenue growth expectancy. In a nutshell, more digital marketing equals more money. Companies who focus on digital marketing also have a 3.3x better chance of expanding their workforce and business.

What we’re really trying to say here is that digital marketing is important. Your business won’t grow without it. 

The Role of Digital Marketing is Perfect for Small Businesses

If you have a small business or a start-up, you probably don’t have much money, time, or manpower to invest into traditional marketing techniques. But that’s okay! You don’t need a fancy building with hundreds of people on staff. You just need a simple but solid digital marketing strategy.

Your Size Doesn’t Matter

When the Internet came around, the playing field leveled out. Digital marketing makes it easier for small businesses to compete in a big marketplace. It gives them an opportunity to quickly catch up to their big-name counterparts.

Online reviews and recommendations make a huge difference in consumer decisions.

It Costs Less

Digital marketing not only saves time and doesn’t require a large personnel, it’s cost-effective. Gone are the days of renting out a big billboard to spread the news about your company. All you need to market your business now is a laptop and a some know-how. A little help from a digital marketing agency doesn’t hurt either.

Digital Marketing is Easy to Track

Your goal is simple: conversion. You want the people visiting your website to download that lead magnet, join your email list, and eventually become your newest happy customer. And with digital marketing, tracking your conversion rates is a breeze.

Digital Marketing is So Easy

We’ve already covered how digital marketing is great for small businesses and low budgets, but there are even more reasons digital marketing is the easiest choice you’ll ever make to help your business grow.

First up: it’s easy to build a brand reputation. With digital marketing, you’re completely in control of your image, which is important when it comes to business growth. People want to patronize businesses they feel they can trust. The role of digital marketing in reputation management is a huge one.

Digital Marketing is the Future

Digital marketing is huge, and it’s not going away anytime soon. 

Before long, digital marketing is expected to outperform conventional marketing strategies. People simply prefer online content.

“Every business needs to be online and digital,”.

So what’s the role of digital marketing in business growth?

From social media to SEO to shareable content, digital marketing is extremely important. Your business is not going to grow without it. Ready to start growing? Contact us today to learn the role of digital marketing in your business.

pes of Digital Marketing for Your Business

Types of Digital Marketing for Your Business In 2019

What types of digital marketing should you be using for your business? Whether your company is large, medium or small – advertising is the only way you are going to bring in those online sales.

Creating ads can be a challenge but it can also be incredibly easy with the right tools! If you have never set up an ad campaign you’re in luck. 

We are going to walk you through the process, tell you all about the different types of digital marketing techniques and when it’s appropriate to use them! 

GOOGLE ADS

SEM or search engine marketing is one of the types of digital marketing that includes PPC or Pay Per Click advertisements. 

PPC ads allow you to create your very own customized advertisements, set budgets and view metrics once your ads are up and running. 

Within PPC there are two types of ads that you can run on search engines like Google. They are search ads and display ads.

Search ads show up when a user types a keyword into a search engine. These ads are incredibly powerful as they show up when your potential customers search for a specific keyword. 

People who come across your search ads are already looking for your product or something similar. So you won’t be marketing to cold leads. 

A cold lead is someone who has never heard about your product or service, meaning it usually takes a while to convince them to make a purchase.

These people on the other hand at least have an idea of what they want. And they have probably  heard about your company before. 

For all you first timers, here’s an example of how PPC works: 

Let’s say I need to sell my car. Obviously I’m going to go to Google and type in a phrase like “sell my car”. When I press enter a list of results will appear. The first four and the last three will be advertisements. 

The position depends on the bid each company places on the keyword as well as a quality score from Google. A high quality score indicates that your ad is more relevant meaning that you have a better chance of ranking higher.

Google Display Ads allow you to reach over 90% of people on the internet across over 2 million websites. While these are huge numbers, it does not guarantee that you will see conversions from your ads.

Google Shopping Ads also fall into the PPC category. 

These ads feature a product along with an image and appear on Google in a carousel of photos with prices. 

Social Media Marketing 

Within social media advertising there are several types of digital advertising campaigns that you as a business owner should be running. 

You can run ads on LinkedIn, Facebook and even Instagram. You can advertise on these platforms to generate leads, drive sales, increase brand awareness, and reach all types of people. 

All of these platforms are great but we are going to talk in depth about two of the most popular sites to advertise on: Facebook and Instagram. 

Facebook is one of the oldest and most popular advertising platforms. You can create ads using Facebook’s Ads Manager and easily integrate these same ads onto Instagram. 

Facebook is great if you are wanting to increase your brand’s visibility. You can target specific demographics, locations or even interests that your customer’s have. 

With Facebook there are several different types of advertisements you can run depending on the goals of your business. You can set ads specifically for things like lead generation, conversions, or app installs. 

Facebook ads easily integrate into users’ feeds. So easily in fact that you may be unaware of how many ads you are seeing on social media daily.

Take this home page for example. Already there are two advertisements. One in the news feed and two on the sidebar. There are more ads in this screenshot than there is content from Facebook friends!

It’s important when creating an advertisement to realize how many ads are already out there. How will you make your campaign stand out? Check out some of our ideas to increase website traffic. 

Instagram ads also integrate directly into the platform itself. It can be difficult to distinguish ads from regular posts at first glance because they look exactly like a normal post. 

There are a few differences like a clickable button on the photo that says “learn more” or “shop now” as well as text that says “sponsored” like in this Intel ad. 

It looks just like a regular part of your feed but Intel paid for it to show up. The user has the opportunity to engage with the ad by clicking to learn more, commenting or liking the post.

Since Instagram is a mobile platform your ads will only be displayed to mobile users. There is a desktop version but Instagram advertisements will not be shown to desktop users. 

This is where Facebook advertising has an advantage over Instagram advertising. Your ads will be shown in their newsfeed on desktop and mobile and can also be shown on a sidebar.  

So what advertising platform should you use; Instagram or Facebook? 

The truth is, since you can create Instagram ads from your Facebook ads in Facebook’s ad editor, you can use both! Take advantage of the fact that these two platforms are so tightly knit. 

You should always do market research to see where your potential customers are spending their time and which social media platforms they prefer. 

Our best advice is to keep in mind that some people who use Facebook don’t use Instagram as much and vice versa. If you want your ads to be seen by the most users possible, use both platforms!

Video Advertising

While it’s largely a part of social media advertising, video ads can be in their own category when we talk about types of digital advertising. 

Short attention spans are a huge hurdle for advertisers. And this is why video is dominating digital advertising. Video allows people to absorb content efficiently and without much effort. 

Using videos in place of text advertisements can be a game changer for your business. You can use it to quickly engage with your audience. 

Creating video advertisements may seem difficult, but in the long run they are worth it. We live in a time of instant gratification. If you can give your customers information as quickly as possible, they will listen to what you have to say.

Video ads on social media platforms are growing and are probably already dominating your news feeds. 

Here are some ways that you can implement video into your advertising strategy! 

-Use video to show off a new product and how it works which can help potential customers with their buying decision. If they see how a product works it can give them the confidence they need to convert. 

-When you are creating your first video advertisement, consider creating short high quality videos for social media, Youtube or other platforms. They should be attention grabbing to hook your potential customers. 

-The best video ads for social media are the ones that can be watched with or without sound and still make sense. Many people are scrolling through Facebook or Instagram in places where they can’t always listen to sound. 

-Appeal to emotions and be relatable. Videos should make your audience feel something whether it’s funny, sentimental, happy or sad like this video ad from Amazon. 

They appeal to the viewers emotions and at the same time show what their product can do.

Video helps build trust with your audience and allows you to connect with them on a deeper level. If you’re not already using video in your advertising strategy, now is the time to start!

Time to Choose Your Types of Digital Advertising for Your Business

These are just a few types of digital advertising methods that can help your business grow! If implemented properly, you will be able to grow your customer base, outshine your competition and achieve your sales goals. What other types of digital advertising are you interested in? Let us know in the comments!

How To Build Your Business Social Media Marketing Strategy In 2019

Do you have your social media marketing strategy for 2019?

If you don’t have, it’s okay.

Because 2019 is the year for you to focus on social media marketing.

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by introducing analytics and instagram stories while also passing the one-billion user mark.

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real.

And that doesn’t even scratch the surface.

Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

1. Set your big goals

First things first: you need to figure out what you want out of your social media marketing.

Maybe it’s more online customers. Perhaps it’s a larger share engagement in your industry.

Either way, remember that social media planning is a process.

Brands should strive to set goals that are actually attainable. For example, aiming to have a million new Instagram followers in 2019 isn’t going to happen. By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable.

And on a related note, your goals will influence everything from your budget to which social media marketing networks you’ll tackle.

Sample Social Media Goals for 2019

There are some actionable goals that brands of all shapes and sizes can divide and conquer.

Increase brand awareness. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content emphasizes your personality and puts your followers ahead of the hard sell.

Achieve a higher quality of sales. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

Drive in-person sales. Many brick-and-mortar businesses are on the hunt for a social media marketing strategy that drives in-store sales. Is your brand promoting enough on social to entice folks to come see you? Are you about alerting customers to what’s going on in your stores, including promotions and action shots of your store?

Improve ROI. Positive social media ROI doesn’t happen by accident. Taking the time to audit your social channels can help keep the cost of labor, ads and creatives down. The end-result is squeezing way more out of your social spending.

Create a loyal fanbase. Does your brand promote user-generated content? Do your followers react positively without any sort of initiation? Your customers can be your best cheerleaders and sources of fresh content, but only if you’re encouraging them to post on your behalf.

Analyzing the competitors. What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Such analysis can help you better understand how to position your own brand both on social media and off.

Any combination of these explicit goals is fair game and can help you better understand which networks to tackle, too. When in doubt, keep your social media marketing strategy simple rather than muddling it with too many objectives that’ll ultimately distract you.

2. Research your audience

Making assumptions is a dangerous game for marketers.

And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.

So much of what you need to know about your audience to influence your social media marketing strategy is already out in the open.

This demographic data isn’t bluffing. These numbers speak directly to which networks your brand should approach and what types of content to publish. Here are some takeaways:

  • Facebook and YouTube are both prime places for ads, perhaps due in part to their high-earning user bases
  • The majority of Instagram’s users are under the age of 30, signaling the strength of bold, eye-popping content that oozes with personality
  • LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more complicated than what you see on Facebook or Twitter

See how that works?

That’s why many brands use a social media dashboard which can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard.

However, does your dashboard tie in your specific goals? Brands should be where their target audience is hanging out: that’s a no-brainer. A robust dashboard like the one Sprout offers can help you double-check that you’re spending time targeting the proper channels.

Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical.

3. Establish your most important data analysis

No matter what you’re selling, your social media marketing strategy should be data-driven.

That means focusing on the social media metrics that matter.

Because while “likes” and shares are nice to have, they amount to little more than vanity metrics if they aren’t resulting in meaningful engagement or sales. What good are your millions of followers if you can’t do anything with it?

Engagement data are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content is great, but here are some additional metrics to keep an eye on in 2019:

  • Reach. Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds? In the face of ever-changing organic algorithms, tracking reach is arguably more important than ever.
  • Clicks. This is the number of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
  • Engagement. The total number of social interactions divided by the number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
  • Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
  • Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.
  • Sentiment. This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.

An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into a context that circles back around to your original goals.

4. Dig into what your competitors are doing

Before you start creating content, you should have a good idea of what your competitors are up to.

Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers.

Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.

Same industry, different strategies

For example, let’s take a glance at how two brands in the same space can take two totally different approaches to their social media marketing strategy.

The takeaway here is that brands have so much room to set themselves apart from their competitors in terms of content and voice.

Of course, you need to know who your competitors are before you start stressing over content creation.

How to spot your social competitors

The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, you’ll want to take a look at who’s active on social media.

5. Create and curate engaging social media content

Your social media marketing strategy is obviously centered around content.

At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. Similarly, you probably feel confident in which networks to cover.

Still overwhelmed by the specifics of what you should be posting?

We get it.

From picking the right creatives and captions to finding the balance between promotion and personality, there’s a lot to mull over. The pressure is certainly on brands in an era where 46% of users say they’ll unfollow a brand that’s overly promotional. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

To help narrow down the specifics of what you should be publishing, let’s start with 2019’s social trends and best practices. Consider any combination of the following as you put together the content piece of your social media marketing plan.

Video Content

The need for brands to produce video is greater than ever.

Across all networks, social media video content is among the most viewed and shared hands-down. Facebook and Instagram, in particular, are pushing video hard right now which is notable given how their respective algorithms will continue to evolve in 2019.

Live? Long-form? Short looping video? There’s no shortage of options for brands to play the role of producer these days regardless of your budget.

User-generated content

Again, we can’t stress enough the importance of curating user-generated content from branded hashtags. Customers today absolutely love authentic content that doesn’t always have that sort of professional, polished touch. If nothing else, curating User Generated Content means less work on your plate and less pressure to constantly be thinking of new ideas.

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. 36.7% of marketers said their top struggle with creating visual content was doing so consistently.

This shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.

If consistency is a problem with your social media marketing strategy, think about how a theme can help.

6. Make timeliness a top priority

Timeliness is a two-way street.

Not only do customers expect speedier responses from brands in 2019, but also meaningful conversations on a regular basis.

Let’s start with the first point. Social media channels are built as networks. You know, a place to converse and share content.

Your brand can’t forget these core elements of “networking.” It takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.

Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

Post at the Best Times to Engage

When is your brand available to engage and interact with customers?

You might see some recommending times to post late in the evening, for example. But if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

Brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

7. Journal on what’s working, what isn’t and how you can improve

By now you should have a big picture understanding of your social marketing strategy for 2019.

However, it’s important that you’re able to adapt your strategy as you progress through the year.

Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and fine-tuning your campaigns accordingly.

There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes. This dynamic approach to marketing makes perfect sense in a day and age where social media is constantly evolving.

And with that, we wrap up your social media marketing plan checklist for 2019!

Is your social media marketing strategy up to snuff?

Hopefully this breakdown served as some much-needed inspiration and guidance for reaching your social goals for this year.

5 Ways to Dominate 2019 with Social Media Marketing on Facebook

Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender, with more daily visitors than any other social media platform.

With over two billion active users, every type of audience is present on Facebook. And any business owner would be foolish not to take advantage of the great marketing opportunities the platform provides.

Are you ready to dominate in 2019? Keep reading for five tips to kill it with social media marketing on Facebook in 2019!

#1 Match your marketing strategy to your overarching business goals

The possibilities are endless when it comes to social media marketing on Facebook. It can be easy to get lost or overwhelmed. So the best way to start when forming your social media marketing strategy is to align it with your business goals.

It’s best to keep your goals as specific as possible. Here are a couple of examples on how to effectively match your business goals with Facebook marketing strategies:

– If you have a new business and your goal is to increase brand awareness, consider growing your Facebook followers through page like ads. You should also engage with your audience through the use of frequent, high quality posts. You can boost posts to encourage more engagement and measure results using specific benchmarks. It may be something like a goal of 300 new followers per month or a minimum of ten likes per post.

– If your goal is to promote attendance at a specific event, consider boosting a Facebook event page. Maintain a specific goal for how many attendees you would like and how much you are willing to pay in advertising for each new attendee.

–  If your goal is simply to increase profit for your ecommerce store, a conversion campaign on Facebook Ads Manager would be best for you. Be sure to track your cost per conversion and ROI.

If you’re not sure where to start, ask yourself the following questions:

– Do you want a short term or long term strategy?

– How can you improve your business from where it was last year?

– What can you do to make your business more attractive than your competitors?

The answers to these questions can help you determine your call to action and form relevant goals for social media marketing on Facebook.

#2 Invest wisely

Anyone with a Facebook business page has probably noticed the steady decline in organic reach over the past couple of years. Currently, posts from Facebook business pages are often only seen by 1-2% of their followers unless they are boosted.

There’s no point in putting all your hard work into killer Facebook posts if no one will even see them.

As Facebook becomes increasingly more of a “pay to play” platform, it is becoming more and more necessary to invest your money wisely if you want your business to succeed.

An advertising budget is a necessity to succeed with social media marketing on Facebook. But you could be wasting a lot of money if you’re not careful about how you use your Facebook budget.

For example, there is no sense in spending $10 to boost every post you make to an audience of 100 followers. It is wise to grow your followers through the use of page like ads and posts boosted to external audiences before you begin putting money behind posts boosted towards your followers.

Generating followers with page like ads and engagement with boosted posts can be done with a relatively low budget. However, ads geared towards generating sales and leads tend to require more money to be effective, especially in highly competitive industries.

When it comes to conversion ads, you have to be willing to spend money to make money.

Of course the end goal is to ensure the profits outweigh the costs to get a positive return on ad spend. But sometimes new campaigns have to start off in the red during the initial stages of the optimization process. Then work towards the break even point, and ultimately, profit.

Don’t worry if positive ROI does not happen immediately in the Facebook advertising process. Sometimes it takes months of A/B split testing to find the right message and the right audience! But once your campaign has been fully optimized, Facebook can be an amazing resource for generating sales at a relatively low cost!

If your Facebook ads are not performing as well as you would like them to, it may be time to call in an expert. Our experienced advertising specialists have the knowledge and skill it takes to execute an effective, results-driven Facebook advertising plan.

#3 Use analytics and learn from them

It can be easy to get lost when it comes to social media marketing on Facebook. The good news is, there are a lot of built-in road maps to help you succeed!

There are a lot of generic statistics out there making broad claims like Wednesday and Thursday being the best days to post on Facebook. These stats can be a great starting place. But every business is different, and falling for generic rules of thumb can be detrimental.

Using social analytics to your favor can ensure that you optimize your social media marketing strategy based on what is best for your particular business.

For example, it’s commonly known that the best times of day to post for maximize engagement are:

1. Mornings when people first wake up

2. Afternoons when people take their lunch breaks

3. Evenings when people get off work

That being said, that rule does not work for all businesses. What if you are located in the U.S. but the majority of your followers and customers are in Asia? You would have to adapt your posting strategy to account for the times when your specific target audience is most likely to be active online.

Similarly, if your target audience is retail workers or security guards, they might have a totally different workday from the average office worker.

By testing out many different posting times and days and analyzing which posts receive the most engagement, you can get a better idea of what posting schedule works best for your business.

This goes for more than just days and times to post. You should also pay attention to the types of posts your followers interact with the most.

Do they respond well to posts that ask open-ended questions?

What about article shares or giveaways?

Pay attention to every detail of the posts that receive the most engagement and see how you can adapt future posts accordingly.

For example, if posts with images of people in them outperform posts with landscapes, focus on more lifestyle photos with people. Likewise, if you notice article shares from certain websites get a lot of likes and comments, consider sharing more content from the same source in the future.

Facebook ads should also be optimized based on analytics. Facebook Ads Manager makes it easy to track data and adjust your ads accordingly. Some important metricsto look at include cost per conversion, relevancy scores, and cost per click.

You should also pay close attention to the difference between an ad’s reach and number of impressions. If the impressions become over three times the reach, it may be time to refresh your ads or expand your audience.

Facebook ads manager also offers much more in-depth analytics to help you optimize your Facebook ads based on the demographics most of your results come from. These demographics include everything from age groups and genders to the devices and operating systems people who engage with your ads are clicking from.

If you aren’t sure where to start with your social media marketing on Facebook, don’t be afraid to split test multiple different options and adjust your strategy based on the results.

Even if you do have a stable marketing plan, there is always something new that can be tested or adjusted. If you notice even a slight drop in engagement or increase in your average cost per lead, pay attention to what might have caused the shift.

Those who do not learn from their mistakes are doomed to repeat them.

Facebook has its own analytics, which can help you make informed decisions about the future of your marketing strategy. However, many marketing companies, like LYFE Marketing, can offer you more advanced analytics. They can also help you understand the data and adapt your plan accordingly.

#4 Utilize videos

Studies suggest that by 2019, video will account for 85% of total Internet traffic. If your Facebook marketing strategy doesn’t include video content, you may want to reconsider.

Eye catching images are no longer enough when it comes to social media marketing on Facebook. If a picture tells 1,000 words than a video tells 1,000,000 words!

When it comes to both ads and Facebook posts, video currently reigns supreme. 82% of business owners report that video marketing is an important part of their overall marketing strategy. If your Facebook strategy does not include video content, you are already falling behind your competitors.

Video outperforms still images on social media in terms of engagement. And some believe that Facebook videos have higher organic reach than posts with just text or images alone.

Videos also serve to build trust in your business. 57% of consumers report that videos give them more confidence to purchase items online. Videos are particularly effective for explaining complex concepts in ways that still images simply cannot.

Think about it: if you have an innovative, new product, consumers may not be able to understand how it works simply by looking at a photo of it. A video can quickly and easily show people how to use your product, increasing the likelihood that they will want to buy it.

Video ads prove to be top performers time and time again, with average click through rates higher than all other ad formats.

Engagement rates for video ads tend to be an astounding 3x higher than engagement for non-video ads!

So what types of videos should you post on your Facebook?

Some great ideas for videos are: 

– explain the product or service your company offers

– behind the scenes videos from your employees

– testimonial videos from satisfied customers

– promotional video if you’re a B2B company

While quality video production may not always come cheap, it pays off in the long run!

That being said, video production is becoming easier and more affordable as smartphone technology improves and increasing numbers of video editing and animation creation software arise.

#5 Hire a marketing company

Our last, and most important, tip for succeeding with social media marketing on Facebook is to hire a marketing company! Facebook is constantly evolving and shows no signs of stopping any time soon.

Keeping up with the platform’s ever-changing policies and features can be a full time job. You’re busy running your business. We get it.

So why not leave the social media marketing to someone whose job actually is to keep up with Facebook’s constant evolution and adapt your company’s marketing strategy accordingly?

As previously mentioned, social media marketing agencies have access to extra analytics that go far beyond the information you can learn from Facebook insights alone. A seasoned expert can also help you adapt your strategy using data that can otherwise become very overwhelming or confusing.

In addition to improving your Facebook marketing with quality analytics, social media marketing agencies also save you time and money!

They save time by taking care of time-consuming activities like replying to comments and messages, curating social media posts, setting up Facebook ad campaigns, and posting content at optimal times.

They can also save you money by making your advertising campaigns more effective and efficient, thus boosting your ROI. And also by eliminating the need to hire full-time employees to take care of your business’s marketing needs.

Hiring an agency to handle your social media marketing on Facebook means you’ll have more time to focus on what you’re best at: running your business!

How do you plan to incorporate these tips into your 2019 strategy for social media marketing on Facebook? Let us know in the comments!

Video Marketing and Video Advertising. What’s the difference?

Some people may think that the words marketing and advertising are the same, as they are used very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube ad considered marketing? Does a video on a company’s home page count as an advertisement.

The incredible growth of videos on social media platforms such as Instagram or Facebook have made it more confusing. In fact, it is possible to see a promoted video on a platform, which will also host the same video for free on a brand’s feed. Is marketing just a fancier way of saying advertising?

Lets us explain it to you. A general word is video marketing but inside video marketing, there are video advertising where all the paid distributions channels actually take place. There can also be a small circle next to it for social sharing and another one for a brand’s own website, but these small circles inside the big marketing area do not overlap, as they do not belong to the advertising circle.

Video Marketing: The use of video as content in websites, landing pages, social media and email to inform, educate and engage.

Video Advertising: Running video commercials online across all screens, using advanced audience & geo-targeting to reach precise markets

Video marketing has been a powerful online tactic for quite a long time now, almost a decade. With the explosion of mobile devices in the last few years, videos have increased their presence, because it’s easier and more engaging to watch a small handheld screen than read on it. Data shows that last year, mobile was the fastest-growing platform for viewing video—and it will continue.

Why invest on Video advertising if video marketing is already performing? It’s like TV advertising online but better.

  • 9.7% of marketing professionals name video as the type of content with the best ROI
  • Viewers watch between 25 and 35 billion online video ads each month
  • 91% of consumers watch online video
  • 58% of marketing professionals say that digital video ads drive better engagement than TV ads

Video advertising gives you the potential to reach a huge audience. People of all ages, many of them difficult to reach through traditional advertising channels. YouTube advertising has the potential to reach over billions visitors worldwide.

HOW TIARA CAN HELP YOU WITH VIDEO ADVERTISING?

It’s not easy to get video done, but it can get a bit complicated when you’re not creative.

We can help you from A to Z and from the top to the bottom.

Essentially, we go beyond the what creative.

If you’re interested to win your audience TODAY and be better than your competitors, then we’re more than happy to help!

Contact us for FREE consultation!

How? Whatsapp us here.

FREE Social Media Consultation Session with Tiara Digital Advertising that is worth RM3,000.