importance of website

The Importance of a Website for Your Business Success In 2019

Most consumers are looking online for information that will help them make smarter purchasing decisions. 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Below, we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.

Importance of a Website for Marketing

The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Let’s start with your social media marketing. Though you use third-party social media sites to reach and engage with consumers, you have to have a place to send consumers to when they want to learn more about your business. Similar to our social media post below. We tell consumers we are an SEO company, but if they don’t know what SEO is, then they can learn more by following the link to a blog post about SEO.

Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.

The importance of a website for content marketing is also significant. Your content needs a place to live. Whether it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience – just like the blog post you’re reading right now that’s providing you with more information.

Your website also plays an important role in your email marketing. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase. You could do this in your weekly newsletter like we do.

The importance of a website for search engine optimization (SEO) lays in the way that this marketing tactic works. When customers use the search engine to research products, services, brands, or even challenges, the search engine delivers a list of web pages relevant to these topics. So, if you want to bring some of this online traffic to your own business, you need a website to drive that traffic back to. The more optimized this site is for search engines like Google, the more chances you have to reach new consumers.

Importance of a Website for Sales

Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated.

By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.

Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site.

Additionally, your website offers another channel for sales. In addition to selling your products and services online, you can provide consumers with the information they need to make an informed purchasing decision. Effectively, the content that’s on your site serves as an additional sales person, helping customers get the information they need and convincing them of the benefits of your products or services.

Building Credibility with a Website

The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.

How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.

Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry. The content that you create and publish to your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique. That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition. If they have a website and you don’t, then you immediately just lost a customer determining which business they wanted to use.

Providing Accessibility Around the Clock

We touched on this when discussing the importance of a website a little bit earlier in the post, but it’s worth emphasizing again. A website provides accessibility to your target audience around the clock. Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business.

Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, any time of the day or night.

If you make your products available for sale on your website, then consumers can even make purchases around the clock. By making it easy for consumers to browse and buy your products online, you’re making it as convenient as possible for leads to convert to customers.

And the best part is – you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital sales person. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

Make the Right First Impression with Professional Web Design

Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have a professional website.

The importance of a website cannot be overstated. But if this website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it. In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.

Professional web design should include (but is not limited to) the following elements:

  • Simple Navigation – It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times. Navigation menus should be clear and simple, helping visitors find what they’re looking for in just a few moments.
  • Attractive Design – Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye. A professional site has a balance between attractive design and content that’s easy to read and quick to load.
  • Helpful Content – The content on your site should be informative and help visitors better understand your products and services. It also needs to emphasize relevant keywords that your consumers might use to find brands like yours online.
  • Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google. Professional site design includes SEO services that ensure consumers can find your site online.
  • Fast Site Load Times – If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience.
  • Easy Conversion – Your website should make it easy for visitors to convert with a quick and simple check-out process. Your shopping cart should also be easy for customers to use and come back to if they click away from your page.

If you don’t have the resources in-house to design and maintain a professional, working website, then you may need to get help from a web design agency. (But more on that in the next section!)

How to Get Started with a Website for Your Business

The importance of a website for your business success is clear. Without a website, you cannot reach and engage your target customers online. Even if you have a brick and mortar business that serves mostly local customers, your business can still benefit from a website.

In fact, we’d venture to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

Getting started with a professional website for your business doesn’t have to be hard. There are a variety of website building services that you can use to design your own attractive website in just a few hours. Drag and drop website building services like SquareSpace and Wix are easy to use and affordable. If you have some web design knowledge, you can also use WordPress, which is free to get started.

SEO website content will make it easy for your target consumers to find you when they look for relevant topics and products on search engines like Google.

45 Reasons Social Media is the Channel for Your Small Business In 2019

45 Reasons Social Media is the Channel for Your Small Business In 2019

There are thousands of ways to market your business, but there are only a select few that are effective. What’s the point of spending advertising budget for years on end if it’s not giving you revenue in return, right?

On the highest level, you may have noticed a shift in how businesses advertise from traditional to online marketing.

Online marketing offers a lot of capabilities that traditional marketing methods such as billboards, TV commercials and others simply can’t provide due to their nature.

Out of all the online marketing platforms, social media is by far one of the top-performing outlets to gain traction for your business! You may be wondering, why social media marketing?

There are many reasons as to why social media marketing is the channel to market your small business in 2019 – 45 in fact! And we’re going to share all of them today.

1. There are 3.03 billion active social media users
The sheer volume of social media users alone sets it apart from traditional marketing methods. 3.03 billion people are active social media users. Check out some of these platform user numbers to see which social media channels have the highest number of users!

2. Social media gains a new user every 15 seconds
Unlike some of the older marketing methods, like newspapers for example, social media is continuing to grow. Knowing that your marketing outlet is growing gives you peace of mind when investing in it. You can rest assured that it is more than likely not disappearing anytime soon. Therefore, you can trust that your ad budget spent and time invested will not be for nothing and will stretch far.

3. Social media gives you direct access to all of its users
Not only are there billions of users on social media, but your business has access to them! Social media provides a direct line of communication for them to speak with you and vice versa! What other traditional or modern-day marketing methods give you the capacity to instantly reach your target market from all over the globe and communicate with them? This connection is key to growing your brand and capitalizing on the benefits of social media.

4. Social media allows your brand to grow a following
When we talk about having a direct line with social media users, we don’t just mean the ability to speak with them. Social media users can follow your brand’s profile on any given social media account, and they will continue to see your posts and updates from then onward. This allows your brand to consistently stay in front of your target market.

5. Follower growth can actually help grow your business
If you conduct follower growth methods correctly, then you’ll be building a following of targeting users who are likely to show interest in your services or products! This is where followers become more than just a vanity metric. Whether it’s a direct conversion or word-of-mouth brand awareness, there is value held in building a strong following, and it’s one of the many reason why social media marketing is different from other channels!

6. Why social media marketing plays a part in establishing your brand
When people first learn of a brand or business that they are interested in, one of the very first things they do is either look up your website or look up your social media accounts. This is why social media marketing is so crucial to maintain! When someone clicks over to your Instagram feed, are they going to be inspired? Is your Twitter page going to have enough insightful information or wit to make them want to hit “follow”? Or are they going to leave without taking any action because it is bare and outdated? Keeping your social media up to date and in line with your branding allows followers to understand exactly who you are and what you’re all about.

7. Build a relationship with your followers
Remember when we said followers are no longer a vanity metric? We meant it! Outside of obvious results that come through such as direct sales or conversions, social media follower growth allows you to build a relationship with your followers- and this may be more important in the long run than immediate sales!

If you have 20,000 followers for example, you also have the friends and families of those 20,000 people that could be receiving personal recommendations of your company from their loved ones who follow you. Word-of-mouth referrals are priceless when it comes to the growth of a small business, and a strong following encourages that.

8. Establish trust between your company and customers
When you build a relationship with your followers, you build trust with them. Sharing live, current updates about your business and industry on your social media accounts allows your following to feel like they know your brand well.

It’s the transparent (and instant) back-and-forth accessibility that shows why social media marketing is so different from other channels! When you’re transparent with your followers, they are more apt to trust you and ultimately buy from you.

Plus, building trust with your followers is an easy way to make repeat customers out of them in the long run!

9.Learn more about your target audience
Whether you’re a new startup or a seasoned business, there’s always more to learn about your target audience! It’s important to remember that your target market is not just “male or female ages 24-55.” They are real human beings that have feelings and likes, and they’re showing exactly what those “likes” are on social media!

Social media allows you to learn more about what kind of content they like to see and ultimately what kind of service or product they want to buy!

10. Social media engagement can do wonders for a small business
While we’re on the topic of likes, let’s talk about what engagement can do for your business! People are more likely to remember you (and ultimately buy from you) if they engage with your social media content. And when they do engage, it makes your content more likely to show up in other people’s search feed and newsfeed, causing even more growth.

11. Social media hashtags have made sharing content easier than ever
One feature that social media possesses that other channels don’t is the hashtag.

Hashtags are clickable, searchable words that you can incorporate in your social media post either in the caption or comment section. If you own a pet store, you can use hashtags like #puppiesforsale #poodles etc. to get more relevant eyeballs on your content and brand. Hashtags have made it easier than ever to quickly search and find content on a certain topic, and it’s one of the reasons why social media marketing is known for “viral content.”

12. Imagine if your brand’s content went viral
“Going viral” is a term almost exclusively associated with social media. And it means your post has gained excessive attention on social media, fast! You may think viral content is only for high school meme accounts, but you’re wrong. One of the first posts we published for one of our clients went viral, putting them on the map in their industry almost instantaneously.

13. People remember 80% of what they see
A lot of social media accounts are visually heavy, especially platforms like Instagram and Pinterest. This benefits you because consumers remember more of what they see as opposed to what they read or hear!

14. Facebook now sees 8 billion average daily video views from 500 million users
The fact that people remember more of what they see probably plays a part in why videos perform better than static images on social media and why social media marketing continues to grow. In fact, Facebook now sees 8 billion average daily video views from 500 million users; is your video one of them?

15. There are platforms for all target audiences no matter the age
Skeptical that your target market won’t be on social media? Depending on the gender and age of your target market, they’re definitely more likely to be on certain social media channels than others. Check out the chart below to see where your target audience falls.

16. Social media marketing can increase website traffic
Whether you’re utilizing organic or paid social media marketing efforts, it’s still one of the cheapest ways to grow your website traffic. And what’s more is if you’re doing it correctly, it means you’re growing relevant and targeted website traffic!

17. It doesn’t just stop at traffic; we’re going for conversions!
Social media channels like Facebook, Instagram, LinkedIn, Pinterest and more have advertising platforms that allow you to send traffic to your site to increase conversions! Facebook and Instagram specifically have ad campaigns called “Conversion Campaigns” that target people within your target audience who are likely to convert, not just likely to click.

18. Social media’s capability to track direct sales
This may sound redundant, but you’d be surprised at how many marketing outlets say they’re “increasing conversions” without any valid, trackable proof. When you set up all of your tracking pixels correctly, you can track exactly how many sales came from your social media ads. This is key when looking at your ads to know where you should invest more of your money and where you should draw back.

19. You can track other parts of the sales funnel leading up to sales
What’s as equally important to tracking sales is tracking everything that leads up to it. For example, if you’re sending traffic to a landing page to capture emails, you can track how many people clicked to the landing page but didn’t fill out the form. This allows you to segment your audience and send different audiences the appropriate ads. It also lets you see maybe where people are falling out of your sales funnel, allowing you to strengthen your marketing efforts where needed.

20. Real results come from social media
So far we’ve talked about a lot of the capabilities and opportunities of social media, but we also want to reassure you that real results come from these functions. Take a look at our clients’ results for starters. It’s not all talk; real small businesses are making real results through social media!

21. Showcase your brand on different social media platforms
The world of social media involves many different platforms. We usually advise to make your brand present on as many as you feel your target market is on.

Each platform offers different functions, tools and features that make it a different experience for the user, and it gives you the chance to reach any and all of your target audience that is active on social media! In fact, let’s start diving into some of the different advantages of the various platforms.

22. Facebook adds 500,000 new users every day
As you may have noticed from the first graphic in this article, Facebook is the largest social media platform out there, so it should come as no surprise that it’s one of the fastest growing too! To put it in perspective, 6 new Facebook profiles are made every second on average.

23. 76% of Facebook users check it every day
As if the sheer user volume of Facebook wasn’t enough, we’re not just talking about bare, un-used accounts! 76% of Facebook users check it every day. That means at least roughly 1.57 billion people are checking Facebook every day with the chance of seeing your brand too.

24. There are 60 million active business pages on Facebook
If you’re a small business and you do not have a Facebook business page, you’re missing out! There are 60 million active business pages on Facebook because it’s effective and helps them reach their customer base and grow their business.

25. Facebook accounts for 53.1% of social logins made by customers to sign into the apps and websites of publishers and brands
One of Facebook’s strong points is that it is used by hundreds of thousands of third-party websites, apps and more as a simple login method for consumers. It’s an easy alternative to creating an account with the traditional email and password login; users can now just use their Facebook account to login, and 53.1% do! All of this data is trackable, and it helps Facebook (and therefore you as an advertiser) understand more about your target audience.

26. There are 800 million monthly active users on Instagram
Instagram is owned by Facebook, so it only makes sense that Instagram is also one of the faster-growing platforms! There are currently 800 million monthly active users on Instagram, giving you a whole separate platform to reach customers you may not be reaching on Facebook or other channels.

27. Over ⅓ of Instagram Users Have Used The App To Purchase A Product Online
This one is a big one! Over ⅓ of Instagram users have used the app to purchase a product online. This reassures us that people aren’t just using social media to like photos of their mom’s cat. They’re on social channels engaging with brands and making purchasing decisions.

28. There are 4.2 billion Instagram Likes per day
Speaking of engaging with brands on Instagram, there are specifically 4.2 billion Instagram likes per day, and you’re missing out if your company isn’t accounting for some of them! Instagram likes also specifically get saved in a user’s settings under “Posts You’ve Liked.” So, every time your post receives a like, your post is getting saved to that person’s gallery of liked of photos to remember later.

29. Over 95 million photos are uploaded to Instagram each day
Instagram is continuing to grow, and it isn’t slowing down anytime soon. Over 95 million photos are uploaded to Instagram a day; this contributes not only to the growth of the platform, but to the growth of small business!

Many Instagram users post about products they’ve tried and tag the company. Your customer’s image uploads are just as important as yours, especially if they are tagging your company too.

30. 90% of Instagram users are younger than 35
If your target market is under 35, then Instagram is probably the best platform for you to invest in. Recent studies are showing that younger generations are harder to market to because they’ve grown up with advertisements and are immune to them. Reaching them organically on a platform they like to use is slowly becoming the best way to market to them.

31. There is a total of 330 million Twitter accounts
Moving on to Twitter, we can say that Twitter is making a bit of a comeback from its expected downfall a few years back! Twitter is great for businesses that can or need to provide live updates. Unlike Instagram, Twitter does not require an image to publish, but you still can, and it helps engagement!

32. 500 million people visit Twitter each month without logging in
That’s right, the 330 million Twitter accounts we just mentioned previously doesn’t even include the 500 million people who scroll through Twitter each month without logging into an account. A person from either one of these two groups have the opportunity of seeing your brand and tweets on Twitter.

33. There are 500 million Tweets sent each day
There are 500 million Tweets sent every day; that’s 6,000 Tweets every second. This proves that Twitter is still a relevant, active platform that initiates conversations your business can be a part of!

34. 65.8% of US companies with 100+ employees use Twitter for marketing
Twitter marketing for small to mid-sized businesses can help you increase your brand awareness and ultimately your sales! Searching through relevant hashtags related to your business can help you find and engage with people in need of your services!

35. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
Twitter may rank as one of the top social media channels when it comes to instant and direct communication between brands and consumers. Whether you’re solving a customer complaint or engaging your customers with fun, humorous tweets, 77% of Twitter users feel more positive about a brand after they’ve been responded to on Twitter.

36. Pinterest has 200 million active users each month
If your target market consists majorly of females, or artistic, creative people, you may find them among the 200 million active Pinterest users.

37. LinkedIn has 500 million members
LinkedIn is great for B2B companies, and their pool of 500 million members makes them one of the largest social media platforms for that specific niche.

38. Over 3 million companies have created LinkedIn accounts
While over 3 million companies have created LinkedIn accounts. This gives you room to start growing and advertising in an otherwise unsaturated market.

39. 400 Million+ Accounts Use Instagram Stories Every Day

The launch of Instagram Stories drew a fair number of gasps. Snapchat was already doing that kind of thing, so why did people need to do it somewhere else as well?

In actual fact, Insta Stories shot past Snapchat Stories in popularity, and today more than 400 million accounts use the feature every single day.

40. People now watch 1 billion hours of YouTube videos every day
Remember when we said videos are the most engaging forms of content on social media? This is why social media marketing on YouTube has a strong advantage! With 1 billion hours of YouTube videos watched every day, you can trust that your business has a chance of getting noticed, especially if you put some advertising dollars behind it.

41. More than half of YouTube views come from mobile devices
No longer do you have to be stationed in front of TV, desktop or even laptop to watch videos. Consumers can be watching your videos on a subway train from their phone, and convenience is key when making your customer base take a desired action.

42. YouTube is owned by Google
Because YouTube is owned by Google, you have access to the extended capabilities of Google in terms of ad campaign set up and targeting options paired with the innate benefits of social media.

43. Increase event attendance
We understand that not all end-goals can be realized online, such as event attendance. Which is why social media marketing is so important to help you raise awareness for these events, or even capture RSVPs if you run the right ad campaign!

44. Why social media marketing can increase store visits
Yes, you read that right! While many social media marketing results can be realized online, you’ll also see that brand awareness comes full circle in generating more in-store traffic as well!

45. Why social media marketing can be used to fortify your other marketing efforts
If you build your big-picture marketing strategy right, all of the efforts should work together, and that includes social media efforts. For example, social media can be used to build email lists to fuel your email marketing campaigns and so much more! So while social media has a lot of its own rewards to reap, make sure you’re capitalizing on its ability to fortify your other channels.

Those are the top 45 Reasons Why Social Media Marketing is the Channel for Your Small Business 2019! Contact us today to manage your social media marketing efforts!

5 Proven Tips to Boost Your Facebook Organic Reach In 2019

Social media has changed the way businesses market their products & services on the web. A trend that we continue to see. One social media site that has been successfully leading the pack for a long time is Facebook.

There’s absolutely no doubt that Facebook is THE place for your business to have a strong social media presence. Mainly because it’s where everybody is, especially your target market.

This shouldn’t come as a surprise, because Facebook has…

-Over two billion monthly active users

-1.2 billion users on its Messenger app

-More than a billion active users on Instagram

Since Facebook has the largest user base, it makes it easier to reach your target market and build the right connections.

However, if you’re not utilizing the appropriate strategies using Facebook, it can get pretty challenging. No wonder “Facebook marketing” is hard for so many brands.

One of the strongest reasons as to why Facebook marketing isn’t working out for many could be simply because they’re failing to stand out from the rest. 

When you’re marketing on Facebook, you’re basically competing with many other similar businesses in your niche who are targeting the same market as you. What makes the difference?

Your competition, just like you, wants a piece of Facebook.

So unless and until you focus on being different from others in your approach, you’ll have a hard time connecting to your target market.

But is that it? That’s all? 

Of course not. As your competition grows, you also need to give your prospects a reason to leave Facebook with something. 

In other words, you need to impress them with an offer that’s too hard to resist. Something that makes them want to take action. And that’s only possible when people actually get exposed to your offer.

This is where Facebook organic reach comes in. Because ultimately, it all boils down to what percentage of your target audience actually gets to see your update.

However, if you can work on improving your reach and create a loyal set of audience on Facebook, things can look different. And a lot more in your favor.

Now, before we get into how you can do so, let’s first look into…

What Exactly is Facebook Organic Reach?

Facebook organic reach is basically the number of people who get exposed to your content without ads or any paid distribution.

Sponsored stories and promotional posts on the other hand, come under paid reach. Meaning users that viewed your content due to a paid promotion. Which users actually get to see this content depends on the type of ad targeting options you choose.

But is reaching your target audience on Facebook that simple? Or is there more to it?

Many brands today try to depend on Facebook organic reach, creating a detailed marketing strategy to ensure they succeed. However, to their dismay, they don’t see the results they want to see after posting content to their Facebook page. Even after putting in real effort to create and share great content, there’s not much traffic to report nor engagement.

When this happens, brands are forced to rethink their Facebook marketing strategy or simply conclude that their audience isn’t really liking their content. 

However, the truth is far from it.

Most of the time it has nothing to do with their content or timing. But more to do with the Facebook organic reach. Gone are the days when you could just post an update to your Facebook page and get most of your fans to see it. 

Today, things are different. Thanks to the ever-evolving Facebook organic reach and changes to their core newsfeed algorithm, even some of the most popular brands are having a hard time reaching their audience.

Tip #1: Share Engaging Copywriting & Interactive Design

There’s little doubt about the consistent decline of the Facebook organic reach; every experienced marketer acknowledges it. In spite of that, native video content is being given more preference by Facebook.

With engaging copywriting & Interactive design content is steadily on the rise on Facebook and is known for helping create real engagement. Which is why many brands are trying to focus on it.

Tip #2: Use the Power of Facebook Live

Facebook Live video was launched in April of 2016. And since then it has successfully helped many businesses connect to their followers at a much higher level than other types of content. 

That’s right, Facebook Live can help you get a high engagement! Which can equal better Facebook organic reach.

If you are a business that wants to grow its presence on Facebook, you cannot ignore the power of Facebook Live. You have to start experimenting with it.

When compared to regular video content, people spend 3X more time consuming content broadcasted through Facebook Live. Which makes it one of the most effective broadcasting tools we have on the web right now. 

Due to likeability of Facebook Live and its ability to fetch high engagement rate, it gets more brownie points from Facebook. As a content type, it gets you more eyes because Facebook makes it as a priority in its newsfeed.

When Wishpond experimented with Facebook Live, they noticed a staggering 300% increase in their Facebook reach.

Tip #3: Study What’s Working for Your Competitors

Most of the time you’re so focused on analyzing the performance of your own content, you forget to look around and see what your competition is doing. 

Monitoring your own content is good. But looking into the practices of your competitors gives you an edge. It not only helps you create better content that your audience resonates with, but also lets you upgrade your marketing strategy.

The good thing is, Facebook makes the whole process. As long as you are clear on who your immediate competition is. 

You can check out Facebook’s “Top Posts from Pages You Watch” feature to learn about others in your niche.

You can add all your competitors easily by clicking on the “Add Pages” button on the top.

Once set, you’ll be able to closely monitor the top content from your chosen pages. It gives you a fair idea as to how their content is performing in terms of engagement.

You can analyze each post further by clicking on the links provided in the report. And understand their content and context without any guesswork.

The idea is to add only those pages that are targeting a similar audience like yours. The more relevant their audience is to yours, the more valuable will be the insights you gain. Which you can immediately start applying to improve your own content strategy.

Focus on analyzing three important aspects when you’re monitoring their content:

-What type of posts are giving results 

-What content topics they are choosing 

-What is the tone/style of their content

Now, this doesn’t mean that you blatantly copy what others are doing. Your aim should be to seek inspiration, add your own unique insights to the findings, and do something even better than your competition. 

Use these insights as a starting point to effectively connect to your target audience at a much higher level. Work on creating a smoother plan that is suitable to your own business.

Tip #4: Don’t Use ‘Engagement Bait’ Type Content

When you post great, relevant content on Facebook that your audience likes, it becomes easy to engage them. And that’s what leads to natural conversations that are valuable in Facebook’s eyes.

All the comments on your Facebook posts are part of natural conversations, which can eventually help you boost your Facebook organic reach. Why? Because these natural conversations allow you to add value and work within the infamous newsfeed algorithm.

The idea is to create discussions. Not just on any topic, but only those topics that will help you elevate your brand. Topics that can help you deliver real value to your fans.

The more natural these conversations are, the better it is. Because ‘engagement bait’ type of content will only backfire. Which means you cannot and should not ask your fans to comment on your posts, like your content, or tag it.

Facebook’s algorithm works against engagement baiting posts because it comes under “forced engagement” that doesn’t add value or meaning to the content.

But it can be done, given that you are unique in your approach. And are taking the right steps.

One advantage of engaging your loyal Facebook fans is that it makes your page more important in their mind. And since Facebook lets people see more posts from their favorite pages (by choosing the ‘See First’ in newsfeed option), you can actually get more of your content in front of time as time goes by.

As long as you are focused on getting more and more people talking on your page, the easier it will be for you to increase your Facebook organic reach.

Tip #5: Focus on the Quality Content Over Quantity

Due to increasing competition in the social media arena, brands are always striving to produce and share more content than ever. The focus is always on “more”, even if it comes at the cost of consistency.

In the earlier days, when Facebook wasn’t as popular as it is today, posting more content worked well because it helped you get more views. However today, your Facebook marketing strategy could be suffering due this mentality. Putting quantity over quality is not a smart move. 

Facebook has become highly competitive. Which is why the Facebook organic reach has kept declining overtime.

This just goes on to show space on Facebook is not only getting saturated, but also more valuable for all those who want to get more exposure to their content.

Even though a significant number of businesses are finding leverage using Facebook for marketing, a number of them are quitting the platform due to the lack of good results. However, not using Facebook is a mistake because by taking the right steps it can work in your favor.

You just need to think differently than your competition in terms of how you post your content and when. You need to focus more on posting quality content less often so that it gets seen more. This mindset is contrary to what everybody’s trying to do, which is exactly why it works.

Wrapping Up

Facebook has most definitely become a “pay-to-play” platform. But, like many other online platforms, they want to give the best user experience. If your organic content does that, then it will be shown to more users. 

Follow the tips we gave you to ensure you’re sharing some of your best content to date. So you can start building a loyal following. If you’ve found some different tips along the way, feel free to share them in the comments below. We love reading success stories from our blog subscribers!