How To Build Your Business Social Media Marketing Strategy In 2019

Do you have your social media marketing strategy for 2019?

If you don’t have, it’s okay.

Because 2019 is the year for you to focus on social media marketing.

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by introducing analytics and instagram stories while also passing the one-billion user mark.

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real.

And that doesn’t even scratch the surface.

Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

1. Set your big goals

First things first: you need to figure out what you want out of your social media marketing.

Maybe it’s more online customers. Perhaps it’s a larger share engagement in your industry.

Either way, remember that social media planning is a process.

Brands should strive to set goals that are actually attainable. For example, aiming to have a million new Instagram followers in 2019 isn’t going to happen. By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable.

And on a related note, your goals will influence everything from your budget to which social media marketing networks you’ll tackle.

Sample Social Media Goals for 2019

There are some actionable goals that brands of all shapes and sizes can divide and conquer.

Increase brand awareness. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content emphasizes your personality and puts your followers ahead of the hard sell.

Achieve a higher quality of sales. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

Drive in-person sales. Many brick-and-mortar businesses are on the hunt for a social media marketing strategy that drives in-store sales. Is your brand promoting enough on social to entice folks to come see you? Are you about alerting customers to what’s going on in your stores, including promotions and action shots of your store?

Improve ROI. Positive social media ROI doesn’t happen by accident. Taking the time to audit your social channels can help keep the cost of labor, ads and creatives down. The end-result is squeezing way more out of your social spending.

Create a loyal fanbase. Does your brand promote user-generated content? Do your followers react positively without any sort of initiation? Your customers can be your best cheerleaders and sources of fresh content, but only if you’re encouraging them to post on your behalf.

Analyzing the competitors. What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Such analysis can help you better understand how to position your own brand both on social media and off.

Any combination of these explicit goals is fair game and can help you better understand which networks to tackle, too. When in doubt, keep your social media marketing strategy simple rather than muddling it with too many objectives that’ll ultimately distract you.

2. Research your audience

Making assumptions is a dangerous game for marketers.

And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.

So much of what you need to know about your audience to influence your social media marketing strategy is already out in the open.

This demographic data isn’t bluffing. These numbers speak directly to which networks your brand should approach and what types of content to publish. Here are some takeaways:

  • Facebook and YouTube are both prime places for ads, perhaps due in part to their high-earning user bases
  • The majority of Instagram’s users are under the age of 30, signaling the strength of bold, eye-popping content that oozes with personality
  • LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more complicated than what you see on Facebook or Twitter

See how that works?

That’s why many brands use a social media dashboard which can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard.

However, does your dashboard tie in your specific goals? Brands should be where their target audience is hanging out: that’s a no-brainer. A robust dashboard like the one Sprout offers can help you double-check that you’re spending time targeting the proper channels.

Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical.

3. Establish your most important data analysis

No matter what you’re selling, your social media marketing strategy should be data-driven.

That means focusing on the social media metrics that matter.

Because while “likes” and shares are nice to have, they amount to little more than vanity metrics if they aren’t resulting in meaningful engagement or sales. What good are your millions of followers if you can’t do anything with it?

Engagement data are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content is great, but here are some additional metrics to keep an eye on in 2019:

  • Reach. Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds? In the face of ever-changing organic algorithms, tracking reach is arguably more important than ever.
  • Clicks. This is the number of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
  • Engagement. The total number of social interactions divided by the number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
  • Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
  • Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.
  • Sentiment. This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.

An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into a context that circles back around to your original goals.

4. Dig into what your competitors are doing

Before you start creating content, you should have a good idea of what your competitors are up to.

Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers.

Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.

Same industry, different strategies

For example, let’s take a glance at how two brands in the same space can take two totally different approaches to their social media marketing strategy.

The takeaway here is that brands have so much room to set themselves apart from their competitors in terms of content and voice.

Of course, you need to know who your competitors are before you start stressing over content creation.

How to spot your social competitors

The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, you’ll want to take a look at who’s active on social media.

5. Create and curate engaging social media content

Your social media marketing strategy is obviously centered around content.

At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. Similarly, you probably feel confident in which networks to cover.

Still overwhelmed by the specifics of what you should be posting?

We get it.

From picking the right creatives and captions to finding the balance between promotion and personality, there’s a lot to mull over. The pressure is certainly on brands in an era where 46% of users say they’ll unfollow a brand that’s overly promotional. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

To help narrow down the specifics of what you should be publishing, let’s start with 2019’s social trends and best practices. Consider any combination of the following as you put together the content piece of your social media marketing plan.

Video Content

The need for brands to produce video is greater than ever.

Across all networks, social media video content is among the most viewed and shared hands-down. Facebook and Instagram, in particular, are pushing video hard right now which is notable given how their respective algorithms will continue to evolve in 2019.

Live? Long-form? Short looping video? There’s no shortage of options for brands to play the role of producer these days regardless of your budget.

User-generated content

Again, we can’t stress enough the importance of curating user-generated content from branded hashtags. Customers today absolutely love authentic content that doesn’t always have that sort of professional, polished touch. If nothing else, curating User Generated Content means less work on your plate and less pressure to constantly be thinking of new ideas.

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. 36.7% of marketers said their top struggle with creating visual content was doing so consistently.

This shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.

If consistency is a problem with your social media marketing strategy, think about how a theme can help.

6. Make timeliness a top priority

Timeliness is a two-way street.

Not only do customers expect speedier responses from brands in 2019, but also meaningful conversations on a regular basis.

Let’s start with the first point. Social media channels are built as networks. You know, a place to converse and share content.

Your brand can’t forget these core elements of “networking.” It takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.

Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

Post at the Best Times to Engage

When is your brand available to engage and interact with customers?

You might see some recommending times to post late in the evening, for example. But if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

Brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

7. Journal on what’s working, what isn’t and how you can improve

By now you should have a big picture understanding of your social marketing strategy for 2019.

However, it’s important that you’re able to adapt your strategy as you progress through the year.

Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and fine-tuning your campaigns accordingly.

There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes. This dynamic approach to marketing makes perfect sense in a day and age where social media is constantly evolving.

And with that, we wrap up your social media marketing plan checklist for 2019!

Is your social media marketing strategy up to snuff?

Hopefully this breakdown served as some much-needed inspiration and guidance for reaching your social goals for this year.

how to make money on facebook

How to Make Money on Facebook 2019 [Easy Step by Step User Guide]

You may not think of Facebook as new and edgy anymore. But you can’t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day.

It is no surprise, therefore, that many people and businesses try to earn money from Facebook. With such a vast potential audience, it makes good sense.

It can be challenging, though, to make money on Facebook. Because of Facebook’s sheer size, it can be challenging to stand out from the crowd. This is particularly the case now that Facebook only shows a selection of posts in a person’s feed. In fact is it probable that the statuses you lovingly craft and upload to your business page will reach no more than 2% of your followers.

When Facebook assembles a person’s feed, it only shows the posts with the highest Relevance Scores.

Are You a Business, and Social Media Influencer, or Just a Person?

Facebook is primarily a social network; an online place where people can hang out, socialize and share things of common interest. This is one of the reasons why it gives posts from someone’s personal account a higher weighting than posts from a page.

Businesses always have to bear this in mind. It will always be easier for people to spread their words on Facebook than it is for companies.

But it is not quite as clearcut as that.

If a person only has a small number of Facebook friends they will be unable to spread the word very far – unless they are able to share content so profound that people share it multiple times over, and it becomes viral.

On the other hand, if a person can attract a considerable number of supporters and then engage with them on a regular basis, they will find that their posts will appear in many people’s feeds.

So the best way to ensure that people hear what you have to say is to build your support base up to the extent that they consider you an influencer. When you reach that point, it is easy to make money on Facebook.

Business accounts should not be wholly ignored, however. If businesses operate their accounts well and share quality content on a regular basis, Facebook will recognize their efforts and increase their Relevance Scores.

And then, of course, there is Facebook Advertising, which can help give an extra push to the reach of posts.

Build Your Audience First

The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.

You need to build up your expertise on Facebook by sharing a string of excellent posts – interesting links, images, and updates. To really succeed as an individual you should build up an area of interest where you can become recognized as an expert.

While businesses may choose to use influencers to market for them, they will probably also want to build up some form of Facebook presence themselves. Over time they can use it to help people recognize them as experts in their niche.

The primary goal of your Facebook fan page should be to provide a place where people can get to know you. If they like your content, they will come to respect you. In time, that means they will trust you. And ultimately, they are likely to be happy to spend money to buy something from you.

“To sell on Facebook you need to stop treating fans like a commodity and start treating them like your friends.”

Steps: How To Make Money from Facebook

Selling Items in the Facebook Marketplace or a Facebook Buy and Sell Group

Depending on your location, you will see a wide variety of goods and services for sale on the Facebook Marketplace.

A Facebook user can select the geographical area from which they see products for sale. For instance, you can set it to display goods for sale within a fixed distance of your home. You can also filter by price.

You could earn some money by placing your spare goods on the Facebook Marketplace. You may have to enter into negotiations with people, so be sure to keep in mind the lowest price at which you are willing to sell.

Similarly, there Buy and Sell groups on Facebook in most regions. You can make posts selling your spare goods in these groups. They often have a common core of members, and therefore suffer less haggling from people trying to get a bargain.

Sell From Your Facebook Fanpage

Many businesses discover that this can be tricky. It is not easy to build a high enough Relevance Score for your page’s posts to appear in your followers’ news feeds.

Therefore to make money on Facebook using your fan page you need to create and share content that people value on a regular basis. But if you want to know the how, you may want to see 5 proven tips to boost your facebook organic reach in 2019.

If you engage in influencer marketing, your influencers can help you with this. They can provide the useful and authentic content, and direct their supporters to your fan page.

You could consider adding some Facebook advertising to improve the reach of your sales posts. But don’t forget, to build up an organic audience, the bulk of your posts cannot be sales-oriented. They need to be valuable and/or entertaining to your potential audience.

With Facebook Advertising it’s essential to remember where most Facebook users are in the Buying Cycle. They are not using the platform with an aim to buy anything at all. It is not like advertising on Google, where potential buyers search for terms to help them make a purchase. People come to Facebook to chat with their friends, catch up with what their acquaintances are doing, and watch funny cat videos – not to buy your product.

Therefore it is your responsibility to build a sales funnel. To do this you want to reach as broad an audience as possible – so you should share a variety of content. Provide a mix of links to quality blog posts, videos, funny anecdotes, controversial statements, infographics, and anything else you think will attract people to you. They should, in some way, relate to the product you are promoting – or at very least the type of people who would be interested in your product.

Once you have created a base of supporters (either by yourself or with the help of influencers), you should start promoting content to them. Pay attention to the engagement levels on these posts, and share more of the type of material with the highest engagement.

You should then consider promoting content in ads targeted to Lookalike Audiences. Although these people will probably never have heard of you before, they have demonstrated from their past activities that they have similar interests to the people who have followed you. Therefore it shouldn’t be too complicated to attract these audiences with your content.

Create a Facebook Group in Your Niche

Although there is little value in running a Facebook group with the sole focus of making sales, they can be a useful way in which to let people know what you offer.

Facebook Groups can be particularly useful if you sell information products. You can set up a group, encouraging members to help each other and share ideas. Once again you need to ensure that you offer group members useful content, and every so often you can suggest your product as a solution to their problems.

Facebook Groups can also work well as an offshoot to other activities. For instance, if your product is a course or an eBook, you could run a Facebook Group for members of your class or people who have bought your eBook.

If you provide paid coaching, you could use a Facebook Group as a place where your clients can come together. You could perhaps even operate it as a Mastermind group.

Influencer Marketing on Facebook

Many brands struggle to build the numbers necessary to earn money from facebook. In this situation, it is common for firms to turn to influencers for help.

Influencers have done the hard graft of building a following. Anybody who is now a Facebook influencer started off a “Facebook nobody.” However, they took the time to establish themselves in a niche, and they have gone through the necessary steps to build authority and trust, and therefore a following.

They know that they can join partnerships with brands, spreading the brands’ messages in ways that would otherwise be impossible for the brands. The most essential requirement is that the brand makes a good fit for the influencer’s followers.

Influencers can deliver sponsored content to their fans. They may also work more directly by sharing affiliate links.

Perhaps the best solution for a business is to build up its Facebook page, but at the same time work with influencers to kickstart the process, and give the reach that most brands can’t achieve alone.


how to use linkedin to get sales leads

Ultimate Guide: How to Build More Sales Leads in LinkedIn

The rise of social media has changed the way we keep in touch with family and friends, and in business, has given us the ability to super-charge our online networking and sales prospecting.

The major social media networks include Facebook, Twitter, Google and Instagram. While these sites have some benefits for sales prospecting, with general consumers, the real powerhouse for business networking and prospecting is the business focused social media site, LinkedIn. In fact, when it comes to business, LinkedIn with over 360 million members world-wide is the top social media choice for business networking and sales prospecting.

For many, LinkedIn has been somewhat pigeon-holed as the go to social site when you’re looking for your next job. While it certainly has value for this purpose, and it is extensively used by recruitment specialists world-wide to find and contact prospects, looking at just this function is doing yourself a huge disservice! Astute business people are using LinkedIn more and more as a revenue generating, sales prospecting tool.

In fact, LinkedIn is a perfect tool to make lead and sales prospecting smoother, quicker, and ultimately profitable. More and more, LinkedIn is being used as a go-to source for generating new leads and tangible revenue. It is an extremely cost effective tool for business development. Modern sales techniques have changed and LinkedIn allows you to connect directly with and gather information on companies and prospects, as well as developing relationships and contacting decision makers directly.

Let’s look at some proactive, easy to implement strategies for using LinkedIn as a tool to turbo charge your sales prospecting and grow your business revenues!

1. Connect and Engage!

The first thing to do when beginning to get serious about using LinkedIn for prospecting is to take a long hard look at your contacts. Contacts are the bread and butter on the site. If yours are predominantly family, your college buddies, and friends, you need to do a little work!

Connections spawn more connections! Your primary contacts open a route to a wide range of second and third level connections. This is how to scale up your efforts. Whenever you meet anyone online or at real world events, always follow-up quickly with a note and a connection request, while you’re still fresh in their mind.

2. Target Your Leads

LinkedIn is a great site for mapping out your approach to a new prospect. There can often be numerous decision makers in a larger corporation that you will need to reach out to and engage with in order to make a sale.

LinkedIn users generally put a tremendous amount of information on their profiles. Everything from which teams they work with, what projects they are focusing on, which office they work out of and more. With a little research you can quickly determine who you need to be talking to, what they’re all about and what they’ve done before.

You can use this information to develop a map of who the decision makers are and how they can be reached and influenced to make the sale. (Start by checking out the “viewers of this profile also viewed…” box on their profile.)

3. Use LinkedIn Groups to Keep Up To Date and Engage With Prospects

Groups on LinkedIn are collections of people with similar likes, needs, skills and more. They are a great way to learn about the industries you target for sales and can be a great source for new prospects. Engaging with member questions is a great way to build trust and authority while raising your thought leader profile which can lead to sales inquiries. They are also a great “soft” way to make contact with a prospect. In additions groups can:

-Give you insights into what is happening within a prospects business, their activity, if they’re hiring, projects they may be planning etc.

-Give you a greater understanding of an individual’s details – their full name, and more, This is usually restricted to “first level” contacts.

-Group membership gives you a reason and the capability to increase connections. It’s one of the criteria you can select when requesting a connection.

4. Turn Your Profile Into A Lead Generator

Much of what we’ve touched on so far has been outbound information, where to go to find prospects, how to engage, etc. This is purely inbound. The prospects you’ve engaged with through connections and Groups will most likely seek out your profile to learn more about you. (Information flows both ways on LinkedIn!). So it only makes sense to optimize your profile to drive sales.

Make sure you have current links to your company site, your Twitter account and your Facebook page. Include some high-quality recommendations from existing happy customers – think quality, not quantity. This can give visitors a better idea of who you are and what you’re all about. Remember, effective sales is all about building trust and relationships! Finally, always add a photo to put a face to the name. It makes you more “real” and creates a good impression. Keep it professional (no need to put a shot of your last Cabo tequila party!) and make sure to smile!

5. Use LinkedIn Pulse to Publish Content

Publish on LinkedIn Pulse to establish thought leadership, address your target market’s pain points, provide solutions and engage with prospects. Content is hugely powerful as a tool for establishing relationships and trust. Pulse gives you the opportunity to share your insights through your professional knowledge. It also allows you to reach an audience instantly. The bonus is that when you publish on LinkedIn Pulse, everyone you’re connected to receives notice whenever you publish new content.

As with any social media site, you need to regularly contribute, make new connections to grow your network, engage with your groups, and publish content regularly to develop your profile. LinkedIn is a perfect vehicle for developing and managing your sales pipeline. While LinkedIn won’t make the sale for you, if you use it wisely, it can be a tremendous tool for developing the contacts, building relationships and increasing the authority and trust to move a prospect for the lead column to the sales column.

Using LinkedIn can give you a tremendous advantage over your competitors and offers you a tangible advantage for developing and growing sales. Effectively and efficiently working with the platform can give you the crucial edge that can translate into more sales and higher close percentages. So, get out there, explore, engage, and grow your business!

facebook business page vs website

Facebook Page vs. Business Website: Which one should I start first?


Do you even need a website anymore? Which one do you prefer?

Facebook page or Business website?

It’s something a lot business owners are now asking themselves. Thanks to the increasing sophistication of social media platforms, building online relationships with prospects is now easier than ever before. There are now more than 40 million active small business pages on Facebook page.

Over the past several years, the social platform has continually introduced new upgrades focused on keeping users from leaving the site.

The company also now gives higher “organic weight” to content consumed on its own site, as opposed to links that send users away from Facebook. A video uploaded straight to Facebook, for instance, will get a significant organic boost over a video link pasted from YouTube.

And other platforms are following suit. So, do you really need that website?

Facebook Page vs. Business Website: Which one should I start first?

It may sound tempting, but don’t drop your company website just yet. If you’re going to have marketing success in the age of platforms, you’re going to need your website to be a hub for all of them.

As we’ll show below, optimizing and iterating your company website is one of the keys to increase your sales.

In this article, we’ll explain why Facebook Business Page are not going obsolete any time soon.

1. IT’S FREE

Facebook already have 2.38 billion user. It’s a matter of your consistency and posting that what makes you different.

The average newsfeed displays 1,500 stories, according to Facebook. The typical Facebook user increased their total number of page likes by 50 percent in 2016. Plus, I have prepared an article to get more reach organically. Read it here.

2. IT’S EASY TO USE

Another benefit of maintaining a Facebook Page?

You are 100% in control of the brand experience. A well-designed content will function as an extension of your company vision, values and services. Not only will it provide visitors with valuable information, but it will also help them to better understand your Unique Selling Proposition.

You can customize your Facebook business page with a background photo. With so many choices available today, potential customers want to know what makes you different from the competition. A Facebook business page is much more conducive to telling your brand story in a clear and engaging manner.

You don’t even have to learn HTML or coding to post you content in Facebook page.

3. YOU OWN THE LEADS

Facebook is ideal for attracting fresh prospects. You can control what kind of audience you want. Or you can get the best out of both world. And nowadays, most people ask “Do you have a Facebook page?”.

WEBSITE VS. FACEBOOK: WHICH IS BEST? BOTH!

None of our clients rely on one platform entirely. Instead, they are using platforms to build audiences where their target personas spend their time. Then, they are using their Facebook Page to generate leads and nurture those leads into customers.

What do you think? Which one is doing the best for you right now? Let us know in the comment section below.


Instagram Stories

The Complete Guide to Using Stories: Instagram Stories

Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours.

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth.

And like Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t be viewed once 24 hours have elapsed. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed.

What might this mean for business owner (and for social media)? We’d love to explore further, plus provide all the info on how Instagram Stories will work for you.N

How to use Instagram Stories

Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.

To view someone’s story, you simply need to tap on their profile photo, and their story will appear full-screen, showing you all of the content they’ve posted in the last 24hrs, the content will play in chronological order from oldest to newest.

Once you’re viewing a story, you can tap to go back and forward or swipe to jump to another person’s story. Unlike regular posts, there are no likes or public comments.

Tips on what to post in Instagram Stories: 5 ways your business can use Instagram Stories

Brands aren’t strangers to Instagram (If you’re not a big brand, learn how to make money with Instagram). We could see a large number jump in and start testing Stories over the next couple of weeks. Here’s our best estimate and what we may see from those first movers:

1. Behind-the-scenes content

If the Instagram feed has become a place for only the most polished, pre-produced photos and video, then Stories could be a way to add some authenticity to the content that appears in the feed. With Stories, brands have a chance to take their followers on a journey and tell the story behind the posts in their feed.

For example, a restaurant could post a picture to their feed on a new dish and then create a story with a well-known food blogger reviewing it. Or a real estate company could take you on a tour around a property they’ve just posted about. The possibilities here are endless.

2. Influencer Takeovers

Takeovers have become a big thing. If you’re not familiar with how it works, essentially, one brand will take over another’s Instagram account for a period and share content.

With Instagram stories, brands could begin to collaborate more with other brands or influencers.

4. A rise in 1:1 communication

When social media first hit the mainstream, there was a lot of buzz and excitement about being able to talk directly with your favorite celebrities and brands. Stories give brands the chance to get back to the roots of social media and engage with their followers on a 1:1 basis.

For example, we could see brands running Q&A sessions via Stories with people sending questions via Instagram Direct and the brand answering them within their story. We could also see stories being used to send 1:1 video messages to followers.

5. Live, timely content

There’s a lot of excitement around live video content at the moment. And Instagram Stories could give brands a way to produce live video content on the platform.

Live video is extremely engaging, and though Instagram Stories won’t allow for a long, uninterrupted broadcast like Facebook Live, it could allow brands to make their Instagram accounts the place to go for live, interactive content.

Over to you

This is certainly a big move for Instagram and one that could shift the platform a great deal. Snapchat has proven there’s a huge market for sharing fleeting, everyday moments of our lives and if Instagram can make stories work alongside its current offering, then this could be one of its most important updates to date.

How to Use Facebook Live In 2019

The Ultimate Guide: How to Use Facebook Live In 2019

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.

Since its launch, live streaming video has exploded in popularity — particularly on Facebook Live.

It’s no mystery why Facebook Live is so popular: Videos see more engagement of traditional videos shared on Facebook, and millions of users live stream on Facebook around the world.

What is Facebook Live?

Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

Why all business owner getting so excited about Facebook Live? Because it’s a fun and fairly simple way for them to use the power of video to communicate their brand stories, and build authentic relationships with fans and followers — in real time.

However, for such a simple concept, Facebook Live has a lot of little tweaks that business owner will need to learn if they want to get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.

In this post, we’ll walk through the following:

Why (and How) You Should Use Facebook Live

By now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagementthan a video that is no longer live? Facebook Live videos also receive 5X more than standard photo posts.

Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. Below are five ways you should be using Facebook Live in your marketing campaigns:

#1: To Connect with Your Audience in the Most Genuine, Human Way Possible

Do you ever feel like your audience sees you as a corporate, stuffy robot? Well, there couldn’t be a better way to connect with your followers and potential customers than live video. It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time. Facebook Live gives you a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door.

#2: To Answer Questions in Real Time

Interacting with your followers doesn’t have to be limited to when you happen to be checking back in on your company Facebook page. Facebook Live allows you to answer your followers’ questions in real-time. This gives you an opportunity to engage with viewers when they’re most interested.

The best strategy to do this effectively is to create a recurring series, where you can share information around less well-known makeup products, and answer questions as they come up.

To nail this strategy, be consistent with the time and day of week you go live, feature hosts that aren’t afraid to show off their personalities, and ensure you have someone at the ready to monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself.

#3: To Showcase an Event to People Who Couldn’t Attend In Real Life

Facebook Live is a great way to broadcast events and connect with your customers or leads who weren’t able to attend. Perhaps you have a guest speaker come into your office or your CEO is speaking at a local event. As long as you have a strong internet connection and the permissions to stream the event live, you should absolutely do it!

A small marketing agency headquartered in Sarasota, FL does a great job at promoting and streaming their live events.

#4: To Share Industry-Related Updates

Keeping your audience informed on industry trends without being overly sales-focused is a much more natural way to build trusted followers on Facebook. People will start turning to you as their go-to source to stay informed on industry news, and you’ll build a loyal and engaged following.

#5: To Show Your Company Culture

Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek into a company outing or event. Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brand.

Wrapping Up

This guide should get you on the right path to Facebook Live streaming success! Feel free to leave comments below if you have any other questions, tips, or advice you’d like to share from your own live streaming experiences.



How Often Should You Post on Social Media in 2019

How Often Should You Post on Social Media in 2019?

What do you think?

You want to know how often you should be posting on social media. That’s why you here!

As a business owner, you want to achieve the best result from each social media post. There has to be a good time and a bad time to post, right?

In this guide, we’ll answer this question so that your content can reach a wider audience.

How often should you post on social media?

Over 3 years I’ve read countless articles regarding the optimal posting frequency on social media networks. And I’ve reached the conclusion that they’re all subjective.

One article suggests posting no more than twice a day on Facebook. The next one says you should post to LinkedIn on weekdays only, preferably between 4 pm and 6 pm.

But, in reality, there is no magic formula.

Because what works for one brand, doesn’t work for another. Sure you can read case studies of what has worked for others, but don’t make their solution your solution.

So, instead of seeking magic formulas, let’s focus on these proven posting strategies:

-Posting consistency is more important than posting frequency.

-Content quality is more important than content quantity (and social media networks are letting us know with all the changes).

-Without having an objective for social media, you won’t know if your posts are successful or not.

Aim for consistency, not frequency

The problem with suggested posting frequencies is the skewed data. It’s okay to say, “We analyzed thousands of posts and this is what we found…”, but this is still a mixed of data. For instance, how does the location of you and your audience affect posting, and how do different industries react to the number of posts shared?

A better alternative is to aim for posting consistency. Create a plan and stick to it.

For example, if you decide you’ll post twice a day on Facebook, you know you need to create or curate content to fill that schedule. Your audience will know that they can visit your page at any given time and expect two fresh posts every 24 hours.

The chances of your content being pushed to someone’s newsfeed have been reduced following changes to the social media algorithms. You need people to start coming to you. And the best way to attract them is to have something worthwhile for them to digest.

But if you really don’t have the time, I suggest to go for 3 times a week.

Quality trumps quantity

There’s only one thing worse than not posting on social media, and that’s posting something that’s pointless.

If you post poor quality content, you’re more likely to lose fans and followers.

When you think about it, it’s the same in real life. There’s nothing wrong with purposeful silence.

If you come across a post on social media from a well-known brand that leaves you scratching your head and thinking, “What’s the point of that? How does that relate to their brand?” then you’ll know what I mean.

It’s no surprise that the ever-changing algorithms on social media want to promote the best content. While publishers might be inclined to moan about the changes, consumers want quality content.

Set goals and objectives

Consistently posting high-quality content is the right way to go, but you also need to evaluate your overall social media strategy.

If you don’t know why you’re posting, you won’t know if your posts are successful or not.

So step back a minute and ask yourself: “What do I want to achieve on social media?” Could it be you want to:

-Increase brand awareness?

-Drive traffic to your website?

-Sell a product or service?

For instance, if your objective is to drive traffic to your website, but instead you get thousands of likes and no clicks on your post, then it was unsuccessful.

Best practice for posting content on social media

With these three concepts in mind, let’s look at how you can maximize your social media posts.

First, there’s a couple of general suggestions, followed by some platform-specific tips:

Tailor your content to suit each network and appeal to its audience. It’s no good copying and pasting your LinkedIn post to Instagram. That won’t work. Yes, tailoring will take a little longer, but remember you want to post quality content.

Engage with your audience. Posting content is one half of a conversation. You need to be available to join in the discussion when people respond to your posts.

Facebook

The recent changes to the Facebook News Feed algorithm aim to reduce noise for its users and encourage real interactions between them.

Get to know your audience with the Facebook Page Insights to see who is viewing and interacting with your content.

If you’re using a social media management tool like Sendible, then make use of the additional analytics.

Produce quality content that’s suited to the platform and that you’re comfortable creating. There’s no point in making poor quality videos if you’re more skilled at writing or graphic design. Alternatively, try broadcasting Facebook Live Videos if you think that suits your brand.

Experiment with your content schedule until you find what works best for you and your audience.

Instagram

Instagram has also made changes, primarily by deprecating their old API and introducing a new API that allows direct publishing of photos to Business Profiles.

Instagram is a visual platform, so what’s the best way to use it for your brand?

Post high-quality photos and videos that showcase your product or service in the best possible way. Nobody wants to see grainy photos or watch videos with poor sound quality. You have to project a professional image for your brand. Remember to add hashtags and mentions in your message.

Take your audience behind the scenes. Give them a taste of what it’s like to work at your company. Or what happens in the canteen. Bring your brand photos to life with real-life experiences.

Try using Instagram Stories to post fresh content every day, as they disappear after 24 hours.Stories allow you to post more, without tarnishing your brand’s image.

The stories appear at the top of the newsfeed, so you have an excellent opportunity to catch your audience attention as soon as they open the mobile App. And if your content is top-notch, you’ll have people craving your daily update.

Analyze your performance. You’ll only find out what works for you and your clients through testing and measuring results.

LinkedIn

LinkedIn is becoming a more hands-on platform that rewards consistent posting and engagement.Success is not a spectator sport. To make LinkedIn work, you must have a plan and implement that plan consistently.

Write text-only posts to get more engagement. You’d think images or videos would be better, but John found text-only worked best for him.

Use emojis and icons in your posts to break up text and make your post stand out in the news feed.

Use LinkedIn native video rather than sharing a link to a video on YouTube or Vimeo. LinkedIn likes to keep content self-contained on its platform rather than linking to outside resources.

LinkedIn loves comments. Like Facebook, if your post gets good comments, then LinkedIn will start sharing it with an extended audience, so you’ll get more views, more engagement and more shares. It’s self-perpetuating.

Final thoughts

To summarize: There is no magic social media posting frequency and you don’t have to post at a particular time. The key is to post relevant, quality content on a consistent basis. People will find you even if the social media feeds don’t show your post.

Over to you: What social media posting frequency works for your brand?

7 Social Media Tips: Essential for Startup Business

“Running A Business Is Easy” – Said no one ever

I agree to disagree. There’s an easy way for business. You just need to know the “trick”. 

One of it is by utilising social media platform well.

Social media is one of the best ways to connect with potential customers. If you don’t have a presence on the social networks, you’re missing out on an audience that’s ready and willing to connect with your brand – or even ready to have whatever you’re promoting right away!

Social media can be your secret “ingredient” to increase brand awareness and lead generation for your startup business. It’s not simply a channel that you SHOULD use. It is imperative for you. It has become a channel that you MUST use.

Already have a social media account? Great! But uhm, you still don’t see the result? Fret not! You’ll find 7 proven ways to build social media strategy for your startup business.

#Find Suitable Platform

There’s many social media platform out there. But different platform works differently. You have to keep in mind too that different platform has different audience and followers. Find the suitable one for your business.

Conducting market research will help you refine your marketing goals. Important measure that you should keep an eye to:

  1. The location of your target market
  2. Their online behaviors
  3. How long they spend on the internet
  4. Which social media platforms they use
  5. How often they use social media

Always ask these questions before you choose your social media platform. 

#Build Your Social Media Profile

Social media is a great tool for business. In fact, it is suitable to businesses of any size to reach new markets, build awareness, generate leads, and drive sales.

Every good business strategy starts with a good plan. Set your objective and check for suitable social media platform that meets your objective. Make your social media page with complete business information and any contact information – in case there’s an urgent buyer ;p

#Use Same Handle for Branding Purposes

Be consistent. You have to use the same handle for every social media platform. This will make it much easier for your market to find and follow you.

The purpose of using same handle is for the importance of your branding. You want to make your brand identity crystal clear and as strong as a diamond. It’s absolutely necessary to stand out from your competitor by making a fantastic user experience – simple and easy to find on social media.

#Time For A Content Planning

You must create a content strategy and distribution plan before starting posts on your company’s social media accounts. Without a definite direction, your content will be off topic.

Tips: Besides creating content related to your products or services, you can share a little bit about your company & working culture. This will create a lively and fresh content to your social media page as well.

#Make Use of Automation Tool

I know social media content can be of “hassle” to post. Sometimes you may forget to post it online. Worry not, you have a few tools that will ease your burden to do manage social media posting.

Social media automation tools can help you schedule and deploy social media updates from one single dashboard.

A few notable examples for you to take note:

  1. Hootsuite
  2. Buffer
  3. Hubspot
  4. Social Flow
  5. Sprout Social

Finally, no more hassle in posting. You can never go wrong with any of the products listed above. However, do your own research to see which automation software tool is the right fit for you.

#Engage With Your Followers

Social media is all about get connected to your followers. Engaging your followers on this channel can help you to build a community for your brand.

How to engage well with them?

First, you need to post interesting content that encourages people to take an action. Example: Question poll, a funny meme, a video, or a product photo that encourages your followers to tag their friends.

That’s how you get engaged with your followers.

#Go Live On Social Media!

Don’t be missed out this new trend of social media. Apart of be different than your competitor, this type of content is fresh and very appealing to your followers.

You can use live videos as well to have Q&A session with your followers. Or it just a simple live video where you make an office tour. That will create trust between your followers.

Tips: Try reading out loud your followers name whenever they join your Live video session. That will make them feel special.

In conclusion,

No matter how small your business, social media helps you to have a better connection with your followers, reach new potential customers, and increase awareness of your brand.

Important to jot down: You don’t need to do it at all social media platform. Take a focused approach — start with one or two social media and build your online connection there.

How to Make Money from Instagram – 2019 Ultimate Guide

Instagram is a powerful money making channels that can be used to generate a massive income. Instagram app was first introduced to the public in 2011, and in such a short period of time, the stories of people who earned a fortune through Instagram have started to pile up.

You may wonder where did the money come from? Well, a lot of brands offered their service using their Instagram accounts, while she also provides coaching services to people who want to learn more about creativity and marketing on Instagram.

This example shows that doing what you love and earning a living from it is achievable. Although there is no direct way in which you can monetize likes and comments on Instagram, the reach and influence Instagrammers with thousands of followers have, is just what a lot of up and coming startup companies need.

Earning money on Instagram requires you to have a strategy and in this article, we are going to take you through all the steps you’ll need to take on this journey.

WANT TO START GENERATE MONEY IN INSTAGRAM?
[CLICK HERE AND YOU ARE ONE STEP AWAY TO GET YOUR FIRST 10,000 FOLLOWERS IN INSTAGRAM]

Making money from Instagram – 2019 Ultimate Guide

This is not happening overnight, simply because it requires effort, creative and commitment in doing so. All of these things require time, so if you want to start earning money on Instagram you have to be patient and take one step at the time. Furthermore, you need to position yourself for success, which means that you’ll have to work hard to meet certain requirements before you can start harvesting the fruits of your efforts

1. Reach and influence

The organic growth of your followers is directly related to the reach your posts will have. There are countless ways of expanding the reach of your posts, but the one that is essential for earning money from Instagram are unique and genuine posts. You’ll need at least three thousand followers before your Instagram profile becomes profitable, so it is best to take the time and gather followers who trust you, and who think that your posts offer something remarkable and trustworthy.

If you would like to promote services and products of companies on your Instagram profile having a good reach is not enough, because people still need to take action and purchase the product you are advertising. The skill to persuade your followers to buy the services or products you are offering is called the influence, and in order to become a powerful Instagram influencer, you need to be a persuasive person.

Even if you don’t have five or ten thousand followers on your Instagram account, your profile may be interesting to companies willing to offer you a sponsorship if your presence on social media is strong enough to inspire others to take action.

2. Engaged followers

The interaction you have with your Instagram followers is more important than the sheer number of people who follow your Instagram account. If you are not getting likes or comments from your followers than you are failing to engage them and spark a reaction from them. On the other hand, if your posts are getting a lot of comments it means that they are offering solutions to the issues Instagram users are dealing with.

Furthermore, the amount of messages you get from your Instagram followers is the parameter that should tell you how engaged your followers really are. That’s why it is important to have people constantly commenting on your posts, sharing them, tagging their friends in your posts and liking them if you really want to attract the attention of brands and profiles that could help you make a profit on Instagram.

As we already mentioned, the number of followers you have isn’t so important if your posts are failing to spark any type of reaction from them. This is the reason why you need to look for ways to increase the amounts of likes and comments your posts are getting if earning money from your Instagram account is your goal.

3. Building relationships with influencers and other businesses

No man is an island, and in order to grow your Instagram profile and attract the attention of more potential followers, you may need the assistance of huge Instagram accounts in your niche. Establishing connections with people who already have a great deal of influence on Instagram and using their influence to boost your Instagram profile is a good way to shorten the amount of time you are going to need to start earning money from Instagram.

Great posts and catchy captions are important, but they are far from enough to attract the attention of big companies that would be interested in purchasing your photos or any other type of service you may be offering. Utilizing a Shoutout strategy, however, could help you to keep moving in the right direction.

This strategy is rather simple. The only thing you need to do in order to make it work is, find another, larger Instagram account in your niche and offer them to share their posts if they agree to the same for you. Although this may not seem like a very effective strategy, you could gather as many as 50 thousand new followers in just eight months.

If you get rejected by a lot of influencers in your niche, you can try to buy Shoutouts from them. This strategy basically suggests that you pay for every post that mentions your Instagram account or the products and services you are offering on someone else’s Instagram account. However, there is no way in which anyone can guarantee that this strategy will pay-off and you might end up spending a lot of money on a business plan that doesn’t really work.

If the Shoutout tactics don’t prove to be efficient, you should try using Instagram Stories to increase the number of followers and the amount of influence your posts have. Posting up to five stories on Instagram should help you develop a solid base of followers that would eventually make your Instagram account profitable.

START DO IT NOW!
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How to make money on Instagram?

Starting a new account on Instagram and reaching a point where you can actually earn money through Instagram will take months if not a few years. That’s why having a sense of direction and a clear vision of how you want to earn money on Instagram should help you to start monetizing your Instagram account sooner rather than later. Let’s have a look at a few different ways to earn money on Instagram.

1. Sponsored posts

Expanding the reach of your posts will help you get the attention of companies that need access to new markets. A sponsored post is a type of Instagram post that promotes products and services of the company that paid the influencer to advertise them on her or his Instagram account. Regardless of how many followers an influencer has or how good the engagement rates are, people will lose interest in an account if the posts you share with them aren’t authentic.

There are countless advertising techniques, like product placement or audience targeting that can help you to carefully design each sponsored post you share on your Instagram account. Getting an Instagram sponsorship means that you’ll be responsible for the production of photos and videos that promote a brand, and for that reason developing a viable strategy may prove to be an essential part of the success of the Instagram marketing campaign you were sponsored to create.

The amount of money you’ll be able to earn depends on several factors, including the number of people your posts have reached and the number of actual sales that were the direct result of your efforts. You can use the Instagram Influencer Earning Calculator if you would know exactly how much money you can make from posting sponsored posts on your account.

2. Sell your photos

Anyone can make a photo in 2019 because we all have powerful Smartphones and DSLR cameras that produce high-quality images. Selling a photo, however, is an entirely different matter. Whether or not you can sell some of your best photos depends largely on how skilled a photographer you are. The more you work on your skills, the greater the chance that someone would offer you to buy some of your work.

Being authentic and being able to offer photos that are different from the ones that are already available on stock photography websites will drastically increase your chances of selling your photos on Instagram. Furthermore, you can use Instagram to promote your own photography website or to feature links that take the visitors to a stock photography website where they can buy your photos.

3. Affiliate marketing

This method of earning money on Instagram only works if the products you are offering come from your own niche. Trying to sell services that you wouldn’t use can often result in losing followers and the reach your posts once had.

Affiliate marketing is performance-based, which means that the company whose affiliate you are, will provide you with a link that tracks all visitors and sales that came through your Instagram account. You get a percent of every sale you helped make, but featuring a link that takes the potential customers to the product’s webpage is only possible in your account’s bio. To make things even worse, affiliate links can be quite long, so you may have to use a link shortening service to make them look more visually pleasing. 

4. Promote your business, products or services

Instagram users that have their own companies and products they’re offering, can utilize this platform as a tool for promotion, in the same way, any other company would. This method of generating income can be quite effective if the products or services you want to sell can be easily photographed because your Instagram followers will be able to see the items you are offering.

Keep in mind that for one post that promotes your brand you need to create four non-commercial posts. However, your posts can show how you make the products you’re offering on your Instagram account or show people who enjoy using your company’s products. Promoting your brand on Instagram can help you reach new clients or meet new business associates. Despite the fact that your Instagram account won’t generate a direct income from your posts, the business opportunities it provides are nearly limitless.

4 Social Media Management Tips to Save Time & Improve Results

As a millennial, we all grew up in the age of social media and followers, which has exploded into a world of living. If I want to find a restaurant, I Google it. Recipes or clothes? Instagram. Trying to be a professional? LinkedIn. Everything is online! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.

It is normal to check a product out on Facebook to see some reviews; check Twitter and Instagram for discounts. Brand should utilize these social media channels to develop a relationship with me as a customer. Are you managing your social media well?

That being said, I think we agree that social media management can be important to a business. Your brand needs to be engaging, posting and sharing constantly—but who has time for that? That’s why we have gathered a list of tips that our team use to help save time, save money, and grow and engage your audience.

1. Focus on Quality Content

It is always good to have a constant flow of content and announcements, but I would much rather have nothing at all than a post with incorrect or irrelevant information.  We want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries.

We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on social media (That escalated quickly!). 

Think about it this way, if someone writes a terrible post without citing sources and shares it on social media—are you going to interact with it? And what does that post say about your credibility as a brand? 

2. Use Scheduling Tools

Because no one expects you to manage your social media accounts so intensely that you are manually posting 20+ times per day. Actually, who is reading these daytime posts?! Well, there’s a stalker here!

We personally use Buffer which had been conveniently set up before I started working in social media. I’ve also tried Hootsuite, which works similarly.

We have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. 

3. Create an Editorial Calendar

Editorial calendars are useful for providing direction and making sure you’re on track with your social media strategy. This can be done through social media management software or even by sharing a simple document with your social team. 

It puts everything in one place and provides a reference for social media managers. Also, it can be helpful for spotting gaps or missed opportunities in your posting schedule

4. Just Hire Tiara

You’re a business owner! Sometimes you don’t focus on a quality content. You have so many things that you can do to improve your business. Why don’t you let Tiara manage your social media?

It is proven that an agency spends a lot of time in creating content and we’re very good at it (not to say that you’re not good) but, focus on your development instead of doing something that’s gonna be so time consuming.

Stay on Top of Your Social Media Game

There might be many reasons for your company to consider running multiple social media accounts, but before you go ahead and start creating accounts, you should be sure you’re making them for the right reasons. 

Don’t do it because your competitor has done it or you think more accounts projects the illusion you’re a big-time player. Every company has a finite amount of resources, and you should use yours wisely to get the most out of social media.

Once you’ve written up a social media strategy and made the decision to open multiple accounts across different social networks, it’s important to find the right software tools to help you manage everything. This can help consolidate the efforts of everybody on your social media team and give them the opportunity to collaborate with one another. 

These programs should also give you the ability to analyze your social strategy to see if it needs to be altered or figure out what type of content resonates best with your target audiences.

Through good strategy, intelligent investment and enthusiasm on the part of your social media team, the opportunity for success is always within grasp.

 

5 Ways to Dominate 2019 with Social Media Marketing on Facebook

Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender, with more daily visitors than any other social media platform.

With over two billion active users, every type of audience is present on Facebook. And any business owner would be foolish not to take advantage of the great marketing opportunities the platform provides.

Are you ready to dominate in 2019? Keep reading for five tips to kill it with social media marketing on Facebook in 2019!

#1 Match your marketing strategy to your overarching business goals

The possibilities are endless when it comes to social media marketing on Facebook. It can be easy to get lost or overwhelmed. So the best way to start when forming your social media marketing strategy is to align it with your business goals.

It’s best to keep your goals as specific as possible. Here are a couple of examples on how to effectively match your business goals with Facebook marketing strategies:

– If you have a new business and your goal is to increase brand awareness, consider growing your Facebook followers through page like ads. You should also engage with your audience through the use of frequent, high quality posts. You can boost posts to encourage more engagement and measure results using specific benchmarks. It may be something like a goal of 300 new followers per month or a minimum of ten likes per post.

– If your goal is to promote attendance at a specific event, consider boosting a Facebook event page. Maintain a specific goal for how many attendees you would like and how much you are willing to pay in advertising for each new attendee.

–  If your goal is simply to increase profit for your ecommerce store, a conversion campaign on Facebook Ads Manager would be best for you. Be sure to track your cost per conversion and ROI.

If you’re not sure where to start, ask yourself the following questions:

– Do you want a short term or long term strategy?

– How can you improve your business from where it was last year?

– What can you do to make your business more attractive than your competitors?

The answers to these questions can help you determine your call to action and form relevant goals for social media marketing on Facebook.

#2 Invest wisely

Anyone with a Facebook business page has probably noticed the steady decline in organic reach over the past couple of years. Currently, posts from Facebook business pages are often only seen by 1-2% of their followers unless they are boosted.

There’s no point in putting all your hard work into killer Facebook posts if no one will even see them.

As Facebook becomes increasingly more of a “pay to play” platform, it is becoming more and more necessary to invest your money wisely if you want your business to succeed.

An advertising budget is a necessity to succeed with social media marketing on Facebook. But you could be wasting a lot of money if you’re not careful about how you use your Facebook budget.

For example, there is no sense in spending $10 to boost every post you make to an audience of 100 followers. It is wise to grow your followers through the use of page like ads and posts boosted to external audiences before you begin putting money behind posts boosted towards your followers.

Generating followers with page like ads and engagement with boosted posts can be done with a relatively low budget. However, ads geared towards generating sales and leads tend to require more money to be effective, especially in highly competitive industries.

When it comes to conversion ads, you have to be willing to spend money to make money.

Of course the end goal is to ensure the profits outweigh the costs to get a positive return on ad spend. But sometimes new campaigns have to start off in the red during the initial stages of the optimization process. Then work towards the break even point, and ultimately, profit.

Don’t worry if positive ROI does not happen immediately in the Facebook advertising process. Sometimes it takes months of A/B split testing to find the right message and the right audience! But once your campaign has been fully optimized, Facebook can be an amazing resource for generating sales at a relatively low cost!

If your Facebook ads are not performing as well as you would like them to, it may be time to call in an expert. Our experienced advertising specialists have the knowledge and skill it takes to execute an effective, results-driven Facebook advertising plan.

#3 Use analytics and learn from them

It can be easy to get lost when it comes to social media marketing on Facebook. The good news is, there are a lot of built-in road maps to help you succeed!

There are a lot of generic statistics out there making broad claims like Wednesday and Thursday being the best days to post on Facebook. These stats can be a great starting place. But every business is different, and falling for generic rules of thumb can be detrimental.

Using social analytics to your favor can ensure that you optimize your social media marketing strategy based on what is best for your particular business.

For example, it’s commonly known that the best times of day to post for maximize engagement are:

1. Mornings when people first wake up

2. Afternoons when people take their lunch breaks

3. Evenings when people get off work

That being said, that rule does not work for all businesses. What if you are located in the U.S. but the majority of your followers and customers are in Asia? You would have to adapt your posting strategy to account for the times when your specific target audience is most likely to be active online.

Similarly, if your target audience is retail workers or security guards, they might have a totally different workday from the average office worker.

By testing out many different posting times and days and analyzing which posts receive the most engagement, you can get a better idea of what posting schedule works best for your business.

This goes for more than just days and times to post. You should also pay attention to the types of posts your followers interact with the most.

Do they respond well to posts that ask open-ended questions?

What about article shares or giveaways?

Pay attention to every detail of the posts that receive the most engagement and see how you can adapt future posts accordingly.

For example, if posts with images of people in them outperform posts with landscapes, focus on more lifestyle photos with people. Likewise, if you notice article shares from certain websites get a lot of likes and comments, consider sharing more content from the same source in the future.

Facebook ads should also be optimized based on analytics. Facebook Ads Manager makes it easy to track data and adjust your ads accordingly. Some important metricsto look at include cost per conversion, relevancy scores, and cost per click.

You should also pay close attention to the difference between an ad’s reach and number of impressions. If the impressions become over three times the reach, it may be time to refresh your ads or expand your audience.

Facebook ads manager also offers much more in-depth analytics to help you optimize your Facebook ads based on the demographics most of your results come from. These demographics include everything from age groups and genders to the devices and operating systems people who engage with your ads are clicking from.

If you aren’t sure where to start with your social media marketing on Facebook, don’t be afraid to split test multiple different options and adjust your strategy based on the results.

Even if you do have a stable marketing plan, there is always something new that can be tested or adjusted. If you notice even a slight drop in engagement or increase in your average cost per lead, pay attention to what might have caused the shift.

Those who do not learn from their mistakes are doomed to repeat them.

Facebook has its own analytics, which can help you make informed decisions about the future of your marketing strategy. However, many marketing companies, like LYFE Marketing, can offer you more advanced analytics. They can also help you understand the data and adapt your plan accordingly.

#4 Utilize videos

Studies suggest that by 2019, video will account for 85% of total Internet traffic. If your Facebook marketing strategy doesn’t include video content, you may want to reconsider.

Eye catching images are no longer enough when it comes to social media marketing on Facebook. If a picture tells 1,000 words than a video tells 1,000,000 words!

When it comes to both ads and Facebook posts, video currently reigns supreme. 82% of business owners report that video marketing is an important part of their overall marketing strategy. If your Facebook strategy does not include video content, you are already falling behind your competitors.

Video outperforms still images on social media in terms of engagement. And some believe that Facebook videos have higher organic reach than posts with just text or images alone.

Videos also serve to build trust in your business. 57% of consumers report that videos give them more confidence to purchase items online. Videos are particularly effective for explaining complex concepts in ways that still images simply cannot.

Think about it: if you have an innovative, new product, consumers may not be able to understand how it works simply by looking at a photo of it. A video can quickly and easily show people how to use your product, increasing the likelihood that they will want to buy it.

Video ads prove to be top performers time and time again, with average click through rates higher than all other ad formats.

Engagement rates for video ads tend to be an astounding 3x higher than engagement for non-video ads!

So what types of videos should you post on your Facebook?

Some great ideas for videos are: 

– explain the product or service your company offers

– behind the scenes videos from your employees

– testimonial videos from satisfied customers

– promotional video if you’re a B2B company

While quality video production may not always come cheap, it pays off in the long run!

That being said, video production is becoming easier and more affordable as smartphone technology improves and increasing numbers of video editing and animation creation software arise.

#5 Hire a marketing company

Our last, and most important, tip for succeeding with social media marketing on Facebook is to hire a marketing company! Facebook is constantly evolving and shows no signs of stopping any time soon.

Keeping up with the platform’s ever-changing policies and features can be a full time job. You’re busy running your business. We get it.

So why not leave the social media marketing to someone whose job actually is to keep up with Facebook’s constant evolution and adapt your company’s marketing strategy accordingly?

As previously mentioned, social media marketing agencies have access to extra analytics that go far beyond the information you can learn from Facebook insights alone. A seasoned expert can also help you adapt your strategy using data that can otherwise become very overwhelming or confusing.

In addition to improving your Facebook marketing with quality analytics, social media marketing agencies also save you time and money!

They save time by taking care of time-consuming activities like replying to comments and messages, curating social media posts, setting up Facebook ad campaigns, and posting content at optimal times.

They can also save you money by making your advertising campaigns more effective and efficient, thus boosting your ROI. And also by eliminating the need to hire full-time employees to take care of your business’s marketing needs.

Hiring an agency to handle your social media marketing on Facebook means you’ll have more time to focus on what you’re best at: running your business!

How do you plan to incorporate these tips into your 2019 strategy for social media marketing on Facebook? Let us know in the comments!

Building an Instagram Following for Your Small Business In 2019

Growing a small business and taking it to the next level is what every entrepreneur want. There are many tools that help you achieve this goal, Instagram is one of them.

Instagram has proven to be a powerful visual channel to build brand awareness and a loyal audience that is actually responsive. With million users logging into Instagram everyday, the social media platform continues to help small businesses of all types increase their reach.

With this kind of potential, no wonder entrepreneurs are so interested in building an Instagram following!

Furthermore, when it comes to engagement rates, Instagram is known to give much better results.

By using Instagram, a small business can effectively…

  1. Reach out to potential customers and connect to them
  2. Build and nurture a stronger relationship with existing customers
  3. Improve the chances of making sales from within the app

However, in order to reap the true benefits of Instagram marketing, it is important that you focus on building an Instagram following that you can count on. Worry not, in this article you’ll learn the little things that you can do to have a strong impact on your follower numbers.

WANT TO START GENERATE MONEY IN INSTAGRAM?
[CLICK HERE AND YOU ARE ONE STEP AWAY TO GET YOUR FIRST 10,000 FOLLOWERS IN INSTAGRAM]

#1 Post at the Right Times

Getting your content seen by as many people as possible should be on top of your agenda when you’re doing Instagram marketing. Not only because you want exposure, but also because you want more shares that lead to more followers. Building an Instagram following for your small business becomes easier when you post at the right times.

So when is the best time to post on Instagram? It depends on when is your followers active. But in general, Malaysia has the pattern on best post.

Weekdays: 6pm to 7.30pm

Weekends: 11am

However, given the fact that every Instagram account is different with a different audience, you still need to find your own best posting time. The idea here is to schedule your Instagram posts at a time when a large number of your followers are online.

Given below are two proven ways to calculate the best time to post on Instagram.

#2 Discover When Your Followers Are Active

Take out the guesswork and discover your optimal Instagram posting time by looking into Instagram Insights, a feature that lets you look into your audience activity.

Instagram Insights is very versatile when it comes to helps you understand your target audience. You get see information such as:

  • The geographical location of your followers
  • Whether they are male or female
  • What age groups they fall into
  • Above all, when their activity is the highest

Once you figure out what time most of your followers are online, you can start posting at that time. Also look into time zones to see if you can schedule your content for followers from various locations.

#3 Experiment with Different Posting Times

If you don’t want to solely depend on analytics, you can start to experiment yourself. All it takes is a simple spreadsheet to track the times/days when your content is getting the highest amount of engagement. Your aim is to track the number of likes & comments your content is receiving.

Looking into your analytics, you should get a clear understanding of what time frame your followers are active in. Keep changing the times on weekly basis to experiment.

After a month or two, you’ll have the needed data to help you select the best times/days to post on Instagram for getting more engagement and website traffic.

#4 Post New Content Consistently

The kind of content you post on Instagram shows potential followers what to expect if they choose to follow your account. But when they see you posting content consistently, they’ll be much more clear and sure of following you.

Building an Instagram following becomes a lot easier when you make consistent effort to put out relevant content. Compared to all other social media platforms, Instagram is known to have the best interaction levels, and that’s something you could use to your advantage.

When someone follows your brand on Instagram, they’re doing it connect and build a certain relationship with you. Your consistency will not only help them get value out of your account, but also increase the chances of them sharing and spreading your content. Which obviously leads to more followers.

And yes, you also don’t want your existing followers to forget that they followed you. If you are inconsistent, they may not recall it and unfollow you. Just the way it’s important to gain new followers, it’s also important to retain the older ones.

So what kind of consistency should your brand be aiming for when posting on Instagram?

Most of the brands that prefer posting between 1-2 times per day. They found out that brands that posted more didn’t experience any lower engagement or get any bad rep.

The bottom line is, posting relevant content on your Instagram consistently does pay off. Try to be a brand that cares and gives regular value to followers by posting consistently.

START DO IT NOW!
[CLICK HERE AND YOU ARE ONE STEP AWAY TO GET YOUR FIRST 10,000 FOLLOWERS IN INSTAGRAM]

#5 Use the Right Hashtags

Retaining your current followers goes hand in hand with building an Instagram following. Your aim should be to engage your existing followers as much as you can so that they become brand advocates and help you grow your following. But that’s not enough. You need to go beyond and leverage the power of hashtags to get in front of new people.

By using relevant social media hashtags your target audience finds it easy to discover your content, which increases the chances of them following you. But you have to do so without going overboard or else it’ll look like spam.

Now, the question is, what type of hashtags should you be using when building an Instagram following?

Your goal is to use hashtags that will help you reach new people. Period. Hashtags can get you a lot of exposure when done right.

The idea is to find hashtags that are highly relevant to your brand and then use them in your posts. Which obviously requires the right kind of research. The hashtags you choose should describe what your brand is about and the same time resonate with what your audience is searching on Instagram.

There are many tools that you can use online to find hashtags that are relevant and valuable.

A more raw way to find related hashtags that are popular is to directly search for the right keywords on Instagram. Make sure you have done your keyword research beforehand.

In order to ensure you are getting consistent results, you may want to use the following types of hashtags:

Branded Hashtags: When you use the name of your brand or company, you would be able to generate more engagement and exposure to your small business. It’s not uncommon for companies to use branded hashtags on Instagram. In fact, over 70% of Instagram hashtags happen to branded.

Trending Hashtags: The Instagram explore page is a goldmine when it comes to finding trending hashtags that are also relevant to your niche. You may want to add trending hashtags to your content from time to time. It not only helps you reach more people but also shows your audience that you are updated.

Popular Hashtags: Most of the time popular hashtags don’t make a big difference in terms of how your content ranks on Instagram. Just like it’s hard to rank for broad keywords in the search engines, popular hashtags are difficult to leverage because there’s so much competition. Still, you can use them occasionally if they are relevant to your post.

Location Hashtags: If your small business targets local customers, then why not use local hashtags? Also known as geotags, they get almost 80 percent more engagement than non-geo tags.

#6 Steal Your Competitor’s Followers

An innovative way to building an Instagram following is to focus on your competition and try engaging with their audience. Attracting their attention makes sense because they have already followed your competitor who’s selling a similar product/service.

Stealing your competitor’s followers isn’t unethical, as long as you are doing it right. Now, by competitor we mean your closest competing brand that is already engaging with their followers.

When it comes to building an Instagram following, here’s how you can leverage your competitors’ audience…

Step 1: Identify Your Closest Competitors

The best place to start off is your local competition, because it’s so obvious. Add them along with other close competitors to your “hit list”. Just make sure you aren’t rushing in choosing your competitors here.

Step 2: Analyze their Following

Instagram is a popular app, and many people are addicted to it. But that doesn’t mean they don’t leave. Instagram users quit using it on a regular basis. Which is why it’s important that you only go for users that is likely to stick around. The more active someone is, the more regularly he/she uses it.

You can also look into their obvious habits that indicate a higher chance of them following you after you engage with them.

  • Do they regularly post content?
  • Have they made a good number of posts?
  • Have they been on Instagram for long enough?
  • Are they using hashtags?
  • What is their follower to following ratio?

Answers to above question should give you enough clarity on whether they should engage with them or not.

Step 3: Engage with them

As soon as you’re done zeroing down on your competitors’ followers and are confident that they are worth engaging with, you should move towards engaging with them.

There are three basic ways to engage with other users on Instagram:

  1. By liking their posts
  2. By comment on their posts
  3. By following them

Here’s what you can do to engage with the followers of your competitors the right way…

  1. Ask About their Experiences
    The idea here is to connect with them on a personal level, by showing your brand’s human side. Asking questions that are both engaging and in-depth can help you not only garner a response, but also make them follow you.

    Focus on the experience that they are sharing on their Instagram. So whether you ask about their day or about a particular experience they had related to their picture, make sure it’s worth a reply. 

  2. Comment on their Unpopular Content
    If you want someone to follow you back, you have to get on their radar. A smart way to do this is to find a photo or video that they posted with high expectations but it didn’t garner much attention. These posts may have a low engagement rate, but they’re usually worthy enough for a comment. So why not leave a genuine compliment on such posts? 
  3. Like their Recent Posts
    Liking their recent posts sends them a notification and lets them know about you. It might sound simple, but it works. This activity will be worth it only if you find time to like a bunch of photos on a regular basis. Expect to get 3 to 4 followers for every 100 posts you like. 
  4. Follow them Strategically
    Follow people so that they follow you back. This might be the oldest strategy in the book. It works great when done strategically. Only like those who are on your list, not anybody and everybody. Users who have a 1:1 followers to following ratio are most likely to follow you back.

#7 Give People What they Want

Whether it is Facebook or Instagram, the best growth is organic follower growth. Nothing comes close to having an audience that genuinely likes your brand and is interested in your content.

Building an Instagram following organically isn’t rocket science. All you need to focus on giving people relevant and high quality content. Content they resonates with their interests. That’s the only way you will win their attention and have them like your content, follow you and ultimately engage with you.

So what do you do to ensure you’re only sharing the best content? How do you know what your target audience wants from you?

Yes, you can try guessing, but it’s simply not worth it. Instead, you can do the following:

Monitor Your Immediate Competitors

Your closest competition that’s active on Instagram has a lot to teach you. You just have to keep an eye on their Instagram activity. And see what kind of content they post on a regular basis.

Focus on uncovering the gems. In other words, look for posts that have garnered the most attention in terms of engagement. For instance, does your competition attract the most attention with product photos? Or photos with a human element? How do they use Instagram Stories?

Know What’s Trending

If you can track what’s trending in your space, then you would be able to create content that is in demand. So make sure to monitor profiles of your customers and as well as top influencers who post regularly.

  • What kind of visuals are they sharing?
  • What hashtags are they adding to their posts?
  • Are they following a specific trend?
  • How are they engaging with their content?
  • What questions are they asking in their posts?

Getting some insight into the content that is currently trending and in-demand among your audience will go a long way in helping you produce great content for your own account.

Ask Your Followers

Sometimes the best way to know what content to create is to ask your current followers. They should give you ideas that can lead to organic growth. Here’s how you can survey them…

  1. Head over to the Instagram Stories feature
  2. Choose the “Poll” sticker option
  3. Begin collecting and analyzing ideas/feedback

No matter how experienced you are in your niche, you will be surprised to see the results of such surveys. It’s extremely helpful, especially when you’re in two minds.

Time to Start Building a Following on Instagram

Now that you have the tools and know what to do, you can start growing your brand and increasing your reach on Instagram. If you really want to take your marketing efforts to the next level, consider hiring an agency. Or maybe even throwing Instagram advertising into your social media strategy.

We can help you with both. All you have to do is give us a shout by contacting us here, and we’ll have a chat about your Instagram account. Talk soon!

 

4 Facebook Marketing Tools That Will Increase Your Engagement by 154%

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

The engagement just wasn’t there. I had a large number of fans but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.

Now before we get started, for the first few hidden tools you need to utilize all of the tactics. In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉

#1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

  • Facebook Messenger messages have an open rate of 50-80%.
  • Facebook Messenger messages have a clickthrough rate of 20%, especially when using chat blasting.
  • Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
  • Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

#2: Send Personal Invites in Messenger

A similar hack is inviting your friends to like your business page, and also sending the invite in Messenger.

This is the method that I recommend since you can also personalize the message and give them two touches instead of just one.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

#3: Pull Email Addresses

You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

#3 Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your website, for instance.

It’s quite a different level of comfort when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

Literally, all that your contact has to do is tap their phone number.

#4 Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the product and the marketing funnel.

Conclusion

There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to decline in the next 2-4 years. It’s going to become exponentially more powerful.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

  • Interactivity or dialogue — Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do, buy, read, visit, watch. You’re asking for their feedback and opening up a conversation.
  • Speed of engagement — Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

11 WAYS TO SAVE IN ONLINE MARKETING COST

It would be the founder to pursue sales until it was overlooked and you spent too much on marketing! When it comes to this, your sales is not enough.

But, your business can survive because it’s a business. There’s a case where they can not even cover the cost. And you have to use your own saving money. It’s just saddening to do business like this. Is there a founder like this?

“Yes! I am one of the founder!”

Do not worry! It’s better to be ashamed and realize your mistakes now from getting worse. Just do not repeat the same mistake. There still time to save your sales and business from continuing loss.

So, now we have 11 solutions for a founder of the business like you to make the marketing costs low. You know what? You MUST read it until you know the solution!

#1 UNDERSTANDING YOUR MAIN OBJECTIVE

As a founder, you MUST have clear objectives and strategies before starting a marketing campaign. Instead of seeing other people running marketing, improvise your strategy. When you have clear objectives, you can save the cost of marketing so you do not spend too much.

#2 MARKETING MESSAGE THAT IS CLEAR

Before you done any marketing, you need to know the issues and problems of your prospects. Know what they want and need. It’s not for YOU! It’s for THEM! Actually, you have to aim your target. If the target is not aim properly, the marketing message is not well use.

#3 UPDATE YOUR MARKETING STRATEGY

Remember! The strategy that used to be effective is not necessarily effective nowadays. The marketing costs are increasing but sales are down. So, you have to constantly update your marketing strategy.

What kind of update? You have to make a lot of research. Review what your existing marketing strategies have become and improve so that the results are getting better.

#4 UTILIZE YOUR SOCIAL MEDIA PAGE

Do not just use 1 channel only, but fully utilize your social media because it will make the brand more recognizable and reliable than competitors. For example, you try to look at big brands like McDonalds and KFC. They make use of almost every social media platform even though their brand is already known.

#5 INTEGRATED MARKETING

Nowadays, if you do not create integrated marketing, your business will be left out and eventually ‘die’ … So, take precautionary measures by increasing your marketing medium. Do not go online to offline, intergrate the middle of the media to increase trust and brand awareness.

#6 YOUR TARGET AUDIENCE

So, we can see why it’s important to target the audience. Every product or service must have a target audience or in another language is Customer Persona.

Without the customer persona, you will sell without direction. Imagine if you have a target audience, it is easier for you to grab their attention through images or copywriting. That’s why we need targeted audience. You can combine audience-based types on demography, geography, psychography and sociography.

#7 CREATE YOUR FAN BASE

Did you know that selling on prospects who know your brand is easier than selling on an unfamiliar prospect? Well, the reason you know, he or she already knows your products. That’s why, to save the cost of marketing, you can retarget your follower and fans.

It also helps to reduce the cost of multiple multiplexing. The more followers you have, the higher the trust of people on your brand!

#8 BUILD YOUR DATABASE

The biggest mistake of a business owner when doing business is not building the database. Because the database is very important for a long term investment. For example, when you want to launch a new product, you can use this existing database to sell and you do not have to worry about gathering new databases.

#9 CONTENT MARKETING

Many business owners made this mistake. If they want to sell a lot, they need a hardsell ads. Content marketing is the most effective weapon for sales without cost. Audiences are now getting smarter and they want something useful to them like sharing tips, inspirational stories, testimonials and so on.

The more we give, the more we will be able to get. Right?

#10 SOFTSELL

People do not like ads that is too hardsell. Why? Because when you see many ads in a short time, it makes them easy to be bored. If it were you, do you like to watch the ads always go to your newsfeed? If not, you have to switch to creating more softsell ads.

#11 STRENGTHEN YOUR ENGAGEMENT

Most business owber ignore this important thing after the prospect has become a client. You as a business owner should be concerned about the engagement so that clients continue to be loyal to you.

Follow-up customer and ask questions or feedbacks. From there, make them feel comfortable and closer to us. Create human touch and indirectly, it will make it possible for them to repeat the order higher.

CONCLUSION

That’s why it’s important all these tips needs to be done. If you’re not, then you will lose your customer easily. In Tiara, we help business owner like you to have these 11 steps easier. Need help on this? Whatsapp us here.

7 Social Media Musts for 2019

Achieving goals of any sort involves doing more of the right things. This does not exclude social media marketing. The goals are no exception. How can you better ensure your social media strategies will help you accomplish your brand’s objectives in this new year? Well, I’ve shared some tips to help you.

#1 Think first. Then post.

Remember that what you post on your personal social media page affect how people see your company. Think carefully about how posts that issue commentary on hot-button topics like religion, politics, or gender issues might impact your relationships with customers, vendors, and others in the business community.

#2 Let the customer hear you.

On your social media channels, let your readers see your personality shine through. Many people follow bloggers because they like what the writers are saying AND how they’re saying it. Share your unique insight and strike a conversational tone that engages readers.

#3 Be real. Be your brand.

Show your audience that you have real people behind your logo; it will make it easier for them to relate to your brand. Some ways to do that are to introduce members of your team, show videos with “behind the scenes” glimpses of your staff doing what they do best, and take photos of your team at special events and activities. Also, consider promoting the personal brand of your business owner or employee to put a face to your business name. Many organizations are doing that, and it’s an effective way to facilitate loyalty and trust.

#4 Set realistic expectations.

Attention to all business owner! You have to realize that social media alone can’t grow sales (PLEASE AWARE ON THS PART!). Yes, it can help immensely by building your brand reputation, generating awareness, and increasing visibility of your business. However, many other areas of your company impact customer acquisition and revenue growth. Examples include the performance of your website, the quality of your products and services, your sales team’s skills, and your customer service. You must pay attention to your business as a whole for social media to succeed.

#5 Write for your followers

Focus your content on what will help your audience and write it in a way that they will understand it. This doesn’t mean you have to dumb it down, but avoid overly complicated wording and sentence structure.

#6 Put personalization into practice.

Customers expect that brands will tailor deals and discounts to their unique interests and needs. Consider embracing the potential of targeted advertising and retargeting campaigns on social media to cater to the demand for individualized content and offers.

#7 Get yourself a marketing consultant

Do you know by hiring consultant in marketing will make you sure your unavoidable time in marketing done? This is true because most of business owner has issue with this. They have the idea but they cannot execute it.

Why don’t Tiara help you with that?

It will be an awesome team to deal with!

If you’re interested to win your audience TODAY and be better than your competitors, then we’re more than happy to help!

Contact us for FREE consultation! Whatsapp us now!

FREE Social Media Consultation Session with Shock Media Studio that is worth RM3,000.

Organic VS Paid Advertising on Facebook: Which is Better?

Your market is competitive. Facebook also have a lots of business wants to market.

There are more ads than ever attacking your news feed space.

As a result, your posts aren’t showing up first on your audience’s timeline.

We have to admit it that organic reach is declining.

Your regular posts aren’t reaching to as many of your fans as you’d like.

And it doesn’t help that Facebook has evolve its algorithm to show only relevant content to users. How can you possibly reach more people?

ORGANIC MARKETING?

Yes, we’ve just said that organic reach may not be the best, wait! Organic marketing still has its value.

If you’re just starting out your business without much budget for marketing, you can publish your marketing posts on Facebook for FREE.

You will be more strategic and creative with your ideas and how you structure your content.

This means you would put 100% focus on creating the exact needs of your target audience.

When you know exactly who you’re selling for and truly give them value WITHOUT even putting money into your posts, you might actually gain more trust from your audience.

HOW TO KEEP FB FANS ENGAGED

There are some tricks for you to acquire some following and keep your fans engaged:

– Give a something or any reason for people to keep coming back to your page. If you’ve established a Unique Selling Proposition (USP) that actually adds value to your audience, then you’re winning. Remember, always give value.

– Post quality content that would encourage engagement. You can put up content such as giveaways, competition or surveys.

– Interact with fans by responding to all queries and complaints. Show that you care about their thoughts and make them feel like a part of the community.

NEED HELP IN FACEBOOK ADVERTISING?

[I WANT TO REACH MILLIONS OF TARGETED CUSTOMERS IN FACEBOOK!]

PAID ADVERTISING?

The purpose of boosting your post, or in other words paid advertising, is to reach more people.

These are primarily the people who have not yet liked your page or know about your business but show similar interests to and/or fit the demographics of your target audience.

Facebook said you should assume organic reach will eventually arrive at zero (Now at 2%). Considering that, it’s wise to include paid ads into your marketing budget.

Well, who’s the winner? Organic or paid?

The winner is PAID ADVERTISING!

Knowing that Facebook organic reach is declining, paid your ads is probably the best way to reach a wider audience.

But, you need to be more specific so that it doesn’t confuse your organic or paid post as irrelevant to your audience.

Technically, you can pay all your post. But if your budget does not allow, consider what the purpose of your post is and which would be worth paid of.

Here are a few guidelines to go by:-

– If you’re aiming to just connect with or update current fans, NO PAID ADVERTISING.

– If you’re aiming to get more leads or engagement, PAID ADVERTISING.

– If you’re offering a product or service, then you should definitely consider PAID ADVERTISING.

HOW TIARA CAN HELP YOU

While it’s easy enough to paid your ads in one post, it can get a bit complicated when you’re planning a whole campaign and boosting several ads at once.

We can help you with setting up ad campaigns via Facebook Business Manager, as well as planning your social media content and execute the creative direction.

Essentially, we go beyond the what normal marketer do.

We make sure to be more specific in terms of interest targeting, budget optimization, full reports and make full use of Facebook Audience Insights to learn more about your audience for better targeting.

If you’re interested to win your audience TODAY and be better than your competitors, then we’re more than happy to help!

Contact us for FREE consultation!

How? Whatsapp us here.

FREE Social Media Consultation Session with Tiara Digital Advertising that is worth RM3,000.

7 Ways to Immediately Improve Your Social Media Presence

Good design is good business.

Every consumers choose products, services and people based on first impression.

All successful know this well.

  •  Strong design outperform other brands with a weak design.
  • Design of a business was their number one factor in determining the credibility of that business.

Here are 7 Ways to Immediately Improve Your Social Media Presence.

If your business just getting started with social media or have had a presence for years, these is the 7 methods to improve your reach.

Trying to ensure that your social media profiles have a large number of followers and that your content is always enticing and engaging to customers can feel excited. Whether you’re just getting started with social media or have had a presence for years, use these 7 methods to improve your reach.

1. Build content that is going to create valuable experiences.

If you can add value to the experience that your customers have, you can draw them back to your page continuously. Build a interactive design and an engaging copywriting.

2. Create customized online interactions.

By reaching out to your customers directly, you can immediately add more followers and value to your network. How do you do that, you ask? Create a posting that discusses about their problems so that you will know what is happening. This is also a good strategy to find out what solutions can you bring to the customers.

3. Don’t produce the same thing.

Consistently producing the same posts won’t draw people back to your page. Engage your audience and produce something that’s interesting and unique. Lighten up and intersperse your posts with funny, engaging content that will convert potential customers.

Editor’s Note: Looking for a social media management solution for your business? Whatsapp us now!

4. Give more to your audience rather than being demanding.

Making demands, like asking your audience fill out a survey or having people share their latest post, can be a nice thing to do for your brand eventually. Work at forging your connections first and offer value to your customers for their efforts. For example, offer followers a coupon good for RM50 off any item in your store (or a similar type of incentive). This is a great way to establish goodwill with your audience before you start making requests.

5. Work on audience management.

Unfortunately, many companies become so focused on producing steady content that they neglect their followers and the type of audience that they are working to build. Working at managing your audience and engaging with new followers that fall within your demographic is important, however. As you build a following of users who regularly visit your pages and share your content, you can have an audience that truly adds value to your profile and to your brand.

6. Develop a plan for the future.

Most social media plans for companies today leverage strategies that worked in the past. Instead of recycling used strategies, look at the particular strengths of your brand and work to take it in a brand new direction. Your profile and your posts should reflect your brand’s values in addition to promoting your products and services.

By using some of these top strategies, you can improve your online interactions and the overall value of your social media pages.

7. Hire an agency

We do understand to provide a good content, planning, entertain the customer’s comment is time consuming. And you would rather focus on business expansion. Hiring an agency like Tiara is your best options because why?

  1. Agency doesn’t have emotions like normal staff. We have a team that is entirely focus on your brand.
  2. Cost efficient. To hire a copywriter and a graphic designer gonna cost you at least RM9,500 a month. With agency, it’s gonna give you lesser cost and more ideas.

This is why hiring an agency is a great idea. We can help you not only to provide you a quality content, but also a quality and creative ideas.

Do you want to have more sales and awareness? Contact us here.