Why your business need to hire social media experts

Why You Need a Social Media Expert For Your Business

To have a successful business, you HAVE to be on social media! Simple.

Whether you have a social media expert on staff or outsource to an agency, social media marketing is vital to the success of any modern business. When you hire a social media expert, you’re hiring someone with an expert skill set who has the power to take your business to new heights.

And is it all the more I post on social media, the better you are? Not exactly.

Here are why every business needs a social media expert:

1. Sales/Leads: The end goal of any marketing strategy is to make more money. Social media experts are highly skilled in turning followers into customers. 75% of companies that marketed their products on social media reported an increase in sales within 12 months. Furthermore, 74% of consumers use social media to make purchase decisions.

2. Tracking & Measure: Before you get the sales, you need a way to measure it. A social media expert can help setup your online advertisement from A to Z. This will help determine how an audience is progressing through the marketing funnel from product view, lead, add to cart, sale, etc. 

3. Timeliness:There’s more strategy behind social media marketing than meets the eye. An expert knows what times to post certain information on specific platforms to achieve optimal engagement.

4. Quality of Work: To keep your business’s social media profiles engaging, you’ll need more than just a few basic images and some Facebook ads. They know how to encourage audience participation and engagement in ways beyond generic postings.

5. Lifelong learning from the experts: Consistently keeping up with all the latest social media trends is nearly impossible for you. Social media experts, however, are used to the lifelong learning process required to keep up with the constantly evolving field.

Social media platforms change every few days! It takes a an expert to have to keep up!

6. Build recognition & credibility: Beyond acquiring sales, one of the main goals of social media marketing is to build your brand’s image. A social media expert can help your brand gain a favorable online reputation. This can, in turn, transfer to real world brand recognition.

In this day and age, no one trusts a company without a social media presence. If you want to run a trustworthy, credible business, you need an attractive social media presence. An expert can help you achieve this.

7. Monitoring: When you’re running a business, checking your company’s Facebook, Twitter, and Instagram isn’t the first thing on your mind every day. However, these platforms should be monitored daily to remove spam comments, respond to questions, and engage with potential customers. This is one of the many duties of a social media expert!

8. Grow a long term audience: Marketing isn’t all about instant impact. Growing an established audience is something that happens over a long period of time with great social media expertise.

Once you’ve established a sizable following, you can advertise to thousands of people for free simply by making a social media post!

9. Targeting: Social media experts know who’s on what platform and at what time. They also have a wealth of information on social media users’ interests, buying habits, and more. With all this information, they can create target audiences tailored perfectly to your brand. This ensures the people you are advertising to are those who are most likely to be genuinely interested in your product.

10. Increase website traffic: It’s not enough to sit and hope people will find your website on their own. You need to lead them there! Social media experts craft content and advertisements to direct customers to your website.

11. Increase engagement: Interaction with your followers can turn them into customers and can turn customers into repeat customers!

Social media experts encourage engagement in the form of likes, comments, and shares, which in turn encourages customer loyalty.

12. Modernization: Once upon a time, TV, Magazine, billboard, and radio ads were enough. Now, businesses have to adopt social media marketing strategies to keep up in the modern age. After all, social media is proven to now be more efficient than other forms of advertising.

14. Save money: Everyone wants to see results without spending too much money.If done correctly, social media marketing can do just that! Not only is social media more effective than other forms of advertising, but it’s more affordable too!

15. #Hashtags: The right hashtags can encourage organic awareness for your brand. Hashtags are also useful for organizing photos from events and helping businesses find their audience. Experts know which tags to use and when!

16. Use data to your advantage: Marketing through Facebook gives you access to massive quantities of data via audience insights. Social media experts can combine this information with their own data to put your business at an advantage.

For example, an expert can target a Facebook ad specifically to users who have already clicked on your website and have a history of making online purchases.

17. Go viral: Viral social media content is like word of mouth advertising. 92% of people trust recommendations from individuals over brands. Just imagine what thousands of shares and retweets can do for your business!

18. Personalization: Few advertising platforms offer the level of personalization social media advertising allows. Geo-targeting and other features allow social media marketers to personalize content and ads for different sections of your target audience.

19. Track ROI: it can be difficult to pinpoint exactly what your return on investment is when it comes to social media marketing. An expert knows what to look at and how to calculate results.

Social Media marketing is extremely trackable. A skilled social media marketer can measure sales, website traffic, app downloads, email subscriptions, and more. Plus they can compare results to the amount of time and money spent to determine ROI.

20. Experience: Social media experts have experience. They know how to create ads, optimize your campaign, and scale it! They know what works and what doesn’t based on industry experience. That isn’t something you can learn just from Googling it.

21. Measurement & Reporting: There are a many elements to analyze and data points available to pull on social media. For some, it can take hours to properly track, measure and analyze correctly. Having an expert who knows which data points are most valuable and develop monthly reports for the business is critical. Also, experts have the ability to determine whether or not the social media marketing campaign is headed in the positive or negative direction and can offer assistance on how to game plan for the upcoming month. 

22. Voice: Consistency is key! Having an expert craft your business’s posts can ensure a consistent voice across all content. Is your brand witty? Serious? Punny? A social media expert will be sure to embody your brand’s personality.

23. Precise audience targeting:When you launch an ad on television, you don’t get much control over who sees it. You just have to hope your target audience is watching the right channel at the right time.

With social media ads, an expert can pinpoint your perfect audience based on an extensive bank of data. Once an audience has been optimized, the ads will be shown to just the right people. This way you don’t have to waste money showing ads to people they don’t apply to.

24. Competitor analysis: One great feature of social media is that it doesn’t just connect you to your audience, it connects you to your competition as well. Social media experts can analyze your competitors’ accounts to find out what strategies work for them and where their weak points are.

25. Relaxation: Social media management and marketing can be stressful. However, it’s easy for someone who has devoted their life to it. Sit back, relax, and leave the hard work to your social media expert!!

26. Instant feedback: Commercials take a long time to plan and even more time to start generating responses. With social media, posts can be instant. This allows your brand to capitalize on current events in real time and start tracking responses right away.

With undelayed communication, the possibilities are endless!

27. Storytelling: A social media expert has the ability to tell a story in 140 characters or less. That’s a feat in and of itself!

There is a very distinct skill set associated with social media marketing. Being a good writer isn’t enough. Social media experts are more than just good writers. They also know how to cater language to specific target audiences and how to convey a lot of information in a brief tweet or Instagram caption.

28. Advertise without being obvious: People reject advertisements because they see them as an attempt to control how they think or act. Social media advertisements, however, can work around this phenomenon.

Sponsored posts look like your friends’ posts on Instagram or Facebook. This technique makes your audience less likely to reject your ads. A social media expert is skilled at writing ads that don’t sound like ads. This way they can generate more leads and sales than traditional advertisements.

29. Motivation: You can’t keep up with social media if you aren’t motivated to do so. You have to enjoy it to be good at it because there’s always something changing and something new to learn.

A new platform can basically revolutionize the field overnight. Remember when MySpace ruled the pre-Facebook social media experience? Social media experts become experts because they have the motivation to keep up.

30. Save time: Social media management is extremely time-consuming. Leave it to an expert who has the time to devote to it because it’s their job.

For a business, the opportunity cost of having someone skilled in something else spend too much time on social media can mean you’re actually losing money. You’re better off hiring an expert.

31. Business savviness: Social media for business is very different from personal social media use. Someone whose knowledge of social media management comes entirely from their personal account would not begin to understand the world of boosted posts, SEO, and lead campaigns. Every business needs SEO, whether they realize it or not!

It takes an expert to know both the personal and business end of social media and to know when to employ which strategies.

32. Constant contact:  Social media allows you to remain in constant contact with your customers/fanbase. You can respond to comments, answer questions, and remove spam in real time.

Having a social media specialist managing your business’s accounts means there will always be someone there to let your audience know there’s a person on the other side.

So there you have it, that’s the reasons why you should hire a social media expert to help your business grow today! Feeling ready to hire social media expert? Click here.

how to sell products using digital marketing

How to Sell Your Product Using Digital Marketing Methods

“Sell or Be Sold” – Grant Cardone

Recently, we talked about “Types of digital marketing for your business in 2019“. Now, we want to talk about How to Sell Your Product Using Digital Marketing Methods.

You have a product/services and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it?

Having a great product is not enough. People need to know about it.

The only way people are going to know about it is if you market it to them.

So what’s YOUR plan?

You need to find the best and most efficient platforms available on how to promote a product—your product.

And that’s where digital marketing comes in.

Digital marketing is any form of marketing that uses any devices or the internet. 

It’s have been proven. It’s the best way to market one’s product.

The increased of online presence means increased online shopping and buying. Offline marketing is being left behind, way behind.

Your key to success is to choose the right digital marketing method on how to promote a product the right way.

Below we’ve listed some of the top digital marketing methods you can choose from to learn how to promote a product.

Website Design

Make use of your website design. 

Here’s a revelation for you if you don’t already know it: your website is your best marketing tool.

There are really few better ways that you market your product to the public. There are so many ways to do this but let’s talk about the two most important ones.

First, engage people with your visuals. Use visual content, a lot of it. These can include infographics, photos, and again, videos.

Second, make sure your website visitors experience easy navigation. Your visitors came to your site to meet a specific need and they want it to be met right away.

If it takes them to long to do what they came for, then they’re likely to click away and exit your site. Worst case scenario is that they never come back to visit. What do you do next when you have a website? Do the SEO

Search Engine Optimization (SEO)

Search engine optimization (SEO) very important in the process of how to promote a product.

You might reconsider if you’re reminded that SEO is the process that makes web pages

  • easy to find,
  • easy to crawl, and
  • easy to categorize.

SEO is about helping potential customers find your business and ultimately, your product. If you do SEO right, then your website is likely to end up on the first search engine results page (SERP).

And given how consumers usually scan and review the first couple of pages, having your website at the top of the SERPS is ideal.

Now let’s talk about SEO and digital marketing and how to promote a product using those tools. 

SEO has become quite important to a successful digital marketing campaign. This is all because of how SEO itself and its paradigm have evolved and shifted over the years. 

Therefore, a sound SEO strategy is called for.

Here are some of the points that you need to look into when setting up a solid SEO strategy:

  • Use Google Analytics to help identify your target market.
  • Consider more search engine options (Other than Google).
  • Mobile friendly website is a must.
  • Create top-quality content that is relevant and consistent.
  • Your website should be user-friendly and should have clear navigation.
  • Build quality and relevant links to get a high number of quality traffic.
  • Set up a social media platform that is both comprehensive and constantly updated.
  • Fix relevant keywords to help correspond with your ROI.

Always keep in mind that SEO is an ongoing process. You can’t stop even if you are currently successful.

Everything is constantly changing and evolving, from the search engines to the customers and their behaviors. 

But it’s ultimately about your target audience and making them aware of your product. 

If your SEO strategy can get them to take note of your product and more importantly, purchase it, then it’s all worth it.

Facebook Ads

This must be comes to your mind first. Facebook Ads. You should be!

Let’s look at the facts:

  • About 3 billion people all over the globe use social media, and half of them use Facebook.
  • Facebook has 2.23 billion monthly active users and 1.47 billion daily active users.
  • Around 79 percent of people online use Facebook.
  • Approximately 76 percent of Facebook users look for interesting content.
  • Around 74 percent of people use Facebook for professional reasons.

That’s massive.

Your target market is bound to be using Facebook is one form or another. So get your product in front of them with Facebook ads!

Now you can see why Facebook is a great place to sell almost any type of product as long as it’s legal and doesn’t go against Facebook’s advertising policies. 

So take advantage of it! Join the Facebook Ads and use this effective method in learning how to promote a product.

With so many users, you can be sure that their tastes and purchasing behaviors are just as varied.

There are a couple of important things to keep in mind when setting up your Facebook ads campaign.

One is to set clear goals for your campaign by thinking of the reasons why you’re running the ad in the first place. The other is to define what your objectives are.

Tiara Digital Advertising can also help with all of the strategic planning and logistics in setting up a Facebook ad campaign for you!

Google Ads

Google Ads (formerly Google AdWords) is another great method to use when learning how to promote a product. 

After all, Google Ads has become Google’s main source of revenue. That’s certainly saying something about how effective it is. 

Google Ads is a type of pay-per-click (PPC) ad in which the advertiser pays the ad publisher each time a new lead clicks on the ad.

What’s your incentive for using this particular digital marketing method?

  • Google Ads is going to help your business appear on the first page of search engine results.
  • When people in Google, they’re looking to buy something online.
  • Google Ads will double your investment if you choose to advertise on this platform.
  • Google Ads is measurable.
  • Google Ads is actually faster than SEO because you can start getting impressions and clicks right away. 
  • Google Ads is also relatively easier than SEO. It is easier to learn and takes much less effort to maintain as well.

Google Ads is sure to help drive traffic to your site and help you when learning how to promote a product.

Qualified leads are clicking your ads. 

You know they are qualified because they are searching the keywords or topics that are relevant to your product.

Content Marketing

Content is king. It’s all about content.

You hear that all the time. It’s a cliché, but it still holds true, and that’s what’s important.

Content marketing is a major pillar of the methods used in learning how to promote a product.

When you consider that figure when compared to traditional advertising, then you need to take notice.

Most people will only buy for something that they know about or understand. 

So, you will use content to educate and inform them about your product/services.

And you have plenty of options too!

Below are some of the types of content that you can create and use to boost your digital marketing campaign:

  • Ad content
  • Blog posts
  • Case studies
  • E-books
  • Images
  • Infographics
  • Podcasts
  • Social media posts
  • Testimonials
  • Videos
  • Website Pages
  • White Papers

Now, you need to choose the right content.

It has to be a topic that appeals to most, if not all, of your customers. This demands that you have a good handle on who your audience or customers are.

A bit of target audience research would do the trick for that. Or you can adopt buyer personas to help you in getting to know them better.

Doing this will help you know what kind of content will be attractive and engaging to your customers.

One more tip: If you have a successful content marketing piece that you used in a particular digital marketing method or medium, don’t discard or forget about it. 

Simply re-purpose it by using it across all your other digital marketing campaigns. If you feel that you need to reformat it, then by all means do so.

Social Media Posting

Social media like Facebook, Instagram, LinkedIn, Twitter is obviously has its own place at the start of this section. It has to, given just how big and influential it is among the social media platforms.

But social media is so much more than just Facebook and you need to take advantage of that.

Social media users are growing by the day.

The first thing that you can do on social media is simple enough. If you have a new product that you want people to know about, create a post about it.

Talk about the features of your new product, how it can help people or make their lives better. In short, make them excited about it.

Another thing you can do is to create a great hashtag. What we mean by this is that your hashtag should be unique and stands out from the rest.

People, or to be more exact, potential customers, will be able to find information that is related to your product using the hashtag.

Fuel the excitement further by adding some behind the scenes content about your product. This can be photos, posts, or videos showing some interesting stuff that you did not initially show to the public.

If you’re a little more tech savy, or if you have a social media marketing team on your side, you can use social media ads to your advantage as well. 

Social media ads are pushed by your advertising dollars so that thousands of more people see them than they would a regular, organic post.

Different social media campaigns optimize for different purposes as well, so you can create campaigns focused specifically around website traffic and sales!

Whether you use social media organically or you use social media advertising, you can leverage both methods when learning how to promote a product.

Conclusion

There are many methods that you can use when exploring how to promote a product. 

Using digital marketing offers not one but several methods that can lead to what you want. And that is for people to be aware of your product and then purchase it.

Just remember that all these strategies and campaigns continue to evolve and change just as your audience evolves and changes.

Continue analyzing. Continue testing. Continue making things better.

In other words, just sell it! or you can just click here.

9 FREE Social Media Marketing Tactics That Work

9 FREE Social Media Marketing Tactics That Work

Social media and business are like bread & butter.

That is the world that we live in today. If businesses don’t have social media, it seems like you don’t exist.

To be accurate, it is social media marketing that is important to businesses and their success both online and offline. 

Facebook is leading of this phenomenon, being the most widely used social media platform. 

Make no mistake, though, that other platforms like Twitter and Instagram have an impact on business as well.

If you are a small business or a startup with a smaller budget, you want to make the most of your social media marketing tactics.

You want to make everything count and work for you. 

So here are 10 cheap social media marketing tactics that actually work:

  1. Start with Quality Content

You cannot go wrong if you choose to go this one. Gary Vee also mentioned that, “It’s all about f***ing content”.

We know how important quality content is for any online marketing effort. The same is true for social media marketing tactics. 

Make sure that you have great content on your blog and website on a consistent basis. You can share content from your blog to your social media platforms!

This helps you re-purpose your content to get more out of it.

It also stretches the reach of how many people are seeing your content, making it more valuable and effective towards acquiring leads and sales!

Several options are available as far as your choice of content is concerned. Here are a few:

  • Create tips in which you dispense expert opinion within your industry. 
  • Best practices and strategies can be added to the list of tips you come up with.
  • Lists, particularly top 10 lists, are also a great choice when coming up with written content.

2. Use Videos

Another great addition to your cheap but effective social media marketing tactics is video content. It is a really good choice if you do choose to go with it.

Tons of other businesses that are using videos have proven that it is effective and that people want this type of content.

In fact, three out of every four businesses that use video content said it helped them increase their sales. A number that high can only be considered conclusive. 

We’re able to include videos on our cheap social media marketing tactics list because your videos do not need to be a high-end production or commercial to be effective.

So what types of videos would be appropriate for this purpose?

We usually recommend videos that highlight your products or services. In that sense, instructional, educational or how-to videos can be perfect. 

Your audience will automatically be interested in them, and then they can learn from them too. Not a bad combination at all. 

Teach them or tell them a story. The story should be about your brand, of course. 

Tell the story of how your brand started out, the struggles, and the challenges that were needed to be overcome.

Videos outperform images 90% on social media in terms of engagement, clicks and more. 

Definitely factor videos into your social media marketing tactics!

3. Use E-mail Marketing

You might be surprised with this one since this blog is about social media marketing tactics, but email marketing is still valid here!

Indeed, valid enough to be included among your cheap social media marketing tactics that work.

Did you know that nearly 90% of digital marketers believe email marketing to be effective in closing leads or sales?

There are a couple of ways you can leverage email marketing in your social media marketing tactics.

If you already have an existing email list, use it! Send out newsletters and let them know how and where to follow you on social media. 

Vice versa, you can use content from your social media platforms to send out to your email marketing list. 

An example of this would be to highlight customer reposts from your social media in your emails.

Use posts where your customers have tagged you in their photos, and encourage more users to do the same by giving them a shout-out in your email blasts! 

This is particularly effective if you have a younger target audience.

If you’re conducting Facebook ads, you can also upload your customer email list into your Facebook Ads Manager to either retarget them or make a lookalike audience out of them! 

This usually helps you obtain sales or leads at a lower cost per result (getting you more bang for your buck!).

Another tip is that this strategy calls for patience. It will not look and feel good for you to send too many e-mails to customers right away. 

The best course will be to build it up through time and earn people’s trust with useful content. 

When they are ready, then that is the time for them to become actual customers by buying your products or services.

4. Content that is focus on Facebook

Social media marketing without talking about Facebook, is like breathing without no air.

How can we not when Facebook is the biggest social media channel in the world, with more than 2 billion active monthly users.

So why not take full advantage of it as one of the cheap social media marketing tactics at your disposal?

There are two options available to you if you want to use Facebook as one of your cheap social media marketing tactics: 

First is through organic reach. Second is by going with a paid advertising method.

If you are challenged budget-wise, then it makes sense for you to go with the organic advertising option. However, you also need to note the fact that unpaid advertising will only afford you a limited reach. 

Now if you want a paid option that is still cost-effective in the long run, then you better run a Facebook ads campaign.

5. Send a Personalized Message

Everybody loves to get a personalized message. And if you are a business owner, then you need to take advantage of that.

Customers today favor those whom they feel to be authentic and to keep things real. 

By sending personalized messages to them, you get an instant connection, which they love.

If your brand can make this connection, then it will set you apart from competitors who aren’t doing this with their customers. 

So you need to make a point to add this to your list of tactics.

To do this, start creating ads that are infused with personalized content. 

You can do this organically or through the use of different advertising options with social media.

Just a few of Facebook’s personalized targeting options include targeting people by birthdays, relationship status (hello business owners in the wedding industry!), age, gender and more.

Using these options allows you to create very targeted and personalized messages since you’re able to target them on a detailed level like that.

6. Live Streaming

We have already talked about using video content. You might think that this is something similar, and it is.

Live streaming is still video content after all. But beyond that similarity, it is a whole different animal.

So many options are open to you as far as social media platforms for live streaming is concerned. 

You can live stream on Facebook, YouTube, Instagram, and so many other channels. This is one of the best types of cheap social media marketing tactics because it has several advantages.

First of all, you are live, so your audience has an opportunity to interact with you in real time. You have a chance to tell them about your brand as they watch your presentation. 

Make it seem interesting for them right there and then.

On a more personal level, your audience will be able to see your personality. There is a great chance for you to connect and relate to them, setting you apart from competitors.

This connection and relatability will bode well for your business. 

The more they relate to you, the more they will trust you and your brand. 

Therefore, if they are faced with a choice between you and a competitor, they are more likely to purchase from you. It can all lead to better business and increased sales and revenue.

7. Online Reviews

Try to include online reviews among your cheap social media marketing tactics. See if it works for you because many customers look to these reviews for help.

And why wouldn’t they?

Online reviews offer a fast, unbiased and reliable information before customers decide on purchasing a product or service. 

With the way people rely on them, you will be missing out if you choose not to use it. They trust these reviews so much that it can make or break brands.

There is one thing that you need to make sure of though. And that is to get good and positive reviews from your customers.

The more positive reviews you get, the more popular you become in your industry. And the more popular you get, the more sales for your products.

Now, how to get those positive reviews?

A guaranteed way of getting them is to simply ask some of your top regular customers to write them for you. 

To add to that, you can start offering incentives to customers for them to give you the positive reviews that you want.

A good example of the incentives you can give is a simple discount. It might be simple, but it will be attractive to customers.

8. Create Infographics

Good old facts and numbers might be great, but they can also be dull and uninteresting.

The solution? Use infographics as they are both eye-catching and informative.

Your only real challenge will be about choosing whether to do it yourself or hire a designer to create it for you. By hiring a designer to create your infographics, you are getting the services of a professional. 

Either way, infographics allow you to exercise your creativity. You will be able to create the kind of infographics that fits into what you want to show.

They also help you save on costs in that you’re killing two birds with one stone: educating your target audience with the information you want on the graphic while attracting them to your brand with the visuals.

It’s a fairly effective as one of the cheap social media marketing tactics!

9. Reuse Your Old Post

For quick, cheap social media content, you can use your old blog posts. This is an excellent addition to your cheap social media marketing tactics.

Just think about this: not everyone got to see your old posts the first time. So if you reuse them, there is a great chance that a whole new audience will discover them.

Here is an idea: a collection of your old blog posts will make for a nice new e-book. That is an entirely new way for old content to be presented to your audience. 

You can also turn some of your old video content into an all-new series of tutorials. There are plenty of possibilities for old posts and content that you can include in your social media marketing tactics.

Conclusion

You see, you do not need to prepare a fortune to have an effective social media marketing campaign. 

The key to carrying out a successful campaign is to know cheap alternatives that work just as well if not better than the more costly tactics. 

FREE social media marketing tactics are some of the best examples of this. But sometimes, it cost you a lot of time and effort. Also, it has to be consistent. That’s what we call social media management.

Once you know what works, it is just a matter of time before you start seeing results.

how to get real followers in 2019

How to Get Real Followers on Social Media in 2019

The most popular topics in social media marketing is “How many followers do you have?”

And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.

Today’s most popular brands and influencers have given us the blueprint for how to grow your social media following. We’re talking about real tactics to get real followers. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, LinkedIn and more.

First things first … How important is a followers on social media?

A common perception of follower counts is that they are only a number. They don’t have a direct effect on the engagement of a post or on the click through rate of a piece of content. Like many other analytics, you can measure followers, but it can be hard to see how — or even if — they matter.

However, more and more these days, follower counts tell a compelling story about your brand. 

Followers do matter.

Followers equal trust.

Healthy follower counts generate positive social proof for your brand. People are more inclined to follow accounts that have a large amount of followers. Even the networks themselves reward you for your follower count: Instagram, for instance, lets you place “swipe up” links into your Stories once you reach 10,000 followers.

So not only are these follower counts influencing follow-back behavior and features, they’re impacting the way your social media presence is perceived.

Follower counts matter. They matter to marketers, they matter to individuals, and they matter to brands.

So let’s discuss some ways to get. more. followers.

5 Fresh Strategies to Get More Followers on Social Media

1. Promote your profile on all of your “owned” channels

First, you can promote your social profile on your blog.

“Owned” channels are the channels that you have full control over — your website, your blog, and your emails for instance. This is in contrast to earned channels like social media and organic SEO, and paid channels like search ads and media buying.

One of the very best ways to grow your follower count is to use your owned channels as a significant platform for distribution.

Let’s cover this in detail for three of the primary sources “owned” channels:

Second, you can promote your social profile on your website.

If you’re like us, your website is your most-visited asset.

This is why we see so many brands using the website as a hub for social media promotion. We toured a list of 100 top direct-to-consumer brands, and over 90 percent used their website to promote their social profiles.

Promotion typically happens either in the header menu at the top of the website, in a dedicated “social media space” on their homepage, or in a pop-up that highlights one of their profiles. By far the most popular location for social promotion is in the footer of websites. Nearly all the brands we looked at were linking to multiple social profiles in the footer: Instagram, Facebook, Twitter, Pinterest, YouTube … even Spotify.

Third, you can promote your social profile in the emails that you send.

You’ve likely come across this many times before. If you picture someone’s email signature, it likely had a link to a website or social profile.

Brands do this as well with social media links in the footer of many of their email templates — both for marketing newsletters and in transactional emails like receipts.

The most effective calls-to-action can take a couple different forms. There’s Good American’s approach, which is a text-only, enormous list of links to each social network.

Then there’s the other approach of giving people a sample of what type of content they can expect to see if they were to follow you, particularly with visual networks like Instagram and Pinterest.

This brings us to our second tip for getting more followers.

2. Fill out your social media profile completely. And make it catchy.

People are more inclined to follow back profiles that:

  1. Look real. This includes a profile picture that isn’t just the default, and a custom header image
  2. Profiles that have a helpful description telling them who you are and what you are about
  3. Profiles with a nicely designed feed of content — whether it’s a series of Instagram photos or a variety of tweets

And it’s also true that a significant “follow-back” factor is followers themselves. People will follow accounts that have a lot of followers.

For the most part, brands and businesses will have these elements covered. If you are a new business just getting started or an individual looking to jump into a new social network, make sure you check these boxes with your profile before doubling down on follower growth.

Some advanced tips include:

  • The Stories highlights on your Instagram profile get premium placement above your feed. You can capture your top Stories moments and even assign custom thumbnails to each collection.
  • Facebook has one of the most robust “About” sections of any social network. Especially if you’re a business.

3. Always use hashtags whenever possible on social posts

To make the most of this tip, pick and choose from high-volume hashtags.

You may want to add your post to a high-volume hashtag or strategically choose to be placed on a lower-volume, but more-focused term.

On Instagram, you can use up to 30 hashtags for your post and up to 10 hashtags in your Story.

Many brands choose to put their hashtags into the first comment of their Instagram post in order to keep the photo caption cleaner.

4. Use Instagram Stories to their full advantage

Hashtags can go a long ways toward increasing visibility. So, too, can Stories.

Instagram Stories appear on the Instagram Explore tab, which means that people beyond your immediate group of followers can find you there. You can also use hashtags, geo-locations, and @-mentions to surface your Stories further.

Hashtags and location stickers will make it possible for your Instagram Stories to appear on the search results page for those geo-locations and hashtags. And an @-mention sends a notification to the profile you’ve mentioned, and it gives that person or brand a chance to repost your Story to their Stories.

Which gives you even more chance to stand out and gain followers.

5. Be genuine. Use engagement strategies to gain more followers.

Similarly, some of the best strategies to grow your follower counts on social media are going to be strategies that you cannot automate.

Engagement strategies are one of those.

The core of an engagement strategy is to interact authentically with an audience on social media. Sounds quite reasonable, right? This is indeed one of the fastest ways to grow your followers … but it’s also one that takes time and can easily fall by the wayside when things get busy.

We’ve found that it can help to follow a playbook. And one of the most famous follower-growth playbooks is Gary Vaynerchuk’s $1.80 strategy. Gary says this is the one piece of advice he gives everyone who asks him how to get more Instagram followers.

Here’s how it works:

  • Step one. Find the 10 most relevant hashtags in your niche and follow those hashtags.
  • Step two. Reach out and comment on the top nine posts in each of the 10 hashtags.
  • Step three. Continue to like and comment on posts each day.

The $1.80 strategy gets its name because you’re giving your two cents on nine posts for 10 hashtags every day. If you add that up, it equals $1.80 per day.

There are variations on this theme. Some people follow similar Instagram accounts and turn on post notifications for these accounts so they can be the first to like. Others find like-minded Instagram accounts and then follow and engage with the followers of those accounts.

At the core of all of these engagement strategies, though, is genuine engagement. The strategies won’t work without it.

Quick tips on getting more followers

Promote your profile with social ads.

Social ads will raise the visibility of your content and of your profile. For example, YouTube Ads will place your content front-and-center to viewers. And you can even run follower campaigns specifically, on platforms like Instagram and Facebook.

We’ve had some of our best ad returns on Instagram Stories recently. Often times the younger the ad network, the greater the return. Pinterest is another younger ad network to try.

Run cross-promotion and takeovers with like-minded brands

Not only will this help with follower growth, it will also give you extra content for social. We typically approach this by reaching out to brands in our space and seeing if they’d be interested in a partnership. We’ve done takeovers with a variety of brands over the years.

Cross-promote yourself.

Of course, you can also use your other social channels to your advantage. If you’re looking to grow a particular social profile, you can mention it in the description of your other profiles. For instance, if you’re growing your Youtube Channel, then add a plug for your Youtube Channel handle in your Instagram bio.

Use Instagram analytics to see what’s working.

We’re big proponents of a data-informed social media strategy. No matter which of the follower tips you try, be sure to follow up with a look at your numbers. Find out what’s working, and learn what to keep, what to stop, and what to start.

CONCLUSION

Some say followers is not important. That’s just people comforting themselves because they don’t have a lot of followers in their social media. Followers is the results of how good is your product/services is. How well you manage customer expectation and also the customer service that you give. That is just how it is.

the-marketing-terms-that-everyone-should-know

The Marketing Terms That Everyone Should Know

Here on the Tiara Digital Advertising blog, we’ve written posts that cover some of the core components of digital marketing.

Well, we thought it was time to create a blog post that could serve as a marketing checklist — one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth.

Instead of throwing hundreds of terms at you from all those other post, I narrowed this one down to the top 47 terms that are imperative to anyone learning about marketing.

Marketing Terms to Know

1. A/B Testing

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).

2. Analytics

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to make better informed marketing decisions.

3. B2B (Business-to-Business)

An adjective used to describe companies that sell to other businesses. For example, Facebook Ads, Ernst & Young and even Tiara Digital Advertising are primarily B2B companies.

4. B2C (Business-to-Consumer)

An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies.

5. Blogging

This is short for web log or weblog. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video.

Blogging is a core component of digital marketing, as it can accomplish several initiatives simultaneously — like website traffic growth, thought leadership, and lead generation.

6. Sales Funnel

Since we’re going alphabetically, the last part of the funnel process is first! The sales funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. They’ve identified a problem, have shopped around for possible solutions, and are very close to buying.

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation — depending on what type of business is attempting to close the lead.

7. Bounce Rate

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event).

Email bounce rate: The rate at which an email was unable to be delivered to a recipient’s inbox. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. In email, not all bounces are bad, so it’s important to distinguish between hard and soft bounces before taking an email address off your list.

8. Buyer Persona

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.

9. Call-to-Action

A call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. Some examples of CTAs are “Subscribe Now” or “Download Now.” These are important for marketers because they’re the “bait” that entices a website visitor to eventually become a lead. So, you can imagine that it’s important to convey a very enticing, valuable offer on a call-to-action to better visitor-to-lead conversion.

10. Churn Rate

A metric that measures how many customers you retain and at what value. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. (Don’t include any new sales from that time frame.)

For example, if a company had 500 customers at the beginning of January and only 450 customers at the end of January (discounting any customers that were closed in January), their customer churn rate would be: (500-450)/500 = 50/500 = 10%.

Churn rate is a significant metric primarily for recurring revenue companies. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble.

11. Clickthrough Rate (CTR)

The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. As a mathematic equation, it’s the total number of clicks that your page or CTA receives divided by the number of opportunities that people had to click (ex: number of pageviews, emails sent, and so on).

12. Content

In relation to inbound marketing, content is a piece of information that exists for the purpose of being digested (not literally), engaged with, and shared. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. From website traffic to lead conversion to customer marketing, content plays an indispensable role in a successful inbound marketing strategy.

13. Content Management System (CMS)

A web application designed to make it easy for non-technical users to create, edit, and manage a website. Helps users with content editing and more “behind-the-scenes” work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more.

14. Context

If content is king, then context is queen. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. As buyers become more in control of what information they digest (again, not literally), it’s important to deliver content that’s contextually relevant.

15. Conversion Rate

The percentage of people who completed a desired action on a single web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly.

16. Cost-per-Lead (CPL)

The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on.

17. Customer Acquisition Cost (CAC)

Your total Sales and Marketing cost. To calculate CAC, follow these steps for a given time period (month, quarter, or year):

  1. Add up program or advertising spend + salaries + commissions + bonuses + overhead.
  2. Divide by the number of new customers in that time period.

For example, if you spend RM500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was RM10,000 that month.

18. Customer Relationship Management (CRM)

A set of software programs that let companies keep track of everything they do with their existing and potential customers.

At the simplest level, CRM software lets you keep track of all the contact information for these customers. But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

19. Dynamic Content

A way to display different messaging on your website based on the information you already know about the visitor. For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service).

20. Ebook

Ebooks are a common type of content that many marketers use, often to help generate leads. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject.

21. Engagement Rate

A popular social media metric used to describe the amount of interaction — Likes, shares, comments — a piece of content receives. Interactions like these tell you that your messages are resonating with your fans and followers.

22. Hashtag

Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. They tie public conversations on Twitter, Facebook, and Instagram together into a single stream.

23. Inbound Marketing

Inbound marketing refers to marketing activities that draw visitors in, rather than marketers having to go out to get prospects’ attention. It’s all about earning the attention of customers, making the company easy to find online, and drawing customers to the website by producing interesting, helpful content. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

24. Key Performance Indicator (KPI)

A type of performance measurement companies use to evaluate an employee’s or an activity’s success. Marketers look at KPIs to track progress toward marketing goals, and successful marketers constantly evaluate their performance against industry standard metrics. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Choose KPIs that represent how your marketing and business are performing. 

25. Keyword

Sometimes referred to as “keyword phrases,” keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing.

Picking keywords that you’ll optimize a webpage for is a two-part effort. First, you’ll want to ensure the keyword has significant search volume and is not too difficult to rank for. Then, you’ll want to ensure it aligns with your target audience

After deciding the appropriate keywords you want to rank for, you’ll then need to optimize the appropriate pages on your website using both on-page and off-page tactics.

26. Landing Page

A landing page is a website page containing a form that is used for lead generation. This page revolves around a marketing offer, such as an ebook or a webinar, and serves to capture visitor information in exchange for the valuable offer. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead.

A smart inbound marketer will create landing pages that appeal to different personae (plural for persona) at various stages of the buying process.

27. Lead

A person or company who’s shown interest in a product or service in some way, shape, or form. Perhaps they filled out a form, subscribed to a blog, or shared their contact information in exchange for a coupon.

Generating leads is a critical part of a prospect’s journey to becoming a customer, and it falls in between the second and third stages of the larger inbound marketing methodology, which you can see below.

Landing pages, forms, offers, and calls-to-action are just a few tools to help companies generate leads.

28. Lead Nurturing

Sometimes referred to as “drip marketing,” lead nurturing is the practice of developing a series of communications (emails, social media messages, etc.) that seek to qualify a lead, keep it engaged, and gradually push it down the sales funnel. Inbound marketing is all about delivering valuable content to the right audience — and lead nurturing helps foster this by providing contextually relevant information to a lead during different stages of the buying lifecycle.

29. Lifetime Value (LTV)

A prediction of the net profit attributed to the entire future relationship with a customer. To calculate LTV, follow these steps for a given time period:

  1. Take the revenue the customer paid you in that time period.
  2. Subtract from that number the gross margin.
  3. Divide by the estimated churn rate (aka cancellation rate) for that customer.

For example, if a customer pays you RM100,000 per year where your gross margin on the revenue is 70%, and that customer type is predicted to cancel at 16% per year, then the customer’s LTV is RM437,500.

30. Long-Tail Keyword

A long-tail keyword is a very targeted search phrase that contains three or more words. It often contains a head term, which is a more generic search term, plus one or two additional words that refine the search term. For example:

  • Head term: eating
  • Long-tail keywords: eating games online, eating costumes for kids, eating videos on YouTube

Long-tail keywords are more specific, which means visitors that land on your website from a long-tail search term are more qualified, and consequently, more likely to convert.

31. Mobile Optimization

Mobile optimization means designing and formatting your website so that it’s easy to read and navigate from a mobile device. This can be done by either creating a separate mobile website or incorporating responsive design in initial site layout. Google’s algorithm now rewards mobile-friendly websites, so if your site isn’t fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches.

32. On-Page Optimization

This type of SEO is based solely on a webpage and the various elements within the HTML (see “H” if you skipped here directly). Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase.

33. Off-Page Optimization

This is the free-spirited cousin of on-page optimization. Off-page SEO refers to incoming links and other outside factors that impact how a webpage is indexed in search results. Factors like linking domains and even social media play a role in off-page optimization. The good news is that it’s powerful; the not so good news is that it’s mostly out of an inbound marketer’s control. The solution? Create useful, remarkable content and chances are people will share and link to it.

34. Page View

A request to load a single web page on the internet. Marketers use them to analyze their website and to see if any change on the webpage results in more or fewer page views.

35. Pay-per-Click (PPC)

The amount of money spent to get a digital advertisement clicked. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser’s keyword list, which they submit to the search engine ahead of time.

PPC ads are used to direct traffic to the advertiser’s website, and PPC is used to assess the cost effectiveness and profitability of your paid advertising campaigns.

There are two ways to pay for PPC ads:

  • Flat rate: where the advertiser and publisher agree on a fixed amount that will be paid for each click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website.
  • Bid-based: where the advertiser competes against other advertisers in an advertising network. In this case, each advertiser sets a maximum spend to pay for a given ad spot, so the ad will stop appearing on a given website once that amount of money is spent. It also means that the more people that click on your ad, the lower PPC you’ll pay and vice versa.

36. PPC

PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad.

37. Qualified Lead

A contact that opted in to receive communication from your company, became educated about your product or service, and is interested in learning more. Marketing and Sales often have two different versions of qualified leads, so be sure to have conversations with your sales team to set expectations for the types of leads you plan to hand over.

38. Responsive Design

This is the practice of developing a website that adapts accordingly to how someone is viewing it. Instead of building a separate, distinct website for each specific device it could be viewed on, the site recognizes the device that your visitor is using and automatically generates a page that is responsive to the device the content is being viewed on — making websites always appear optimized for screens of any dimension.

39. Return on Investment (ROI)

A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments. The formula for ROI is: (Gain from Investment minus Cost of Investment), all divided by (Cost of Investment). The result is expressed as a percentage or ratio. If ROI is negative, then that initiative is losing the company money. The calculation can vary depending on what you input for gains and costs.

Today, marketers want to measure the ROI on every tactic and channel they use. Many facets of marketing have pretty straightforward ROI calculations (like PPC), but others are more difficult

40. Search Engine Optimization (SEO)

The practice of enhancing where a webpage appears in search results. By adjusting a webpage’s on-page SEO elements and influencing off-page SEO factors, an inbound marketer can improve where a webpage appears in search engine results.

There are a ton of components to improving the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links — and that’s just to name a few. Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in the search engine results pages.

41. Social Proof

Social proof refers to a psychological phenomenon in which people seek direction from those around them to determine how they are supposed to act or think in a given situation. In social media, social proof can be identified by the number of interactions a piece of content receives or the number of followers you have. The idea is that if others are sharing something or following someone, it must be good.

42. Unique Visitor

A person who visits a website more than once within a period of time. Marketers use this term in contrast with overall site visits to track the amount of traffic on their website. If only one person visits a webpage 30 times, then that web page has one UV and 30 total site visits.

43. URL

This is short for Uniform Resource Locator. I honestly didn’t know that before writing this definition. Basically, this is the address of a piece of information that can be found on the web such as a page, image, or document (ex. http://www.tiara.my). URLs are important for on-page SEO, as search engines scour the included text when mining for keywords. If a keyword you’re looking to get indexed for is in the URL, you’ll get awareness from search engines.

44. User Experience (UX)

The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and even advocacy of that brand. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer.

45. User Interface (UI)

A type of interface that allows users to control a software application or hardware device. A good user interface provides a user-friendly experience by allowing the user to interact with the software or hardware in an intuitive way. It includes a menu bar, toolbar, windows, buttons, and so on.

46. Viral Content

This term is used to describe a piece of content that has become wildly popular across the web through sharing. Oftentimes, folks don’t know a piece they’re creating will be viral until it actually does, which is usually unfortunate if it’s particularly embarrassing.

47. Website

A website is a set of interconnected webpages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization. An inbound marketer should structure a website like a dynamic, multi-dimensional entity that can be used to attract relevant website visitors, convert those visitors into leads, and close those leads into customers. Otherwise, it’s just a brochure — and let’s be honest — could you really use another brochure?

CONCLUSION

Have you learn something from this? Marketing is not just a simple execution or ideas. There’s actually terms of it that you need to understand. Some you might heard of it, but some might be the first to you. Hope this helps! And…

Don’t forget to share this post!

8 Simple Ways to Generate Leads With Social Media

4 Simple Ways to Generate Leads With Social Media

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program.

If you’re not providing your sales team with a steady stream of potential new customers, you’re doing your business a disservice. And you’re doing yourself a disservice, too, because lead generation metrics are a key way to prove the value of your social marketing efforts to your boss.

Perhaps the greatest benefit of lead generation using social media specifically is the ability to focus on highly qualified leads through advanced targeting.

8 tactics for lead generation using social media

So how do you go about using social media for lead generation? Let’s look at some of the best ways to start filling the sales funnel for your team.

1. Use social media advertising

While organic social media posts can be targeted to some extent, social media advertising takes targeting—and therefore the ability to collect leads from laser-focused groups of potential customers—to a whole new level. Using highly specific target audiences to promote gated content is a great way to keep advertising costs low while ensuring the leads you collect meet certain desirable criteria.

But beyond simple targeting, social media advertising has evolved to include specific social media lead generation tools: ad formats specifically designed to help marketers collect leads directly within social networks.

Facebook lead ads

This specialized ad format offers a low-commitment, low-barrier way for potential customers to connect with your business without leaving Facebook. As with a gated content offer, the potential customer provides information in exchange for something of value. That something of value can be either digital—like a newsletter, white paper, or coupon—or something that’s delivered in real life—like a product demonstration at a brick and mortar store or a test drive.

One great advantage of Facebook lead ads over a regular gated content offer is that Facebook automatically populates the lead form with the user’s contact information, so it can take as few as two clicks or taps for a potential customer to connect. You choose how much information you need, so you can get enough information for the lead to be useful, but not ask for so much that it scares the user away.

You can connect the generated leads directly to your CRM or mail program, or download them to pass along to your sales team.

Looking for inspiration? Head on over to our post that highlights seven brands making great use of Facebook Lead ads.

Instagram lead ads

Since Facebook owns Instagram, Facebook lead ads can also appear on Instagram, as long as the ads meet Instagram’s design requirements. However, lead ads behave a little differently on Instagram than they do on Facebook.

Instagram can only pre-populate the lead form with email, full name, phone number, and gender. If you want to collect additional information, the user will have to type it in.

Since Instagram lead ads only appear on mobile, and it takes 40 percent longer to fill out a form on a mobile device than on a desktop, you should only request additional information if it is critical for your initial sales efforts.

Another key reason to keep it simple? While users scroll down to fill out each lead form section on Facebook, on Instagram each section is a separate screen, providing more opportunities for users to click away.

LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms also make it very easy for potential customers to share their information, since they are pre-populated with details from the user’s LinkedIn profile.

Since LinkedIn is primarily a professional networking site, the pre-populated information can include work details like job title, company, and seniority, as well as education details like degree, school, and field of study, giving you an extremely rich set of data about each lead. That said, LinkedIn recommends sticking to three or four key fields to maximize conversion.

Like Facebook lead ads, LinkedIn Lead Gen Forms require no typing at all to complete, making them easy to complete even on mobile devices—which is a good thing, since LinkedIn Lead Gen forms are only available on mobile (and only for Sponsored Content campaigns). Lead Gen forms for desktop and Sponsored InMail campaigns should roll out later this year.

LinkedIn Lead Gen Forms just launched in April, but they are already seeing good results. According to LinkedIn itself, 90 percent of the 50 businesses in the pilot project exceeded their cost-per-lead goals.

2. Host a hangout, webinar, or live video

We’ve already mentioned that webinars are one of the best-performing types of content for gated content offers. Google+ hangouts and live videos on social media are additional video options that can be used for lead generation through social media.

There are two approaches to generating leads with live video, hangouts, and webinars. The first option is to present the video as gated content, requiring interested viewers to register in advance by providing their contact information.

The second approach is to open the video up to a wide audience and generate leads from that audience in one of two ways:

During the video, direct viewers to offers, contests, or other social media lead generation tools on another platform, such as a landing page on your website or a custom tab on your Facebook page

Encourage live interaction by offering a reward for participation, then be sure to follow up with those who leave comments. The follow up could be as simple as directing people to resources related to their comments (including gated content), or you could encourage them to reach out to your team on social media with any further questions. Since these people have already expressed interest in your content and expertise, this simple post-video contact could generate more leads than you expect.

Keep in mind that the more specialized or niche your video, the fewer leads you will likely generate, but the more targeted the leads will be.

3. Run contests

Here’s the thing about contests: The prize up for grabs has to fulfill two important criteria. First, it has to be valuable enough that people will actually be interested in entering the contest. But second, it has to be valuable specifically to the people who have the highest potential to become your customers, and not much value to anyone else.

If the prize is not valuable enough, no one will enter your contest. But if it’s so generically valuable that everyone who sees the contest will want to enter, you’ll gather loads of contact information but no qualified leads.

After all, anyone might be interested in entering a contest to win a free iPhone or trip to Hawaii, but their contact information is about as valuable as what you would find in a phone book. They have expressed no interest in you, your company, your product, or even your content—just lots of interest in big fancy free things that anyone would enjoy.

So, what should you offer as your contest prize? An extended trial of your product could be a good option, or an upgrade to a higher tier of your service. After all, those prizes only have value to people who are genuinely interested in using your product. If you sell physical products, you could give away some of the products themselves.

There are a couple of different ways to allow people to enter a contest for lead generation through social media:

  • Enter by retweeting/sharing/liking/following: These are the easiest contests for people to enter, so you’ll likely get a large number of entrants. But since entrants only share the information that’s already publicly available on their social media profiles, this is not a great option for lead generation. And keep in mind that if you regularly ask for likes, comments, and shares, the Facebook algorithm may view your posts as spam and decrease your News Feed distribution.
  • Click through to a landing page: Since this involves an extra step, you’ll get fewer entrants than for a contest that just requires retweeting or liking. However, you can gather information through a contest entry form—as in the IKEA example below—that will turn your contest entrants into qualified leads.

4. Do gated content the right way

Here’s my approach on gated content. Most of your social media audience consists of people who haven’t purchased from you, right?

They are at the top of the funnel. They are aware. Maybe they are considering.

What you want to do is gently coax them down the funnel. No, you’re not necessarily trying to get a sale. You just want to get them to act. 

How do you do that? By making a small ask on some gated content. 

Gated content is content that users can only get once they complete an action and get on the other side of the “gate.”

Usually, this means that users have to sign up for an email list or share a post/like a page on social media. Once they complete that action, they get the content.

Now, usually I don’t like gated content. That’s because I want to give people as much value as possible without asking anything in return. Gated content is still not something I do a whole lot.

But, if you’ve got something that’s excellent and if you can communicate that to your audience, then your audience will understand that their name and email is a small price to pay for what they’re getting.

That means your audience has to trust you. And, you have to respect them. Don’t spam them or sell their emails. Trust is a two-way street.

Conclusion

Social media lead generation doesn’t have to give you a headache.

If you’re not having success with your current strategies, try out these four techniques. And, if you’re not on some of these platforms, give that a shot, too.

These techniques aren’t the run-of-the-mill suggestions and I think that’s part of why they work so well.

When someone sees an ad, they usually see it as little more than a marketing tactic.

What I especially love about these methods is the flexibility. You can get creative and put a new spin on these to make them your own.

So, get out there, put these techniques into action and get the warm leads that are out there waiting for you.

In fact, here’s a challenge for you. Follow these steps — heck, come up with some of your own — and see just how many leads you can get in a week.

4 Unexpected Social Media Platforms to Grow Your Brand Awareness

4 Unexpected Social Media Platforms to Grow Your Brand Awareness

Do you want to know platforms that can increase your awareness and visibility for your online business?

Well, luckily i am here to give you some of my suggestions.

Most of people have their social media like Facebook, Instagram, Twitter & LinkedIN as their main source of tools for online awareness and visibility.

But that’s not it!

By branching out into unexpected, lesser-used social media networks, you have the ability to reach fresh audiences, improve your brand credibility, and even drive traffic to your website. I rounded up the most useful yet underused social media platforms to quickly and easily increase your brand awareness online.

Here are the list of platform that i suggest you start having it:

1. Google My Business

I would recommend this tools as this is the most important things in getting your business searchable as they provide not only your business store, but with Google Maps & Waze features as well.

This would be important if your business has a physical store. As most people will use Google Maps or Waze to find your destination, by not having these will be a missed for your business.

2. Quora

Quora empowers professionals to create profiles surrounding their expertise.

Your brand identity is more than just a logo design — it also encompasses your core values, tone, mission and even who is communicating that information to consumers. This idea is why Quora is such an underappreciated yet valuable platform.

Instead of a business-based social network account, Quora empowers professionals to create profiles surrounding their expertise. Users can add education history, areas of knowledge, professional resume, current occupation and even a head shot and bio to showcase their proficiency.

3. Pinterest

Did you know that Pinterest is the best source to find a cool and quality image? I would recommend this to businesses that focuses on visual looks such as photography, architecture, automotive and etc.

4. Facebook Messenger

Messenger may technically fall under the Facebook umbrella, but I count it as its own social network. After all, it has its own separate downloadable app and user statistics!

However, Facebook Messenger’s biggest benefit is not for driving traffic or posting links. Instead, the app has several chatbot possibilities that can integrate directly with your website.

Conclusions

There are tons of other social networks out there, with more being released every day. Although brands can’t deny the power of social media powerhouses like Facebook, Twitter, Instagram and LinkedIn, we shouldn’t put all of our eggs into one crowded basket.

Instead, try experimenting in lesser-charted territories. You might find a whole new audience that your brand has been searching for.

Well, I have more to share but you can start with these 4 first and see the results.

importance of website

The Importance of a Website for Your Business Success In 2019

Most consumers are looking online for information that will help them make smarter purchasing decisions. 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Below, we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.

Importance of a Website for Marketing

The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Let’s start with your social media marketing. Though you use third-party social media sites to reach and engage with consumers, you have to have a place to send consumers to when they want to learn more about your business. Similar to our social media post below. We tell consumers we are an SEO company, but if they don’t know what SEO is, then they can learn more by following the link to a blog post about SEO.

Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.

The importance of a website for content marketing is also significant. Your content needs a place to live. Whether it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience – just like the blog post you’re reading right now that’s providing you with more information.

Your website also plays an important role in your email marketing. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase. You could do this in your weekly newsletter like we do.

The importance of a website for search engine optimization (SEO) lays in the way that this marketing tactic works. When customers use the search engine to research products, services, brands, or even challenges, the search engine delivers a list of web pages relevant to these topics. So, if you want to bring some of this online traffic to your own business, you need a website to drive that traffic back to. The more optimized this site is for search engines like Google, the more chances you have to reach new consumers.

Importance of a Website for Sales

Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated.

By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.

Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site.

Additionally, your website offers another channel for sales. In addition to selling your products and services online, you can provide consumers with the information they need to make an informed purchasing decision. Effectively, the content that’s on your site serves as an additional sales person, helping customers get the information they need and convincing them of the benefits of your products or services.

Building Credibility with a Website

The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.

How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.

Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry. The content that you create and publish to your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique. That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition. If they have a website and you don’t, then you immediately just lost a customer determining which business they wanted to use.

Providing Accessibility Around the Clock

We touched on this when discussing the importance of a website a little bit earlier in the post, but it’s worth emphasizing again. A website provides accessibility to your target audience around the clock. Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business.

Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, any time of the day or night.

If you make your products available for sale on your website, then consumers can even make purchases around the clock. By making it easy for consumers to browse and buy your products online, you’re making it as convenient as possible for leads to convert to customers.

And the best part is – you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital sales person. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

Make the Right First Impression with Professional Web Design

Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have a professional website.

The importance of a website cannot be overstated. But if this website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it. In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.

Professional web design should include (but is not limited to) the following elements:

  • Simple Navigation – It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times. Navigation menus should be clear and simple, helping visitors find what they’re looking for in just a few moments.
  • Attractive Design – Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye. A professional site has a balance between attractive design and content that’s easy to read and quick to load.
  • Helpful Content – The content on your site should be informative and help visitors better understand your products and services. It also needs to emphasize relevant keywords that your consumers might use to find brands like yours online.
  • Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google. Professional site design includes SEO services that ensure consumers can find your site online.
  • Fast Site Load Times – If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience.
  • Easy Conversion – Your website should make it easy for visitors to convert with a quick and simple check-out process. Your shopping cart should also be easy for customers to use and come back to if they click away from your page.

If you don’t have the resources in-house to design and maintain a professional, working website, then you may need to get help from a web design agency. (But more on that in the next section!)

How to Get Started with a Website for Your Business

The importance of a website for your business success is clear. Without a website, you cannot reach and engage your target customers online. Even if you have a brick and mortar business that serves mostly local customers, your business can still benefit from a website.

In fact, we’d venture to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

Getting started with a professional website for your business doesn’t have to be hard. There are a variety of website building services that you can use to design your own attractive website in just a few hours. Drag and drop website building services like SquareSpace and Wix are easy to use and affordable. If you have some web design knowledge, you can also use WordPress, which is free to get started.

SEO website content will make it easy for your target consumers to find you when they look for relevant topics and products on search engines like Google.

45 Reasons Social Media is the Channel for Your Small Business In 2019

45 Reasons Social Media is the Channel for Your Small Business In 2019

There are thousands of ways to market your business, but there are only a select few that are effective. What’s the point of spending advertising budget for years on end if it’s not giving you revenue in return, right?

On the highest level, you may have noticed a shift in how businesses advertise from traditional to online marketing.

Online marketing offers a lot of capabilities that traditional marketing methods such as billboards, TV commercials and others simply can’t provide due to their nature.

Out of all the online marketing platforms, social media is by far one of the top-performing outlets to gain traction for your business! You may be wondering, why social media marketing?

There are many reasons as to why social media marketing is the channel to market your small business in 2019 – 45 in fact! And we’re going to share all of them today.

1. There are 3.03 billion active social media users
The sheer volume of social media users alone sets it apart from traditional marketing methods. 3.03 billion people are active social media users. Check out some of these platform user numbers to see which social media channels have the highest number of users!

2. Social media gains a new user every 15 seconds
Unlike some of the older marketing methods, like newspapers for example, social media is continuing to grow. Knowing that your marketing outlet is growing gives you peace of mind when investing in it. You can rest assured that it is more than likely not disappearing anytime soon. Therefore, you can trust that your ad budget spent and time invested will not be for nothing and will stretch far.

3. Social media gives you direct access to all of its users
Not only are there billions of users on social media, but your business has access to them! Social media provides a direct line of communication for them to speak with you and vice versa! What other traditional or modern-day marketing methods give you the capacity to instantly reach your target market from all over the globe and communicate with them? This connection is key to growing your brand and capitalizing on the benefits of social media.

4. Social media allows your brand to grow a following
When we talk about having a direct line with social media users, we don’t just mean the ability to speak with them. Social media users can follow your brand’s profile on any given social media account, and they will continue to see your posts and updates from then onward. This allows your brand to consistently stay in front of your target market.

5. Follower growth can actually help grow your business
If you conduct follower growth methods correctly, then you’ll be building a following of targeting users who are likely to show interest in your services or products! This is where followers become more than just a vanity metric. Whether it’s a direct conversion or word-of-mouth brand awareness, there is value held in building a strong following, and it’s one of the many reason why social media marketing is different from other channels!

6. Why social media marketing plays a part in establishing your brand
When people first learn of a brand or business that they are interested in, one of the very first things they do is either look up your website or look up your social media accounts. This is why social media marketing is so crucial to maintain! When someone clicks over to your Instagram feed, are they going to be inspired? Is your Twitter page going to have enough insightful information or wit to make them want to hit “follow”? Or are they going to leave without taking any action because it is bare and outdated? Keeping your social media up to date and in line with your branding allows followers to understand exactly who you are and what you’re all about.

7. Build a relationship with your followers
Remember when we said followers are no longer a vanity metric? We meant it! Outside of obvious results that come through such as direct sales or conversions, social media follower growth allows you to build a relationship with your followers- and this may be more important in the long run than immediate sales!

If you have 20,000 followers for example, you also have the friends and families of those 20,000 people that could be receiving personal recommendations of your company from their loved ones who follow you. Word-of-mouth referrals are priceless when it comes to the growth of a small business, and a strong following encourages that.

8. Establish trust between your company and customers
When you build a relationship with your followers, you build trust with them. Sharing live, current updates about your business and industry on your social media accounts allows your following to feel like they know your brand well.

It’s the transparent (and instant) back-and-forth accessibility that shows why social media marketing is so different from other channels! When you’re transparent with your followers, they are more apt to trust you and ultimately buy from you.

Plus, building trust with your followers is an easy way to make repeat customers out of them in the long run!

9.Learn more about your target audience
Whether you’re a new startup or a seasoned business, there’s always more to learn about your target audience! It’s important to remember that your target market is not just “male or female ages 24-55.” They are real human beings that have feelings and likes, and they’re showing exactly what those “likes” are on social media!

Social media allows you to learn more about what kind of content they like to see and ultimately what kind of service or product they want to buy!

10. Social media engagement can do wonders for a small business
While we’re on the topic of likes, let’s talk about what engagement can do for your business! People are more likely to remember you (and ultimately buy from you) if they engage with your social media content. And when they do engage, it makes your content more likely to show up in other people’s search feed and newsfeed, causing even more growth.

11. Social media hashtags have made sharing content easier than ever
One feature that social media possesses that other channels don’t is the hashtag.

Hashtags are clickable, searchable words that you can incorporate in your social media post either in the caption or comment section. If you own a pet store, you can use hashtags like #puppiesforsale #poodles etc. to get more relevant eyeballs on your content and brand. Hashtags have made it easier than ever to quickly search and find content on a certain topic, and it’s one of the reasons why social media marketing is known for “viral content.”

12. Imagine if your brand’s content went viral
“Going viral” is a term almost exclusively associated with social media. And it means your post has gained excessive attention on social media, fast! You may think viral content is only for high school meme accounts, but you’re wrong. One of the first posts we published for one of our clients went viral, putting them on the map in their industry almost instantaneously.

13. People remember 80% of what they see
A lot of social media accounts are visually heavy, especially platforms like Instagram and Pinterest. This benefits you because consumers remember more of what they see as opposed to what they read or hear!

14. Facebook now sees 8 billion average daily video views from 500 million users
The fact that people remember more of what they see probably plays a part in why videos perform better than static images on social media and why social media marketing continues to grow. In fact, Facebook now sees 8 billion average daily video views from 500 million users; is your video one of them?

15. There are platforms for all target audiences no matter the age
Skeptical that your target market won’t be on social media? Depending on the gender and age of your target market, they’re definitely more likely to be on certain social media channels than others. Check out the chart below to see where your target audience falls.

16. Social media marketing can increase website traffic
Whether you’re utilizing organic or paid social media marketing efforts, it’s still one of the cheapest ways to grow your website traffic. And what’s more is if you’re doing it correctly, it means you’re growing relevant and targeted website traffic!

17. It doesn’t just stop at traffic; we’re going for conversions!
Social media channels like Facebook, Instagram, LinkedIn, Pinterest and more have advertising platforms that allow you to send traffic to your site to increase conversions! Facebook and Instagram specifically have ad campaigns called “Conversion Campaigns” that target people within your target audience who are likely to convert, not just likely to click.

18. Social media’s capability to track direct sales
This may sound redundant, but you’d be surprised at how many marketing outlets say they’re “increasing conversions” without any valid, trackable proof. When you set up all of your tracking pixels correctly, you can track exactly how many sales came from your social media ads. This is key when looking at your ads to know where you should invest more of your money and where you should draw back.

19. You can track other parts of the sales funnel leading up to sales
What’s as equally important to tracking sales is tracking everything that leads up to it. For example, if you’re sending traffic to a landing page to capture emails, you can track how many people clicked to the landing page but didn’t fill out the form. This allows you to segment your audience and send different audiences the appropriate ads. It also lets you see maybe where people are falling out of your sales funnel, allowing you to strengthen your marketing efforts where needed.

20. Real results come from social media
So far we’ve talked about a lot of the capabilities and opportunities of social media, but we also want to reassure you that real results come from these functions. Take a look at our clients’ results for starters. It’s not all talk; real small businesses are making real results through social media!

21. Showcase your brand on different social media platforms
The world of social media involves many different platforms. We usually advise to make your brand present on as many as you feel your target market is on.

Each platform offers different functions, tools and features that make it a different experience for the user, and it gives you the chance to reach any and all of your target audience that is active on social media! In fact, let’s start diving into some of the different advantages of the various platforms.

22. Facebook adds 500,000 new users every day
As you may have noticed from the first graphic in this article, Facebook is the largest social media platform out there, so it should come as no surprise that it’s one of the fastest growing too! To put it in perspective, 6 new Facebook profiles are made every second on average.

23. 76% of Facebook users check it every day
As if the sheer user volume of Facebook wasn’t enough, we’re not just talking about bare, un-used accounts! 76% of Facebook users check it every day. That means at least roughly 1.57 billion people are checking Facebook every day with the chance of seeing your brand too.

24. There are 60 million active business pages on Facebook
If you’re a small business and you do not have a Facebook business page, you’re missing out! There are 60 million active business pages on Facebook because it’s effective and helps them reach their customer base and grow their business.

25. Facebook accounts for 53.1% of social logins made by customers to sign into the apps and websites of publishers and brands
One of Facebook’s strong points is that it is used by hundreds of thousands of third-party websites, apps and more as a simple login method for consumers. It’s an easy alternative to creating an account with the traditional email and password login; users can now just use their Facebook account to login, and 53.1% do! All of this data is trackable, and it helps Facebook (and therefore you as an advertiser) understand more about your target audience.

26. There are 800 million monthly active users on Instagram
Instagram is owned by Facebook, so it only makes sense that Instagram is also one of the faster-growing platforms! There are currently 800 million monthly active users on Instagram, giving you a whole separate platform to reach customers you may not be reaching on Facebook or other channels.

27. Over ⅓ of Instagram Users Have Used The App To Purchase A Product Online
This one is a big one! Over ⅓ of Instagram users have used the app to purchase a product online. This reassures us that people aren’t just using social media to like photos of their mom’s cat. They’re on social channels engaging with brands and making purchasing decisions.

28. There are 4.2 billion Instagram Likes per day
Speaking of engaging with brands on Instagram, there are specifically 4.2 billion Instagram likes per day, and you’re missing out if your company isn’t accounting for some of them! Instagram likes also specifically get saved in a user’s settings under “Posts You’ve Liked.” So, every time your post receives a like, your post is getting saved to that person’s gallery of liked of photos to remember later.

29. Over 95 million photos are uploaded to Instagram each day
Instagram is continuing to grow, and it isn’t slowing down anytime soon. Over 95 million photos are uploaded to Instagram a day; this contributes not only to the growth of the platform, but to the growth of small business!

Many Instagram users post about products they’ve tried and tag the company. Your customer’s image uploads are just as important as yours, especially if they are tagging your company too.

30. 90% of Instagram users are younger than 35
If your target market is under 35, then Instagram is probably the best platform for you to invest in. Recent studies are showing that younger generations are harder to market to because they’ve grown up with advertisements and are immune to them. Reaching them organically on a platform they like to use is slowly becoming the best way to market to them.

31. There is a total of 330 million Twitter accounts
Moving on to Twitter, we can say that Twitter is making a bit of a comeback from its expected downfall a few years back! Twitter is great for businesses that can or need to provide live updates. Unlike Instagram, Twitter does not require an image to publish, but you still can, and it helps engagement!

32. 500 million people visit Twitter each month without logging in
That’s right, the 330 million Twitter accounts we just mentioned previously doesn’t even include the 500 million people who scroll through Twitter each month without logging into an account. A person from either one of these two groups have the opportunity of seeing your brand and tweets on Twitter.

33. There are 500 million Tweets sent each day
There are 500 million Tweets sent every day; that’s 6,000 Tweets every second. This proves that Twitter is still a relevant, active platform that initiates conversations your business can be a part of!

34. 65.8% of US companies with 100+ employees use Twitter for marketing
Twitter marketing for small to mid-sized businesses can help you increase your brand awareness and ultimately your sales! Searching through relevant hashtags related to your business can help you find and engage with people in need of your services!

35. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
Twitter may rank as one of the top social media channels when it comes to instant and direct communication between brands and consumers. Whether you’re solving a customer complaint or engaging your customers with fun, humorous tweets, 77% of Twitter users feel more positive about a brand after they’ve been responded to on Twitter.

36. Pinterest has 200 million active users each month
If your target market consists majorly of females, or artistic, creative people, you may find them among the 200 million active Pinterest users.

37. LinkedIn has 500 million members
LinkedIn is great for B2B companies, and their pool of 500 million members makes them one of the largest social media platforms for that specific niche.

38. Over 3 million companies have created LinkedIn accounts
While over 3 million companies have created LinkedIn accounts. This gives you room to start growing and advertising in an otherwise unsaturated market.

39. 400 Million+ Accounts Use Instagram Stories Every Day

The launch of Instagram Stories drew a fair number of gasps. Snapchat was already doing that kind of thing, so why did people need to do it somewhere else as well?

In actual fact, Insta Stories shot past Snapchat Stories in popularity, and today more than 400 million accounts use the feature every single day.

40. People now watch 1 billion hours of YouTube videos every day
Remember when we said videos are the most engaging forms of content on social media? This is why social media marketing on YouTube has a strong advantage! With 1 billion hours of YouTube videos watched every day, you can trust that your business has a chance of getting noticed, especially if you put some advertising dollars behind it.

41. More than half of YouTube views come from mobile devices
No longer do you have to be stationed in front of TV, desktop or even laptop to watch videos. Consumers can be watching your videos on a subway train from their phone, and convenience is key when making your customer base take a desired action.

42. YouTube is owned by Google
Because YouTube is owned by Google, you have access to the extended capabilities of Google in terms of ad campaign set up and targeting options paired with the innate benefits of social media.

43. Increase event attendance
We understand that not all end-goals can be realized online, such as event attendance. Which is why social media marketing is so important to help you raise awareness for these events, or even capture RSVPs if you run the right ad campaign!

44. Why social media marketing can increase store visits
Yes, you read that right! While many social media marketing results can be realized online, you’ll also see that brand awareness comes full circle in generating more in-store traffic as well!

45. Why social media marketing can be used to fortify your other marketing efforts
If you build your big-picture marketing strategy right, all of the efforts should work together, and that includes social media efforts. For example, social media can be used to build email lists to fuel your email marketing campaigns and so much more! So while social media has a lot of its own rewards to reap, make sure you’re capitalizing on its ability to fortify your other channels.

Conclusion
Those are the top 45 Reasons Why Social Media Marketing is the Channel for Your Small Business 2019! Contact us today to manage your social media marketing efforts!

Why the Role of Digital Marketing is Important to Your Business Growth

There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business?

If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. 

But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right?

The question is though: what helps a business not just survive, but thrive? Lots of factors help businesses grow, but one of the most important is digital marketing.

The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the Internet and advertising your business through online strategies? If not, you should–and we’re about to tell you why.

Let’s break down what digital marketing is, why it’s so important, and why the role of digital marketing plays such a pivotal part when it comes to business growth.

By the end of this article, you’ll recognize why digital marketing is so important to grow your business–and you’ll know how to leverage the power of the Internet to help your business thrive.

What Is Digital Marketing?

The world of digital marketing might seem confusing, so let us break it down for you. 

According to HubSpot, digital marketing refers to any marketing effort that involves the Internet or an electronic device. If marketing exists online, it’s classified as digital marketing. That means social media marketing, content marketing, and SEO are all under the umbrella.

Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: the world is online. Today, most people spend 24 hours a week on the Internet, most of the time using their smartphones.

Internet usage is growing, and as a business owner, you’ve got to take advantage of this. Know where the role of digital marketing stands in your business — or you’ll be left behind.

No longer do you have to lure customers to your brick-and-mortar store–instead, just go to them. 

Most people spend at least thirty minutes a day on Facebook (which comes out to almost two years over a lifetime), and that equals thirty minutes a day of prime-time advertising for you as a business owner.

Companies that implement a solid digital marketing strategy have a 2.8x higher revenue growth expectancy. In a nutshell, more digital marketing equals more money. Companies who focus on digital marketing also have a 3.3x better chance of expanding their workforce and business.

What we’re really trying to say here is that digital marketing is important. Your business won’t grow without it. 

The Role of Digital Marketing is Perfect for Small Businesses

If you have a small business or a start-up, you probably don’t have much money, time, or manpower to invest into traditional marketing techniques. But that’s okay! You don’t need a fancy building with hundreds of people on staff. You just need a simple but solid digital marketing strategy.

Your Size Doesn’t Matter

When the Internet came around, the playing field leveled out. Digital marketing makes it easier for small businesses to compete in a big marketplace. It gives them an opportunity to quickly catch up to their big-name counterparts.

Online reviews and recommendations make a huge difference in consumer decisions.

It Costs Less

Digital marketing not only saves time and doesn’t require a large personnel, it’s cost-effective. Gone are the days of renting out a big billboard to spread the news about your company. All you need to market your business now is a laptop and a some know-how. A little help from a digital marketing agency doesn’t hurt either.

Digital Marketing is Easy to Track

Your goal is simple: conversion. You want the people visiting your website to download that lead magnet, join your email list, and eventually become your newest happy customer. And with digital marketing, tracking your conversion rates is a breeze.

Digital Marketing is So Easy

We’ve already covered how digital marketing is great for small businesses and low budgets, but there are even more reasons digital marketing is the easiest choice you’ll ever make to help your business grow.

First up: it’s easy to build a brand reputation. With digital marketing, you’re completely in control of your image, which is important when it comes to business growth. People want to patronize businesses they feel they can trust. The role of digital marketing in reputation management is a huge one.

Digital Marketing is the Future

Digital marketing is huge, and it’s not going away anytime soon. 

Before long, digital marketing is expected to outperform conventional marketing strategies. People simply prefer online content.

“Every business needs to be online and digital,”.

So what’s the role of digital marketing in business growth?

From social media to SEO to shareable content, digital marketing is extremely important. Your business is not going to grow without it. Ready to start growing? Contact us today to learn the role of digital marketing in your business.

pes of Digital Marketing for Your Business

Types of Digital Marketing for Your Business In 2019

What types of digital marketing should you be using for your business? Whether your company is large, medium or small – advertising is the only way you are going to bring in those online sales.

Creating ads can be a challenge but it can also be incredibly easy with the right tools! If you have never set up an ad campaign you’re in luck. 

We are going to walk you through the process, tell you all about the different types of digital marketing techniques and when it’s appropriate to use them! 

GOOGLE ADS

SEM or search engine marketing is one of the types of digital marketing that includes PPC or Pay Per Click advertisements. 

PPC ads allow you to create your very own customized advertisements, set budgets and view metrics once your ads are up and running. 

Within PPC there are two types of ads that you can run on search engines like Google. They are search ads and display ads.

Search ads show up when a user types a keyword into a search engine. These ads are incredibly powerful as they show up when your potential customers search for a specific keyword. 

People who come across your search ads are already looking for your product or something similar. So you won’t be marketing to cold leads. 

A cold lead is someone who has never heard about your product or service, meaning it usually takes a while to convince them to make a purchase.

These people on the other hand at least have an idea of what they want. And they have probably  heard about your company before. 

For all you first timers, here’s an example of how PPC works: 

Let’s say I need to sell my car. Obviously I’m going to go to Google and type in a phrase like “sell my car”. When I press enter a list of results will appear. The first four and the last three will be advertisements. 

The position depends on the bid each company places on the keyword as well as a quality score from Google. A high quality score indicates that your ad is more relevant meaning that you have a better chance of ranking higher.

Google Display Ads allow you to reach over 90% of people on the internet across over 2 million websites. While these are huge numbers, it does not guarantee that you will see conversions from your ads.

Google Shopping Ads also fall into the PPC category. 

These ads feature a product along with an image and appear on Google in a carousel of photos with prices. 

Social Media Marketing 

Within social media advertising there are several types of digital advertising campaigns that you as a business owner should be running. 

You can run ads on LinkedIn, Facebook and even Instagram. You can advertise on these platforms to generate leads, drive sales, increase brand awareness, and reach all types of people. 

All of these platforms are great but we are going to talk in depth about two of the most popular sites to advertise on: Facebook and Instagram. 

Facebook is one of the oldest and most popular advertising platforms. You can create ads using Facebook’s Ads Manager and easily integrate these same ads onto Instagram. 

Facebook is great if you are wanting to increase your brand’s visibility. You can target specific demographics, locations or even interests that your customer’s have. 

With Facebook there are several different types of advertisements you can run depending on the goals of your business. You can set ads specifically for things like lead generation, conversions, or app installs. 

Facebook ads easily integrate into users’ feeds. So easily in fact that you may be unaware of how many ads you are seeing on social media daily.

Take this home page for example. Already there are two advertisements. One in the news feed and two on the sidebar. There are more ads in this screenshot than there is content from Facebook friends!

It’s important when creating an advertisement to realize how many ads are already out there. How will you make your campaign stand out? Check out some of our ideas to increase website traffic. 

Instagram ads also integrate directly into the platform itself. It can be difficult to distinguish ads from regular posts at first glance because they look exactly like a normal post. 

There are a few differences like a clickable button on the photo that says “learn more” or “shop now” as well as text that says “sponsored” like in this Intel ad. 

It looks just like a regular part of your feed but Intel paid for it to show up. The user has the opportunity to engage with the ad by clicking to learn more, commenting or liking the post.

Since Instagram is a mobile platform your ads will only be displayed to mobile users. There is a desktop version but Instagram advertisements will not be shown to desktop users. 

This is where Facebook advertising has an advantage over Instagram advertising. Your ads will be shown in their newsfeed on desktop and mobile and can also be shown on a sidebar.  

So what advertising platform should you use; Instagram or Facebook? 

The truth is, since you can create Instagram ads from your Facebook ads in Facebook’s ad editor, you can use both! Take advantage of the fact that these two platforms are so tightly knit. 

You should always do market research to see where your potential customers are spending their time and which social media platforms they prefer. 

Our best advice is to keep in mind that some people who use Facebook don’t use Instagram as much and vice versa. If you want your ads to be seen by the most users possible, use both platforms!

Video Advertising

While it’s largely a part of social media advertising, video ads can be in their own category when we talk about types of digital advertising. 

Short attention spans are a huge hurdle for advertisers. And this is why video is dominating digital advertising. Video allows people to absorb content efficiently and without much effort. 

Using videos in place of text advertisements can be a game changer for your business. You can use it to quickly engage with your audience. 

Creating video advertisements may seem difficult, but in the long run they are worth it. We live in a time of instant gratification. If you can give your customers information as quickly as possible, they will listen to what you have to say.

Video ads on social media platforms are growing and are probably already dominating your news feeds. 

Here are some ways that you can implement video into your advertising strategy! 

-Use video to show off a new product and how it works which can help potential customers with their buying decision. If they see how a product works it can give them the confidence they need to convert. 

-When you are creating your first video advertisement, consider creating short high quality videos for social media, Youtube or other platforms. They should be attention grabbing to hook your potential customers. 

-The best video ads for social media are the ones that can be watched with or without sound and still make sense. Many people are scrolling through Facebook or Instagram in places where they can’t always listen to sound. 

-Appeal to emotions and be relatable. Videos should make your audience feel something whether it’s funny, sentimental, happy or sad like this video ad from Amazon. 

They appeal to the viewers emotions and at the same time show what their product can do.

Video helps build trust with your audience and allows you to connect with them on a deeper level. If you’re not already using video in your advertising strategy, now is the time to start!

Time to Choose Your Types of Digital Advertising for Your Business

These are just a few types of digital advertising methods that can help your business grow! If implemented properly, you will be able to grow your customer base, outshine your competition and achieve your sales goals. What other types of digital advertising are you interested in? Let us know in the comments!

facebook management

5 Proven Tips to Boost Your Facebook Organic Reach

Social media has changed the way businesses market their products & services on the web. A trend that we continue to see. One particular social media site that has been successfully leading the pack for a long time is Facebook.

There’s absolutely no doubt that Facebook is THE place for your business to have a strong social media presence. Mainly because it’s where everybody is — including your target audience.

This shouldn’t come as a surprise, because if you look at the stats, Facebook has…

  • Over two billion monthly active users
  • Over 1.2 billion users on its Messenger app
  • More than a billion active users on Instagram

Since Facebook has the widest user base, it makes it easier (and maybe even cheaper in some cases) to reach your target market and build the right connections.

However, if you’re not utilizing the appropriate strategies, funneling targeted traffic from Facebook back to your site can get pretty challenging. No wonder “Facebook marketing” is still a puzzle for so many brands.

One of the strongest reasons as to why Facebook marketing isn’t working out for many could be simply because they’re failing to stand out from the rest. 

When you’re marketing on Facebook, you’re basically competing with many other similar businesses in your niche who are targeting the same audience as you. 

Your competition, just like you, wants a the organic reach on Facebook too.

So unless and until you focus on being different from others in your approach, you’ll have a hard time connecting to your target audience.

But is that it? 

Nope. As competition grows, you also need to give your prospects a reason to leave Facebook and visit your site. 

In other words, you need to impress them with an offer that’s too hard to resist. Something that makes them want to take action. And that’s only possible when people actually get exposed to your offer.

This is where Facebook organic reach comes in. Because ultimately, it all boils down to what percentage of your target audience actually gets to see your update. And if you’re not using Facebook ads, boosting your page can get pretty difficult.

However, if you can work on improving your reach and create a loyal set of audience on Facebook, things can look different. And a lot more in your favor.

Now, before we get into how you can do so, let’s first look into…

What Exactly is Facebook Organic Reach?

Facebook organic reach is basically the number of people who get exposed to your content without ads or any paid distribution.

Sponsored stories and promotional posts on the other hand, come under paid reach. Meaning users that viewed your content due to a paid promotion. Which users actually get to see this content depends on the type of ad targeting options you choose.

But is reaching your target audience on Facebook that simple? Or is there more to it?

Many brands today try to depend on Facebook organic reach, creating a detailed marketing strategy to ensure they succeed. However, to their dismay, they don’t see the results they want to see after posting content to their Facebook page. Even after putting in real effort to create and share great content, there’s not much traffic to report nor engagement.

When this happens, brands are forced to rethink their Facebook marketing strategyor simply conclude that their audience isn’t really liking their content. 

However, the truth is far from it.

Most of the time it has nothing to do with their content or timing. But more to do with the Facebook organic reach. Gone are the days when you could just post an update to your Facebook page and get most of your fans to see it. 

Today, things are different. Thanks to Facebook organic reach and changes to their core newsfeed algorithm, even some of the most popular brands are having a hard time reaching their audience.

60% of marketers believed Facebook has slowly yet steadily become “pay to play”. In other words, unless and until you are buying ads on the Facebook platform, your content will not be shown to the majority of your fans.

Tip #1: Share Engaging Video Content

There’s little doubt about the consistent decline of the Facebook organic reach; every experienced marketer acknowledges it. In spite of that, native video content is being given more preference by Facebook.

Video content is steadily on the rise on Facebook and is known for helping create real engagement. Which is why many brands are trying to focus on it. When compared to other types of content (links and photos), video is turning out to be a much safer bet.

Looking at it from Facebook’s point of view, there are two main reasons as to why video content is being considered more important:

Reason — 1: Previously, photos ruled the on Facebook. Which obviously pushed business pages to post more photos as they also helped them stand out from the rest of the content. 

This forced Facebook to mellow down the amount of photos being shared by business pages. Because at the end of the day, it’s all about keeping their users happy. The social media giant did not want the users to get sprayed with the same type of marketing content.

Native video on the other hand, is a fresh new media type that is more difficult to create for brands. And therefore is created & shared less by business pages. Which automatically gives it a better Facebook organic reach.

Reason — 2: Everybody knows video content is gaining an edge over other types of content. It’s being hailed as the media type that will dominate the web in the future. So it comes as no surprise that Facebook wants to be seen as a top video sharing platform — even above YouTube.

So if you want to increase engagement and boost your Facebook organic reach, it’s time to add video to your social media content strategy.

But do make sure that you are not creating videos just the heck of it. Even if you’re sharing videos, you need stellar content for positive long-term results.

Here are a few tips to make your Facebook videos stand out from the crowd and attract more views/engagement.

  • Create square videos instead of landscape videos as they are known to perform better.
  • Grab your viewers’ attention in the first 3-5 seconds.
  • Add meaningful captions to your videos because 85% of people watch Facebook videos without sound.
  • Create your video around one central point instead of multiple points.
  • Make your title as descriptive and clear as possible while keeping it short.
  • Add a strong call to action that helps you get more response.

Tip #2: Leverage the Power of Facebook Live

Facebook Live video was launched in April of 2016. And since then it has successfully helped many businesses connect to their followers at a much higher level than other types of content. 

That’s right, Facebook Live can help you get a high engagement! Which can equal better Facebook organic reach.

If you are a business that wants to grow its presence on Facebook, you cannot ignore the power of Facebook Live. You have to start experimenting with it.

When compared to regular video content, people spend 3X more time consuming content broadcasted through Facebook Live. Which makes it one of the most effective broadcasting tools we have on the web right now. 

Due to likeability of Facebook Live and its ability to fetch high engagement rate, it gets more brownie points from Facebook. As a content type, it gets you more eyes because Facebook makes it as a priority in its newsfeed.

Here are some of the basic steps you need to take to launch your own Facebook Live video:

Step 1: Find a topic for your Live video that is not only relevant to your target audience, but is also interesting enough.

Step 2: Spread the word about your upcoming Live video by creating an event on Facebook with sessions time and date.

Step 3: Download the Facebook Pages app for streaming your Live broadcast.

Step 4: Create a rough outline of your Live video so that you’re clear on the kind of information you’ll be sharing.

Step 5: Arrange the right camera equipment and test it out well in advance.

Step 6: Make sure you choose a room with ample amount of lighting minus any glares/shadows.

Step 7: Open your Facebook page app and start recording by clicking on the “Live” button.

Tip #3: Study What’s Working for Your Competitors

Most of the time you’re so focused on analyzing the performance of your own content, you forget to look around and see what your competition is doing. 

Monitoring your own content is good. But looking into the practices of your competitors gives you an edge. It not only helps you create better content that your audience resonates with, but also lets you upgrade your marketing strategy.

The good thing is, Facebook makes the whole process a walk in the park. As long as you are clear on who your immediate competition is. 

You can check out Facebook’s “Top Posts from Pages You Watch” feature to learn about others in your niche.

Here are some of the basic steps you need to take to launch your own Facebook Live video:

Step 1: Find a topic for your Live video that is not only relevant to your target audience, but is also interesting enough.

Step 2: Spread the word about your upcoming Live video by creating an event on Facebook with sessions time and date.

Step 3: Download the Facebook Pages app for streaming your Live broadcast.

Step 4: Create a rough outline of your Live video so that you’re clear on the kind of information you’ll be sharing.

Step 5: Arrange the right camera equipment and test it out well in advance.

Step 6: Make sure you choose a room with ample amount of lighting minus any glares/shadows.

Step 7: Open your Facebook page app and start recording by clicking on the “Live” button.

Tip #3: Study What’s Working for Your Competitors

Most of the time you’re so focused on analyzing the performance of your own content, you forget to look around and see what your competition is doing. 

Monitoring your own content is good. But looking into the practices of your competitors gives you an edge. It not only helps you create better content that your audience resonates with, but also lets you upgrade your marketing strategy.

The good thing is, Facebook makes the whole process a walk in the park. As long as you are clear on who your immediate competition is. 

You can check out Facebook’s “Top Posts from Pages You Watch” feature to learn about others in your niche.

Even if you somehow get your ‘engagement bait’ content seen by your fans, you will only end up making a bad impression on them. People are too smart these days to fall for engagement baits. So you’ll only be wasting your time and efforts.

If you want to connect to your target audience, you need to avoid gaming Facebook and focus on generating natural conversations. Which also helps you humanize your brand and make your page more meaningful on the whole.

While you should try to produce content that creates real discussions in a creative manner, make sure you avoid content that is controversial in nature or something that can start a heated debate.

Yes, it’s definitely not easy to get people to talk to each other and interact on your posts. Especially for those with a new Facebook page, trying to get more engagement can seem like an uphill battle.

But it can be done, given that you are unique in your approach. And are taking the right steps.

One advantage of engaging your loyal Facebook fans is that it makes your page more important in their mind. And since Facebook lets people see more posts from their favorite pages (by choosing the ‘See First’ in newsfeed option), you can actually get more of your content in front of time as time goes by.

As long as you are focused on getting more and more people talking on your page, the easier it will be for you to increase your Facebook organic reach.

Tip #5: Choose Quality Content Over Quantity

Due to increasing competition in the social media arena, brands are always striving to produce and share more content than ever. The focus is always on “more”, even if it comes at the cost of consistency.

In the earlier days, when Facebook wasn’t as popular as it is today, posting more content worked well because it helped you get more views. However today, your Facebook marketing strategy could be suffering due this mentality. Putting quantity over quality is not a smart move. 

Facebook has become evolve, and therefore highly competitive. Which is why the Facebook organic reach has kept declining overtime. The number of people you are able to reach today is drastically lower.

This just goes on to show space on Facebook is not only getting saturated, but also more valuable for all those who want to get more exposure to their content.

Even though a significant number of businesses are finding leverage using Facebook for marketing, a number of them are quitting the platform due to the lack of good results. However, not using Facebook is a mistake because by taking the right steps it can work in your favor.

You just need to think differently than your competition in terms of how you post your content and when. You need to focus more on posting quality content less often so that it gets seen more. This mindset is contrary to what everybody’s trying to do, which is exactly why it works.

When popular social media management app Buffer noticed a sharp decline in their Facebook organic reach, they decided to shift their Facebook posting strategy in a different direction to reach more people.

Wrapping Up

Facebook has most definitely become a “pay-to-play” platform. But, like many other online platforms, they want to give the best user experience. If your organic content does that, then it will be shown to more users. 

Follow the tips we gave you to ensure you’re sharing some of your best content to date. So you can start building a loyal following. If you’ve found some different tips along the way, feel free to share them in the comments below. We love reading success stories from our blog subscribers!

4 Easy to Follow Steps How to Get Found on Google

4 Easy to Follow Steps How to Get Found on Google

In the world of where everything is on smartphone, every brand is looking for a way to boost their visibility online. Without a doubt, one of the best ways to reach more customers is to improve your rankings on search engines like Google. But if you want to get found on Google, you’re going to need to put in some work.

Search engine optimization takes time to work its magic. You can’t just write a great blog and expect the traffic to start pouring in. Instead, you’ve got to be strategic about where you spend your time and energy. Having a plan in place can help you focus your efforts on the most important parts of your SEO strategy.

Whether you are just getting your website up for the first time or you’re looking for ways to optimize your existing site, you can use the 4 steps below to get found on Google in no time:

1. keyword research for your business.

SEO keyword research is a critical first step to get found on Google. Keyword research helps you identify the keywords and phrases that your target customers use to find brands like yours on the search engine. This doesn’t just include broad keywords that are one or two words long but also long-tail keywords, which are more specific phrases that a search engine user might type in to narrow down their search.

To get started with your keyword research, you’ll need to brainstorm some potential keywords that are relevant to your brand and the products or services that you provide. This gives you an effective starting point for looking which keywords can actually drive the most potential traffic to your site.

Invite your whole team to get together and brainstorm which keywords and phrases they think potential customers might use to find you online. Don’t forget to include more specific long-tail keywords in your brainstorm. 

Remember, this doesn’t have to be a perfect list and every keyword suggestion won’t make the cut. But it does give you a nice jumping off point for narrowing down your keyword list.

Once you’ve got an initial keyword list, it’s time to expand. There are a few different tactics that you can use to get started growing your keyword list:

  • Localize your keywords. If you are a brick-and-mortar store or you target consumers in certain geographic locations, try adding city information to your keywords. For example, “Los Angeles air conditioning repair.”
  • Use Google suggest. You know how Google suggests certain things to you based on what you start to type in the search bar? You can use these suggestions as additional keyword phrases.
  • Look at similar searches. When you search for terms on Google, you’ll see a list of similar searches at the bottom of the SERP. Take a look at these and see if any of them are relevant to your brand.
  • Look at your competition. Another way to expand your keyword list is to take a look at what your competitors rank for. You may also want to consider including some of these keywords on your list.

Now that you have a list of potential keywords, you’ll need to do some investigating to find out which ones are worth pursuing. Start by taking a look at the average monthly search volume for each of the keywords on Google Keyword Planner. 

Now that you know which keywords consumers are using to find brands like yours online and you’ve got the data to back it up, it’s time to narrow down your list. 

First, you need to weed out the keywords that aren’t particularly relevant to your brand. There is no point in trying to get found on Google for keywords that aren’t relevant. This will only have a negative impact on your conversion rates.

Next, identify the keywords that you have the potential to rank for. 

You will want to go after the keywords that have a high monthly search volume but lower keyword difficulty. Take a look at which keywords your competitors are going after and consider whether or not it’s worth it for you to try to rank for these keywords and phrases as well.

As you are researching keywords for your brand, keep in mind that effective keyword research takes time. And it’s also something you will need to do on an ongoing basis if you want to get found on Google. 

The information above is just a basic overview of how you can get started with SEO keyword research. If you’re looking for more advanced tips, check out our post on keyword research tips that will take your SEO to the next level.

2. Create content optimized for the search engines.

If you want to get found on Google, you’ve got to create content that’s optimized for the search engines. Now, that you have a list of keywords, you can develop relevant and useful content that emphasizes the keywords and phrases that consumers are using to find brands like yours. Your content is what the search engine crawls, or searches through, to find these keywords and deliver the right results to search engine users.

Content is known as an on-page SEO factor, meaning that it is something you do on your site to boost your search engine optimization. Google considers great content one of its top 3 ranking factors, so it’s vital that businesses invest in producing and publishing great content on a regular basis.

Content marketing is not only an important part of your SEO strategy, but it also plays a vital role in helping fuel your digital marketing campaigns. When you produce great content for your audience to read, you are engaging and educating them. Which goes a long way toward guiding them to the next step in the purchasing process. 

For this reason, your content should be optimized for search engines but alsorelevant and useful for the people reading it.

Now that you know why great content is important, let’s talk about what makes content great from an SEO perspective. Content that’s optimized for search engines has the following characteristics in common:

  • Long-Form – Though it’s okay to write a shorter blog post here and there, many of the top search engine results are over 2,000 words. Not only are comprehensive posts more helpful, but they tend to hold the reader’s attention for a longer period of time, thus boosting the time spent on page and your SEO results.
  • Easy-to-Read – Even if your business is in a difficult or complex industry, it’s important to ensure that your content is easy for visitors to read. Content that’s written in digestible chunks, using headings and bullet points, is easier to read and will boost your SEO value.
  • Recent – Google favors content that has been updated. And so do search engine users. The sites that rank at the top of the search engine results page (SERP) offer timely and relevant content. So be sure to consistently update your top performing older posts in order to help them continue to rank.
  • Organically Keyword Rich – Gone are the days of keyword stuffing. Today, if you want to get found on Google, you need to use keywords and keyword variants organically throughout your content. It shouldn’t feel forced but rather use keywords naturally throughout the content.

In addition to writing quality content that is recent and naturally uses keywords, you should also pay attention to how you format your content on the page. This will play an important role in how easy it is for search engines to find and understand what your content is about. 

As a start, you should use the keywords in the first 100 words of text in your blog post or site page. You should also include the keyword toward the beginning of your title.

In addition, you need to use keywords in a few other strategic areas to ensure that your content will get found on Google. Use keywords in at least one of your H2 headings as well as in the description, meta-tags, and URL. You should also use keywords in the image titles, alt text, and captions, when appropriate.

3. Focus on off-page elements of SEO.

Publishing lots of great content is just the start. All of your keyword research and optimized content will go to waste if you don’t have the off-page SEO to support it. Free eBook: Rank 1st on Google through SEODownload Now

If you want to get found on Google, you’ll need to do some work off your website to work to drive more traffic to your pages and show Google they are relevant and useful.

Off-page SEO helps increase the traffic back to your site while also helping you establish quality backlinks. Backlinks are links from other sites back to your content. Backlinks are Google’s #1 ranking factor as they are one of the best testaments to the quality of your content. 

If other reputable and relevant sites are linking back to your content, it’s a clear sign that the content is useful and of high quality.

Here are just a few activities that you can do “off-page” to encourage more quality backlinks and boost your SERP ranking:

  • Share content on social media. One of the easiest ways to get your content out into the world is to share it on your social media channels. The more your posts are read, the more opportunities you have to expose new consumers to your brand as well as get backlinks to your content.
  • Write guest blog posts. Taking the opportunity to guest blog on other sites is a great way to expand your reach and drive backlinks to your content. Find relevant publications and blogs that will allow you to write guest posts on topics that your audience will find useful. Don’t forget to link back to your own site in the guest post.
  • Reach out to influencers. Influencers in your industry have the attention of your target audience. If you want to expand your reach, it would benefit your business to build relationships with influencers and engage with their content. This increases the chances of them sharing your articles with their audience or even backlinking to your content.
  • Comment on other blogs. Another great way to get your name out there and drive traffic back to your content is to engage with other relevant blog content. This helps you build relationships with other bloggers while also taking advantage of the opportunity to drop your links in the comments when appropriate.
  • Join online communities. Joining online communities such as relevant online industry chat forums, private slack channels, and LinkedIn groups is a great way to meet others in your industry and those who may benefit from what your business has to offer. Join and participate in these communities to share links to your content while building authority.
  • Repurpose content into videos. Want to draw more attention to the content on your page? Why not repurpose your blog into a video? By putting videos on YouTube, you are able to reach 3 billion daily active users who are using the video sharing platform much like a search engine. Just be sure to include a CTA in your video that links back to your site.

4. Monitor and test.

SEO is always changing. It seems like just when you’ve got your groove going with your SEO strategy, Google throws another curve ball by changing their algorithm. That’s why it’s vital for businesses to stay up-to-date with the latest in SEO and adjust their strategy and tactics to account for these shifts in best practices and strategies.

Not only are SEO best practices always changing, but so are the keywords that customers are using to find brands like yours. It’s important for brands to consistently analyze their web traffic and look at the performance of different keywords. 

You should also stay on top of your search engine rankings and investigate potential reasons why your position might have slipped.

When you first get started, use this as a baseline for how well your SEO strategy is working. As you continue to monitor your results and make changes to your tactics and content, keep track of what you are doing differently and how it impacts your performance. 

A great way to test out new strategies or see what types of content resonate best with your audience is a little testing.

The A/B test is one of the best ways to see which elements of your content may be impacting your SEO and web traffic. With an A/B test, you start with a control piece of content and create a variation that is much like the control but with one or two elements changed. 

Then, you test the pieces of content to see what resonates best with your audience.

A/B testing is a great way to try out different SEO tactics or learn more about what elements of your content perform best. However, it’s not enough just to run some tests. 

You then need to take a look at the data you gather from these tests and see what this data says about your current practices. 

Once you’ve gotten some insight from testing, you can then apply what you’ve learned to future campaigns to improve performance and boost return on investment.

Get Help Getting Found on Google

Though search engine optimization is certainly a worthwhile endeavor, it also takes time and resources to do it right. If you don’t have the team in-house to get the job done, you may want to consider hiring an experienced SEO company who can help you develop and implement a strategy that will help you get found on Google.

blogging for small business

5 Blogging Tactics to Generate More Sales For Small Business

Every small business wants more sales. But acquiring the right kind of leads and then converting them into customers or clients can feel like a hard battle to compete when you’re just starting out. Which is why a lot of small businesses struggle to make consistent sales. This not only affects their bottom line but also stunts their overall growth.

Yes, there are other sales strategies that your brand can use to increase sales. But there are three common hurdles or roadblocks that you may face using them:

  1. Being pushy. And no ethical business wants to sound manipulative to its customers.
  2. The idea of reaching out to your prospective customers again and again, with a high possibility of rejection, can make the whole selling process daunting and unappealing.
  3. They might be more cost because you have to invest your time and money each time you apply a traditional sales strategy.

Given the advent of the Internet, small businesses have a new avenue to market their products and services. And they’re able to do so in a non-intrusive manner. 

Look around you, and you’ll find that most successful small businesses using digital marketing are leveraging “pull marketing” techniques to attract potential customers and boost sales. One such technique is small business blogging.

If you don’t know what is blogging, it can help your business to generate more sales. But once you dip your toes in, you’ll see firsthand how your blog content can do all the selling without you having to lift a finger. 

Small business blogging can help you attract your target audience 24/7 and generate more leads that end up buying from you, every single month.

The reason why small business blogging works so well is because it lets you position yourself as an experts or a valued resource. When your content teaches and helps your target audience in more than one way, you win their trust. 

And the more they trust you for advice and for the value you deliver, the higher are the chances of them buying your product/service over your competitor’s.

The best thing about generating sales via small business blogging is that it doesn’t involve any pushy sales tactics. Which means your sales can happen over a period of time once your potential customers are ready to do business with you. And when sales occur organically, your small business will experience a healthier growth pattern.

If you don’t want to lose leads like the majority and make fewer sales than you could, then it’s about time you took small business blogging seriously. 

In the following blog post we’ll be looking into 5 small business blogging tips that you can apply today. These will not only boost your sales numbers, but also build a stronger brand that people trust.

Tactic #1: Get very details Into Each Topic

The Internet has a sea of content that doesn’t get any attention. In fact, a lot of it goes completely unnoticed. If a piece of content doesn’t have readers, what’s the use of creating it? How will it generate more sales when nobody knows it exists?

Successful small business blogging is not about creating content just for the heck of it. It’s also not about producing content that you feel is important.

Rather, it’s about coming up with content ideas and going in-depth into topics that your target audience cares about. Because that’s the only kind of content that will fetch you more sales in the long run.

Contrary to popular belief, in-depth content doesn’t get ignored. But rather it helps you get more shares and links. Because it allows you touch points that nobody else is focusing on.

It also makes it easy for you to take a different take or angle on your chosen topic. After all, you need room to get creative while giving value. And that’s exactly what you get when you go deeper into a topic.

The idea here is to build trust with your target audience so that they feel confident enough to buy from you. However, keep in mind that in-depth content does not mean rehashed content. And it certainly doesn’t give you the permission to beat around the bush.

There are three things your content should strive to be…

  1. Be Unique: If you look around the web, you’ll only find a tiny percentage of small business blogs offering unique content. These are the companies that take small business blogging seriously. Because they know unique content is engaging.

    By making your content unique, you stand out from your competitors while offering something fresh to your readers. The effort you put into the uniqueness of your content shines upon your products/services and can make them look different.

  2. Useful Information: There’s nothing good about a blog post that is 5,000 words in length but is not useful. It’s just a bloated piece content that serves no real purpose. 

    So try to offer real solutions to your readers through your content. Help them out by offering useful advice. Because ultimately, people want to buy useful products that solve real problems. 

    Your useful content can help you create the right perception about your products/services, and give readers a positive, useful vibe about your company.

  3. Entertaining Content: People on the Internet have short attention spans, and they can easily get bored of content. In the quest to make your content in-depth, don’t forget to make it entertaining. 

    Get creative with how you deliver information. Use pictures that send across the right message but also add some entertainment value to your content. 

    People want to do business with brands that they can connect with. When you make your content entertaining enough, you will come across as a brand they’d be happy to buy from.

In-depth content allows you to build a strong foundation for trusting relationships. Which not only leads to more sales, but also a stronger brand image.

Tactic #2: Publish New Blog Posts Consistently

Small business blogging doesn’t have to be difficult. In fact, it can be one of the most easiest yet potent tools in your digital marketing arsenal when used right. 

However, there’s one factor that can make or break your small business blogging efforts. And that is consistency. 

If you want to grow your blog and get more sales with its help then you need to understand the importance of consistency. The more consistent you are in your blog post publishing, the easier it will be for you to reach your goals.

A lot of brands think it’s okay to post content to their blog occasionally. They think it is enough to drive them those most-wanted sales. But the thing is, you cannot expect your blog’s traffic to grow and also win your readers’ trust unless you are consistently blogging. 

Whether it is daily or weekly, your readers have certain expectations from your blog. And it’s your job to fulfill those expectations without question.

Also, when you consistently publish new content on a regular basis, you have a higher potential of driving search traffic and social media traffic to your blog. 

Each new blog post opens up a new door that will bring in more visitors to your site. These people are already interested in what you’re writing about, so converting them into customers will be a lot more easier and efficient.

In order to see real results from your small business blogging, don’t just blog when you have something important to say. Try to come up with as many post ideas as possible so that you have an inventory of blog post topics to write about. This will also help you publish more blog content on a per week basis.

Companies that publish more than 16 blog posts per month (or 4 posts per week) manage to generate 4.5x more leads compared to those who only publish 0 to 4 posts per month.

This doesn’t mean you are allowed to publish bad content just for the sake of hitting high numbers. Decide what level of consistency you are comfortable with and stick to it. Live up to your readers’ expectations, get them to trust you, and you’ll end up selling more of your products.

Here are three real ways how blogging consistently can help you generate more sales:

  1. Keep Readers Loyal

    Since people have a fleeting attention span, you can’t expect to be inconsistent. If you vanish from your blog for a long time, your readers will move on. Which can have an impact on your sales. Long absence can lead to losing readers and their loyalty. Remember, loyal readers often correlate with loyal customers.
  2. Grow Your Authority

    There’s a reason why people buy products recommended by an authority. Building an authority takes time and effort, which people respect. You can’t buy authority off the shelf. Which makes it rare. Publishing great content consistently makes you the go-to-authority in your niche, which may result in more sales in the long run.
  3. Make Google Happy

    Search engine traffic is critical for any business blog. When you’re consistently publishing fresh content, Google favors you over other sites that aren’t so fresh on the content front. 

    With regular updates, you’ll not only have regular readers who spend more time on your site (leading to lower bounce rate) but also have your pages crawled by Google more consistently. More SEO traffic means more awareness for your products, which means more sales.

Tactic #3: Integrate Long-Tail Keywords Within Posts

Google loves blogs because they are constantly updated and offer consistent value to readers. Which is why one of the biggest advantages of small business blogging is that it can help you generate targeted search engine traffic that can be converted into sales. 

But in order to increase your chances of improving your position in Google’s search engine result pages, you need to focus on long-tail keywords that are more descriptive and high-intent. By naturally integrating long tail keywords you can consistently drive relevant, organic traffic to your site day in day out. 

Even though these 3 or 4 word keyword phrases don’t have much traffic on their own, they can help you generate big traffic collectively.

Head keywords (e.g., increase sales) may look appealing because they are frequently searched, so ranking for them can send you big traffic. But the problem is, these keywords are way too competitive, slimming down your chances of making it to the first page of Google.

However, if you go for the long tail keywords (e.g., increase sales with email marketing), you may be able to rank quickly and easily. 

Of course, this doesn’t mean you can create poor quality content and avoid link building. The typical SEO rules apply even to long tail keywords. But the upside is that the results are much faster and positive.

Most of the big brands avoid optimizing for long tail keywords. Which leaves an open ground for small businesses that want to generate targeted, high-converting traffic. Since many of these long-tail keywords are buyer-intent keywords, they can lead to more sales.

Most of the top guns in any industry will want to focus on the top keywords that bring in lots of traffic. They don’t care if it’s poorly targeted. They just can’t afford to invest their time and resources into optimizing for long tail keywords that have a smaller search volume.

Now, the reason these brands are able to avoid long tail and go for the harder-to-rank keywords is because they have the needed budget. 

Small businesses like yourself that are operating on a tight budget cannot take the same risk. Which is why it makes more sense to target long tail keywords that are easier to rank when compared to premium, high-traffic keywords.

Choosing the longer variation of a keyword, even if it has little traffic, is a much smarter move. Because you’ll end up ranking for other variations of the same keyword and that in itself will help you drive consistent traffic in the long run.

So if you haven’t created blog content around long tail keywords yet, start doing so. You’ll not only see results sooner, but will also experience higher sales numbers.

Tactic #4: Add Relevant Call-to-Actions at the End of Content

Each new, value-oriented blog post you publish has something useful to offer to your readers. Which helps you build trust with your readers, post by post. So in a way, you’re not only laying a foundation for getting more sales, but also strengthening it slow and steady.

However, writing great blog content is one half of the equation. The other half is actually converting your readers into customers. 

And the best way to do that is take your readers by hand and have them click through to your offer. They’ve trusted you. So now you need to show them the direction and hopefully turn a profit.

This certainly doesn’t mean that your blog post should start mimicking your sales page. Rather, it should act as a cushion between your sales page and your potential customer. 

Your blog posts educate and make your prospects comfortable enough to subscribe to your list or even buy from you. And then you lead them towards your offer with the help of a call to action or CTA.

There’s nothing subtle about the CTA. In fact, the more clear and strong it is, the better the chances of them acting on it. The call to action is where you convert all those visitors into customers. 

Without the right CTA, your small business blogging efforts may not lead to the kind of sales you want. And that can affect your overall digital marketing ROI.

If you want to make the most out of your CTA, you need to place it in the right place. For instance, if you place your CTA right after your first paragraph, you may not have many people click through it even though it is at the top. Why? Because they haven’t really read through your blog post and aren’t convinced enough to click.

However, take the same call-to-action and place at the end of your blog post, and that’s a different story. 

End-of-content CTA comes after the end of each of your posts and is usually relevant to its topic. When somebody reads through your post or even scans through it, they are in a better position to convert because they are already engaged in some way.

The end-of-content CTA should be detailed and give a real reason for readers to take action. Make it large and meaningful so that it doesn’t go unnoticed. Even if you have comments switched on, you can still get a good response from this type of CTA.

Tactic #5: Mentions YOUr product/service Within Content

When you’re planning your blog content, it’s obvious to focus on relevancy. Creating blog posts that are relevant to your industry is important. In fact, it’s one of the most important factors when it comes to small business blogging success. Like social media posting.

If at any time, you create a blog post that directly relates to the product/service you’re selling, you should try and reference it. 

The idea is to recommend your product or service as the ideal solution in a subtle way, without pushing it. Mentioning a product in your blog post is not about selling, it’s about helping. It’s about adding a reference to your product because it adds value to the blog post.

During your small business blogging journey, do not make the mistake of tooting your own horn. The last thing you want is your blog to come across as a mere sales tool with no value to offer. 

In order to increase sales with a blog post, you don’t have to cover every single benefit of your product/service or creating exclusive blog posts only about your product/service. 

A simple mention of what you’re selling can work wonders, as long as it doesn’t go out of context. Weave your product mentions into your blog posts skillfully.

By helping your readers discover your product/service this way, you’re also saving their time that they may have spent on searching for something similar.

For instance, if you are selling an office productivity tool, and are creating a blog post about “Getting More Work Done in Office”, you should be able to mention your software product within the post. Because it’s not only relevant, it’s also useful to your target audience. Be contextual in your approach but not at all pushy. 

Last but not the least, try to limit the number of times you mention your product/service within your post. Overdoing it may make your content marketing efforts look salesy, which is exactly what you’re trying to avoid here.

Remember, your aim here is to help people discover your product/service organically. Even a little hard-selling will probably backfire, so we suggest avoiding it at all costs.

Wrapping Up

If you weren’t blogging using these tips before, you definitely will in the future. If you want to see these tips we shared in real action, just take a short journey through our blog and you’ll be able to see for yourself.

How To Build Your Business Social Media Marketing Strategy In 2019

Do you have your social media marketing strategy for 2019?

If you don’t have, it’s okay.

Because 2019 is the year for you to focus on social media marketing.

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by introducing analytics and instagram stories while also passing the one-billion user mark.

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real.

And that doesn’t even scratch the surface.

Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

1. Set your big goals

First things first: you need to figure out what you want out of your social media marketing.

Maybe it’s more online customers. Perhaps it’s a larger share engagement in your industry.

Either way, remember that social media planning is a process.

Brands should strive to set goals that are actually attainable. For example, aiming to have a million new Instagram followers in 2019 isn’t going to happen. By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable.

And on a related note, your goals will influence everything from your budget to which social media marketing networks you’ll tackle.

Sample Social Media Goals for 2019

There are some actionable goals that brands of all shapes and sizes can divide and conquer.

Increase brand awareness. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content emphasizes your personality and puts your followers ahead of the hard sell.

Achieve a higher quality of sales. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.

Drive in-person sales. Many brick-and-mortar businesses are on the hunt for a social media marketing strategy that drives in-store sales. Is your brand promoting enough on social to entice folks to come see you? Are you about alerting customers to what’s going on in your stores, including promotions and action shots of your store?

Improve ROI. Positive social media ROI doesn’t happen by accident. Taking the time to audit your social channels can help keep the cost of labor, ads and creatives down. The end-result is squeezing way more out of your social spending.

Create a loyal fanbase. Does your brand promote user-generated content? Do your followers react positively without any sort of initiation? Your customers can be your best cheerleaders and sources of fresh content, but only if you’re encouraging them to post on your behalf.

Analyzing the competitors. What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Such analysis can help you better understand how to position your own brand both on social media and off.

Any combination of these explicit goals is fair game and can help you better understand which networks to tackle, too. When in doubt, keep your social media marketing strategy simple rather than muddling it with too many objectives that’ll ultimately distract you.

2. Research your audience

Making assumptions is a dangerous game for marketers.

And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.

So much of what you need to know about your audience to influence your social media marketing strategy is already out in the open.

This demographic data isn’t bluffing. These numbers speak directly to which networks your brand should approach and what types of content to publish. Here are some takeaways:

  • Facebook and YouTube are both prime places for ads, perhaps due in part to their high-earning user bases
  • The majority of Instagram’s users are under the age of 30, signaling the strength of bold, eye-popping content that oozes with personality
  • LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more complicated than what you see on Facebook or Twitter

See how that works?

That’s why many brands use a social media dashboard which can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard.

However, does your dashboard tie in your specific goals? Brands should be where their target audience is hanging out: that’s a no-brainer. A robust dashboard like the one Sprout offers can help you double-check that you’re spending time targeting the proper channels.

Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical.

3. Establish your most important data analysis

No matter what you’re selling, your social media marketing strategy should be data-driven.

That means focusing on the social media metrics that matter.

Because while “likes” and shares are nice to have, they amount to little more than vanity metrics if they aren’t resulting in meaningful engagement or sales. What good are your millions of followers if you can’t do anything with it?

Engagement data are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content is great, but here are some additional metrics to keep an eye on in 2019:

  • Reach. Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds? In the face of ever-changing organic algorithms, tracking reach is arguably more important than ever.
  • Clicks. This is the number of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
  • Engagement. The total number of social interactions divided by the number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
  • Hashtag performance. What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
  • Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.
  • Sentiment. This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.

An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into a context that circles back around to your original goals.

4. Dig into what your competitors are doing

Before you start creating content, you should have a good idea of what your competitors are up to.

Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers.

Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.

Same industry, different strategies

For example, let’s take a glance at how two brands in the same space can take two totally different approaches to their social media marketing strategy.

The takeaway here is that brands have so much room to set themselves apart from their competitors in terms of content and voice.

Of course, you need to know who your competitors are before you start stressing over content creation.

How to spot your social competitors

The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, you’ll want to take a look at who’s active on social media.

5. Create and curate engaging social media content

Your social media marketing strategy is obviously centered around content.

At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. Similarly, you probably feel confident in which networks to cover.

Still overwhelmed by the specifics of what you should be posting?

We get it.

From picking the right creatives and captions to finding the balance between promotion and personality, there’s a lot to mull over. The pressure is certainly on brands in an era where 46% of users say they’ll unfollow a brand that’s overly promotional. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

To help narrow down the specifics of what you should be publishing, let’s start with 2019’s social trends and best practices. Consider any combination of the following as you put together the content piece of your social media marketing plan.

Video Content

The need for brands to produce video is greater than ever.

Across all networks, social media video content is among the most viewed and shared hands-down. Facebook and Instagram, in particular, are pushing video hard right now which is notable given how their respective algorithms will continue to evolve in 2019.

Live? Long-form? Short looping video? There’s no shortage of options for brands to play the role of producer these days regardless of your budget.

User-generated content

Again, we can’t stress enough the importance of curating user-generated content from branded hashtags. Customers today absolutely love authentic content that doesn’t always have that sort of professional, polished touch. If nothing else, curating User Generated Content means less work on your plate and less pressure to constantly be thinking of new ideas.

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. 36.7% of marketers said their top struggle with creating visual content was doing so consistently.

This shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.

If consistency is a problem with your social media marketing strategy, think about how a theme can help.

6. Make timeliness a top priority

Timeliness is a two-way street.

Not only do customers expect speedier responses from brands in 2019, but also meaningful conversations on a regular basis.

Let’s start with the first point. Social media channels are built as networks. You know, a place to converse and share content.

Your brand can’t forget these core elements of “networking.” It takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.

Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

Post at the Best Times to Engage

When is your brand available to engage and interact with customers?

You might see some recommending times to post late in the evening, for example. But if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

Brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

7. Journal on what’s working, what isn’t and how you can improve

By now you should have a big picture understanding of your social marketing strategy for 2019.

However, it’s important that you’re able to adapt your strategy as you progress through the year.

Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and fine-tuning your campaigns accordingly.

There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes. This dynamic approach to marketing makes perfect sense in a day and age where social media is constantly evolving.

And with that, we wrap up your social media marketing plan checklist for 2019!

Is your social media marketing strategy up to snuff?

Hopefully this breakdown served as some much-needed inspiration and guidance for reaching your social goals for this year.

how to make money on facebook

How to Make Money on Facebook 2019 [Easy Step by Step User Guide]

You may not think of Facebook as new and edgy anymore. But you can’t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day.

It is no surprise, therefore, that many people and businesses try to earn money from Facebook. With such a vast potential audience, it makes good sense.

It can be challenging, though, to make money on Facebook. Because of Facebook’s sheer size, it can be challenging to stand out from the crowd. This is particularly the case now that Facebook only shows a selection of posts in a person’s feed. In fact is it probable that the statuses you lovingly craft and upload to your business page will reach no more than 2% of your followers.

When Facebook assembles a person’s feed, it only shows the posts with the highest Relevance Scores.

Are You a Business, and Social Media Influencer, or Just a Person?

Facebook is primarily a social network; an online place where people can hang out, socialize and share things of common interest. This is one of the reasons why it gives posts from someone’s personal account a higher weighting than posts from a page.

Businesses always have to bear this in mind. It will always be easier for people to spread their words on Facebook than it is for companies.

But it is not quite as clearcut as that.

If a person only has a small number of Facebook friends they will be unable to spread the word very far – unless they are able to share content so profound that people share it multiple times over, and it becomes viral.

On the other hand, if a person can attract a considerable number of supporters and then engage with them on a regular basis, they will find that their posts will appear in many people’s feeds.

So the best way to ensure that people hear what you have to say is to build your support base up to the extent that they consider you an influencer. When you reach that point, it is easy to make money on Facebook.

Business accounts should not be wholly ignored, however. If businesses operate their accounts well and share quality content on a regular basis, Facebook will recognize their efforts and increase their Relevance Scores.

And then, of course, there is Facebook Advertising, which can help give an extra push to the reach of posts.

Build Your Audience First

The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.

You need to build up your expertise on Facebook by sharing a string of excellent posts – interesting links, images, and updates. To really succeed as an individual you should build up an area of interest where you can become recognized as an expert.

While businesses may choose to use influencers to market for them, they will probably also want to build up some form of Facebook presence themselves. Over time they can use it to help people recognize them as experts in their niche.

The primary goal of your Facebook fan page should be to provide a place where people can get to know you. If they like your content, they will come to respect you. In time, that means they will trust you. And ultimately, they are likely to be happy to spend money to buy something from you.

“To sell on Facebook you need to stop treating fans like a commodity and start treating them like your friends.”

Steps: How To Make Money from Facebook

Selling Items in the Facebook Marketplace or a Facebook Buy and Sell Group

Depending on your location, you will see a wide variety of goods and services for sale on the Facebook Marketplace.

A Facebook user can select the geographical area from which they see products for sale. For instance, you can set it to display goods for sale within a fixed distance of your home. You can also filter by price.

You could earn some money by placing your spare goods on the Facebook Marketplace. You may have to enter into negotiations with people, so be sure to keep in mind the lowest price at which you are willing to sell.

Similarly, there Buy and Sell groups on Facebook in most regions. You can make posts selling your spare goods in these groups. They often have a common core of members, and therefore suffer less haggling from people trying to get a bargain.

Sell From Your Facebook Fanpage

Many businesses discover that this can be tricky. It is not easy to build a high enough Relevance Score for your page’s posts to appear in your followers’ news feeds.

Therefore to make money on Facebook using your fan page you need to create and share content that people value on a regular basis. But if you want to know the how, you may want to see 5 proven tips to boost your facebook organic reach in 2019.

If you engage in influencer marketing, your influencers can help you with this. They can provide the useful and authentic content, and direct their supporters to your fan page.

You could consider adding some Facebook advertising to improve the reach of your sales posts. But don’t forget, to build up an organic audience, the bulk of your posts cannot be sales-oriented. They need to be valuable and/or entertaining to your potential audience.

With Facebook Advertising it’s essential to remember where most Facebook users are in the Buying Cycle. They are not using the platform with an aim to buy anything at all. It is not like advertising on Google, where potential buyers search for terms to help them make a purchase. People come to Facebook to chat with their friends, catch up with what their acquaintances are doing, and watch funny cat videos – not to buy your product.

Therefore it is your responsibility to build a sales funnel. To do this you want to reach as broad an audience as possible – so you should share a variety of content. Provide a mix of links to quality blog posts, videos, funny anecdotes, controversial statements, infographics, and anything else you think will attract people to you. They should, in some way, relate to the product you are promoting – or at very least the type of people who would be interested in your product.

Once you have created a base of supporters (either by yourself or with the help of influencers), you should start promoting content to them. Pay attention to the engagement levels on these posts, and share more of the type of material with the highest engagement.

You should then consider promoting content in ads targeted to Lookalike Audiences. Although these people will probably never have heard of you before, they have demonstrated from their past activities that they have similar interests to the people who have followed you. Therefore it shouldn’t be too complicated to attract these audiences with your content.

Create a Facebook Group in Your Niche

Although there is little value in running a Facebook group with the sole focus of making sales, they can be a useful way in which to let people know what you offer.

Facebook Groups can be particularly useful if you sell information products. You can set up a group, encouraging members to help each other and share ideas. Once again you need to ensure that you offer group members useful content, and every so often you can suggest your product as a solution to their problems.

Facebook Groups can also work well as an offshoot to other activities. For instance, if your product is a course or an eBook, you could run a Facebook Group for members of your class or people who have bought your eBook.

If you provide paid coaching, you could use a Facebook Group as a place where your clients can come together. You could perhaps even operate it as a Mastermind group.

Influencer Marketing on Facebook

Many brands struggle to build the numbers necessary to earn money from facebook. In this situation, it is common for firms to turn to influencers for help.

Influencers have done the hard graft of building a following. Anybody who is now a Facebook influencer started off a “Facebook nobody.” However, they took the time to establish themselves in a niche, and they have gone through the necessary steps to build authority and trust, and therefore a following.

They know that they can join partnerships with brands, spreading the brands’ messages in ways that would otherwise be impossible for the brands. The most essential requirement is that the brand makes a good fit for the influencer’s followers.

Influencers can deliver sponsored content to their fans. They may also work more directly by sharing affiliate links.

Perhaps the best solution for a business is to build up its Facebook page, but at the same time work with influencers to kickstart the process, and give the reach that most brands can’t achieve alone.


how to use linkedin to get sales leads

Ultimate Guide: How to Build More Sales Leads in LinkedIn

The rise of social media has changed the way we keep in touch with family and friends, and in business, has given us the ability to super-charge our online networking and sales prospecting.

The major social media networks include Facebook, Twitter, Google and Instagram. While these sites have some benefits for sales prospecting, with general consumers, the real powerhouse for business networking and prospecting is the business focused social media site, LinkedIn. In fact, when it comes to business, LinkedIn with over 360 million members world-wide is the top social media choice for business networking and sales prospecting.

For many, LinkedIn has been somewhat pigeon-holed as the go to social site when you’re looking for your next job. While it certainly has value for this purpose, and it is extensively used by recruitment specialists world-wide to find and contact prospects, looking at just this function is doing yourself a huge disservice! Astute business people are using LinkedIn more and more as a revenue generating, sales prospecting tool.

In fact, LinkedIn is a perfect tool to make lead and sales prospecting smoother, quicker, and ultimately profitable. More and more, LinkedIn is being used as a go-to source for generating new leads and tangible revenue. It is an extremely cost effective tool for business development. Modern sales techniques have changed and LinkedIn allows you to connect directly with and gather information on companies and prospects, as well as developing relationships and contacting decision makers directly.

Let’s look at some proactive, easy to implement strategies for using LinkedIn as a tool to turbo charge your sales prospecting and grow your business revenues!

1. Connect and Engage!

The first thing to do when beginning to get serious about using LinkedIn for prospecting is to take a long hard look at your contacts. Contacts are the bread and butter on the site. If yours are predominantly family, your college buddies, and friends, you need to do a little work!

Connections spawn more connections! Your primary contacts open a route to a wide range of second and third level connections. This is how to scale up your efforts. Whenever you meet anyone online or at real world events, always follow-up quickly with a note and a connection request, while you’re still fresh in their mind.

2. Target Your Leads

LinkedIn is a great site for mapping out your approach to a new prospect. There can often be numerous decision makers in a larger corporation that you will need to reach out to and engage with in order to make a sale.

LinkedIn users generally put a tremendous amount of information on their profiles. Everything from which teams they work with, what projects they are focusing on, which office they work out of and more. With a little research you can quickly determine who you need to be talking to, what they’re all about and what they’ve done before.

You can use this information to develop a map of who the decision makers are and how they can be reached and influenced to make the sale. (Start by checking out the “viewers of this profile also viewed…” box on their profile.)

3. Use LinkedIn Groups to Keep Up To Date and Engage With Prospects

Groups on LinkedIn are collections of people with similar likes, needs, skills and more. They are a great way to learn about the industries you target for sales and can be a great source for new prospects. Engaging with member questions is a great way to build trust and authority while raising your thought leader profile which can lead to sales inquiries. They are also a great “soft” way to make contact with a prospect. In additions groups can:

-Give you insights into what is happening within a prospects business, their activity, if they’re hiring, projects they may be planning etc.

-Give you a greater understanding of an individual’s details – their full name, and more, This is usually restricted to “first level” contacts.

-Group membership gives you a reason and the capability to increase connections. It’s one of the criteria you can select when requesting a connection.

4. Turn Your Profile Into A Lead Generator

Much of what we’ve touched on so far has been outbound information, where to go to find prospects, how to engage, etc. This is purely inbound. The prospects you’ve engaged with through connections and Groups will most likely seek out your profile to learn more about you. (Information flows both ways on LinkedIn!). So it only makes sense to optimize your profile to drive sales.

Make sure you have current links to your company site, your Twitter account and your Facebook page. Include some high-quality recommendations from existing happy customers – think quality, not quantity. This can give visitors a better idea of who you are and what you’re all about. Remember, effective sales is all about building trust and relationships! Finally, always add a photo to put a face to the name. It makes you more “real” and creates a good impression. Keep it professional (no need to put a shot of your last Cabo tequila party!) and make sure to smile!

5. Use LinkedIn Pulse to Publish Content

Publish on LinkedIn Pulse to establish thought leadership, address your target market’s pain points, provide solutions and engage with prospects. Content is hugely powerful as a tool for establishing relationships and trust. Pulse gives you the opportunity to share your insights through your professional knowledge. It also allows you to reach an audience instantly. The bonus is that when you publish on LinkedIn Pulse, everyone you’re connected to receives notice whenever you publish new content.

As with any social media site, you need to regularly contribute, make new connections to grow your network, engage with your groups, and publish content regularly to develop your profile. LinkedIn is a perfect vehicle for developing and managing your sales pipeline. While LinkedIn won’t make the sale for you, if you use it wisely, it can be a tremendous tool for developing the contacts, building relationships and increasing the authority and trust to move a prospect for the lead column to the sales column.

Using LinkedIn can give you a tremendous advantage over your competitors and offers you a tangible advantage for developing and growing sales. Effectively and efficiently working with the platform can give you the crucial edge that can translate into more sales and higher close percentages. So, get out there, explore, engage, and grow your business!

facebook business page vs website

Facebook Page vs. Business Website: Which one should I start first?


Do you even need a website anymore? Which one do you prefer?

Facebook page or Business website?

It’s something a lot business owners are now asking themselves. Thanks to the increasing sophistication of social media platforms, building online relationships with prospects is now easier than ever before. There are now more than 40 million active small business pages on Facebook page.

Over the past several years, the social platform has continually introduced new upgrades focused on keeping users from leaving the site.

The company also now gives higher “organic weight” to content consumed on its own site, as opposed to links that send users away from Facebook. A video uploaded straight to Facebook, for instance, will get a significant organic boost over a video link pasted from YouTube.

And other platforms are following suit. So, do you really need that website?

Facebook Page vs. Business Website: Which one should I start first?

It may sound tempting, but don’t drop your company website just yet. If you’re going to have marketing success in the age of platforms, you’re going to need your website to be a hub for all of them.

As we’ll show below, optimizing and iterating your company website is one of the keys to increase your sales.

In this article, we’ll explain why Facebook Business Page are not going obsolete any time soon.

1. IT’S FREE

Facebook already have 2.38 billion user. It’s a matter of your consistency and posting that what makes you different.

The average newsfeed displays 1,500 stories, according to Facebook. The typical Facebook user increased their total number of page likes by 50 percent in 2016. Plus, I have prepared an article to get more reach organically. Read it here.

2. IT’S EASY TO USE

Another benefit of maintaining a Facebook Page?

You are 100% in control of the brand experience. A well-designed content will function as an extension of your company vision, values and services. Not only will it provide visitors with valuable information, but it will also help them to better understand your Unique Selling Proposition.

You can customize your Facebook business page with a background photo. With so many choices available today, potential customers want to know what makes you different from the competition. A Facebook business page is much more conducive to telling your brand story in a clear and engaging manner.

You don’t even have to learn HTML or coding to post you content in Facebook page.

3. YOU OWN THE LEADS

Facebook is ideal for attracting fresh prospects. You can control what kind of audience you want. Or you can get the best out of both world. And nowadays, most people ask “Do you have a Facebook page?”.

WEBSITE VS. FACEBOOK: WHICH IS BEST? BOTH!

None of our clients rely on one platform entirely. Instead, they are using platforms to build audiences where their target personas spend their time. Then, they are using their Facebook Page to generate leads and nurture those leads into customers.

What do you think? Which one is doing the best for you right now? Let us know in the comment section below.


Instagram Stories

The Complete Guide to Using Stories: Instagram Stories

Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours.

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth.

And like Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t be viewed once 24 hours have elapsed. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed.

What might this mean for business owner (and for social media)? We’d love to explore further, plus provide all the info on how Instagram Stories will work for you.N

How to use Instagram Stories

Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.

To view someone’s story, you simply need to tap on their profile photo, and their story will appear full-screen, showing you all of the content they’ve posted in the last 24hrs, the content will play in chronological order from oldest to newest.

Once you’re viewing a story, you can tap to go back and forward or swipe to jump to another person’s story. Unlike regular posts, there are no likes or public comments.

Tips on what to post in Instagram Stories: 5 ways your business can use Instagram Stories

Brands aren’t strangers to Instagram (If you’re not a big brand, learn how to make money with Instagram). We could see a large number jump in and start testing Stories over the next couple of weeks. Here’s our best estimate and what we may see from those first movers:

1. Behind-the-scenes content

If the Instagram feed has become a place for only the most polished, pre-produced photos and video, then Stories could be a way to add some authenticity to the content that appears in the feed. With Stories, brands have a chance to take their followers on a journey and tell the story behind the posts in their feed.

For example, a restaurant could post a picture to their feed on a new dish and then create a story with a well-known food blogger reviewing it. Or a real estate company could take you on a tour around a property they’ve just posted about. The possibilities here are endless.

2. Influencer Takeovers

Takeovers have become a big thing. If you’re not familiar with how it works, essentially, one brand will take over another’s Instagram account for a period and share content.

With Instagram stories, brands could begin to collaborate more with other brands or influencers.

4. A rise in 1:1 communication

When social media first hit the mainstream, there was a lot of buzz and excitement about being able to talk directly with your favorite celebrities and brands. Stories give brands the chance to get back to the roots of social media and engage with their followers on a 1:1 basis.

For example, we could see brands running Q&A sessions via Stories with people sending questions via Instagram Direct and the brand answering them within their story. We could also see stories being used to send 1:1 video messages to followers.

5. Live, timely content

There’s a lot of excitement around live video content at the moment. And Instagram Stories could give brands a way to produce live video content on the platform.

Live video is extremely engaging, and though Instagram Stories won’t allow for a long, uninterrupted broadcast like Facebook Live, it could allow brands to make their Instagram accounts the place to go for live, interactive content.

Over to you

This is certainly a big move for Instagram and one that could shift the platform a great deal. Snapchat has proven there’s a huge market for sharing fleeting, everyday moments of our lives and if Instagram can make stories work alongside its current offering, then this could be one of its most important updates to date.

How to Use Facebook Live In 2019

The Ultimate Guide: How to Use Facebook Live In 2019

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.

Since its launch, live streaming video has exploded in popularity — particularly on Facebook Live.

It’s no mystery why Facebook Live is so popular: Videos see more engagement of traditional videos shared on Facebook, and millions of users live stream on Facebook around the world.

What is Facebook Live?

Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

Why all business owner getting so excited about Facebook Live? Because it’s a fun and fairly simple way for them to use the power of video to communicate their brand stories, and build authentic relationships with fans and followers — in real time.

However, for such a simple concept, Facebook Live has a lot of little tweaks that business owner will need to learn if they want to get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.

In this post, we’ll walk through the following:

Why (and How) You Should Use Facebook Live

By now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagementthan a video that is no longer live? Facebook Live videos also receive 5X more than standard photo posts.

Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. Below are five ways you should be using Facebook Live in your marketing campaigns:

#1: To Connect with Your Audience in the Most Genuine, Human Way Possible

Do you ever feel like your audience sees you as a corporate, stuffy robot? Well, there couldn’t be a better way to connect with your followers and potential customers than live video. It’s essentially like meeting your customers in person, since the event is happening “face to face” and in real time. Facebook Live gives you a chance to show there are real, caring humans behind your business, which in turn builds trust and leads to more business in the door.

#2: To Answer Questions in Real Time

Interacting with your followers doesn’t have to be limited to when you happen to be checking back in on your company Facebook page. Facebook Live allows you to answer your followers’ questions in real-time. This gives you an opportunity to engage with viewers when they’re most interested.

The best strategy to do this effectively is to create a recurring series, where you can share information around less well-known makeup products, and answer questions as they come up.

To nail this strategy, be consistent with the time and day of week you go live, feature hosts that aren’t afraid to show off their personalities, and ensure you have someone at the ready to monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself.

#3: To Showcase an Event to People Who Couldn’t Attend In Real Life

Facebook Live is a great way to broadcast events and connect with your customers or leads who weren’t able to attend. Perhaps you have a guest speaker come into your office or your CEO is speaking at a local event. As long as you have a strong internet connection and the permissions to stream the event live, you should absolutely do it!

A small marketing agency headquartered in Sarasota, FL does a great job at promoting and streaming their live events.

#4: To Share Industry-Related Updates

Keeping your audience informed on industry trends without being overly sales-focused is a much more natural way to build trusted followers on Facebook. People will start turning to you as their go-to source to stay informed on industry news, and you’ll build a loyal and engaged following.

#5: To Show Your Company Culture

Facebook Live is the ideal opportunity to show off the unique personalities and values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek into a company outing or event. Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine brand.

Wrapping Up

This guide should get you on the right path to Facebook Live streaming success! Feel free to leave comments below if you have any other questions, tips, or advice you’d like to share from your own live streaming experiences.



How Often Should You Post on Social Media in 2019

How Often Should You Post on Social Media in 2019?

What do you think?

You want to know how often you should be posting on social media. That’s why you here!

As a business owner, you want to achieve the best result from each social media post. There has to be a good time and a bad time to post, right?

In this guide, we’ll answer this question so that your content can reach a wider audience.

How often should you post on social media?

Over 3 years I’ve read countless articles regarding the optimal posting frequency on social media networks. And I’ve reached the conclusion that they’re all subjective.

One article suggests posting no more than twice a day on Facebook. The next one says you should post to LinkedIn on weekdays only, preferably between 4 pm and 6 pm.

But, in reality, there is no magic formula.

Because what works for one brand, doesn’t work for another. Sure you can read case studies of what has worked for others, but don’t make their solution your solution.

So, instead of seeking magic formulas, let’s focus on these proven posting strategies:

-Posting consistency is more important than posting frequency.

-Content quality is more important than content quantity (and social media networks are letting us know with all the changes).

-Without having an objective for social media, you won’t know if your posts are successful or not.

Aim for consistency, not frequency

The problem with suggested posting frequencies is the skewed data. It’s okay to say, “We analyzed thousands of posts and this is what we found…”, but this is still a mixed of data. For instance, how does the location of you and your audience affect posting, and how do different industries react to the number of posts shared?

A better alternative is to aim for posting consistency. Create a plan and stick to it.

For example, if you decide you’ll post twice a day on Facebook, you know you need to create or curate content to fill that schedule. Your audience will know that they can visit your page at any given time and expect two fresh posts every 24 hours.

The chances of your content being pushed to someone’s newsfeed have been reduced following changes to the social media algorithms. You need people to start coming to you. And the best way to attract them is to have something worthwhile for them to digest.

But if you really don’t have the time, I suggest to go for 3 times a week.

Quality trumps quantity

There’s only one thing worse than not posting on social media, and that’s posting something that’s pointless.

If you post poor quality content, you’re more likely to lose fans and followers.

When you think about it, it’s the same in real life. There’s nothing wrong with purposeful silence.

If you come across a post on social media from a well-known brand that leaves you scratching your head and thinking, “What’s the point of that? How does that relate to their brand?” then you’ll know what I mean.

It’s no surprise that the ever-changing algorithms on social media want to promote the best content. While publishers might be inclined to moan about the changes, consumers want quality content.

Set goals and objectives

Consistently posting high-quality content is the right way to go, but you also need to evaluate your overall social media strategy.

If you don’t know why you’re posting, you won’t know if your posts are successful or not.

So step back a minute and ask yourself: “What do I want to achieve on social media?” Could it be you want to:

-Increase brand awareness?

-Drive traffic to your website?

-Sell a product or service?

For instance, if your objective is to drive traffic to your website, but instead you get thousands of likes and no clicks on your post, then it was unsuccessful.

Best practice for posting content on social media

With these three concepts in mind, let’s look at how you can maximize your social media posts.

First, there’s a couple of general suggestions, followed by some platform-specific tips:

Tailor your content to suit each network and appeal to its audience. It’s no good copying and pasting your LinkedIn post to Instagram. That won’t work. Yes, tailoring will take a little longer, but remember you want to post quality content.

Engage with your audience. Posting content is one half of a conversation. You need to be available to join in the discussion when people respond to your posts.

Facebook

The recent changes to the Facebook News Feed algorithm aim to reduce noise for its users and encourage real interactions between them.

Get to know your audience with the Facebook Page Insights to see who is viewing and interacting with your content.

If you’re using a social media management tool like Sendible, then make use of the additional analytics.

Produce quality content that’s suited to the platform and that you’re comfortable creating. There’s no point in making poor quality videos if you’re more skilled at writing or graphic design. Alternatively, try broadcasting Facebook Live Videos if you think that suits your brand.

Experiment with your content schedule until you find what works best for you and your audience.

Instagram

Instagram has also made changes, primarily by deprecating their old API and introducing a new API that allows direct publishing of photos to Business Profiles.

Instagram is a visual platform, so what’s the best way to use it for your brand?

Post high-quality photos and videos that showcase your product or service in the best possible way. Nobody wants to see grainy photos or watch videos with poor sound quality. You have to project a professional image for your brand. Remember to add hashtags and mentions in your message.

Take your audience behind the scenes. Give them a taste of what it’s like to work at your company. Or what happens in the canteen. Bring your brand photos to life with real-life experiences.

Try using Instagram Stories to post fresh content every day, as they disappear after 24 hours.Stories allow you to post more, without tarnishing your brand’s image.

The stories appear at the top of the newsfeed, so you have an excellent opportunity to catch your audience attention as soon as they open the mobile App. And if your content is top-notch, you’ll have people craving your daily update.

Analyze your performance. You’ll only find out what works for you and your clients through testing and measuring results.

LinkedIn

LinkedIn is becoming a more hands-on platform that rewards consistent posting and engagement.Success is not a spectator sport. To make LinkedIn work, you must have a plan and implement that plan consistently.

Write text-only posts to get more engagement. You’d think images or videos would be better, but John found text-only worked best for him.

Use emojis and icons in your posts to break up text and make your post stand out in the news feed.

Use LinkedIn native video rather than sharing a link to a video on YouTube or Vimeo. LinkedIn likes to keep content self-contained on its platform rather than linking to outside resources.

LinkedIn loves comments. Like Facebook, if your post gets good comments, then LinkedIn will start sharing it with an extended audience, so you’ll get more views, more engagement and more shares. It’s self-perpetuating.

Final thoughts

To summarize: There is no magic social media posting frequency and you don’t have to post at a particular time. The key is to post relevant, quality content on a consistent basis. People will find you even if the social media feeds don’t show your post.

Over to you: What social media posting frequency works for your brand?

7 Social Media Tips: Essential for Startup Business

“Running A Business Is Easy” – Said no one ever

I agree to disagree. There’s an easy way for business. You just need to know the “trick”. 

One of it is by utilising social media platform well.

Social media is one of the best ways to connect with potential customers. If you don’t have a presence on the social networks, you’re missing out on an audience that’s ready and willing to connect with your brand – or even ready to have whatever you’re promoting right away!

Social media can be your secret “ingredient” to increase brand awareness and lead generation for your startup business. It’s not simply a channel that you SHOULD use. It is imperative for you. It has become a channel that you MUST use.

Already have a social media account? Great! But uhm, you still don’t see the result? Fret not! You’ll find 7 proven ways to build social media strategy for your startup business.

#Find Suitable Platform

There’s many social media platform out there. But different platform works differently. You have to keep in mind too that different platform has different audience and followers. Find the suitable one for your business.

Conducting market research will help you refine your marketing goals. Important measure that you should keep an eye to:

  1. The location of your target market
  2. Their online behaviors
  3. How long they spend on the internet
  4. Which social media platforms they use
  5. How often they use social media

Always ask these questions before you choose your social media platform. 

#Build Your Social Media Profile

Social media is a great tool for business. In fact, it is suitable to businesses of any size to reach new markets, build awareness, generate leads, and drive sales.

Every good business strategy starts with a good plan. Set your objective and check for suitable social media platform that meets your objective. Make your social media page with complete business information and any contact information – in case there’s an urgent buyer ;p

#Use Same Handle for Branding Purposes

Be consistent. You have to use the same handle for every social media platform. This will make it much easier for your market to find and follow you.

The purpose of using same handle is for the importance of your branding. You want to make your brand identity crystal clear and as strong as a diamond. It’s absolutely necessary to stand out from your competitor by making a fantastic user experience – simple and easy to find on social media.

#Time For A Content Planning

You must create a content strategy and distribution plan before starting posts on your company’s social media accounts. Without a definite direction, your content will be off topic.

Tips: Besides creating content related to your products or services, you can share a little bit about your company & working culture. This will create a lively and fresh content to your social media page as well.

#Make Use of Automation Tool

I know social media content can be of “hassle” to post. Sometimes you may forget to post it online. Worry not, you have a few tools that will ease your burden to do manage social media posting.

Social media automation tools can help you schedule and deploy social media updates from one single dashboard.

A few notable examples for you to take note:

  1. Hootsuite
  2. Buffer
  3. Hubspot
  4. Social Flow
  5. Sprout Social

Finally, no more hassle in posting. You can never go wrong with any of the products listed above. However, do your own research to see which automation software tool is the right fit for you.

#Engage With Your Followers

Social media is all about get connected to your followers. Engaging your followers on this channel can help you to build a community for your brand.

How to engage well with them?

First, you need to post interesting content that encourages people to take an action. Example: Question poll, a funny meme, a video, or a product photo that encourages your followers to tag their friends.

That’s how you get engaged with your followers.

#Go Live On Social Media!

Don’t be missed out this new trend of social media. Apart of be different than your competitor, this type of content is fresh and very appealing to your followers.

You can use live videos as well to have Q&A session with your followers. Or it just a simple live video where you make an office tour. That will create trust between your followers.

Tips: Try reading out loud your followers name whenever they join your Live video session. That will make them feel special.

In conclusion,

No matter how small your business, social media helps you to have a better connection with your followers, reach new potential customers, and increase awareness of your brand.

Important to jot down: You don’t need to do it at all social media platform. Take a focused approach — start with one or two social media and build your online connection there.

How to Make Money from Instagram – 2019 Ultimate Guide

Instagram is a powerful money making channels that can be used to generate a massive income. Instagram app was first introduced to the public in 2011, and in such a short period of time, the stories of people who earned a fortune through Instagram have started to pile up.

You may wonder where did the money come from? Well, a lot of brands offered their service using their Instagram accounts, while she also provides coaching services to people who want to learn more about creativity and marketing on Instagram.

This example shows that doing what you love and earning a living from it is achievable. Although there is no direct way in which you can monetize likes and comments on Instagram, the reach and influence Instagrammers with thousands of followers have, is just what a lot of up and coming startup companies need.

Earning money on Instagram requires you to have a strategy and in this article, we are going to take you through all the steps you’ll need to take on this journey.

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Making money from Instagram – 2019 Ultimate Guide

This is not happening overnight, simply because it requires effort, creative and commitment in doing so. All of these things require time, so if you want to start earning money on Instagram you have to be patient and take one step at the time. Furthermore, you need to position yourself for success, which means that you’ll have to work hard to meet certain requirements before you can start harvesting the fruits of your efforts

1. Reach and influence

The organic growth of your followers is directly related to the reach your posts will have. There are countless ways of expanding the reach of your posts, but the one that is essential for earning money from Instagram are unique and genuine posts. You’ll need at least three thousand followers before your Instagram profile becomes profitable, so it is best to take the time and gather followers who trust you, and who think that your posts offer something remarkable and trustworthy.

If you would like to promote services and products of companies on your Instagram profile having a good reach is not enough, because people still need to take action and purchase the product you are advertising. The skill to persuade your followers to buy the services or products you are offering is called the influence, and in order to become a powerful Instagram influencer, you need to be a persuasive person.

Even if you don’t have five or ten thousand followers on your Instagram account, your profile may be interesting to companies willing to offer you a sponsorship if your presence on social media is strong enough to inspire others to take action.

2. Engaged followers

The interaction you have with your Instagram followers is more important than the sheer number of people who follow your Instagram account. If you are not getting likes or comments from your followers than you are failing to engage them and spark a reaction from them. On the other hand, if your posts are getting a lot of comments it means that they are offering solutions to the issues Instagram users are dealing with.

Furthermore, the amount of messages you get from your Instagram followers is the parameter that should tell you how engaged your followers really are. That’s why it is important to have people constantly commenting on your posts, sharing them, tagging their friends in your posts and liking them if you really want to attract the attention of brands and profiles that could help you make a profit on Instagram.

As we already mentioned, the number of followers you have isn’t so important if your posts are failing to spark any type of reaction from them. This is the reason why you need to look for ways to increase the amounts of likes and comments your posts are getting if earning money from your Instagram account is your goal.

3. Building relationships with influencers and other businesses

No man is an island, and in order to grow your Instagram profile and attract the attention of more potential followers, you may need the assistance of huge Instagram accounts in your niche. Establishing connections with people who already have a great deal of influence on Instagram and using their influence to boost your Instagram profile is a good way to shorten the amount of time you are going to need to start earning money from Instagram.

Great posts and catchy captions are important, but they are far from enough to attract the attention of big companies that would be interested in purchasing your photos or any other type of service you may be offering. Utilizing a Shoutout strategy, however, could help you to keep moving in the right direction.

This strategy is rather simple. The only thing you need to do in order to make it work is, find another, larger Instagram account in your niche and offer them to share their posts if they agree to the same for you. Although this may not seem like a very effective strategy, you could gather as many as 50 thousand new followers in just eight months.

If you get rejected by a lot of influencers in your niche, you can try to buy Shoutouts from them. This strategy basically suggests that you pay for every post that mentions your Instagram account or the products and services you are offering on someone else’s Instagram account. However, there is no way in which anyone can guarantee that this strategy will pay-off and you might end up spending a lot of money on a business plan that doesn’t really work.

If the Shoutout tactics don’t prove to be efficient, you should try using Instagram Stories to increase the number of followers and the amount of influence your posts have. Posting up to five stories on Instagram should help you develop a solid base of followers that would eventually make your Instagram account profitable.

START DO IT NOW!
[CLICK HERE AND YOU ARE ONE STEP AWAY TO GET YOUR FIRST 10,000 FOLLOWERS IN INSTAGRAM]

 

How to make money on Instagram?

Starting a new account on Instagram and reaching a point where you can actually earn money through Instagram will take months if not a few years. That’s why having a sense of direction and a clear vision of how you want to earn money on Instagram should help you to start monetizing your Instagram account sooner rather than later. Let’s have a look at a few different ways to earn money on Instagram.

1. Sponsored posts

Expanding the reach of your posts will help you get the attention of companies that need access to new markets. A sponsored post is a type of Instagram post that promotes products and services of the company that paid the influencer to advertise them on her or his Instagram account. Regardless of how many followers an influencer has or how good the engagement rates are, people will lose interest in an account if the posts you share with them aren’t authentic.

There are countless advertising techniques, like product placement or audience targeting that can help you to carefully design each sponsored post you share on your Instagram account. Getting an Instagram sponsorship means that you’ll be responsible for the production of photos and videos that promote a brand, and for that reason developing a viable strategy may prove to be an essential part of the success of the Instagram marketing campaign you were sponsored to create.

The amount of money you’ll be able to earn depends on several factors, including the number of people your posts have reached and the number of actual sales that were the direct result of your efforts. You can use the Instagram Influencer Earning Calculator if you would know exactly how much money you can make from posting sponsored posts on your account.

2. Sell your photos

Anyone can make a photo in 2019 because we all have powerful Smartphones and DSLR cameras that produce high-quality images. Selling a photo, however, is an entirely different matter. Whether or not you can sell some of your best photos depends largely on how skilled a photographer you are. The more you work on your skills, the greater the chance that someone would offer you to buy some of your work.

Being authentic and being able to offer photos that are different from the ones that are already available on stock photography websites will drastically increase your chances of selling your photos on Instagram. Furthermore, you can use Instagram to promote your own photography website or to feature links that take the visitors to a stock photography website where they can buy your photos.

3. Affiliate marketing

This method of earning money on Instagram only works if the products you are offering come from your own niche. Trying to sell services that you wouldn’t use can often result in losing followers and the reach your posts once had.

Affiliate marketing is performance-based, which means that the company whose affiliate you are, will provide you with a link that tracks all visitors and sales that came through your Instagram account. You get a percent of every sale you helped make, but featuring a link that takes the potential customers to the product’s webpage is only possible in your account’s bio. To make things even worse, affiliate links can be quite long, so you may have to use a link shortening service to make them look more visually pleasing. 

4. Promote your business, products or services

Instagram users that have their own companies and products they’re offering, can utilize this platform as a tool for promotion, in the same way, any other company would. This method of generating income can be quite effective if the products or services you want to sell can be easily photographed because your Instagram followers will be able to see the items you are offering.

Keep in mind that for one post that promotes your brand you need to create four non-commercial posts. However, your posts can show how you make the products you’re offering on your Instagram account or show people who enjoy using your company’s products. Promoting your brand on Instagram can help you reach new clients or meet new business associates. Despite the fact that your Instagram account won’t generate a direct income from your posts, the business opportunities it provides are nearly limitless.

4 Social Media Management Tips to Save Time & Improve Results

As a millennial, we all grew up in the age of social media and followers, which has exploded into a world of living. If I want to find a restaurant, I Google it. Recipes or clothes? Instagram. Trying to be a professional? LinkedIn. Everything is online! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.

It is normal to check a product out on Facebook to see some reviews; check Twitter and Instagram for discounts. Brand should utilize these social media channels to develop a relationship with me as a customer. Are you managing your social media well?

That being said, I think we agree that social media management can be important to a business. Your brand needs to be engaging, posting and sharing constantly—but who has time for that? That’s why we have gathered a list of tips that our team use to help save time, save money, and grow and engage your audience.

1. Focus on Quality Content

It is always good to have a constant flow of content and announcements, but I would much rather have nothing at all than a post with incorrect or irrelevant information.  We want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries.

We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on social media (That escalated quickly!). 

Think about it this way, if someone writes a terrible post without citing sources and shares it on social media—are you going to interact with it? And what does that post say about your credibility as a brand? 

2. Use Scheduling Tools

Because no one expects you to manage your social media accounts so intensely that you are manually posting 20+ times per day. Actually, who is reading these daytime posts?! Well, there’s a stalker here!

We personally use Buffer which had been conveniently set up before I started working in social media. I’ve also tried Hootsuite, which works similarly.

We have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help. 

3. Create an Editorial Calendar

Editorial calendars are useful for providing direction and making sure you’re on track with your social media strategy. This can be done through social media management software or even by sharing a simple document with your social team. 

It puts everything in one place and provides a reference for social media managers. Also, it can be helpful for spotting gaps or missed opportunities in your posting schedule

4. Just Hire Tiara

You’re a business owner! Sometimes you don’t focus on a quality content. You have so many things that you can do to improve your business. Why don’t you let Tiara manage your social media?

It is proven that an agency spends a lot of time in creating content and we’re very good at it (not to say that you’re not good) but, focus on your development instead of doing something that’s gonna be so time consuming.

Stay on Top of Your Social Media Game

There might be many reasons for your company to consider running multiple social media accounts, but before you go ahead and start creating accounts, you should be sure you’re making them for the right reasons. 

Don’t do it because your competitor has done it or you think more accounts projects the illusion you’re a big-time player. Every company has a finite amount of resources, and you should use yours wisely to get the most out of social media.

Once you’ve written up a social media strategy and made the decision to open multiple accounts across different social networks, it’s important to find the right software tools to help you manage everything. This can help consolidate the efforts of everybody on your social media team and give them the opportunity to collaborate with one another. 

These programs should also give you the ability to analyze your social strategy to see if it needs to be altered or figure out what type of content resonates best with your target audiences.

Through good strategy, intelligent investment and enthusiasm on the part of your social media team, the opportunity for success is always within grasp.

 

5 Ways to Dominate 2019 with Social Media Marketing on Facebook

Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender, with more daily visitors than any other social media platform.

With over two billion active users, every type of audience is present on Facebook. And any business owner would be foolish not to take advantage of the great marketing opportunities the platform provides.

Are you ready to dominate in 2019? Keep reading for five tips to kill it with social media marketing on Facebook in 2019!

#1 Match your marketing strategy to your overarching business goals

The possibilities are endless when it comes to social media marketing on Facebook. It can be easy to get lost or overwhelmed. So the best way to start when forming your social media marketing strategy is to align it with your business goals.

It’s best to keep your goals as specific as possible. Here are a couple of examples on how to effectively match your business goals with Facebook marketing strategies:

– If you have a new business and your goal is to increase brand awareness, consider growing your Facebook followers through page like ads. You should also engage with your audience through the use of frequent, high quality posts. You can boost posts to encourage more engagement and measure results using specific benchmarks. It may be something like a goal of 300 new followers per month or a minimum of ten likes per post.

– If your goal is to promote attendance at a specific event, consider boosting a Facebook event page. Maintain a specific goal for how many attendees you would like and how much you are willing to pay in advertising for each new attendee.

–  If your goal is simply to increase profit for your ecommerce store, a conversion campaign on Facebook Ads Manager would be best for you. Be sure to track your cost per conversion and ROI.

If you’re not sure where to start, ask yourself the following questions:

– Do you want a short term or long term strategy?

– How can you improve your business from where it was last year?

– What can you do to make your business more attractive than your competitors?

The answers to these questions can help you determine your call to action and form relevant goals for social media marketing on Facebook.

#2 Invest wisely

Anyone with a Facebook business page has probably noticed the steady decline in organic reach over the past couple of years. Currently, posts from Facebook business pages are often only seen by 1-2% of their followers unless they are boosted.

There’s no point in putting all your hard work into killer Facebook posts if no one will even see them.

As Facebook becomes increasingly more of a “pay to play” platform, it is becoming more and more necessary to invest your money wisely if you want your business to succeed.

An advertising budget is a necessity to succeed with social media marketing on Facebook. But you could be wasting a lot of money if you’re not careful about how you use your Facebook budget.

For example, there is no sense in spending $10 to boost every post you make to an audience of 100 followers. It is wise to grow your followers through the use of page like ads and posts boosted to external audiences before you begin putting money behind posts boosted towards your followers.

Generating followers with page like ads and engagement with boosted posts can be done with a relatively low budget. However, ads geared towards generating sales and leads tend to require more money to be effective, especially in highly competitive industries.

When it comes to conversion ads, you have to be willing to spend money to make money.

Of course the end goal is to ensure the profits outweigh the costs to get a positive return on ad spend. But sometimes new campaigns have to start off in the red during the initial stages of the optimization process. Then work towards the break even point, and ultimately, profit.

Don’t worry if positive ROI does not happen immediately in the Facebook advertising process. Sometimes it takes months of A/B split testing to find the right message and the right audience! But once your campaign has been fully optimized, Facebook can be an amazing resource for generating sales at a relatively low cost!

If your Facebook ads are not performing as well as you would like them to, it may be time to call in an expert. Our experienced advertising specialists have the knowledge and skill it takes to execute an effective, results-driven Facebook advertising plan.

#3 Use analytics and learn from them

It can be easy to get lost when it comes to social media marketing on Facebook. The good news is, there are a lot of built-in road maps to help you succeed!

There are a lot of generic statistics out there making broad claims like Wednesday and Thursday being the best days to post on Facebook. These stats can be a great starting place. But every business is different, and falling for generic rules of thumb can be detrimental.

Using social analytics to your favor can ensure that you optimize your social media marketing strategy based on what is best for your particular business.

For example, it’s commonly known that the best times of day to post for maximize engagement are:

1. Mornings when people first wake up

2. Afternoons when people take their lunch breaks

3. Evenings when people get off work

That being said, that rule does not work for all businesses. What if you are located in the U.S. but the majority of your followers and customers are in Asia? You would have to adapt your posting strategy to account for the times when your specific target audience is most likely to be active online.

Similarly, if your target audience is retail workers or security guards, they might have a totally different workday from the average office worker.

By testing out many different posting times and days and analyzing which posts receive the most engagement, you can get a better idea of what posting schedule works best for your business.

This goes for more than just days and times to post. You should also pay attention to the types of posts your followers interact with the most.

Do they respond well to posts that ask open-ended questions?

What about article shares or giveaways?

Pay attention to every detail of the posts that receive the most engagement and see how you can adapt future posts accordingly.

For example, if posts with images of people in them outperform posts with landscapes, focus on more lifestyle photos with people. Likewise, if you notice article shares from certain websites get a lot of likes and comments, consider sharing more content from the same source in the future.

Facebook ads should also be optimized based on analytics. Facebook Ads Manager makes it easy to track data and adjust your ads accordingly. Some important metricsto look at include cost per conversion, relevancy scores, and cost per click.

You should also pay close attention to the difference between an ad’s reach and number of impressions. If the impressions become over three times the reach, it may be time to refresh your ads or expand your audience.

Facebook ads manager also offers much more in-depth analytics to help you optimize your Facebook ads based on the demographics most of your results come from. These demographics include everything from age groups and genders to the devices and operating systems people who engage with your ads are clicking from.

If you aren’t sure where to start with your social media marketing on Facebook, don’t be afraid to split test multiple different options and adjust your strategy based on the results.

Even if you do have a stable marketing plan, there is always something new that can be tested or adjusted. If you notice even a slight drop in engagement or increase in your average cost per lead, pay attention to what might have caused the shift.

Those who do not learn from their mistakes are doomed to repeat them.

Facebook has its own analytics, which can help you make informed decisions about the future of your marketing strategy. However, many marketing companies, like LYFE Marketing, can offer you more advanced analytics. They can also help you understand the data and adapt your plan accordingly.

#4 Utilize videos

Studies suggest that by 2019, video will account for 85% of total Internet traffic. If your Facebook marketing strategy doesn’t include video content, you may want to reconsider.

Eye catching images are no longer enough when it comes to social media marketing on Facebook. If a picture tells 1,000 words than a video tells 1,000,000 words!

When it comes to both ads and Facebook posts, video currently reigns supreme. 82% of business owners report that video marketing is an important part of their overall marketing strategy. If your Facebook strategy does not include video content, you are already falling behind your competitors.

Video outperforms still images on social media in terms of engagement. And some believe that Facebook videos have higher organic reach than posts with just text or images alone.

Videos also serve to build trust in your business. 57% of consumers report that videos give them more confidence to purchase items online. Videos are particularly effective for explaining complex concepts in ways that still images simply cannot.

Think about it: if you have an innovative, new product, consumers may not be able to understand how it works simply by looking at a photo of it. A video can quickly and easily show people how to use your product, increasing the likelihood that they will want to buy it.

Video ads prove to be top performers time and time again, with average click through rates higher than all other ad formats.

Engagement rates for video ads tend to be an astounding 3x higher than engagement for non-video ads!

So what types of videos should you post on your Facebook?

Some great ideas for videos are: 

– explain the product or service your company offers

– behind the scenes videos from your employees

– testimonial videos from satisfied customers

– promotional video if you’re a B2B company

While quality video production may not always come cheap, it pays off in the long run!

That being said, video production is becoming easier and more affordable as smartphone technology improves and increasing numbers of video editing and animation creation software arise.

#5 Hire a marketing company

Our last, and most important, tip for succeeding with social media marketing on Facebook is to hire a marketing company! Facebook is constantly evolving and shows no signs of stopping any time soon.

Keeping up with the platform’s ever-changing policies and features can be a full time job. You’re busy running your business. We get it.

So why not leave the social media marketing to someone whose job actually is to keep up with Facebook’s constant evolution and adapt your company’s marketing strategy accordingly?

As previously mentioned, social media marketing agencies have access to extra analytics that go far beyond the information you can learn from Facebook insights alone. A seasoned expert can also help you adapt your strategy using data that can otherwise become very overwhelming or confusing.

In addition to improving your Facebook marketing with quality analytics, social media marketing agencies also save you time and money!

They save time by taking care of time-consuming activities like replying to comments and messages, curating social media posts, setting up Facebook ad campaigns, and posting content at optimal times.

They can also save you money by making your advertising campaigns more effective and efficient, thus boosting your ROI. And also by eliminating the need to hire full-time employees to take care of your business’s marketing needs.

Hiring an agency to handle your social media marketing on Facebook means you’ll have more time to focus on what you’re best at: running your business!

How do you plan to incorporate these tips into your 2019 strategy for social media marketing on Facebook? Let us know in the comments!

Building an Instagram Following for Your Small Business In 2019

Growing a small business and taking it to the next level is what every entrepreneur want. There are many tools that help you achieve this goal, Instagram is one of them.

Instagram has proven to be a powerful visual channel to build brand awareness and a loyal audience that is actually responsive. With million users logging into Instagram everyday, the social media platform continues to help small businesses of all types increase their reach.

With this kind of potential, no wonder entrepreneurs are so interested in building an Instagram following!

Furthermore, when it comes to engagement rates, Instagram is known to give much better results.

By using Instagram, a small business can effectively…

  1. Reach out to potential customers and connect to them
  2. Build and nurture a stronger relationship with existing customers
  3. Improve the chances of making sales from within the app

However, in order to reap the true benefits of Instagram marketing, it is important that you focus on building an Instagram following that you can count on. Worry not, in this article you’ll learn the little things that you can do to have a strong impact on your follower numbers.

WANT TO START GENERATE MONEY IN INSTAGRAM?
[CLICK HERE AND YOU ARE ONE STEP AWAY TO GET YOUR FIRST 10,000 FOLLOWERS IN INSTAGRAM]

#1 Post at the Right Times

Getting your content seen by as many people as possible should be on top of your agenda when you’re doing Instagram marketing. Not only because you want exposure, but also because you want more shares that lead to more followers. Building an Instagram following for your small business becomes easier when you post at the right times.

So when is the best time to post on Instagram? It depends on when is your followers active. But in general, Malaysia has the pattern on best post.

Weekdays: 6pm to 7.30pm

Weekends: 11am

However, given the fact that every Instagram account is different with a different audience, you still need to find your own best posting time. The idea here is to schedule your Instagram posts at a time when a large number of your followers are online.

Given below are two proven ways to calculate the best time to post on Instagram.

#2 Discover When Your Followers Are Active

Take out the guesswork and discover your optimal Instagram posting time by looking into Instagram Insights, a feature that lets you look into your audience activity.

Instagram Insights is very versatile when it comes to helps you understand your target audience. You get see information such as:

  • The geographical location of your followers
  • Whether they are male or female
  • What age groups they fall into
  • Above all, when their activity is the highest

Once you figure out what time most of your followers are online, you can start posting at that time. Also look into time zones to see if you can schedule your content for followers from various locations.

#3 Experiment with Different Posting Times

If you don’t want to solely depend on analytics, you can start to experiment yourself. All it takes is a simple spreadsheet to track the times/days when your content is getting the highest amount of engagement. Your aim is to track the number of likes & comments your content is receiving.

Looking into your analytics, you should get a clear understanding of what time frame your followers are active in. Keep changing the times on weekly basis to experiment.

After a month or two, you’ll have the needed data to help you select the best times/days to post on Instagram for getting more engagement and website traffic.

#4 Post New Content Consistently

The kind of content you post on Instagram shows potential followers what to expect if they choose to follow your account. But when they see you posting content consistently, they’ll be much more clear and sure of following you.

Building an Instagram following becomes a lot easier when you make consistent effort to put out relevant content. Compared to all other social media platforms, Instagram is known to have the best interaction levels, and that’s something you could use to your advantage.

When someone follows your brand on Instagram, they’re doing it connect and build a certain relationship with you. Your consistency will not only help them get value out of your account, but also increase the chances of them sharing and spreading your content. Which obviously leads to more followers.

And yes, you also don’t want your existing followers to forget that they followed you. If you are inconsistent, they may not recall it and unfollow you. Just the way it’s important to gain new followers, it’s also important to retain the older ones.

So what kind of consistency should your brand be aiming for when posting on Instagram?

Most of the brands that prefer posting between 1-2 times per day. They found out that brands that posted more didn’t experience any lower engagement or get any bad rep.

The bottom line is, posting relevant content on your Instagram consistently does pay off. Try to be a brand that cares and gives regular value to followers by posting consistently.

START DO IT NOW!
[CLICK HERE AND YOU ARE ONE STEP AWAY TO GET YOUR FIRST 10,000 FOLLOWERS IN INSTAGRAM]

#5 Use the Right Hashtags

Retaining your current followers goes hand in hand with building an Instagram following. Your aim should be to engage your existing followers as much as you can so that they become brand advocates and help you grow your following. But that’s not enough. You need to go beyond and leverage the power of hashtags to get in front of new people.

By using relevant social media hashtags your target audience finds it easy to discover your content, which increases the chances of them following you. But you have to do so without going overboard or else it’ll look like spam.

Now, the question is, what type of hashtags should you be using when building an Instagram following?

Your goal is to use hashtags that will help you reach new people. Period. Hashtags can get you a lot of exposure when done right.

The idea is to find hashtags that are highly relevant to your brand and then use them in your posts. Which obviously requires the right kind of research. The hashtags you choose should describe what your brand is about and the same time resonate with what your audience is searching on Instagram.

There are many tools that you can use online to find hashtags that are relevant and valuable.

A more raw way to find related hashtags that are popular is to directly search for the right keywords on Instagram. Make sure you have done your keyword research beforehand.

In order to ensure you are getting consistent results, you may want to use the following types of hashtags:

Branded Hashtags: When you use the name of your brand or company, you would be able to generate more engagement and exposure to your small business. It’s not uncommon for companies to use branded hashtags on Instagram. In fact, over 70% of Instagram hashtags happen to branded.

Trending Hashtags: The Instagram explore page is a goldmine when it comes to finding trending hashtags that are also relevant to your niche. You may want to add trending hashtags to your content from time to time. It not only helps you reach more people but also shows your audience that you are updated.

Popular Hashtags: Most of the time popular hashtags don’t make a big difference in terms of how your content ranks on Instagram. Just like it’s hard to rank for broad keywords in the search engines, popular hashtags are difficult to leverage because there’s so much competition. Still, you can use them occasionally if they are relevant to your post.

Location Hashtags: If your small business targets local customers, then why not use local hashtags? Also known as geotags, they get almost 80 percent more engagement than non-geo tags.

#6 Steal Your Competitor’s Followers

An innovative way to building an Instagram following is to focus on your competition and try engaging with their audience. Attracting their attention makes sense because they have already followed your competitor who’s selling a similar product/service.

Stealing your competitor’s followers isn’t unethical, as long as you are doing it right. Now, by competitor we mean your closest competing brand that is already engaging with their followers.

When it comes to building an Instagram following, here’s how you can leverage your competitors’ audience…

Step 1: Identify Your Closest Competitors

The best place to start off is your local competition, because it’s so obvious. Add them along with other close competitors to your “hit list”. Just make sure you aren’t rushing in choosing your competitors here.

Step 2: Analyze their Following

Instagram is a popular app, and many people are addicted to it. But that doesn’t mean they don’t leave. Instagram users quit using it on a regular basis. Which is why it’s important that you only go for users that is likely to stick around. The more active someone is, the more regularly he/she uses it.

You can also look into their obvious habits that indicate a higher chance of them following you after you engage with them.

  • Do they regularly post content?
  • Have they made a good number of posts?
  • Have they been on Instagram for long enough?
  • Are they using hashtags?
  • What is their follower to following ratio?

Answers to above question should give you enough clarity on whether they should engage with them or not.

Step 3: Engage with them

As soon as you’re done zeroing down on your competitors’ followers and are confident that they are worth engaging with, you should move towards engaging with them.

There are three basic ways to engage with other users on Instagram:

  1. By liking their posts
  2. By comment on their posts
  3. By following them

Here’s what you can do to engage with the followers of your competitors the right way…

  1. Ask About their Experiences
    The idea here is to connect with them on a personal level, by showing your brand’s human side. Asking questions that are both engaging and in-depth can help you not only garner a response, but also make them follow you.

    Focus on the experience that they are sharing on their Instagram. So whether you ask about their day or about a particular experience they had related to their picture, make sure it’s worth a reply. 

  2. Comment on their Unpopular Content
    If you want someone to follow you back, you have to get on their radar. A smart way to do this is to find a photo or video that they posted with high expectations but it didn’t garner much attention. These posts may have a low engagement rate, but they’re usually worthy enough for a comment. So why not leave a genuine compliment on such posts? 
  3. Like their Recent Posts
    Liking their recent posts sends them a notification and lets them know about you. It might sound simple, but it works. This activity will be worth it only if you find time to like a bunch of photos on a regular basis. Expect to get 3 to 4 followers for every 100 posts you like. 
  4. Follow them Strategically
    Follow people so that they follow you back. This might be the oldest strategy in the book. It works great when done strategically. Only like those who are on your list, not anybody and everybody. Users who have a 1:1 followers to following ratio are most likely to follow you back.

#7 Give People What they Want

Whether it is Facebook or Instagram, the best growth is organic follower growth. Nothing comes close to having an audience that genuinely likes your brand and is interested in your content.

Building an Instagram following organically isn’t rocket science. All you need to focus on giving people relevant and high quality content. Content they resonates with their interests. That’s the only way you will win their attention and have them like your content, follow you and ultimately engage with you.

So what do you do to ensure you’re only sharing the best content? How do you know what your target audience wants from you?

Yes, you can try guessing, but it’s simply not worth it. Instead, you can do the following:

Monitor Your Immediate Competitors

Your closest competition that’s active on Instagram has a lot to teach you. You just have to keep an eye on their Instagram activity. And see what kind of content they post on a regular basis.

Focus on uncovering the gems. In other words, look for posts that have garnered the most attention in terms of engagement. For instance, does your competition attract the most attention with product photos? Or photos with a human element? How do they use Instagram Stories?

Know What’s Trending

If you can track what’s trending in your space, then you would be able to create content that is in demand. So make sure to monitor profiles of your customers and as well as top influencers who post regularly.

  • What kind of visuals are they sharing?
  • What hashtags are they adding to their posts?
  • Are they following a specific trend?
  • How are they engaging with their content?
  • What questions are they asking in their posts?

Getting some insight into the content that is currently trending and in-demand among your audience will go a long way in helping you produce great content for your own account.

Ask Your Followers

Sometimes the best way to know what content to create is to ask your current followers. They should give you ideas that can lead to organic growth. Here’s how you can survey them…

  1. Head over to the Instagram Stories feature
  2. Choose the “Poll” sticker option
  3. Begin collecting and analyzing ideas/feedback

No matter how experienced you are in your niche, you will be surprised to see the results of such surveys. It’s extremely helpful, especially when you’re in two minds.

Time to Start Building a Following on Instagram

Now that you have the tools and know what to do, you can start growing your brand and increasing your reach on Instagram. If you really want to take your marketing efforts to the next level, consider hiring an agency. Or maybe even throwing Instagram advertising into your social media strategy.

We can help you with both. All you have to do is give us a shout by contacting us here, and we’ll have a chat about your Instagram account. Talk soon!

 

4 Facebook Marketing Tools That Will Increase Your Engagement by 154%

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

The engagement just wasn’t there. I had a large number of fans but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.

Now before we get started, for the first few hidden tools you need to utilize all of the tactics. In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉

#1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

  • Facebook Messenger messages have an open rate of 50-80%.
  • Facebook Messenger messages have a clickthrough rate of 20%, especially when using chat blasting.
  • Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
  • Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

#2: Send Personal Invites in Messenger

A similar hack is inviting your friends to like your business page, and also sending the invite in Messenger.

This is the method that I recommend since you can also personalize the message and give them two touches instead of just one.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

#3: Pull Email Addresses

You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

#3 Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your website, for instance.

It’s quite a different level of comfort when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

Literally, all that your contact has to do is tap their phone number.

#4 Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the product and the marketing funnel.

Conclusion

There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to decline in the next 2-4 years. It’s going to become exponentially more powerful.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

  • Interactivity or dialogue — Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do, buy, read, visit, watch. You’re asking for their feedback and opening up a conversation.
  • Speed of engagement — Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

11 WAYS TO SAVE IN ONLINE MARKETING COST

It would be the founder to pursue sales until it was overlooked and you spent too much on marketing! When it comes to this, your sales is not enough.

But, your business can survive because it’s a business. There’s a case where they can not even cover the cost. And you have to use your own saving money. It’s just saddening to do business like this. Is there a founder like this?

“Yes! I am one of the founder!”

Do not worry! It’s better to be ashamed and realize your mistakes now from getting worse. Just do not repeat the same mistake. There still time to save your sales and business from continuing loss.

So, now we have 11 solutions for a founder of the business like you to make the marketing costs low. You know what? You MUST read it until you know the solution!

#1 UNDERSTANDING YOUR MAIN OBJECTIVE

As a founder, you MUST have clear objectives and strategies before starting a marketing campaign. Instead of seeing other people running marketing, improvise your strategy. When you have clear objectives, you can save the cost of marketing so you do not spend too much.

#2 MARKETING MESSAGE THAT IS CLEAR

Before you done any marketing, you need to know the issues and problems of your prospects. Know what they want and need. It’s not for YOU! It’s for THEM! Actually, you have to aim your target. If the target is not aim properly, the marketing message is not well use.

#3 UPDATE YOUR MARKETING STRATEGY

Remember! The strategy that used to be effective is not necessarily effective nowadays. The marketing costs are increasing but sales are down. So, you have to constantly update your marketing strategy.

What kind of update? You have to make a lot of research. Review what your existing marketing strategies have become and improve so that the results are getting better.

#4 UTILIZE YOUR SOCIAL MEDIA PAGE

Do not just use 1 channel only, but fully utilize your social media because it will make the brand more recognizable and reliable than competitors. For example, you try to look at big brands like McDonalds and KFC. They make use of almost every social media platform even though their brand is already known.

#5 INTEGRATED MARKETING

Nowadays, if you do not create integrated marketing, your business will be left out and eventually ‘die’ … So, take precautionary measures by increasing your marketing medium. Do not go online to offline, intergrate the middle of the media to increase trust and brand awareness.

#6 YOUR TARGET AUDIENCE

So, we can see why it’s important to target the audience. Every product or service must have a target audience or in another language is Customer Persona.

Without the customer persona, you will sell without direction. Imagine if you have a target audience, it is easier for you to grab their attention through images or copywriting. That’s why we need targeted audience. You can combine audience-based types on demography, geography, psychography and sociography.

#7 CREATE YOUR FAN BASE

Did you know that selling on prospects who know your brand is easier than selling on an unfamiliar prospect? Well, the reason you know, he or she already knows your products. That’s why, to save the cost of marketing, you can retarget your follower and fans.

It also helps to reduce the cost of multiple multiplexing. The more followers you have, the higher the trust of people on your brand!

#8 BUILD YOUR DATABASE

The biggest mistake of a business owner when doing business is not building the database. Because the database is very important for a long term investment. For example, when you want to launch a new product, you can use this existing database to sell and you do not have to worry about gathering new databases.

#9 CONTENT MARKETING

Many business owners made this mistake. If they want to sell a lot, they need a hardsell ads. Content marketing is the most effective weapon for sales without cost. Audiences are now getting smarter and they want something useful to them like sharing tips, inspirational stories, testimonials and so on.

The more we give, the more we will be able to get. Right?

#10 SOFTSELL

People do not like ads that is too hardsell. Why? Because when you see many ads in a short time, it makes them easy to be bored. If it were you, do you like to watch the ads always go to your newsfeed? If not, you have to switch to creating more softsell ads.

#11 STRENGTHEN YOUR ENGAGEMENT

Most business owber ignore this important thing after the prospect has become a client. You as a business owner should be concerned about the engagement so that clients continue to be loyal to you.

Follow-up customer and ask questions or feedbacks. From there, make them feel comfortable and closer to us. Create human touch and indirectly, it will make it possible for them to repeat the order higher.

CONCLUSION

That’s why it’s important all these tips needs to be done. If you’re not, then you will lose your customer easily. In Tiara, we help business owner like you to have these 11 steps easier. Need help on this? Whatsapp us here.

7 Social Media Musts for 2019

Achieving goals of any sort involves doing more of the right things. This does not exclude social media marketing. The goals are no exception. How can you better ensure your social media strategies will help you accomplish your brand’s objectives in this new year? Well, I’ve shared some tips to help you.

#1 Think first. Then post.

Remember that what you post on your personal social media page affect how people see your company. Think carefully about how posts that issue commentary on hot-button topics like religion, politics, or gender issues might impact your relationships with customers, vendors, and others in the business community.

#2 Let the customer hear you.

On your social media channels, let your readers see your personality shine through. Many people follow bloggers because they like what the writers are saying AND how they’re saying it. Share your unique insight and strike a conversational tone that engages readers.

#3 Be real. Be your brand.

Show your audience that you have real people behind your logo; it will make it easier for them to relate to your brand. Some ways to do that are to introduce members of your team, show videos with “behind the scenes” glimpses of your staff doing what they do best, and take photos of your team at special events and activities. Also, consider promoting the personal brand of your business owner or employee to put a face to your business name. Many organizations are doing that, and it’s an effective way to facilitate loyalty and trust.

#4 Set realistic expectations.

Attention to all business owner! You have to realize that social media alone can’t grow sales (PLEASE AWARE ON THS PART!). Yes, it can help immensely by building your brand reputation, generating awareness, and increasing visibility of your business. However, many other areas of your company impact customer acquisition and revenue growth. Examples include the performance of your website, the quality of your products and services, your sales team’s skills, and your customer service. You must pay attention to your business as a whole for social media to succeed.

#5 Write for your followers

Focus your content on what will help your audience and write it in a way that they will understand it. This doesn’t mean you have to dumb it down, but avoid overly complicated wording and sentence structure.

#6 Put personalization into practice.

Customers expect that brands will tailor deals and discounts to their unique interests and needs. Consider embracing the potential of targeted advertising and retargeting campaigns on social media to cater to the demand for individualized content and offers.

#7 Get yourself a marketing consultant

Do you know by hiring consultant in marketing will make you sure your unavoidable time in marketing done? This is true because most of business owner has issue with this. They have the idea but they cannot execute it.

Why don’t Tiara help you with that?

It will be an awesome team to deal with!

If you’re interested to win your audience TODAY and be better than your competitors, then we’re more than happy to help!

Contact us for FREE consultation! Whatsapp us now!

FREE Social Media Consultation Session with Shock Media Studio that is worth RM3,000.

Organic VS Paid Advertising on Facebook: Which is Better?

Your market is competitive. Facebook also have a lots of business wants to market.

There are more ads than ever attacking your news feed space.

As a result, your posts aren’t showing up first on your audience’s timeline.

We have to admit it that organic reach is declining.

Your regular posts aren’t reaching to as many of your fans as you’d like.

And it doesn’t help that Facebook has evolve its algorithm to show only relevant content to users. How can you possibly reach more people?

ORGANIC MARKETING?

Yes, we’ve just said that organic reach may not be the best, wait! Organic marketing still has its value.

If you’re just starting out your business without much budget for marketing, you can publish your marketing posts on Facebook for FREE.

You will be more strategic and creative with your ideas and how you structure your content.

This means you would put 100% focus on creating the exact needs of your target audience.

When you know exactly who you’re selling for and truly give them value WITHOUT even putting money into your posts, you might actually gain more trust from your audience.

HOW TO KEEP FB FANS ENGAGED

There are some tricks for you to acquire some following and keep your fans engaged:

– Give a something or any reason for people to keep coming back to your page. If you’ve established a Unique Selling Proposition (USP) that actually adds value to your audience, then you’re winning. Remember, always give value.

– Post quality content that would encourage engagement. You can put up content such as giveaways, competition or surveys.

– Interact with fans by responding to all queries and complaints. Show that you care about their thoughts and make them feel like a part of the community.

NEED HELP IN FACEBOOK ADVERTISING?

[I WANT TO REACH MILLIONS OF TARGETED CUSTOMERS IN FACEBOOK!]

PAID ADVERTISING?

The purpose of boosting your post, or in other words paid advertising, is to reach more people.

These are primarily the people who have not yet liked your page or know about your business but show similar interests to and/or fit the demographics of your target audience.

Facebook said you should assume organic reach will eventually arrive at zero (Now at 2%). Considering that, it’s wise to include paid ads into your marketing budget.

Well, who’s the winner? Organic or paid?

The winner is PAID ADVERTISING!

Knowing that Facebook organic reach is declining, paid your ads is probably the best way to reach a wider audience.

But, you need to be more specific so that it doesn’t confuse your organic or paid post as irrelevant to your audience.

Technically, you can pay all your post. But if your budget does not allow, consider what the purpose of your post is and which would be worth paid of.

Here are a few guidelines to go by:-

– If you’re aiming to just connect with or update current fans, NO PAID ADVERTISING.

– If you’re aiming to get more leads or engagement, PAID ADVERTISING.

– If you’re offering a product or service, then you should definitely consider PAID ADVERTISING.

HOW TIARA CAN HELP YOU

While it’s easy enough to paid your ads in one post, it can get a bit complicated when you’re planning a whole campaign and boosting several ads at once.

We can help you with setting up ad campaigns via Facebook Business Manager, as well as planning your social media content and execute the creative direction.

Essentially, we go beyond the what normal marketer do.

We make sure to be more specific in terms of interest targeting, budget optimization, full reports and make full use of Facebook Audience Insights to learn more about your audience for better targeting.

If you’re interested to win your audience TODAY and be better than your competitors, then we’re more than happy to help!

Contact us for FREE consultation!

How? Whatsapp us here.

FREE Social Media Consultation Session with Tiara Digital Advertising that is worth RM3,000.

7 Ways to Immediately Improve Your Social Media Presence

Good design is good business.

Every consumers choose products, services and people based on first impression.

All successful know this well.

  •  Strong design outperform other brands with a weak design.
  • Design of a business was their number one factor in determining the credibility of that business.

Here are 7 Ways to Immediately Improve Your Social Media Presence.

If your business just getting started with social media or have had a presence for years, these is the 7 methods to improve your reach.

Trying to ensure that your social media profiles have a large number of followers and that your content is always enticing and engaging to customers can feel excited. Whether you’re just getting started with social media or have had a presence for years, use these 7 methods to improve your reach.

1. Build content that is going to create valuable experiences.

If you can add value to the experience that your customers have, you can draw them back to your page continuously. Build a interactive design and an engaging copywriting.

2. Create customized online interactions.

By reaching out to your customers directly, you can immediately add more followers and value to your network. How do you do that, you ask? Create a posting that discusses about their problems so that you will know what is happening. This is also a good strategy to find out what solutions can you bring to the customers.

3. Don’t produce the same thing.

Consistently producing the same posts won’t draw people back to your page. Engage your audience and produce something that’s interesting and unique. Lighten up and intersperse your posts with funny, engaging content that will convert potential customers.

Editor’s Note: Looking for a social media management solution for your business? Whatsapp us now!

4. Give more to your audience rather than being demanding.

Making demands, like asking your audience fill out a survey or having people share their latest post, can be a nice thing to do for your brand eventually. Work at forging your connections first and offer value to your customers for their efforts. For example, offer followers a coupon good for RM50 off any item in your store (or a similar type of incentive). This is a great way to establish goodwill with your audience before you start making requests.

5. Work on audience management.

Unfortunately, many companies become so focused on producing steady content that they neglect their followers and the type of audience that they are working to build. Working at managing your audience and engaging with new followers that fall within your demographic is important, however. As you build a following of users who regularly visit your pages and share your content, you can have an audience that truly adds value to your profile and to your brand.

6. Develop a plan for the future.

Most social media plans for companies today leverage strategies that worked in the past. Instead of recycling used strategies, look at the particular strengths of your brand and work to take it in a brand new direction. Your profile and your posts should reflect your brand’s values in addition to promoting your products and services.

By using some of these top strategies, you can improve your online interactions and the overall value of your social media pages.

7. Hire an agency

We do understand to provide a good content, planning, entertain the customer’s comment is time consuming. And you would rather focus on business expansion. Hiring an agency like Tiara is your best options because why?

  1. Agency doesn’t have emotions like normal staff. We have a team that is entirely focus on your brand.
  2. Cost efficient. To hire a copywriter and a graphic designer gonna cost you at least RM9,500 a month. With agency, it’s gonna give you lesser cost and more ideas.

This is why hiring an agency is a great idea. We can help you not only to provide you a quality content, but also a quality and creative ideas.

Do you want to have more sales and awareness? Contact us here.