importance of website

The Importance of a Website for Your Business Success In 2019

Most consumers are looking online for information that will help them make smarter purchasing decisions. 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Below, we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.

Importance of a Website for Marketing

The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Let’s start with your social media marketing. Though you use third-party social media sites to reach and engage with consumers, you have to have a place to send consumers to when they want to learn more about your business. Similar to our social media post below. We tell consumers we are an SEO company, but if they don’t know what SEO is, then they can learn more by following the link to a blog post about SEO.

Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.

The importance of a website for content marketing is also significant. Your content needs a place to live. Whether it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience – just like the blog post you’re reading right now that’s providing you with more information.

Your website also plays an important role in your email marketing. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase. You could do this in your weekly newsletter like we do.

The importance of a website for search engine optimization (SEO) lays in the way that this marketing tactic works. When customers use the search engine to research products, services, brands, or even challenges, the search engine delivers a list of web pages relevant to these topics. So, if you want to bring some of this online traffic to your own business, you need a website to drive that traffic back to. The more optimized this site is for search engines like Google, the more chances you have to reach new consumers.

Importance of a Website for Sales

Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated.

By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.

Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site.

Additionally, your website offers another channel for sales. In addition to selling your products and services online, you can provide consumers with the information they need to make an informed purchasing decision. Effectively, the content that’s on your site serves as an additional sales person, helping customers get the information they need and convincing them of the benefits of your products or services.

Building Credibility with a Website

The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.

How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.

Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry. The content that you create and publish to your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique. That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition. If they have a website and you don’t, then you immediately just lost a customer determining which business they wanted to use.

Providing Accessibility Around the Clock

We touched on this when discussing the importance of a website a little bit earlier in the post, but it’s worth emphasizing again. A website provides accessibility to your target audience around the clock. Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business.

Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, any time of the day or night.

If you make your products available for sale on your website, then consumers can even make purchases around the clock. By making it easy for consumers to browse and buy your products online, you’re making it as convenient as possible for leads to convert to customers.

And the best part is – you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital sales person. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

Make the Right First Impression with Professional Web Design

Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have a professional website.

The importance of a website cannot be overstated. But if this website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it. In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.

Professional web design should include (but is not limited to) the following elements:

  • Simple Navigation – It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times. Navigation menus should be clear and simple, helping visitors find what they’re looking for in just a few moments.
  • Attractive Design – Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye. A professional site has a balance between attractive design and content that’s easy to read and quick to load.
  • Helpful Content – The content on your site should be informative and help visitors better understand your products and services. It also needs to emphasize relevant keywords that your consumers might use to find brands like yours online.
  • Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google. Professional site design includes SEO services that ensure consumers can find your site online.
  • Fast Site Load Times – If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience.
  • Easy Conversion – Your website should make it easy for visitors to convert with a quick and simple check-out process. Your shopping cart should also be easy for customers to use and come back to if they click away from your page.

If you don’t have the resources in-house to design and maintain a professional, working website, then you may need to get help from a web design agency. (But more on that in the next section!)

How to Get Started with a Website for Your Business

The importance of a website for your business success is clear. Without a website, you cannot reach and engage your target customers online. Even if you have a brick and mortar business that serves mostly local customers, your business can still benefit from a website.

In fact, we’d venture to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

Getting started with a professional website for your business doesn’t have to be hard. There are a variety of website building services that you can use to design your own attractive website in just a few hours. Drag and drop website building services like SquareSpace and Wix are easy to use and affordable. If you have some web design knowledge, you can also use WordPress, which is free to get started.

SEO website content will make it easy for your target consumers to find you when they look for relevant topics and products on search engines like Google.

Why the Role of Digital Marketing is Important to Your Business Growth

Why the Role of Digital Marketing is Important to Your Business Growth

There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business?

If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. 

But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right?

The question is though: what helps a business not just survive, but thrive? Lots of factors help businesses grow, but one of the most important is digital marketing.

The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the Internet and advertising your business through online strategies? If not, you should–and we’re about to tell you why.

Let’s break down what digital marketing is, why it’s so important, and why the role of digital marketing plays such a pivotal part when it comes to business growth.

By the end of this article, you’ll recognize why digital marketing is so important to grow your business–and you’ll know how to leverage the power of the Internet to help your business thrive.

What Is Digital Marketing?

The world of digital marketing might seem confusing, so let us break it down for you. 

According to HubSpot, digital marketing refers to any marketing effort that involves the Internet or an electronic device. If marketing exists online, it’s classified as digital marketing. That means social media marketing, content marketing, and SEO are all under the umbrella.

Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: the world is online. Today, most people spend 24 hours a week on the Internet, most of the time using their smartphones.

Internet usage is growing, and as a business owner, you’ve got to take advantage of this. Know where the role of digital marketing stands in your business — or you’ll be left behind.

No longer do you have to lure customers to your brick-and-mortar store–instead, just go to them. 

Most people spend at least thirty minutes a day on Facebook (which comes out to almost two years over a lifetime), and that equals thirty minutes a day of prime-time advertising for you as a business owner.

Companies that implement a solid digital marketing strategy have a 2.8x higher revenue growth expectancy. In a nutshell, more digital marketing equals more money. Companies who focus on digital marketing also have a 3.3x better chance of expanding their workforce and business.

What we’re really trying to say here is that digital marketing is important. Your business won’t grow without it. 

The Role of Digital Marketing is Perfect for Small Businesses

If you have a small business or a start-up, you probably don’t have much money, time, or manpower to invest into traditional marketing techniques. But that’s okay! You don’t need a fancy building with hundreds of people on staff. You just need a simple but solid digital marketing strategy.

Your Size Doesn’t Matter

When the Internet came around, the playing field leveled out. Digital marketing makes it easier for small businesses to compete in a big marketplace. It gives them an opportunity to quickly catch up to their big-name counterparts.

Online reviews and recommendations make a huge difference in consumer decisions.

It Costs Less

Digital marketing not only saves time and doesn’t require a large personnel, it’s cost-effective. Gone are the days of renting out a big billboard to spread the news about your company. All you need to market your business now is a laptop and a some know-how. A little help from a digital marketing agency doesn’t hurt either.

Digital Marketing is Easy to Track

Your goal is simple: conversion. You want the people visiting your website to download that lead magnet, join your email list, and eventually become your newest happy customer. And with digital marketing, tracking your conversion rates is a breeze.

Digital Marketing is So Easy

We’ve already covered how digital marketing is great for small businesses and low budgets, but there are even more reasons digital marketing is the easiest choice you’ll ever make to help your business grow.

First up: it’s easy to build a brand reputation. With digital marketing, you’re completely in control of your image, which is important when it comes to business growth. People want to patronize businesses they feel they can trust. The role of digital marketing in reputation management is a huge one.

Digital Marketing is the Future

Digital marketing is huge, and it’s not going away anytime soon. 

Before long, digital marketing is expected to outperform conventional marketing strategies. People simply prefer online content.

“Every business needs to be online and digital,”.

So what’s the role of digital marketing in business growth?

From social media to SEO to shareable content, digital marketing is extremely important. Your business is not going to grow without it. Ready to start growing? Contact us today to learn the role of digital marketing in your business.

4 Easy to Follow Steps How to Get Found on Google

4 Easy to Follow Steps How to Get Found on Google

In the world of where everything is on smartphone, every brand is looking for a way to boost their visibility online. Without a doubt, one of the best ways to reach more customers is to improve your rankings on search engines like Google. But if you want to get found on Google, you’re going to need to put in some work.

Search engine optimization takes time to work its magic. You can’t just write a great blog and expect the traffic to start pouring in. Instead, you’ve got to be strategic about where you spend your time and energy. Having a plan in place can help you focus your efforts on the most important parts of your SEO strategy.

Whether you are just getting your website up for the first time or you’re looking for ways to optimize your existing site, you can use the 4 steps below to get found on Google in no time:

1. keyword research for your business.

SEO keyword research is a critical first step to get found on Google. Keyword research helps you identify the keywords and phrases that your target customers use to find brands like yours on the search engine. This doesn’t just include broad keywords that are one or two words long but also long-tail keywords, which are more specific phrases that a search engine user might type in to narrow down their search.

To get started with your keyword research, you’ll need to brainstorm some potential keywords that are relevant to your brand and the products or services that you provide. This gives you an effective starting point for looking which keywords can actually drive the most potential traffic to your site.

Invite your whole team to get together and brainstorm which keywords and phrases they think potential customers might use to find you online. Don’t forget to include more specific long-tail keywords in your brainstorm. 

Remember, this doesn’t have to be a perfect list and every keyword suggestion won’t make the cut. But it does give you a nice jumping off point for narrowing down your keyword list.

Once you’ve got an initial keyword list, it’s time to expand. There are a few different tactics that you can use to get started growing your keyword list:

  • Localize your keywords. If you are a brick-and-mortar store or you target consumers in certain geographic locations, try adding city information to your keywords. For example, “Los Angeles air conditioning repair.”
  • Use Google suggest. You know how Google suggests certain things to you based on what you start to type in the search bar? You can use these suggestions as additional keyword phrases.
  • Look at similar searches. When you search for terms on Google, you’ll see a list of similar searches at the bottom of the SERP. Take a look at these and see if any of them are relevant to your brand.
  • Look at your competition. Another way to expand your keyword list is to take a look at what your competitors rank for. You may also want to consider including some of these keywords on your list.

Now that you have a list of potential keywords, you’ll need to do some investigating to find out which ones are worth pursuing. Start by taking a look at the average monthly search volume for each of the keywords on Google Keyword Planner. 

Now that you know which keywords consumers are using to find brands like yours online and you’ve got the data to back it up, it’s time to narrow down your list. 

First, you need to weed out the keywords that aren’t particularly relevant to your brand. There is no point in trying to get found on Google for keywords that aren’t relevant. This will only have a negative impact on your conversion rates.

Next, identify the keywords that you have the potential to rank for. 

You will want to go after the keywords that have a high monthly search volume but lower keyword difficulty. Take a look at which keywords your competitors are going after and consider whether or not it’s worth it for you to try to rank for these keywords and phrases as well.

As you are researching keywords for your brand, keep in mind that effective keyword research takes time. And it’s also something you will need to do on an ongoing basis if you want to get found on Google. 

The information above is just a basic overview of how you can get started with SEO keyword research. If you’re looking for more advanced tips, check out our post on keyword research tips that will take your SEO to the next level.

2. Create content optimized for the search engines.

If you want to get found on Google, you’ve got to create content that’s optimized for the search engines. Now, that you have a list of keywords, you can develop relevant and useful content that emphasizes the keywords and phrases that consumers are using to find brands like yours. Your content is what the search engine crawls, or searches through, to find these keywords and deliver the right results to search engine users.

Content is known as an on-page SEO factor, meaning that it is something you do on your site to boost your search engine optimization. Google considers great content one of its top 3 ranking factors, so it’s vital that businesses invest in producing and publishing great content on a regular basis.

Content marketing is not only an important part of your SEO strategy, but it also plays a vital role in helping fuel your digital marketing campaigns. When you produce great content for your audience to read, you are engaging and educating them. Which goes a long way toward guiding them to the next step in the purchasing process. 

For this reason, your content should be optimized for search engines but alsorelevant and useful for the people reading it.

Now that you know why great content is important, let’s talk about what makes content great from an SEO perspective. Content that’s optimized for search engines has the following characteristics in common:

  • Long-Form – Though it’s okay to write a shorter blog post here and there, many of the top search engine results are over 2,000 words. Not only are comprehensive posts more helpful, but they tend to hold the reader’s attention for a longer period of time, thus boosting the time spent on page and your SEO results.
  • Easy-to-Read – Even if your business is in a difficult or complex industry, it’s important to ensure that your content is easy for visitors to read. Content that’s written in digestible chunks, using headings and bullet points, is easier to read and will boost your SEO value.
  • Recent – Google favors content that has been updated. And so do search engine users. The sites that rank at the top of the search engine results page (SERP) offer timely and relevant content. So be sure to consistently update your top performing older posts in order to help them continue to rank.
  • Organically Keyword Rich – Gone are the days of keyword stuffing. Today, if you want to get found on Google, you need to use keywords and keyword variants organically throughout your content. It shouldn’t feel forced but rather use keywords naturally throughout the content.

In addition to writing quality content that is recent and naturally uses keywords, you should also pay attention to how you format your content on the page. This will play an important role in how easy it is for search engines to find and understand what your content is about. 

As a start, you should use the keywords in the first 100 words of text in your blog post or site page. You should also include the keyword toward the beginning of your title.

In addition, you need to use keywords in a few other strategic areas to ensure that your content will get found on Google. Use keywords in at least one of your H2 headings as well as in the description, meta-tags, and URL. You should also use keywords in the image titles, alt text, and captions, when appropriate.

3. Focus on off-page elements of SEO.

Publishing lots of great content is just the start. All of your keyword research and optimized content will go to waste if you don’t have the off-page SEO to support it. Free eBook: Rank 1st on Google through SEODownload Now

If you want to get found on Google, you’ll need to do some work off your website to work to drive more traffic to your pages and show Google they are relevant and useful.

Off-page SEO helps increase the traffic back to your site while also helping you establish quality backlinks. Backlinks are links from other sites back to your content. Backlinks are Google’s #1 ranking factor as they are one of the best testaments to the quality of your content. 

If other reputable and relevant sites are linking back to your content, it’s a clear sign that the content is useful and of high quality.

Here are just a few activities that you can do “off-page” to encourage more quality backlinks and boost your SERP ranking:

  • Share content on social media. One of the easiest ways to get your content out into the world is to share it on your social media channels. The more your posts are read, the more opportunities you have to expose new consumers to your brand as well as get backlinks to your content.
  • Write guest blog posts. Taking the opportunity to guest blog on other sites is a great way to expand your reach and drive backlinks to your content. Find relevant publications and blogs that will allow you to write guest posts on topics that your audience will find useful. Don’t forget to link back to your own site in the guest post.
  • Reach out to influencers. Influencers in your industry have the attention of your target audience. If you want to expand your reach, it would benefit your business to build relationships with influencers and engage with their content. This increases the chances of them sharing your articles with their audience or even backlinking to your content.
  • Comment on other blogs. Another great way to get your name out there and drive traffic back to your content is to engage with other relevant blog content. This helps you build relationships with other bloggers while also taking advantage of the opportunity to drop your links in the comments when appropriate.
  • Join online communities. Joining online communities such as relevant online industry chat forums, private slack channels, and LinkedIn groups is a great way to meet others in your industry and those who may benefit from what your business has to offer. Join and participate in these communities to share links to your content while building authority.
  • Repurpose content into videos. Want to draw more attention to the content on your page? Why not repurpose your blog into a video? By putting videos on YouTube, you are able to reach 3 billion daily active users who are using the video sharing platform much like a search engine. Just be sure to include a CTA in your video that links back to your site.

4. Monitor and test.

SEO is always changing. It seems like just when you’ve got your groove going with your SEO strategy, Google throws another curve ball by changing their algorithm. That’s why it’s vital for businesses to stay up-to-date with the latest in SEO and adjust their strategy and tactics to account for these shifts in best practices and strategies.

Not only are SEO best practices always changing, but so are the keywords that customers are using to find brands like yours. It’s important for brands to consistently analyze their web traffic and look at the performance of different keywords. 

You should also stay on top of your search engine rankings and investigate potential reasons why your position might have slipped.

When you first get started, use this as a baseline for how well your SEO strategy is working. As you continue to monitor your results and make changes to your tactics and content, keep track of what you are doing differently and how it impacts your performance. 

A great way to test out new strategies or see what types of content resonate best with your audience is a little testing.

The A/B test is one of the best ways to see which elements of your content may be impacting your SEO and web traffic. With an A/B test, you start with a control piece of content and create a variation that is much like the control but with one or two elements changed. 

Then, you test the pieces of content to see what resonates best with your audience.

A/B testing is a great way to try out different SEO tactics or learn more about what elements of your content perform best. However, it’s not enough just to run some tests. 

You then need to take a look at the data you gather from these tests and see what this data says about your current practices. 

Once you’ve gotten some insight from testing, you can then apply what you’ve learned to future campaigns to improve performance and boost return on investment.

Get Help Getting Found on Google

Though search engine optimization is certainly a worthwhile endeavor, it also takes time and resources to do it right. If you don’t have the team in-house to get the job done, you may want to consider hiring an experienced SEO company who can help you develop and implement a strategy that will help you get found on Google.

What Is SEO / Search Engine Optimization & Why Is It Important In 2019?

Are you familiar with SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search engines such as Google, Bing and Yahoo have this primary search results, where website and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. 

What goes into SEO?

To understand what SEO really means, let’s break that sentence down and look at the parts:

– Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

 

– Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

 

– Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

 

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

 

#1 SEO Tip for Higher Rankings

Create a website that people love! Search engines are designed to measure different signals across the Web so they can find websites that people like most. Play right into their hands by making those signals real and not artificial.

And now it’s time to put this stuff into practice with a step-by-step SEO tutorial.

 

#2 Finding Keywords

Now that you have a customer personal, it’s time for the next step: keyword research.

Here’s where you drill down into the exact words and phrases (search queries) that customers type into the search box.

In general, keywords tend to fall into two main buckets: keywords people use to find what you sell (Product Keywords).

You also have keywords your target audience uses when they’re not specifically looking for what you sell (Informational Keywords).

 

#3 Finally, if you’re new to SEO, you want to focus on long-tail keywords.

Why?

Because long tail phrases are less competitive.

Once you get the hang of SEO, you can start targeting more competitive keywords. But when you’re just starting out, stick to long tail terms.

Conclusion

I hope you enjoyed this SEO guide for beginners.

As you can see, there’s a lot to learn about search engine optimization. But considering how much targeted traffic SEO can bring, it’s totally worth the time and effort.

So I recommend getting started with the basics: make sure that search engines can fully crawl your site. Then start creating keyword-optimized content. And then do some outreach to get other sites to link to you.

Those three steps are the foundation of SEO.

And once you feel like you’ve mastered those, start looking into more advanced stuff, like YouTube and voice search SEO.

But if you want an Advanced Techniques That Is Simple, you can get your ebook by clicking here.