Why the Role of Digital Marketing is Important to Your Business Growth

There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business?

If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. 

But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right?

The question is though: what helps a business not just survive, but thrive? Lots of factors help businesses grow, but one of the most important is digital marketing.

The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the Internet and advertising your business through online strategies? If not, you should–and we’re about to tell you why.

Let’s break down what digital marketing is, why it’s so important, and why the role of digital marketing plays such a pivotal part when it comes to business growth.

By the end of this article, you’ll recognize why digital marketing is so important to grow your business–and you’ll know how to leverage the power of the Internet to help your business thrive.

What Is Digital Marketing?

The world of digital marketing might seem confusing, so let us break it down for you. 

According to HubSpot, digital marketing refers to any marketing effort that involves the Internet or an electronic device. If marketing exists online, it’s classified as digital marketing. That means social media marketing, content marketing, and SEO are all under the umbrella.

Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: the world is online. Today, most people spend 24 hours a week on the Internet, most of the time using their smartphones.

Internet usage is growing, and as a business owner, you’ve got to take advantage of this. Know where the role of digital marketing stands in your business — or you’ll be left behind.

No longer do you have to lure customers to your brick-and-mortar store–instead, just go to them. 

Most people spend at least thirty minutes a day on Facebook (which comes out to almost two years over a lifetime), and that equals thirty minutes a day of prime-time advertising for you as a business owner.

Companies that implement a solid digital marketing strategy have a 2.8x higher revenue growth expectancy. In a nutshell, more digital marketing equals more money. Companies who focus on digital marketing also have a 3.3x better chance of expanding their workforce and business.

What we’re really trying to say here is that digital marketing is important. Your business won’t grow without it. 

The Role of Digital Marketing is Perfect for Small Businesses

If you have a small business or a start-up, you probably don’t have much money, time, or manpower to invest into traditional marketing techniques. But that’s okay! You don’t need a fancy building with hundreds of people on staff. You just need a simple but solid digital marketing strategy.

Your Size Doesn’t Matter

When the Internet came around, the playing field leveled out. Digital marketing makes it easier for small businesses to compete in a big marketplace. It gives them an opportunity to quickly catch up to their big-name counterparts.

Online reviews and recommendations make a huge difference in consumer decisions.

It Costs Less

Digital marketing not only saves time and doesn’t require a large personnel, it’s cost-effective. Gone are the days of renting out a big billboard to spread the news about your company. All you need to market your business now is a laptop and a some know-how. A little help from a digital marketing agency doesn’t hurt either.

Digital Marketing is Easy to Track

Your goal is simple: conversion. You want the people visiting your website to download that lead magnet, join your email list, and eventually become your newest happy customer. And with digital marketing, tracking your conversion rates is a breeze.

Digital Marketing is So Easy

We’ve already covered how digital marketing is great for small businesses and low budgets, but there are even more reasons digital marketing is the easiest choice you’ll ever make to help your business grow.

First up: it’s easy to build a brand reputation. With digital marketing, you’re completely in control of your image, which is important when it comes to business growth. People want to patronize businesses they feel they can trust. The role of digital marketing in reputation management is a huge one.

Digital Marketing is the Future

Digital marketing is huge, and it’s not going away anytime soon. 

Before long, digital marketing is expected to outperform conventional marketing strategies. People simply prefer online content.

“Every business needs to be online and digital,”.

So what’s the role of digital marketing in business growth?

From social media to SEO to shareable content, digital marketing is extremely important. Your business is not going to grow without it. Ready to start growing? Contact us today to learn the role of digital marketing in your business.

pes of Digital Marketing for Your Business

Types of Digital Marketing for Your Business In 2019

What types of digital marketing should you be using for your business? Whether your company is large, medium or small – advertising is the only way you are going to bring in those online sales.

Creating ads can be a challenge but it can also be incredibly easy with the right tools! If you have never set up an ad campaign you’re in luck. 

We are going to walk you through the process, tell you all about the different types of digital marketing techniques and when it’s appropriate to use them! 

GOOGLE ADS

SEM or search engine marketing is one of the types of digital marketing that includes PPC or Pay Per Click advertisements. 

PPC ads allow you to create your very own customized advertisements, set budgets and view metrics once your ads are up and running. 

Within PPC there are two types of ads that you can run on search engines like Google. They are search ads and display ads.

Search ads show up when a user types a keyword into a search engine. These ads are incredibly powerful as they show up when your potential customers search for a specific keyword. 

People who come across your search ads are already looking for your product or something similar. So you won’t be marketing to cold leads. 

A cold lead is someone who has never heard about your product or service, meaning it usually takes a while to convince them to make a purchase.

These people on the other hand at least have an idea of what they want. And they have probably  heard about your company before. 

For all you first timers, here’s an example of how PPC works: 

Let’s say I need to sell my car. Obviously I’m going to go to Google and type in a phrase like “sell my car”. When I press enter a list of results will appear. The first four and the last three will be advertisements. 

The position depends on the bid each company places on the keyword as well as a quality score from Google. A high quality score indicates that your ad is more relevant meaning that you have a better chance of ranking higher.

Google Display Ads allow you to reach over 90% of people on the internet across over 2 million websites. While these are huge numbers, it does not guarantee that you will see conversions from your ads.

Google Shopping Ads also fall into the PPC category. 

These ads feature a product along with an image and appear on Google in a carousel of photos with prices. 

Social Media Marketing 

Within social media advertising there are several types of digital advertising campaigns that you as a business owner should be running. 

You can run ads on LinkedIn, Facebook and even Instagram. You can advertise on these platforms to generate leads, drive sales, increase brand awareness, and reach all types of people. 

All of these platforms are great but we are going to talk in depth about two of the most popular sites to advertise on: Facebook and Instagram. 

Facebook is one of the oldest and most popular advertising platforms. You can create ads using Facebook’s Ads Manager and easily integrate these same ads onto Instagram. 

Facebook is great if you are wanting to increase your brand’s visibility. You can target specific demographics, locations or even interests that your customer’s have. 

With Facebook there are several different types of advertisements you can run depending on the goals of your business. You can set ads specifically for things like lead generation, conversions, or app installs. 

Facebook ads easily integrate into users’ feeds. So easily in fact that you may be unaware of how many ads you are seeing on social media daily.

Take this home page for example. Already there are two advertisements. One in the news feed and two on the sidebar. There are more ads in this screenshot than there is content from Facebook friends!

It’s important when creating an advertisement to realize how many ads are already out there. How will you make your campaign stand out? Check out some of our ideas to increase website traffic. 

Instagram ads also integrate directly into the platform itself. It can be difficult to distinguish ads from regular posts at first glance because they look exactly like a normal post. 

There are a few differences like a clickable button on the photo that says “learn more” or “shop now” as well as text that says “sponsored” like in this Intel ad. 

It looks just like a regular part of your feed but Intel paid for it to show up. The user has the opportunity to engage with the ad by clicking to learn more, commenting or liking the post.

Since Instagram is a mobile platform your ads will only be displayed to mobile users. There is a desktop version but Instagram advertisements will not be shown to desktop users. 

This is where Facebook advertising has an advantage over Instagram advertising. Your ads will be shown in their newsfeed on desktop and mobile and can also be shown on a sidebar.  

So what advertising platform should you use; Instagram or Facebook? 

The truth is, since you can create Instagram ads from your Facebook ads in Facebook’s ad editor, you can use both! Take advantage of the fact that these two platforms are so tightly knit. 

You should always do market research to see where your potential customers are spending their time and which social media platforms they prefer. 

Our best advice is to keep in mind that some people who use Facebook don’t use Instagram as much and vice versa. If you want your ads to be seen by the most users possible, use both platforms!

Video Advertising

While it’s largely a part of social media advertising, video ads can be in their own category when we talk about types of digital advertising. 

Short attention spans are a huge hurdle for advertisers. And this is why video is dominating digital advertising. Video allows people to absorb content efficiently and without much effort. 

Using videos in place of text advertisements can be a game changer for your business. You can use it to quickly engage with your audience. 

Creating video advertisements may seem difficult, but in the long run they are worth it. We live in a time of instant gratification. If you can give your customers information as quickly as possible, they will listen to what you have to say.

Video ads on social media platforms are growing and are probably already dominating your news feeds. 

Here are some ways that you can implement video into your advertising strategy! 

-Use video to show off a new product and how it works which can help potential customers with their buying decision. If they see how a product works it can give them the confidence they need to convert. 

-When you are creating your first video advertisement, consider creating short high quality videos for social media, Youtube or other platforms. They should be attention grabbing to hook your potential customers. 

-The best video ads for social media are the ones that can be watched with or without sound and still make sense. Many people are scrolling through Facebook or Instagram in places where they can’t always listen to sound. 

-Appeal to emotions and be relatable. Videos should make your audience feel something whether it’s funny, sentimental, happy or sad like this video ad from Amazon. 

They appeal to the viewers emotions and at the same time show what their product can do.

Video helps build trust with your audience and allows you to connect with them on a deeper level. If you’re not already using video in your advertising strategy, now is the time to start!

Time to Choose Your Types of Digital Advertising for Your Business

These are just a few types of digital advertising methods that can help your business grow! If implemented properly, you will be able to grow your customer base, outshine your competition and achieve your sales goals. What other types of digital advertising are you interested in? Let us know in the comments!

facebook management

5 Proven Tips to Boost Your Facebook Organic Reach

Social media has changed the way businesses market their products & services on the web. A trend that we continue to see. One particular social media site that has been successfully leading the pack for a long time is Facebook.

There’s absolutely no doubt that Facebook is THE place for your business to have a strong social media presence. Mainly because it’s where everybody is — including your target audience.

This shouldn’t come as a surprise, because if you look at the stats, Facebook has…

  • Over two billion monthly active users
  • Over 1.2 billion users on its Messenger app
  • More than a billion active users on Instagram

Since Facebook has the widest user base, it makes it easier (and maybe even cheaper in some cases) to reach your target market and build the right connections.

However, if you’re not utilizing the appropriate strategies, funneling targeted traffic from Facebook back to your site can get pretty challenging. No wonder “Facebook marketing” is still a puzzle for so many brands.

One of the strongest reasons as to why Facebook marketing isn’t working out for many could be simply because they’re failing to stand out from the rest. 

When you’re marketing on Facebook, you’re basically competing with many other similar businesses in your niche who are targeting the same audience as you. 

Your competition, just like you, wants a the organic reach on Facebook too.

So unless and until you focus on being different from others in your approach, you’ll have a hard time connecting to your target audience.

But is that it? 

Nope. As competition grows, you also need to give your prospects a reason to leave Facebook and visit your site. 

In other words, you need to impress them with an offer that’s too hard to resist. Something that makes them want to take action. And that’s only possible when people actually get exposed to your offer.

This is where Facebook organic reach comes in. Because ultimately, it all boils down to what percentage of your target audience actually gets to see your update. And if you’re not using Facebook ads, boosting your page can get pretty difficult.

However, if you can work on improving your reach and create a loyal set of audience on Facebook, things can look different. And a lot more in your favor.

Now, before we get into how you can do so, let’s first look into…

What Exactly is Facebook Organic Reach?

Facebook organic reach is basically the number of people who get exposed to your content without ads or any paid distribution.

Sponsored stories and promotional posts on the other hand, come under paid reach. Meaning users that viewed your content due to a paid promotion. Which users actually get to see this content depends on the type of ad targeting options you choose.

But is reaching your target audience on Facebook that simple? Or is there more to it?

Many brands today try to depend on Facebook organic reach, creating a detailed marketing strategy to ensure they succeed. However, to their dismay, they don’t see the results they want to see after posting content to their Facebook page. Even after putting in real effort to create and share great content, there’s not much traffic to report nor engagement.

When this happens, brands are forced to rethink their Facebook marketing strategyor simply conclude that their audience isn’t really liking their content. 

However, the truth is far from it.

Most of the time it has nothing to do with their content or timing. But more to do with the Facebook organic reach. Gone are the days when you could just post an update to your Facebook page and get most of your fans to see it. 

Today, things are different. Thanks to Facebook organic reach and changes to their core newsfeed algorithm, even some of the most popular brands are having a hard time reaching their audience.

60% of marketers believed Facebook has slowly yet steadily become “pay to play”. In other words, unless and until you are buying ads on the Facebook platform, your content will not be shown to the majority of your fans.

Tip #1: Share Engaging Video Content

There’s little doubt about the consistent decline of the Facebook organic reach; every experienced marketer acknowledges it. In spite of that, native video content is being given more preference by Facebook.

Video content is steadily on the rise on Facebook and is known for helping create real engagement. Which is why many brands are trying to focus on it. When compared to other types of content (links and photos), video is turning out to be a much safer bet.

Looking at it from Facebook’s point of view, there are two main reasons as to why video content is being considered more important:

Reason — 1: Previously, photos ruled the on Facebook. Which obviously pushed business pages to post more photos as they also helped them stand out from the rest of the content. 

This forced Facebook to mellow down the amount of photos being shared by business pages. Because at the end of the day, it’s all about keeping their users happy. The social media giant did not want the users to get sprayed with the same type of marketing content.

Native video on the other hand, is a fresh new media type that is more difficult to create for brands. And therefore is created & shared less by business pages. Which automatically gives it a better Facebook organic reach.

Reason — 2: Everybody knows video content is gaining an edge over other types of content. It’s being hailed as the media type that will dominate the web in the future. So it comes as no surprise that Facebook wants to be seen as a top video sharing platform — even above YouTube.

So if you want to increase engagement and boost your Facebook organic reach, it’s time to add video to your social media content strategy.

But do make sure that you are not creating videos just the heck of it. Even if you’re sharing videos, you need stellar content for positive long-term results.

Here are a few tips to make your Facebook videos stand out from the crowd and attract more views/engagement.

  • Create square videos instead of landscape videos as they are known to perform better.
  • Grab your viewers’ attention in the first 3-5 seconds.
  • Add meaningful captions to your videos because 85% of people watch Facebook videos without sound.
  • Create your video around one central point instead of multiple points.
  • Make your title as descriptive and clear as possible while keeping it short.
  • Add a strong call to action that helps you get more response.

Tip #2: Leverage the Power of Facebook Live

Facebook Live video was launched in April of 2016. And since then it has successfully helped many businesses connect to their followers at a much higher level than other types of content. 

That’s right, Facebook Live can help you get a high engagement! Which can equal better Facebook organic reach.

If you are a business that wants to grow its presence on Facebook, you cannot ignore the power of Facebook Live. You have to start experimenting with it.

When compared to regular video content, people spend 3X more time consuming content broadcasted through Facebook Live. Which makes it one of the most effective broadcasting tools we have on the web right now. 

Due to likeability of Facebook Live and its ability to fetch high engagement rate, it gets more brownie points from Facebook. As a content type, it gets you more eyes because Facebook makes it as a priority in its newsfeed.

Here are some of the basic steps you need to take to launch your own Facebook Live video:

Step 1: Find a topic for your Live video that is not only relevant to your target audience, but is also interesting enough.

Step 2: Spread the word about your upcoming Live video by creating an event on Facebook with sessions time and date.

Step 3: Download the Facebook Pages app for streaming your Live broadcast.

Step 4: Create a rough outline of your Live video so that you’re clear on the kind of information you’ll be sharing.

Step 5: Arrange the right camera equipment and test it out well in advance.

Step 6: Make sure you choose a room with ample amount of lighting minus any glares/shadows.

Step 7: Open your Facebook page app and start recording by clicking on the “Live” button.

Tip #3: Study What’s Working for Your Competitors

Most of the time you’re so focused on analyzing the performance of your own content, you forget to look around and see what your competition is doing. 

Monitoring your own content is good. But looking into the practices of your competitors gives you an edge. It not only helps you create better content that your audience resonates with, but also lets you upgrade your marketing strategy.

The good thing is, Facebook makes the whole process a walk in the park. As long as you are clear on who your immediate competition is. 

You can check out Facebook’s “Top Posts from Pages You Watch” feature to learn about others in your niche.

Here are some of the basic steps you need to take to launch your own Facebook Live video:

Step 1: Find a topic for your Live video that is not only relevant to your target audience, but is also interesting enough.

Step 2: Spread the word about your upcoming Live video by creating an event on Facebook with sessions time and date.

Step 3: Download the Facebook Pages app for streaming your Live broadcast.

Step 4: Create a rough outline of your Live video so that you’re clear on the kind of information you’ll be sharing.

Step 5: Arrange the right camera equipment and test it out well in advance.

Step 6: Make sure you choose a room with ample amount of lighting minus any glares/shadows.

Step 7: Open your Facebook page app and start recording by clicking on the “Live” button.

Tip #3: Study What’s Working for Your Competitors

Most of the time you’re so focused on analyzing the performance of your own content, you forget to look around and see what your competition is doing. 

Monitoring your own content is good. But looking into the practices of your competitors gives you an edge. It not only helps you create better content that your audience resonates with, but also lets you upgrade your marketing strategy.

The good thing is, Facebook makes the whole process a walk in the park. As long as you are clear on who your immediate competition is. 

You can check out Facebook’s “Top Posts from Pages You Watch” feature to learn about others in your niche.

Even if you somehow get your ‘engagement bait’ content seen by your fans, you will only end up making a bad impression on them. People are too smart these days to fall for engagement baits. So you’ll only be wasting your time and efforts.

If you want to connect to your target audience, you need to avoid gaming Facebook and focus on generating natural conversations. Which also helps you humanize your brand and make your page more meaningful on the whole.

While you should try to produce content that creates real discussions in a creative manner, make sure you avoid content that is controversial in nature or something that can start a heated debate.

Yes, it’s definitely not easy to get people to talk to each other and interact on your posts. Especially for those with a new Facebook page, trying to get more engagement can seem like an uphill battle.

But it can be done, given that you are unique in your approach. And are taking the right steps.

One advantage of engaging your loyal Facebook fans is that it makes your page more important in their mind. And since Facebook lets people see more posts from their favorite pages (by choosing the ‘See First’ in newsfeed option), you can actually get more of your content in front of time as time goes by.

As long as you are focused on getting more and more people talking on your page, the easier it will be for you to increase your Facebook organic reach.

Tip #5: Choose Quality Content Over Quantity

Due to increasing competition in the social media arena, brands are always striving to produce and share more content than ever. The focus is always on “more”, even if it comes at the cost of consistency.

In the earlier days, when Facebook wasn’t as popular as it is today, posting more content worked well because it helped you get more views. However today, your Facebook marketing strategy could be suffering due this mentality. Putting quantity over quality is not a smart move. 

Facebook has become evolve, and therefore highly competitive. Which is why the Facebook organic reach has kept declining overtime. The number of people you are able to reach today is drastically lower.

This just goes on to show space on Facebook is not only getting saturated, but also more valuable for all those who want to get more exposure to their content.

Even though a significant number of businesses are finding leverage using Facebook for marketing, a number of them are quitting the platform due to the lack of good results. However, not using Facebook is a mistake because by taking the right steps it can work in your favor.

You just need to think differently than your competition in terms of how you post your content and when. You need to focus more on posting quality content less often so that it gets seen more. This mindset is contrary to what everybody’s trying to do, which is exactly why it works.

When popular social media management app Buffer noticed a sharp decline in their Facebook organic reach, they decided to shift their Facebook posting strategy in a different direction to reach more people.

Wrapping Up

Facebook has most definitely become a “pay-to-play” platform. But, like many other online platforms, they want to give the best user experience. If your organic content does that, then it will be shown to more users. 

Follow the tips we gave you to ensure you’re sharing some of your best content to date. So you can start building a loyal following. If you’ve found some different tips along the way, feel free to share them in the comments below. We love reading success stories from our blog subscribers!

4 Easy to Follow Steps How to Get Found on Google

4 Easy to Follow Steps How to Get Found on Google

In the world of where everything is on smartphone, every brand is looking for a way to boost their visibility online. Without a doubt, one of the best ways to reach more customers is to improve your rankings on search engines like Google. But if you want to get found on Google, you’re going to need to put in some work.

Search engine optimization takes time to work its magic. You can’t just write a great blog and expect the traffic to start pouring in. Instead, you’ve got to be strategic about where you spend your time and energy. Having a plan in place can help you focus your efforts on the most important parts of your SEO strategy.

Whether you are just getting your website up for the first time or you’re looking for ways to optimize your existing site, you can use the 4 steps below to get found on Google in no time:

1. keyword research for your business.

SEO keyword research is a critical first step to get found on Google. Keyword research helps you identify the keywords and phrases that your target customers use to find brands like yours on the search engine. This doesn’t just include broad keywords that are one or two words long but also long-tail keywords, which are more specific phrases that a search engine user might type in to narrow down their search.

To get started with your keyword research, you’ll need to brainstorm some potential keywords that are relevant to your brand and the products or services that you provide. This gives you an effective starting point for looking which keywords can actually drive the most potential traffic to your site.

Invite your whole team to get together and brainstorm which keywords and phrases they think potential customers might use to find you online. Don’t forget to include more specific long-tail keywords in your brainstorm. 

Remember, this doesn’t have to be a perfect list and every keyword suggestion won’t make the cut. But it does give you a nice jumping off point for narrowing down your keyword list.

Once you’ve got an initial keyword list, it’s time to expand. There are a few different tactics that you can use to get started growing your keyword list:

  • Localize your keywords. If you are a brick-and-mortar store or you target consumers in certain geographic locations, try adding city information to your keywords. For example, “Los Angeles air conditioning repair.”
  • Use Google suggest. You know how Google suggests certain things to you based on what you start to type in the search bar? You can use these suggestions as additional keyword phrases.
  • Look at similar searches. When you search for terms on Google, you’ll see a list of similar searches at the bottom of the SERP. Take a look at these and see if any of them are relevant to your brand.
  • Look at your competition. Another way to expand your keyword list is to take a look at what your competitors rank for. You may also want to consider including some of these keywords on your list.

Now that you have a list of potential keywords, you’ll need to do some investigating to find out which ones are worth pursuing. Start by taking a look at the average monthly search volume for each of the keywords on Google Keyword Planner. 

Now that you know which keywords consumers are using to find brands like yours online and you’ve got the data to back it up, it’s time to narrow down your list. 

First, you need to weed out the keywords that aren’t particularly relevant to your brand. There is no point in trying to get found on Google for keywords that aren’t relevant. This will only have a negative impact on your conversion rates.

Next, identify the keywords that you have the potential to rank for. 

You will want to go after the keywords that have a high monthly search volume but lower keyword difficulty. Take a look at which keywords your competitors are going after and consider whether or not it’s worth it for you to try to rank for these keywords and phrases as well.

As you are researching keywords for your brand, keep in mind that effective keyword research takes time. And it’s also something you will need to do on an ongoing basis if you want to get found on Google. 

The information above is just a basic overview of how you can get started with SEO keyword research. If you’re looking for more advanced tips, check out our post on keyword research tips that will take your SEO to the next level.

2. Create content optimized for the search engines.

If you want to get found on Google, you’ve got to create content that’s optimized for the search engines. Now, that you have a list of keywords, you can develop relevant and useful content that emphasizes the keywords and phrases that consumers are using to find brands like yours. Your content is what the search engine crawls, or searches through, to find these keywords and deliver the right results to search engine users.

Content is known as an on-page SEO factor, meaning that it is something you do on your site to boost your search engine optimization. Google considers great content one of its top 3 ranking factors, so it’s vital that businesses invest in producing and publishing great content on a regular basis.

Content marketing is not only an important part of your SEO strategy, but it also plays a vital role in helping fuel your digital marketing campaigns. When you produce great content for your audience to read, you are engaging and educating them. Which goes a long way toward guiding them to the next step in the purchasing process. 

For this reason, your content should be optimized for search engines but alsorelevant and useful for the people reading it.

Now that you know why great content is important, let’s talk about what makes content great from an SEO perspective. Content that’s optimized for search engines has the following characteristics in common:

  • Long-Form – Though it’s okay to write a shorter blog post here and there, many of the top search engine results are over 2,000 words. Not only are comprehensive posts more helpful, but they tend to hold the reader’s attention for a longer period of time, thus boosting the time spent on page and your SEO results.
  • Easy-to-Read – Even if your business is in a difficult or complex industry, it’s important to ensure that your content is easy for visitors to read. Content that’s written in digestible chunks, using headings and bullet points, is easier to read and will boost your SEO value.
  • Recent – Google favors content that has been updated. And so do search engine users. The sites that rank at the top of the search engine results page (SERP) offer timely and relevant content. So be sure to consistently update your top performing older posts in order to help them continue to rank.
  • Organically Keyword Rich – Gone are the days of keyword stuffing. Today, if you want to get found on Google, you need to use keywords and keyword variants organically throughout your content. It shouldn’t feel forced but rather use keywords naturally throughout the content.

In addition to writing quality content that is recent and naturally uses keywords, you should also pay attention to how you format your content on the page. This will play an important role in how easy it is for search engines to find and understand what your content is about. 

As a start, you should use the keywords in the first 100 words of text in your blog post or site page. You should also include the keyword toward the beginning of your title.

In addition, you need to use keywords in a few other strategic areas to ensure that your content will get found on Google. Use keywords in at least one of your H2 headings as well as in the description, meta-tags, and URL. You should also use keywords in the image titles, alt text, and captions, when appropriate.

3. Focus on off-page elements of SEO.

Publishing lots of great content is just the start. All of your keyword research and optimized content will go to waste if you don’t have the off-page SEO to support it. Free eBook: Rank 1st on Google through SEODownload Now

If you want to get found on Google, you’ll need to do some work off your website to work to drive more traffic to your pages and show Google they are relevant and useful.

Off-page SEO helps increase the traffic back to your site while also helping you establish quality backlinks. Backlinks are links from other sites back to your content. Backlinks are Google’s #1 ranking factor as they are one of the best testaments to the quality of your content. 

If other reputable and relevant sites are linking back to your content, it’s a clear sign that the content is useful and of high quality.

Here are just a few activities that you can do “off-page” to encourage more quality backlinks and boost your SERP ranking:

  • Share content on social media. One of the easiest ways to get your content out into the world is to share it on your social media channels. The more your posts are read, the more opportunities you have to expose new consumers to your brand as well as get backlinks to your content.
  • Write guest blog posts. Taking the opportunity to guest blog on other sites is a great way to expand your reach and drive backlinks to your content. Find relevant publications and blogs that will allow you to write guest posts on topics that your audience will find useful. Don’t forget to link back to your own site in the guest post.
  • Reach out to influencers. Influencers in your industry have the attention of your target audience. If you want to expand your reach, it would benefit your business to build relationships with influencers and engage with their content. This increases the chances of them sharing your articles with their audience or even backlinking to your content.
  • Comment on other blogs. Another great way to get your name out there and drive traffic back to your content is to engage with other relevant blog content. This helps you build relationships with other bloggers while also taking advantage of the opportunity to drop your links in the comments when appropriate.
  • Join online communities. Joining online communities such as relevant online industry chat forums, private slack channels, and LinkedIn groups is a great way to meet others in your industry and those who may benefit from what your business has to offer. Join and participate in these communities to share links to your content while building authority.
  • Repurpose content into videos. Want to draw more attention to the content on your page? Why not repurpose your blog into a video? By putting videos on YouTube, you are able to reach 3 billion daily active users who are using the video sharing platform much like a search engine. Just be sure to include a CTA in your video that links back to your site.

4. Monitor and test.

SEO is always changing. It seems like just when you’ve got your groove going with your SEO strategy, Google throws another curve ball by changing their algorithm. That’s why it’s vital for businesses to stay up-to-date with the latest in SEO and adjust their strategy and tactics to account for these shifts in best practices and strategies.

Not only are SEO best practices always changing, but so are the keywords that customers are using to find brands like yours. It’s important for brands to consistently analyze their web traffic and look at the performance of different keywords. 

You should also stay on top of your search engine rankings and investigate potential reasons why your position might have slipped.

When you first get started, use this as a baseline for how well your SEO strategy is working. As you continue to monitor your results and make changes to your tactics and content, keep track of what you are doing differently and how it impacts your performance. 

A great way to test out new strategies or see what types of content resonate best with your audience is a little testing.

The A/B test is one of the best ways to see which elements of your content may be impacting your SEO and web traffic. With an A/B test, you start with a control piece of content and create a variation that is much like the control but with one or two elements changed. 

Then, you test the pieces of content to see what resonates best with your audience.

A/B testing is a great way to try out different SEO tactics or learn more about what elements of your content perform best. However, it’s not enough just to run some tests. 

You then need to take a look at the data you gather from these tests and see what this data says about your current practices. 

Once you’ve gotten some insight from testing, you can then apply what you’ve learned to future campaigns to improve performance and boost return on investment.

Get Help Getting Found on Google

Though search engine optimization is certainly a worthwhile endeavor, it also takes time and resources to do it right. If you don’t have the team in-house to get the job done, you may want to consider hiring an experienced SEO company who can help you develop and implement a strategy that will help you get found on Google.

blogging for small business

5 Blogging Tactics to Generate More Sales For Small Business

Every small business wants more sales. But acquiring the right kind of leads and then converting them into customers or clients can feel like a hard battle to compete when you’re just starting out. Which is why a lot of small businesses struggle to make consistent sales. This not only affects their bottom line but also stunts their overall growth.

Yes, there are other sales strategies that your brand can use to increase sales. But there are three common hurdles or roadblocks that you may face using them:

  1. Being pushy. And no ethical business wants to sound manipulative to its customers.
  2. The idea of reaching out to your prospective customers again and again, with a high possibility of rejection, can make the whole selling process daunting and unappealing.
  3. They might be more cost because you have to invest your time and money each time you apply a traditional sales strategy.

Given the advent of the Internet, small businesses have a new avenue to market their products and services. And they’re able to do so in a non-intrusive manner. 

Look around you, and you’ll find that most successful small businesses using digital marketing are leveraging “pull marketing” techniques to attract potential customers and boost sales. One such technique is small business blogging.

If you don’t know what is blogging, it can help your business to generate more sales. But once you dip your toes in, you’ll see firsthand how your blog content can do all the selling without you having to lift a finger. 

Small business blogging can help you attract your target audience 24/7 and generate more leads that end up buying from you, every single month.

The reason why small business blogging works so well is because it lets you position yourself as an experts or a valued resource. When your content teaches and helps your target audience in more than one way, you win their trust. 

And the more they trust you for advice and for the value you deliver, the higher are the chances of them buying your product/service over your competitor’s.

The best thing about generating sales via small business blogging is that it doesn’t involve any pushy sales tactics. Which means your sales can happen over a period of time once your potential customers are ready to do business with you. And when sales occur organically, your small business will experience a healthier growth pattern.

If you don’t want to lose leads like the majority and make fewer sales than you could, then it’s about time you took small business blogging seriously. 

In the following blog post we’ll be looking into 5 small business blogging tips that you can apply today. These will not only boost your sales numbers, but also build a stronger brand that people trust.

Tactic #1: Get very details Into Each Topic

The Internet has a sea of content that doesn’t get any attention. In fact, a lot of it goes completely unnoticed. If a piece of content doesn’t have readers, what’s the use of creating it? How will it generate more sales when nobody knows it exists?

Successful small business blogging is not about creating content just for the heck of it. It’s also not about producing content that you feel is important.

Rather, it’s about coming up with content ideas and going in-depth into topics that your target audience cares about. Because that’s the only kind of content that will fetch you more sales in the long run.

Contrary to popular belief, in-depth content doesn’t get ignored. But rather it helps you get more shares and links. Because it allows you touch points that nobody else is focusing on.

It also makes it easy for you to take a different take or angle on your chosen topic. After all, you need room to get creative while giving value. And that’s exactly what you get when you go deeper into a topic.

The idea here is to build trust with your target audience so that they feel confident enough to buy from you. However, keep in mind that in-depth content does not mean rehashed content. And it certainly doesn’t give you the permission to beat around the bush.

There are three things your content should strive to be…

  1. Be Unique: If you look around the web, you’ll only find a tiny percentage of small business blogs offering unique content. These are the companies that take small business blogging seriously. Because they know unique content is engaging.

    By making your content unique, you stand out from your competitors while offering something fresh to your readers. The effort you put into the uniqueness of your content shines upon your products/services and can make them look different.

  2. Useful Information: There’s nothing good about a blog post that is 5,000 words in length but is not useful. It’s just a bloated piece content that serves no real purpose. 

    So try to offer real solutions to your readers through your content. Help them out by offering useful advice. Because ultimately, people want to buy useful products that solve real problems. 

    Your useful content can help you create the right perception about your products/services, and give readers a positive, useful vibe about your company.

  3. Entertaining Content: People on the Internet have short attention spans, and they can easily get bored of content. In the quest to make your content in-depth, don’t forget to make it entertaining. 

    Get creative with how you deliver information. Use pictures that send across the right message but also add some entertainment value to your content. 

    People want to do business with brands that they can connect with. When you make your content entertaining enough, you will come across as a brand they’d be happy to buy from.

In-depth content allows you to build a strong foundation for trusting relationships. Which not only leads to more sales, but also a stronger brand image.

Tactic #2: Publish New Blog Posts Consistently

Small business blogging doesn’t have to be difficult. In fact, it can be one of the most easiest yet potent tools in your digital marketing arsenal when used right. 

However, there’s one factor that can make or break your small business blogging efforts. And that is consistency. 

If you want to grow your blog and get more sales with its help then you need to understand the importance of consistency. The more consistent you are in your blog post publishing, the easier it will be for you to reach your goals.

A lot of brands think it’s okay to post content to their blog occasionally. They think it is enough to drive them those most-wanted sales. But the thing is, you cannot expect your blog’s traffic to grow and also win your readers’ trust unless you are consistently blogging. 

Whether it is daily or weekly, your readers have certain expectations from your blog. And it’s your job to fulfill those expectations without question.

Also, when you consistently publish new content on a regular basis, you have a higher potential of driving search traffic and social media traffic to your blog. 

Each new blog post opens up a new door that will bring in more visitors to your site. These people are already interested in what you’re writing about, so converting them into customers will be a lot more easier and efficient.

In order to see real results from your small business blogging, don’t just blog when you have something important to say. Try to come up with as many post ideas as possible so that you have an inventory of blog post topics to write about. This will also help you publish more blog content on a per week basis.

Companies that publish more than 16 blog posts per month (or 4 posts per week) manage to generate 4.5x more leads compared to those who only publish 0 to 4 posts per month.

This doesn’t mean you are allowed to publish bad content just for the sake of hitting high numbers. Decide what level of consistency you are comfortable with and stick to it. Live up to your readers’ expectations, get them to trust you, and you’ll end up selling more of your products.

Here are three real ways how blogging consistently can help you generate more sales:

  1. Keep Readers Loyal

    Since people have a fleeting attention span, you can’t expect to be inconsistent. If you vanish from your blog for a long time, your readers will move on. Which can have an impact on your sales. Long absence can lead to losing readers and their loyalty. Remember, loyal readers often correlate with loyal customers.
  2. Grow Your Authority

    There’s a reason why people buy products recommended by an authority. Building an authority takes time and effort, which people respect. You can’t buy authority off the shelf. Which makes it rare. Publishing great content consistently makes you the go-to-authority in your niche, which may result in more sales in the long run.
  3. Make Google Happy

    Search engine traffic is critical for any business blog. When you’re consistently publishing fresh content, Google favors you over other sites that aren’t so fresh on the content front. 

    With regular updates, you’ll not only have regular readers who spend more time on your site (leading to lower bounce rate) but also have your pages crawled by Google more consistently. More SEO traffic means more awareness for your products, which means more sales.

Tactic #3: Integrate Long-Tail Keywords Within Posts

Google loves blogs because they are constantly updated and offer consistent value to readers. Which is why one of the biggest advantages of small business blogging is that it can help you generate targeted search engine traffic that can be converted into sales. 

But in order to increase your chances of improving your position in Google’s search engine result pages, you need to focus on long-tail keywords that are more descriptive and high-intent. By naturally integrating long tail keywords you can consistently drive relevant, organic traffic to your site day in day out. 

Even though these 3 or 4 word keyword phrases don’t have much traffic on their own, they can help you generate big traffic collectively.

Head keywords (e.g., increase sales) may look appealing because they are frequently searched, so ranking for them can send you big traffic. But the problem is, these keywords are way too competitive, slimming down your chances of making it to the first page of Google.

However, if you go for the long tail keywords (e.g., increase sales with email marketing), you may be able to rank quickly and easily. 

Of course, this doesn’t mean you can create poor quality content and avoid link building. The typical SEO rules apply even to long tail keywords. But the upside is that the results are much faster and positive.

Most of the big brands avoid optimizing for long tail keywords. Which leaves an open ground for small businesses that want to generate targeted, high-converting traffic. Since many of these long-tail keywords are buyer-intent keywords, they can lead to more sales.

Most of the top guns in any industry will want to focus on the top keywords that bring in lots of traffic. They don’t care if it’s poorly targeted. They just can’t afford to invest their time and resources into optimizing for long tail keywords that have a smaller search volume.

Now, the reason these brands are able to avoid long tail and go for the harder-to-rank keywords is because they have the needed budget. 

Small businesses like yourself that are operating on a tight budget cannot take the same risk. Which is why it makes more sense to target long tail keywords that are easier to rank when compared to premium, high-traffic keywords.

Choosing the longer variation of a keyword, even if it has little traffic, is a much smarter move. Because you’ll end up ranking for other variations of the same keyword and that in itself will help you drive consistent traffic in the long run.

So if you haven’t created blog content around long tail keywords yet, start doing so. You’ll not only see results sooner, but will also experience higher sales numbers.

Tactic #4: Add Relevant Call-to-Actions at the End of Content

Each new, value-oriented blog post you publish has something useful to offer to your readers. Which helps you build trust with your readers, post by post. So in a way, you’re not only laying a foundation for getting more sales, but also strengthening it slow and steady.

However, writing great blog content is one half of the equation. The other half is actually converting your readers into customers. 

And the best way to do that is take your readers by hand and have them click through to your offer. They’ve trusted you. So now you need to show them the direction and hopefully turn a profit.

This certainly doesn’t mean that your blog post should start mimicking your sales page. Rather, it should act as a cushion between your sales page and your potential customer. 

Your blog posts educate and make your prospects comfortable enough to subscribe to your list or even buy from you. And then you lead them towards your offer with the help of a call to action or CTA.

There’s nothing subtle about the CTA. In fact, the more clear and strong it is, the better the chances of them acting on it. The call to action is where you convert all those visitors into customers. 

Without the right CTA, your small business blogging efforts may not lead to the kind of sales you want. And that can affect your overall digital marketing ROI.

If you want to make the most out of your CTA, you need to place it in the right place. For instance, if you place your CTA right after your first paragraph, you may not have many people click through it even though it is at the top. Why? Because they haven’t really read through your blog post and aren’t convinced enough to click.

However, take the same call-to-action and place at the end of your blog post, and that’s a different story. 

End-of-content CTA comes after the end of each of your posts and is usually relevant to its topic. When somebody reads through your post or even scans through it, they are in a better position to convert because they are already engaged in some way.

The end-of-content CTA should be detailed and give a real reason for readers to take action. Make it large and meaningful so that it doesn’t go unnoticed. Even if you have comments switched on, you can still get a good response from this type of CTA.

Tactic #5: Mentions YOUr product/service Within Content

When you’re planning your blog content, it’s obvious to focus on relevancy. Creating blog posts that are relevant to your industry is important. In fact, it’s one of the most important factors when it comes to small business blogging success. Like social media posting.

If at any time, you create a blog post that directly relates to the product/service you’re selling, you should try and reference it. 

The idea is to recommend your product or service as the ideal solution in a subtle way, without pushing it. Mentioning a product in your blog post is not about selling, it’s about helping. It’s about adding a reference to your product because it adds value to the blog post.

During your small business blogging journey, do not make the mistake of tooting your own horn. The last thing you want is your blog to come across as a mere sales tool with no value to offer. 

In order to increase sales with a blog post, you don’t have to cover every single benefit of your product/service or creating exclusive blog posts only about your product/service. 

A simple mention of what you’re selling can work wonders, as long as it doesn’t go out of context. Weave your product mentions into your blog posts skillfully.

By helping your readers discover your product/service this way, you’re also saving their time that they may have spent on searching for something similar.

For instance, if you are selling an office productivity tool, and are creating a blog post about “Getting More Work Done in Office”, you should be able to mention your software product within the post. Because it’s not only relevant, it’s also useful to your target audience. Be contextual in your approach but not at all pushy. 

Last but not the least, try to limit the number of times you mention your product/service within your post. Overdoing it may make your content marketing efforts look salesy, which is exactly what you’re trying to avoid here.

Remember, your aim here is to help people discover your product/service organically. Even a little hard-selling will probably backfire, so we suggest avoiding it at all costs.

Wrapping Up

If you weren’t blogging using these tips before, you definitely will in the future. If you want to see these tips we shared in real action, just take a short journey through our blog and you’ll be able to see for yourself.

8 Proven Secret Headline Formulas That Sells

8 Proven Secret Headline Formulas That Sells

You can write a headline in an several number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copywriting headline formulas 2019.

The following 8 headline formulas are some of the easiest to write and the most powerful for your social media. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.

1. Say it simply and directly.

The direct headline should be used far more often than it is. No cleverness. No jokes. No wordplay. The direct headline gets right to the point. It works particularly well with strong offers, recognized brand names, and product or service types with which the reader is familiar.

-Buy 3 Free 1

-The Way To Get More Customers in Social Media

-FREE subscription to Tiara.my

2. State the big benefit.

One of the first copywriting techniques you should always explore is transforming your major benefit into a headline. After all, your number one selling point should be up front. It stands the best chance of selecting the right audience and preparing them to respond. Plus, if they read nothing else, they have at least seen the best selling point you have to offer. If you have trouble writing this kind of headline, it’s a sure sign you need to think a bit more about your product or service.

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3. Announce exciting news.

People read newspapers and magazines because they love news. It’s just basic human nature. We’re curious. We not only want to know, we need to know. Casting your headline in a way that suggests news, rather than advertising, can have the same powerful appeal of a feature story in the morning paper. An important note: the product or service doesn’t necessarily have to be newly created to qualify as news. It merely has to be news to your reader.

  • Finally! Cristiano Ronaldo re-joins Manchester United.
  • Introducing the newest idea in digital marketing.

4. Appeal to the “how-to” instinct.

The how-to headline appeals to the need most of us have to improve ourselves or our lives in some way. The secret here is to focus on a need or want and promise to fulfill that need or want. Be careful, though. The how-to must highlight the benefit or final result, not the process itself. Look at this example:

  • How to make money working from home with your PC.

Suppose instead it read, “How to start a full-time computer business in your home.” This misses the point, doesn’t it? It sounds like a lot of work. It says nothing about the real motivator, which is using a computer you already own to make money easily. To write a how-to headline, begin with the words “How to” or “How” then immediately fill in the benefit.

  • How to stop smoking in 30 days … or your money back.
  • How You Can Profit From the 3 Greatest Service Businesses of the Decade!

5. Pose a provocative question.

Asking a question directly involves your reader. However, your question cannot be random or clever. It must relate directly and clearly to the major benefit of the product. It must also prod the reader to answer “yes” or at least “I’m not sure, but I want to know more.”

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6. Bark a command.

Sales copy often falls flat because it fails to tell the reader what to do. This headline type allows you to be direct, provide a benefit, and take a commanding posture simultaneously. It’s not conversational, it’s dictatorial — but in an acceptable way that readers have come to expect in clear writing.

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7. Offer useful information.

Let me clue you in on a little secret. Most people don’t want information. I know you’ve always been taught otherwise, but it’s true. People are drowning in facts. What people really want is a sense of order and predictability in their lives. We want to feel a sense of power over our world. Therefore, we seek out the secrets, tips, hints, laws, rules, and systems that promise to help us gain control and make sense of things. Notice how these headlines promise information that does just this.

  • THE 20 MOST IMPORTANT STEPS YOU CAN TAKE TO LIVE LONGER.
  • FREE. The best kept secrets in Malaysia.
  • Free brochure shows you how to end your money worries for good.

8. Relay an honest, enthusiastic testimonial.

A testimonial headline can do two things for you. First, it presents your reader with a third party endorsement of your product or service. Second, it capitalizes on the fact that people like to know what other people say.

  • “Quite simply, the finest design software ever released.”
  • “This diet program worked for me. It can work for you, too!”
  • “It’s the first book on personal finance that really made sense to me.”

There are many, many other ways to write a headline. Whatever strategy you choose, don’t make a decision too quickly. Take time to brainstorm. Write dozens or even hundreds of headlines. You never know exactly what you want to say before you say it, so giving yourself plenty of choices is the surest way to arrive at the best, most powerful headline.

How To Improve Your Copywriting And Make More Sales in 2019

Whether you’re selling an ebook, software, a plugin, an online course or consulting services. If you’re simply a business owner hoping to boost a marketing campaign, you can improve your existing conversion rate with the power of quality copywriting.

Considering the amount of content that marketers put out there and the investment that goes with it, how great is their ROI? I mean, how many of them generate more visitors to their site, as well as increase sales?

Persuasive, quality copywriting that converts boils down to understanding how to trigger the right emotions that will induce a potential customer to want to buy from you as a business owner.

In this writing I’ll show you how to use five proven copywriting strategies to drive both search traffic and rankings to the top.

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#1: Understand Your Audience Personas

But, before you can do that effectively, you’ve got to know your customers. The process is like taking a piece of information and turning it into a success.

You need to create audience or customer personas, in order to effectively bridge the gap between where your audience is and what you do as a business owner, so that your message is relevant.

Name your personas, however, is only the first step of of identifying who these individuals and business owners are. Next, you’ve got to give them demographics and a background: how old they are, where they came from, where they’d like to travel, what their occupation is, etc. Use the raw data from whatever source you have access to – such as surveys, keyword and search term analytics and forum threads.

When deciding personas, include whether this persona represents your primary or secondary audiences. Also, include the persona’s goals and how he or she might meet those goals. That information shows you how to reach and persuade your audience effectively. 

Business owners and companies of all sizes are embracing and developing buyer personas, because it gives them an edge over their competition.

Developing a persona can be as simple as filling in the blanks of a template, like the one below.

#2 Write Instant-Clarity Headlines

8 out of 10 people to read your headline, but only two will read further – less if your headline is not catching their attention. Headline determines your conversion. It should be a quality headline to persuade each of your readers to read the rest of your article.

Millions of articles and blog posts have been written about how to craft headlines. From what I can see, I don’t think most marketer have trouble writing catchy headlines featuring good copy with the right keywords.

Headlines have a lot of tasks to accomplish. In addition to persuading readers to keep reading, headlines ought to drive search traffic and encourage word -of-mouth referrals, as well.

But, if the headline isn’t clear and people can’t tell, solely from your headline, exactly what the article is about, then it hasn’t done its job, period.

Remember that your targeted readers no longer interested in every piece of website content from start to finish. They just can’t, because there’s just too much of it out there. Instead, they’ve all become skilled page-scanners.

Make your website content scan-friendly, by using subheadings to organize and break up your website copy. This will make it easier to understand and will help the majority of readers.

You also have to make your headline easy to understand. It’s been proven that readers tend to absorb the first and last three words of a headline – the words in between get glossed over, if not ignored outright.

So, how do you write instant-clarity headlines that are attractive, keyword rich and relevant?

i).    Use numbers: Putting numbers in your headline accomplishes three things:

  • It draws people into the post
  • It compels people to share it
  • It provides certainty

ii).   Add the right keywords: Targeting the right keywords in the marketing campaign of your headlines will also give you an edge, because you’ll drive qualified leads, in addition to generating more search visitors.

The best thing that could happen to your online business is a continual flow of search visitors and targeted leads.

Bloggers who have built a loyal audience understand that answering questions is the key to dominating search engines and building a successful online business. And, your customers’ questions are mostly the keywords (search terms) that they’re typing into the search box.

This is why keyword research is important.

Now that we’ve discussed how important it is for your headlines to be instantly clear, let’s look at the various ways to avoid headlines that destroy your credibility.

1).    Avoid confusing headlines: Confusing headlines will drive the user away and discourage them from coming to your site again.

Smart copywriters know that their job is to write good copy that sells. As a result, they’re sharply focused on clarity. This means that they eliminate every detail – no matter how tiny – that may decrease their conversion rate.

Marketing campaigns which fail to understand the psychology of customers and how the brain works risk misleading their target audience.

This been proved in TV commercials. Unfortunately, some people who don’t really understand content marketing are now misleading readers with their headlines and ads. This kind of confusion can destroy your credibility.

Clickbait (adding trigger elements to the headline solely to prompt more clicks) may sound like a great marketing tactic, but it does more harm to your personal brand than good.

Write headlines that are meaningful, clear and relevant to a specific audience. Rather than shooting for cleverness in your headline, aim for clarity.

2).    Help readers trust you: Before you can improve your conversion rate, your job is to help your target audience perceive you as trustworthy.

It’s your responsibility to make them trust you through the things that you say and do. When it comes to selling yourself, words are 7% of the message. So, what you say in your blog posts is important to building trust, but good copywriting is perhaps even more vital.

Persuading your customers to take a step from where they are to where you want them to be takes creativity and incentive.

You may want to upsell, like Amazon, or give away a valuable ebook, short report or software solution. From one point of your marketing funnel to the next, you have to persuade customers, through good copywriting and visual marketing.

You can build trust by being transparent. Those posts generate the most social shares and comments.

#3: Use the AIDA Strategy

Creative minds look for opportunities to improve their results. It doesn’t matter whether they’re writing a blog post or connecting on Facebook, they always look for ways to give more value.

A lot of factors contribute to the success of your website content. 

AIDA is an acronym for:

A  –  Attract Attention

I   –  Trigger Interest

D –  Create a strong Desire

A –  Call to Action

i).   Attract Attention: In copywriting, there’s lots of advice on writing a powerful headline. After all, 73% of the buying decision is made, based on the headline alone.

ii).  Trigger interest: In your headline, you’re making a promise that you intend to fulfill before the reader is done reading the website content. Some benefits can be found in every headline, but real interest is built from the first paragraph so good copywriting is key.

iii).   Build a strong desire: A good marketing campaign is all about discovering the gap between what the customer really wants and the products or website content that you’ve created for them. According to James Gilbert, “good marketers don’t sell products, they create desire.”

iv).   Call-to-action: The last piece of the AIDA puzzle is the call-to-action. One of the most common mistakes bloggers and marketers make is failing to effectively persuade customers to take action, even after attracting attention, building interest and creating a strong desire.

#5: Improve Click-Through Rates

Your customer is pressured to click tons of ads that are thrown at them on a daily basis. 

If you want to succeed at content marketing and stay ahead of your competitors, you’ve got to continually improve your knowledge and skills, especially in the area of testing.

Before writing a post on how website content length affects rankings, I had to test it for myself. How else could I draw any conclusions? You have to test, too.

One of the important lessons that I learned, early in my blogging career, is that there is no single rule for improving your conversion rate.

No matter where you get advice from, you know that no one can guarantee specific results. 

Since they’re so effective at improving your conversion rate, you should especially test your headlines.

If you want to increase clicks on your campaigns and you’re wondering where to start, my advice is: start with the headline, not the call-to-action.

The headline is critical. It’s easy to identify a lack of clicks, when the CTA is not compelling.  But, it’s much harder to figure out when the headline is actually the culprit.

Conclusion

In years past, a copywriter was someone who wrote ad copy to sell a product or service. Today, however, customers want education, inspiration and satisfaction.

Copywriting should provide all of these.  But, it also needs to persuade the prospect to buy. It should provide a social experience, as well and make it easy for people to share helpful website content.

That’s why we prepare this Ultimate Copywriting (12 Month Copywriter Training Program) for you to increase your conversion and sales up 113% or more.

7 Social Media Tips: Essential for Startup Business

“Running A Business Is Easy” – Said no one ever

I agree to disagree. There’s an easy way for business. You just need to know the “trick”. 

One of it is by utilising social media platform well.

Social media is one of the best ways to connect with potential customers. If you don’t have a presence on the social networks, you’re missing out on an audience that’s ready and willing to connect with your brand – or even ready to have whatever you’re promoting right away!

Social media can be your secret “ingredient” to increase brand awareness and lead generation for your startup business. It’s not simply a channel that you SHOULD use. It is imperative for you. It has become a channel that you MUST use.

Already have a social media account? Great! But uhm, you still don’t see the result? Fret not! You’ll find 7 proven ways to build social media strategy for your startup business.

#Find Suitable Platform

There’s many social media platform out there. But different platform works differently. You have to keep in mind too that different platform has different audience and followers. Find the suitable one for your business.

Conducting market research will help you refine your marketing goals. Important measure that you should keep an eye to:

  1. The location of your target market
  2. Their online behaviors
  3. How long they spend on the internet
  4. Which social media platforms they use
  5. How often they use social media

Always ask these questions before you choose your social media platform. 

#Build Your Social Media Profile

Social media is a great tool for business. In fact, it is suitable to businesses of any size to reach new markets, build awareness, generate leads, and drive sales.

Every good business strategy starts with a good plan. Set your objective and check for suitable social media platform that meets your objective. Make your social media page with complete business information and any contact information – in case there’s an urgent buyer ;p

#Use Same Handle for Branding Purposes

Be consistent. You have to use the same handle for every social media platform. This will make it much easier for your market to find and follow you.

The purpose of using same handle is for the importance of your branding. You want to make your brand identity crystal clear and as strong as a diamond. It’s absolutely necessary to stand out from your competitor by making a fantastic user experience – simple and easy to find on social media.

#Time For A Content Planning

You must create a content strategy and distribution plan before starting posts on your company’s social media accounts. Without a definite direction, your content will be off topic.

Tips: Besides creating content related to your products or services, you can share a little bit about your company & working culture. This will create a lively and fresh content to your social media page as well.

#Make Use of Automation Tool

I know social media content can be of “hassle” to post. Sometimes you may forget to post it online. Worry not, you have a few tools that will ease your burden to do manage social media posting.

Social media automation tools can help you schedule and deploy social media updates from one single dashboard.

A few notable examples for you to take note:

  1. Hootsuite
  2. Buffer
  3. Hubspot
  4. Social Flow
  5. Sprout Social

Finally, no more hassle in posting. You can never go wrong with any of the products listed above. However, do your own research to see which automation software tool is the right fit for you.

#Engage With Your Followers

Social media is all about get connected to your followers. Engaging your followers on this channel can help you to build a community for your brand.

How to engage well with them?

First, you need to post interesting content that encourages people to take an action. Example: Question poll, a funny meme, a video, or a product photo that encourages your followers to tag their friends.

That’s how you get engaged with your followers.

#Go Live On Social Media!

Don’t be missed out this new trend of social media. Apart of be different than your competitor, this type of content is fresh and very appealing to your followers.

You can use live videos as well to have Q&A session with your followers. Or it just a simple live video where you make an office tour. That will create trust between your followers.

Tips: Try reading out loud your followers name whenever they join your Live video session. That will make them feel special.

In conclusion,

No matter how small your business, social media helps you to have a better connection with your followers, reach new potential customers, and increase awareness of your brand.

Important to jot down: You don’t need to do it at all social media platform. Take a focused approach — start with one or two social media and build your online connection there.

What Is SEO / Search Engine Optimization & Why Is It Important In 2019?

Are you familiar with SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search engines such as Google, Bing and Yahoo have this primary search results, where website and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. 

What goes into SEO?

To understand what SEO really means, let’s break that sentence down and look at the parts:

– Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

 

– Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

 

– Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

 

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

 

#1 SEO Tip for Higher Rankings

Create a website that people love! Search engines are designed to measure different signals across the Web so they can find websites that people like most. Play right into their hands by making those signals real and not artificial.

And now it’s time to put this stuff into practice with a step-by-step SEO tutorial.

 

#2 Finding Keywords

Now that you have a customer personal, it’s time for the next step: keyword research.

Here’s where you drill down into the exact words and phrases (search queries) that customers type into the search box.

In general, keywords tend to fall into two main buckets: keywords people use to find what you sell (Product Keywords).

You also have keywords your target audience uses when they’re not specifically looking for what you sell (Informational Keywords).

 

#3 Finally, if you’re new to SEO, you want to focus on long-tail keywords.

Why?

Because long tail phrases are less competitive.

Once you get the hang of SEO, you can start targeting more competitive keywords. But when you’re just starting out, stick to long tail terms.

Conclusion

I hope you enjoyed this SEO guide for beginners.

As you can see, there’s a lot to learn about search engine optimization. But considering how much targeted traffic SEO can bring, it’s totally worth the time and effort.

So I recommend getting started with the basics: make sure that search engines can fully crawl your site. Then start creating keyword-optimized content. And then do some outreach to get other sites to link to you.

Those three steps are the foundation of SEO.

And once you feel like you’ve mastered those, start looking into more advanced stuff, like YouTube and voice search SEO.

But if you want an Advanced Techniques That Is Simple, you can get your ebook by clicking here.