importance of website

The Importance of a Website for Your Business Success In 2019

Most consumers are looking online for information that will help them make smarter purchasing decisions. 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.

If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts. Below, we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.

Importance of a Website for Marketing

The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.

Let’s start with your social media marketing. Though you use third-party social media sites to reach and engage with consumers, you have to have a place to send consumers to when they want to learn more about your business. Similar to our social media post below. We tell consumers we are an SEO company, but if they don’t know what SEO is, then they can learn more by following the link to a blog post about SEO.

Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.

The importance of a website for content marketing is also significant. Your content needs a place to live. Whether it’s blog posts or product descriptions, you need a place to display that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience – just like the blog post you’re reading right now that’s providing you with more information.

Your website also plays an important role in your email marketing. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase. You could do this in your weekly newsletter like we do.

The importance of a website for search engine optimization (SEO) lays in the way that this marketing tactic works. When customers use the search engine to research products, services, brands, or even challenges, the search engine delivers a list of web pages relevant to these topics. So, if you want to bring some of this online traffic to your own business, you need a website to drive that traffic back to. The more optimized this site is for search engines like Google, the more chances you have to reach new consumers.

Importance of a Website for Sales

Sales are vital to every business. It’s the only way that you can keep your company up and running. And improving sales is the best way to improve the health and success of your business. The importance of a website for sales cannot be overstated.

By having an online presence through your website, you are able to reach more consumers. The more consumers you reach online, the more opportunities you have to make a sale. Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.

Not only does a website help you increase your sales opportunities, but it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they are able to get the information they need from your site.

Additionally, your website offers another channel for sales. In addition to selling your products and services online, you can provide consumers with the information they need to make an informed purchasing decision. Effectively, the content that’s on your site serves as an additional sales person, helping customers get the information they need and convincing them of the benefits of your products or services.

Building Credibility with a Website

The importance of a website for building credibility is also something that brands need to consider. In today’s digital marketplace, businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to hide.

How does a website help you build credibility? Well, it allows consumers to see what your brand is all about. In addition to showcasing your products and services, you can also tell consumers about your company and its mission. By helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships.

Use your website to establish authority. When it comes to finding a reputable business, consumers want to know where a brand stands in the industry. The content that you create and publish to your site helps show consumers that you know your stuff. By providing valuable and educational content, you can work to build stronger relationships with consumers and encourage conversions.

Not only does your website give you an opportunity to build credibility and authority, but it also helps you set yourself apart from the competition. Each company’s website content is unique. That means that you have the opportunity to show leads and customers what sets your business apart from the rest through customized content. You want to stay ahead of your competition. If they have a website and you don’t, then you immediately just lost a customer determining which business they wanted to use.

Providing Accessibility Around the Clock

We touched on this when discussing the importance of a website a little bit earlier in the post, but it’s worth emphasizing again. A website provides accessibility to your target audience around the clock. Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business.

Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services, any time of the day or night.

If you make your products available for sale on your website, then consumers can even make purchases around the clock. By making it easy for consumers to browse and buy your products online, you’re making it as convenient as possible for leads to convert to customers.

And the best part is – you don’t physically have to be there to still reap the benefits of the sale. Your website serves as your own personal digital sales person. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

Make the Right First Impression with Professional Web Design

Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have a professional website.

The importance of a website cannot be overstated. But if this website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it. In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.

Professional web design should include (but is not limited to) the following elements:

  • Simple Navigation – It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times. Navigation menus should be clear and simple, helping visitors find what they’re looking for in just a few moments.
  • Attractive Design – Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye. A professional site has a balance between attractive design and content that’s easy to read and quick to load.
  • Helpful Content – The content on your site should be informative and help visitors better understand your products and services. It also needs to emphasize relevant keywords that your consumers might use to find brands like yours online.
  • Search Engine Optimization – Your site structure and content both need to be optimized for search engines like Google. Professional site design includes SEO services that ensure consumers can find your site online.
  • Fast Site Load Times – If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience.
  • Easy Conversion – Your website should make it easy for visitors to convert with a quick and simple check-out process. Your shopping cart should also be easy for customers to use and come back to if they click away from your page.

If you don’t have the resources in-house to design and maintain a professional, working website, then you may need to get help from a web design agency. (But more on that in the next section!)

How to Get Started with a Website for Your Business

The importance of a website for your business success is clear. Without a website, you cannot reach and engage your target customers online. Even if you have a brick and mortar business that serves mostly local customers, your business can still benefit from a website.

In fact, we’d venture to say that if you want to do business in today’s modern marketplace, you need to have a website. But where do you start?

Getting started with a professional website for your business doesn’t have to be hard. There are a variety of website building services that you can use to design your own attractive website in just a few hours. Drag and drop website building services like SquareSpace and Wix are easy to use and affordable. If you have some web design knowledge, you can also use WordPress, which is free to get started.

SEO website content will make it easy for your target consumers to find you when they look for relevant topics and products on search engines like Google.

Why the Role of Digital Marketing is Important to Your Business Growth

Why the Role of Digital Marketing is Important to Your Business Growth

There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business?

If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved. 

But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right?

The question is though: what helps a business not just survive, but thrive? Lots of factors help businesses grow, but one of the most important is digital marketing.

The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the Internet and advertising your business through online strategies? If not, you should–and we’re about to tell you why.

Let’s break down what digital marketing is, why it’s so important, and why the role of digital marketing plays such a pivotal part when it comes to business growth.

By the end of this article, you’ll recognize why digital marketing is so important to grow your business–and you’ll know how to leverage the power of the Internet to help your business thrive.

What Is Digital Marketing?

The world of digital marketing might seem confusing, so let us break it down for you. 

According to HubSpot, digital marketing refers to any marketing effort that involves the Internet or an electronic device. If marketing exists online, it’s classified as digital marketing. That means social media marketing, content marketing, and SEO are all under the umbrella.

Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: the world is online. Today, most people spend 24 hours a week on the Internet, most of the time using their smartphones.

Internet usage is growing, and as a business owner, you’ve got to take advantage of this. Know where the role of digital marketing stands in your business — or you’ll be left behind.

No longer do you have to lure customers to your brick-and-mortar store–instead, just go to them. 

Most people spend at least thirty minutes a day on Facebook (which comes out to almost two years over a lifetime), and that equals thirty minutes a day of prime-time advertising for you as a business owner.

Companies that implement a solid digital marketing strategy have a 2.8x higher revenue growth expectancy. In a nutshell, more digital marketing equals more money. Companies who focus on digital marketing also have a 3.3x better chance of expanding their workforce and business.

What we’re really trying to say here is that digital marketing is important. Your business won’t grow without it. 

The Role of Digital Marketing is Perfect for Small Businesses

If you have a small business or a start-up, you probably don’t have much money, time, or manpower to invest into traditional marketing techniques. But that’s okay! You don’t need a fancy building with hundreds of people on staff. You just need a simple but solid digital marketing strategy.

Your Size Doesn’t Matter

When the Internet came around, the playing field leveled out. Digital marketing makes it easier for small businesses to compete in a big marketplace. It gives them an opportunity to quickly catch up to their big-name counterparts.

Online reviews and recommendations make a huge difference in consumer decisions.

It Costs Less

Digital marketing not only saves time and doesn’t require a large personnel, it’s cost-effective. Gone are the days of renting out a big billboard to spread the news about your company. All you need to market your business now is a laptop and a some know-how. A little help from a digital marketing agency doesn’t hurt either.

Digital Marketing is Easy to Track

Your goal is simple: conversion. You want the people visiting your website to download that lead magnet, join your email list, and eventually become your newest happy customer. And with digital marketing, tracking your conversion rates is a breeze.

Digital Marketing is So Easy

We’ve already covered how digital marketing is great for small businesses and low budgets, but there are even more reasons digital marketing is the easiest choice you’ll ever make to help your business grow.

First up: it’s easy to build a brand reputation. With digital marketing, you’re completely in control of your image, which is important when it comes to business growth. People want to patronize businesses they feel they can trust. The role of digital marketing in reputation management is a huge one.

Digital Marketing is the Future

Digital marketing is huge, and it’s not going away anytime soon. 

Before long, digital marketing is expected to outperform conventional marketing strategies. People simply prefer online content.

“Every business needs to be online and digital,”.

So what’s the role of digital marketing in business growth?

From social media to SEO to shareable content, digital marketing is extremely important. Your business is not going to grow without it. Ready to start growing? Contact us today to learn the role of digital marketing in your business.

blogging for small business

5 Blogging Tactics to Generate More Sales For Small Business

Every small business wants more sales. But acquiring the right kind of leads and then converting them into customers or clients can feel like a hard battle to compete when you’re just starting out. Which is why a lot of small businesses struggle to make consistent sales. This not only affects their bottom line but also stunts their overall growth.

Yes, there are other sales strategies that your brand can use to increase sales. But there are three common hurdles or roadblocks that you may face using them:

  1. Being pushy. And no ethical business wants to sound manipulative to its customers.
  2. The idea of reaching out to your prospective customers again and again, with a high possibility of rejection, can make the whole selling process daunting and unappealing.
  3. They might be more cost because you have to invest your time and money each time you apply a traditional sales strategy.

Given the advent of the Internet, small businesses have a new avenue to market their products and services. And they’re able to do so in a non-intrusive manner. 

Look around you, and you’ll find that most successful small businesses using digital marketing are leveraging “pull marketing” techniques to attract potential customers and boost sales. One such technique is small business blogging.

If you don’t know what is blogging, it can help your business to generate more sales. But once you dip your toes in, you’ll see firsthand how your blog content can do all the selling without you having to lift a finger. 

Small business blogging can help you attract your target audience 24/7 and generate more leads that end up buying from you, every single month.

The reason why small business blogging works so well is because it lets you position yourself as an experts or a valued resource. When your content teaches and helps your target audience in more than one way, you win their trust. 

And the more they trust you for advice and for the value you deliver, the higher are the chances of them buying your product/service over your competitor’s.

The best thing about generating sales via small business blogging is that it doesn’t involve any pushy sales tactics. Which means your sales can happen over a period of time once your potential customers are ready to do business with you. And when sales occur organically, your small business will experience a healthier growth pattern.

If you don’t want to lose leads like the majority and make fewer sales than you could, then it’s about time you took small business blogging seriously. 

In the following blog post we’ll be looking into 5 small business blogging tips that you can apply today. These will not only boost your sales numbers, but also build a stronger brand that people trust.

Tactic #1: Get very details Into Each Topic

The Internet has a sea of content that doesn’t get any attention. In fact, a lot of it goes completely unnoticed. If a piece of content doesn’t have readers, what’s the use of creating it? How will it generate more sales when nobody knows it exists?

Successful small business blogging is not about creating content just for the heck of it. It’s also not about producing content that you feel is important.

Rather, it’s about coming up with content ideas and going in-depth into topics that your target audience cares about. Because that’s the only kind of content that will fetch you more sales in the long run.

Contrary to popular belief, in-depth content doesn’t get ignored. But rather it helps you get more shares and links. Because it allows you touch points that nobody else is focusing on.

It also makes it easy for you to take a different take or angle on your chosen topic. After all, you need room to get creative while giving value. And that’s exactly what you get when you go deeper into a topic.

The idea here is to build trust with your target audience so that they feel confident enough to buy from you. However, keep in mind that in-depth content does not mean rehashed content. And it certainly doesn’t give you the permission to beat around the bush.

There are three things your content should strive to be…

  1. Be Unique: If you look around the web, you’ll only find a tiny percentage of small business blogs offering unique content. These are the companies that take small business blogging seriously. Because they know unique content is engaging.

    By making your content unique, you stand out from your competitors while offering something fresh to your readers. The effort you put into the uniqueness of your content shines upon your products/services and can make them look different.

  2. Useful Information: There’s nothing good about a blog post that is 5,000 words in length but is not useful. It’s just a bloated piece content that serves no real purpose. 

    So try to offer real solutions to your readers through your content. Help them out by offering useful advice. Because ultimately, people want to buy useful products that solve real problems. 

    Your useful content can help you create the right perception about your products/services, and give readers a positive, useful vibe about your company.

  3. Entertaining Content: People on the Internet have short attention spans, and they can easily get bored of content. In the quest to make your content in-depth, don’t forget to make it entertaining. 

    Get creative with how you deliver information. Use pictures that send across the right message but also add some entertainment value to your content. 

    People want to do business with brands that they can connect with. When you make your content entertaining enough, you will come across as a brand they’d be happy to buy from.

In-depth content allows you to build a strong foundation for trusting relationships. Which not only leads to more sales, but also a stronger brand image.

Tactic #2: Publish New Blog Posts Consistently

Small business blogging doesn’t have to be difficult. In fact, it can be one of the most easiest yet potent tools in your digital marketing arsenal when used right. 

However, there’s one factor that can make or break your small business blogging efforts. And that is consistency. 

If you want to grow your blog and get more sales with its help then you need to understand the importance of consistency. The more consistent you are in your blog post publishing, the easier it will be for you to reach your goals.

A lot of brands think it’s okay to post content to their blog occasionally. They think it is enough to drive them those most-wanted sales. But the thing is, you cannot expect your blog’s traffic to grow and also win your readers’ trust unless you are consistently blogging. 

Whether it is daily or weekly, your readers have certain expectations from your blog. And it’s your job to fulfill those expectations without question.

Also, when you consistently publish new content on a regular basis, you have a higher potential of driving search traffic and social media traffic to your blog. 

Each new blog post opens up a new door that will bring in more visitors to your site. These people are already interested in what you’re writing about, so converting them into customers will be a lot more easier and efficient.

In order to see real results from your small business blogging, don’t just blog when you have something important to say. Try to come up with as many post ideas as possible so that you have an inventory of blog post topics to write about. This will also help you publish more blog content on a per week basis.

Companies that publish more than 16 blog posts per month (or 4 posts per week) manage to generate 4.5x more leads compared to those who only publish 0 to 4 posts per month.

This doesn’t mean you are allowed to publish bad content just for the sake of hitting high numbers. Decide what level of consistency you are comfortable with and stick to it. Live up to your readers’ expectations, get them to trust you, and you’ll end up selling more of your products.

Here are three real ways how blogging consistently can help you generate more sales:

  1. Keep Readers Loyal

    Since people have a fleeting attention span, you can’t expect to be inconsistent. If you vanish from your blog for a long time, your readers will move on. Which can have an impact on your sales. Long absence can lead to losing readers and their loyalty. Remember, loyal readers often correlate with loyal customers.
  2. Grow Your Authority

    There’s a reason why people buy products recommended by an authority. Building an authority takes time and effort, which people respect. You can’t buy authority off the shelf. Which makes it rare. Publishing great content consistently makes you the go-to-authority in your niche, which may result in more sales in the long run.
  3. Make Google Happy

    Search engine traffic is critical for any business blog. When you’re consistently publishing fresh content, Google favors you over other sites that aren’t so fresh on the content front. 

    With regular updates, you’ll not only have regular readers who spend more time on your site (leading to lower bounce rate) but also have your pages crawled by Google more consistently. More SEO traffic means more awareness for your products, which means more sales.

Tactic #3: Integrate Long-Tail Keywords Within Posts

Google loves blogs because they are constantly updated and offer consistent value to readers. Which is why one of the biggest advantages of small business blogging is that it can help you generate targeted search engine traffic that can be converted into sales. 

But in order to increase your chances of improving your position in Google’s search engine result pages, you need to focus on long-tail keywords that are more descriptive and high-intent. By naturally integrating long tail keywords you can consistently drive relevant, organic traffic to your site day in day out. 

Even though these 3 or 4 word keyword phrases don’t have much traffic on their own, they can help you generate big traffic collectively.

Head keywords (e.g., increase sales) may look appealing because they are frequently searched, so ranking for them can send you big traffic. But the problem is, these keywords are way too competitive, slimming down your chances of making it to the first page of Google.

However, if you go for the long tail keywords (e.g., increase sales with email marketing), you may be able to rank quickly and easily. 

Of course, this doesn’t mean you can create poor quality content and avoid link building. The typical SEO rules apply even to long tail keywords. But the upside is that the results are much faster and positive.

Most of the big brands avoid optimizing for long tail keywords. Which leaves an open ground for small businesses that want to generate targeted, high-converting traffic. Since many of these long-tail keywords are buyer-intent keywords, they can lead to more sales.

Most of the top guns in any industry will want to focus on the top keywords that bring in lots of traffic. They don’t care if it’s poorly targeted. They just can’t afford to invest their time and resources into optimizing for long tail keywords that have a smaller search volume.

Now, the reason these brands are able to avoid long tail and go for the harder-to-rank keywords is because they have the needed budget. 

Small businesses like yourself that are operating on a tight budget cannot take the same risk. Which is why it makes more sense to target long tail keywords that are easier to rank when compared to premium, high-traffic keywords.

Choosing the longer variation of a keyword, even if it has little traffic, is a much smarter move. Because you’ll end up ranking for other variations of the same keyword and that in itself will help you drive consistent traffic in the long run.

So if you haven’t created blog content around long tail keywords yet, start doing so. You’ll not only see results sooner, but will also experience higher sales numbers.

Tactic #4: Add Relevant Call-to-Actions at the End of Content

Each new, value-oriented blog post you publish has something useful to offer to your readers. Which helps you build trust with your readers, post by post. So in a way, you’re not only laying a foundation for getting more sales, but also strengthening it slow and steady.

However, writing great blog content is one half of the equation. The other half is actually converting your readers into customers. 

And the best way to do that is take your readers by hand and have them click through to your offer. They’ve trusted you. So now you need to show them the direction and hopefully turn a profit.

This certainly doesn’t mean that your blog post should start mimicking your sales page. Rather, it should act as a cushion between your sales page and your potential customer. 

Your blog posts educate and make your prospects comfortable enough to subscribe to your list or even buy from you. And then you lead them towards your offer with the help of a call to action or CTA.

There’s nothing subtle about the CTA. In fact, the more clear and strong it is, the better the chances of them acting on it. The call to action is where you convert all those visitors into customers. 

Without the right CTA, your small business blogging efforts may not lead to the kind of sales you want. And that can affect your overall digital marketing ROI.

If you want to make the most out of your CTA, you need to place it in the right place. For instance, if you place your CTA right after your first paragraph, you may not have many people click through it even though it is at the top. Why? Because they haven’t really read through your blog post and aren’t convinced enough to click.

However, take the same call-to-action and place at the end of your blog post, and that’s a different story. 

End-of-content CTA comes after the end of each of your posts and is usually relevant to its topic. When somebody reads through your post or even scans through it, they are in a better position to convert because they are already engaged in some way.

The end-of-content CTA should be detailed and give a real reason for readers to take action. Make it large and meaningful so that it doesn’t go unnoticed. Even if you have comments switched on, you can still get a good response from this type of CTA.

Tactic #5: Mentions YOUr product/service Within Content

When you’re planning your blog content, it’s obvious to focus on relevancy. Creating blog posts that are relevant to your industry is important. In fact, it’s one of the most important factors when it comes to small business blogging success. Like social media posting.

If at any time, you create a blog post that directly relates to the product/service you’re selling, you should try and reference it. 

The idea is to recommend your product or service as the ideal solution in a subtle way, without pushing it. Mentioning a product in your blog post is not about selling, it’s about helping. It’s about adding a reference to your product because it adds value to the blog post.

During your small business blogging journey, do not make the mistake of tooting your own horn. The last thing you want is your blog to come across as a mere sales tool with no value to offer. 

In order to increase sales with a blog post, you don’t have to cover every single benefit of your product/service or creating exclusive blog posts only about your product/service. 

A simple mention of what you’re selling can work wonders, as long as it doesn’t go out of context. Weave your product mentions into your blog posts skillfully.

By helping your readers discover your product/service this way, you’re also saving their time that they may have spent on searching for something similar.

For instance, if you are selling an office productivity tool, and are creating a blog post about “Getting More Work Done in Office”, you should be able to mention your software product within the post. Because it’s not only relevant, it’s also useful to your target audience. Be contextual in your approach but not at all pushy. 

Last but not the least, try to limit the number of times you mention your product/service within your post. Overdoing it may make your content marketing efforts look salesy, which is exactly what you’re trying to avoid here.

Remember, your aim here is to help people discover your product/service organically. Even a little hard-selling will probably backfire, so we suggest avoiding it at all costs.

Wrapping Up

If you weren’t blogging using these tips before, you definitely will in the future. If you want to see these tips we shared in real action, just take a short journey through our blog and you’ll be able to see for yourself.