Entries by tiara

Why You Need a Social Media Expert For Your Business

To have a successful business, you HAVE to be on social media! Simple. Whether you have a social media expert on staff or outsource to an agency, social media marketing is vital to the success of any modern business. When you hire a social media expert, you’re hiring someone with an expert skill set who has […]

9 FREE Social Media Marketing Tactics That Work

Social media and business are like bread & butter. That is the world that we live in today. If businesses don’t have social media, it seems like you don’t exist. To be accurate, it is social media marketing that is important to businesses and their success both online and offline.  Facebook is leading of this phenomenon, […]

How to Get Real Followers on Social Media in 2019

The most popular topics in social media marketing is “How many followers do you have?” And not just any followers — real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. Today’s most popular brands and influencers have given us the blueprint for how to […]

The Marketing Terms That Everyone Should Know

Here on the Tiara Digital Advertising blog, we’ve written posts that cover some of the core components of digital marketing. Well, we thought it was time to create a blog post that could serve as a marketing checklist — one that not only defines each term, but also offers some helpful resources in case you […]

4 Simple Ways to Generate Leads With Social Media

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass […]

The Importance of a Website for Your Business Success In 2019

Most consumers are looking online for information that will help them make smarter purchasing decisions. 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses. If you want your company to be successful in the modern marketplace, […]

Why the Role of Digital Marketing is Important to Your Business Growth

There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business? If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved.  But if a business is thriving, it’s […]

How To Build Your Business Social Media Marketing Strategy In 2019

Do you have your social media marketing strategy for 2019? If you don’t have, it’s okay. Because 2019 is the year for you to focus on social media marketing. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by introducing analytics and instagram stories while also passing the […]

Ultimate Guide: How to Build More Sales Leads in LinkedIn

The rise of social media has changed the way we keep in touch with family and friends, and in business, has given us the ability to super-charge our online networking and sales prospecting. The major social media networks include Facebook, Twitter, Google and Instagram. While these sites have some benefits for sales prospecting, with general consumers, […]

The Complete Guide to Using Stories: Instagram Stories

Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. And like Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t […]

8 Proven Secret Headline Formulas That Sells

You can write a headline in an several number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copywriting headline formulas 2019. The following […]

The Ultimate Guide: How to Use Facebook Live In 2019

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has exploded in popularity — particularly on Facebook Live. It’s no mystery why Facebook Live is so popular: Videos see more engagement of traditional videos shared […]

How To Improve Your Copywriting And Make More Sales in 2019

Whether you’re selling an ebook, software, a plugin, an online course or consulting services. If you’re simply a business owner hoping to boost a marketing campaign, you can improve your existing conversion rate with the power of quality copywriting. Considering the amount of content that marketers put out there and the investment that goes with […]

What Is SEO / Search Engine Optimization & Why Is It Important In 2019?

Are you familiar with SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search engines such as Google, Bing and Yahoo have this primary search results, where website and other content such as videos or local listings are shown and ranked […]

5 Reasons Why Your Brand Need Email Marketing

As a business owner, it’s understandable if you have doubts about email marketing. Considering social media’s popularity, it’s natural to think that social media is the best platform to market your product or service and reach out to potential customers. You can’t be blamed if you’ve ever thought that email is dead. So why still […]

5 Ways to Dominate 2019 with Social Media Marketing on Facebook

Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender, with more daily visitors than any other social media platform. With over two billion active users, every type of audience is present on Facebook. And any business […]


It would be the founder to pursue sales until it was overlooked and you spent too much on marketing! When it comes to this, your sales is not enough. But, your business can survive because it’s a business. There’s a case where they can not even cover the cost. And you have to use your […]

7 Social Media Musts for 2019

Achieving goals of any sort involves doing more of the right things. This does not exclude social media marketing. The goals are no exception. How can you better ensure your social media strategies will help you accomplish your brand’s objectives in this new year? Well, I’ve shared some tips to help you. #1 Think first. […]

Organic VS Paid Advertising on Facebook: Which is Better?

Your market is competitive. Facebook also have a lots of business wants to market. There are more ads than ever attacking your news feed space. As a result, your posts aren’t showing up first on your audience’s timeline. We have to admit it that organic reach is declining. Your regular posts aren’t reaching to as […]

7 Ways to Immediately Improve Your Social Media Presence

Good design is good business. Every consumers choose products, services and people based on first impression. All successful know this well.  Strong design outperform other brands with a weak design. Design of a business was their number one factor in determining the credibility of that business. Here are 7 Ways to Immediately Improve Your Social […]

What Is Branding?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers […]

Marketing vs Advertising

At first glance, marketing and advertising seem to be different terms to describe the same thing — getting a product or service sold. But, they both contribute to the same end objective, they are distinct from each other and each has its own process. Understanding the difference between marketing and advertising will help you streamline […]

How Brand Positioning Is Crucial

Your brand is only as strong as the effort you put into it. Branding requires synchronized efforts of several moving parts in order to create a perception in the marketplace that drives your business forward. Brand Positioning is perhaps the most crucial and important fundamentals of a broader brand. What exactly is Brand Positioning? And, […]

Why Most Brands Fail (And Why You Won’t)

Creating your brand is an exciting part. From choosing the logo to selecting colors and picking a slogan, creativity abounds and you’re full of fresh ideas. However, things can go sour quickly if your brand fails to connect to your audience. Brands can fail as easily as they take off. Why do brands fail, though? There’s […]