“Sell or Be Sold” – Grant Cardone
Recently, we talked about “Types of digital marketing for your business in 2019“. Now, we want to talk about How to Sell Your Product Using Digital Marketing Methods.
You have a product/services and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it?
Having a great product is not enough. People need to know about it.
The only way people are going to know about it is if you market it to them.
So what’s YOUR plan?
You need to find the best and most efficient platforms available on how to promote a product—your product.
And that’s where digital marketing comes in.
Digital marketing is any form of marketing that uses any devices or the internet.
It’s have been proven. It’s the best way to market one’s product.
The increased of online presence means increased online shopping and buying. Offline marketing is being left behind, way behind.
Your key to success is to choose the right digital marketing method on how to promote a product the right way.
Below we’ve listed some of the top digital marketing methods you can choose from to learn how to promote a product.
Make use of your website design.
Here’s a revelation for you if you don’t already know it: your website is your best marketing tool.
There are really few better ways that you market your product to the public. There are so many ways to do this but let’s talk about the two most important ones.
First, engage people with your visuals. Use visual content, a lot of it. These can include infographics, photos, and again, videos.
Second, make sure your website visitors experience easy navigation. Your visitors came to your site to meet a specific need and they want it to be met right away.
If it takes them to long to do what they came for, then they’re likely to click away and exit your site. Worst case scenario is that they never come back to visit. What do you do next when you have a website? Do the SEO
Search Engine Optimization (SEO)
Search engine optimization (SEO) very important in the process of how to promote a product.
You might reconsider if you’re reminded that SEO is the process that makes web pages
- easy to find,
- easy to crawl, and
- easy to categorize.
SEO is about helping potential customers find your business and ultimately, your product. If you do SEO right, then your website is likely to end up on the first search engine results page (SERP).
And given how consumers usually scan and review the first couple of pages, having your website at the top of the SERPS is ideal.
Now let’s talk about SEO and digital marketing and how to promote a product using those tools.
SEO has become quite important to a successful digital marketing campaign. This is all because of how SEO itself and its paradigm have evolved and shifted over the years.
Therefore, a sound SEO strategy is called for.
Here are some of the points that you need to look into when setting up a solid SEO strategy:
- Use Google Analytics to help identify your target market.
- Consider more search engine options (Other than Google).
- Mobile friendly website is a must.
- Create top-quality content that is relevant and consistent.
- Your website should be user-friendly and should have clear navigation.
- Build quality and relevant links to get a high number of quality traffic.
- Set up a social media platform that is both comprehensive and constantly updated.
- Fix relevant keywords to help correspond with your ROI.
Always keep in mind that SEO is an ongoing process. You can’t stop even if you are currently successful.
Everything is constantly changing and evolving, from the search engines to the customers and their behaviors.
But it’s ultimately about your target audience and making them aware of your product.
If your SEO strategy can get them to take note of your product and more importantly, purchase it, then it’s all worth it.
This must be comes to your mind first. Facebook Ads. You should be!
Let’s look at the facts:
- About 3 billion people all over the globe use social media, and half of them use Facebook.
- Facebook has 2.23 billion monthly active users and 1.47 billion daily active users.
- Around 79 percent of people online use Facebook.
- Approximately 76 percent of Facebook users look for interesting content.
- Around 74 percent of people use Facebook for professional reasons.
Your target market is bound to be using Facebook is one form or another. So get your product in front of them with Facebook ads!
Now you can see why Facebook is a great place to sell almost any type of product as long as it’s legal and doesn’t go against Facebook’s advertising policies.
So take advantage of it! Join the Facebook Ads and use this effective method in learning how to promote a product.
With so many users, you can be sure that their tastes and purchasing behaviors are just as varied.
There are a couple of important things to keep in mind when setting up your Facebook ads campaign.
One is to set clear goals for your campaign by thinking of the reasons why you’re running the ad in the first place. The other is to define what your objectives are.
Tiara Digital Advertising can also help with all of the strategic planning and logistics in setting up a Facebook ad campaign for you!
Google Ads (formerly Google AdWords) is another great method to use when learning how to promote a product.
After all, Google Ads has become Google’s main source of revenue. That’s certainly saying something about how effective it is.
Google Ads is a type of pay-per-click (PPC) ad in which the advertiser pays the ad publisher each time a new lead clicks on the ad.
What’s your incentive for using this particular digital marketing method?
- Google Ads is going to help your business appear on the first page of search engine results.
- When people in Google, they’re looking to buy something online.
- Google Ads will double your investment if you choose to advertise on this platform.
- Google Ads is measurable.
- Google Ads is actually faster than SEO because you can start getting impressions and clicks right away.
- Google Ads is also relatively easier than SEO. It is easier to learn and takes much less effort to maintain as well.
Google Ads is sure to help drive traffic to your site and help you when learning how to promote a product.
Qualified leads are clicking your ads.
You know they are qualified because they are searching the keywords or topics that are relevant to your product.
Content is king. It’s all about content.
You hear that all the time. It’s a cliché, but it still holds true, and that’s what’s important.
Content marketing is a major pillar of the methods used in learning how to promote a product.
When you consider that figure when compared to traditional advertising, then you need to take notice.
Most people will only buy for something that they know about or understand.
So, you will use content to educate and inform them about your product/services.
And you have plenty of options too!
Below are some of the types of content that you can create and use to boost your digital marketing campaign:
- Ad content
- Blog posts
- Case studies
- Social media posts
- Website Pages
- White Papers
Now, you need to choose the right content.
It has to be a topic that appeals to most, if not all, of your customers. This demands that you have a good handle on who your audience or customers are.
A bit of target audience research would do the trick for that. Or you can adopt buyer personas to help you in getting to know them better.
Doing this will help you know what kind of content will be attractive and engaging to your customers.
One more tip: If you have a successful content marketing piece that you used in a particular digital marketing method or medium, don’t discard or forget about it.
Simply re-purpose it by using it across all your other digital marketing campaigns. If you feel that you need to reformat it, then by all means do so.
Social Media Posting
Social media like Facebook, Instagram, LinkedIn, Twitter is obviously has its own place at the start of this section. It has to, given just how big and influential it is among the social media platforms.
But social media is so much more than just Facebook and you need to take advantage of that.
Social media users are growing by the day.
The first thing that you can do on social media is simple enough. If you have a new product that you want people to know about, create a post about it.
Talk about the features of your new product, how it can help people or make their lives better. In short, make them excited about it.
Another thing you can do is to create a great hashtag. What we mean by this is that your hashtag should be unique and stands out from the rest.
People, or to be more exact, potential customers, will be able to find information that is related to your product using the hashtag.
Fuel the excitement further by adding some behind the scenes content about your product. This can be photos, posts, or videos showing some interesting stuff that you did not initially show to the public.
If you’re a little more tech savy, or if you have a social media marketing team on your side, you can use social media ads to your advantage as well.
Social media ads are pushed by your advertising dollars so that thousands of more people see them than they would a regular, organic post.
Different social media campaigns optimize for different purposes as well, so you can create campaigns focused specifically around website traffic and sales!
Whether you use social media organically or you use social media advertising, you can leverage both methods when learning how to promote a product.
There are many methods that you can use when exploring how to promote a product.
Using digital marketing offers not one but several methods that can lead to what you want. And that is for people to be aware of your product and then purchase it.
Just remember that all these strategies and campaigns continue to evolve and change just as your audience evolves and changes.
Continue analyzing. Continue testing. Continue making things better.
In other words, just sell it! or you can just click here.