There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business?
If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved.
But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right?
The question is though: what helps a business not just survive, but thrive? Lots of factors help businesses grow, but one of the most important is digital marketing.
The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the Internet and advertising your business through online strategies? If not, you should–and we’re about to tell you why.
Let’s break down what digital marketing is, why it’s so important, and why the role of digital marketing plays such a pivotal part when it comes to business growth.
By the end of this article, you’ll recognize why digital marketing is so important to grow your business–and you’ll know how to leverage the power of the Internet to help your business thrive.
What Is Digital Marketing?
The world of digital marketing might seem confusing, so let us break it down for you.
According to HubSpot, digital marketing refers to any marketing effort that involves the Internet or an electronic device. If marketing exists online, it’s classified as digital marketing. That means social media marketing, content marketing, and SEO are all under the umbrella.
Digital marketing has been rising in popularity over the last several years. And there’s a simple reason why: the world is online. Today, most people spend 24 hours a week on the Internet, most of the time using their smartphones.
Internet usage is growing, and as a business owner, you’ve got to take advantage of this. Know where the role of digital marketing stands in your business — or you’ll be left behind.
No longer do you have to lure customers to your brick-and-mortar store–instead, just go to them.
Most people spend at least thirty minutes a day on Facebook (which comes out to almost two years over a lifetime), and that equals thirty minutes a day of prime-time advertising for you as a business owner.
Companies that implement a solid digital marketing strategy have a 2.8x higher revenue growth expectancy. In a nutshell, more digital marketing equals more money. Companies who focus on digital marketing also have a 3.3x better chance of expanding their workforce and business.
What we’re really trying to say here is that digital marketing is important. Your business won’t grow without it.
The Role of Digital Marketing is Perfect for Small Businesses
If you have a small business or a start-up, you probably don’t have much money, time, or manpower to invest into traditional marketing techniques. But that’s okay! You don’t need a fancy building with hundreds of people on staff. You just need a simple but solid digital marketing strategy.
Your Size Doesn’t Matter
When the Internet came around, the playing field leveled out. Digital marketing makes it easier for small businesses to compete in a big marketplace. It gives them an opportunity to quickly catch up to their big-name counterparts.
Online reviews and recommendations make a huge difference in consumer decisions.
It Costs Less
Digital marketing not only saves time and doesn’t require a large personnel, it’s cost-effective. Gone are the days of renting out a big billboard to spread the news about your company. All you need to market your business now is a laptop and a some know-how. A little help from a digital marketing agency doesn’t hurt either.
Digital Marketing is Easy to Track
Your goal is simple: conversion. You want the people visiting your website to download that lead magnet, join your email list, and eventually become your newest happy customer. And with digital marketing, tracking your conversion rates is a breeze.
Digital Marketing is So Easy
We’ve already covered how digital marketing is great for small businesses and low budgets, but there are even more reasons digital marketing is the easiest choice you’ll ever make to help your business grow.
First up: it’s easy to build a brand reputation. With digital marketing, you’re completely in control of your image, which is important when it comes to business growth. People want to patronize businesses they feel they can trust. The role of digital marketing in reputation management is a huge one.
Digital Marketing is the Future
Digital marketing is huge, and it’s not going away anytime soon.
Before long, digital marketing is expected to outperform conventional marketing strategies. People simply prefer online content.
“Every business needs to be online and digital,”.
So what’s the role of digital marketing in business growth?
From social media to SEO to shareable content, digital marketing is extremely important. Your business is not going to grow without it. Ready to start growing? Contact us today to learn the role of digital marketing in your business.