8 Proven Secret Headline Formulas That Sells

8 Proven Secret Headline Formulas That Sells

You can write a headline in an several number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copywriting headline formulas 2019.

The following 8 headline formulas are some of the easiest to write and the most powerful for your social media. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.

1. Say it simply and directly.

The direct headline should be used far more often than it is. No cleverness. No jokes. No wordplay. The direct headline gets right to the point. It works particularly well with strong offers, recognized brand names, and product or service types with which the reader is familiar.

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2. State the big benefit.

One of the first copywriting techniques you should always explore is transforming your major benefit into a headline. After all, your number one selling point should be up front. It stands the best chance of selecting the right audience and preparing them to respond. Plus, if they read nothing else, they have at least seen the best selling point you have to offer. If you have trouble writing this kind of headline, it’s a sure sign you need to think a bit more about your product or service.

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3. Announce exciting news.

People read newspapers and magazines because they love news. It’s just basic human nature. We’re curious. We not only want to know, we need to know. Casting your headline in a way that suggests news, rather than advertising, can have the same powerful appeal of a feature story in the morning paper. An important note: the product or service doesn’t necessarily have to be newly created to qualify as news. It merely has to be news to your reader.

  • Finally! Cristiano Ronaldo re-joins Manchester United.
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4. Appeal to the “how-to” instinct.

The how-to headline appeals to the need most of us have to improve ourselves or our lives in some way. The secret here is to focus on a need or want and promise to fulfill that need or want. Be careful, though. The how-to must highlight the benefit or final result, not the process itself. Look at this example:

  • How to make money working from home with your PC.

Suppose instead it read, “How to start a full-time computer business in your home.” This misses the point, doesn’t it? It sounds like a lot of work. It says nothing about the real motivator, which is using a computer you already own to make money easily. To write a how-to headline, begin with the words “How to” or “How” then immediately fill in the benefit.

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5. Pose a provocative question.

Asking a question directly involves your reader. However, your question cannot be random or clever. It must relate directly and clearly to the major benefit of the product. It must also prod the reader to answer “yes” or at least “I’m not sure, but I want to know more.”

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6. Bark a command.

Sales copy often falls flat because it fails to tell the reader what to do. This headline type allows you to be direct, provide a benefit, and take a commanding posture simultaneously. It’s not conversational, it’s dictatorial — but in an acceptable way that readers have come to expect in clear writing.

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7. Offer useful information.

Let me clue you in on a little secret. Most people don’t want information. I know you’ve always been taught otherwise, but it’s true. People are drowning in facts. What people really want is a sense of order and predictability in their lives. We want to feel a sense of power over our world. Therefore, we seek out the secrets, tips, hints, laws, rules, and systems that promise to help us gain control and make sense of things. Notice how these headlines promise information that does just this.

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8. Relay an honest, enthusiastic testimonial.

A testimonial headline can do two things for you. First, it presents your reader with a third party endorsement of your product or service. Second, it capitalizes on the fact that people like to know what other people say.

  • “Quite simply, the finest design software ever released.”
  • “This diet program worked for me. It can work for you, too!”
  • “It’s the first book on personal finance that really made sense to me.”

There are many, many other ways to write a headline. Whatever strategy you choose, don’t make a decision too quickly. Take time to brainstorm. Write dozens or even hundreds of headlines. You never know exactly what you want to say before you say it, so giving yourself plenty of choices is the surest way to arrive at the best, most powerful headline.

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