As a millennial, we all grew up in the age of social media and followers, which has exploded into a world of living. If I want to find a restaurant, I Google it. Recipes or clothes? Instagram. Trying to be a professional? LinkedIn. Everything is online! I’m going to trust a Facebook friend who recommends a product 1000x more than a description on the product website.
It is normal to check a product out on Facebook to see some reviews; check Twitter and Instagram for discounts. Brand should utilize these social media channels to develop a relationship with me as a customer. Are you managing your social media well?
That being said, I think we agree that social media management can be important to a business. Your brand needs to be engaging, posting and sharing constantly—but who has time for that? That’s why we have gathered a list of tips that our team use to help save time, save money, and grow and engage your audience.
1. Focus on Quality Content
It is always good to have a constant flow of content and announcements, but I would much rather have nothing at all than a post with incorrect or irrelevant information. We want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries.
We also try to look for content that will last, not just trend for a week and disappear. If you are able to produce content or develop insights that will stay relevant in the industry, these are gold! For us, social media content does really well on social media (That escalated quickly!).
Think about it this way, if someone writes a terrible post without citing sources and shares it on social media—are you going to interact with it? And what does that post say about your credibility as a brand?
2. Use Scheduling Tools
Because no one expects you to manage your social media accounts so intensely that you are manually posting 20+ times per day. Actually, who is reading these daytime posts?! Well, there’s a stalker here!
We personally use Buffer which had been conveniently set up before I started working in social media. I’ve also tried Hootsuite, which works similarly.
We have found that the most important part of these tools (other than the obviously time-saving) is their ability to auto-schedule posts when your account is most likely to see high engagement. It takes a certain amount of brain power to pick times for 10+ posts per day, and this a huge help.
3. Create an Editorial Calendar
Editorial calendars are useful for providing direction and making sure you’re on track with your social media strategy. This can be done through social media management software or even by sharing a simple document with your social team.
It puts everything in one place and provides a reference for social media managers. Also, it can be helpful for spotting gaps or missed opportunities in your posting schedule
4. Just Hire Tiara
You’re a business owner! Sometimes you don’t focus on a quality content. You have so many things that you can do to improve your business. Why don’t you let Tiara manage your social media?
It is proven that an agency spends a lot of time in creating content and we’re very good at it (not to say that you’re not good) but, focus on your development instead of doing something that’s gonna be so time consuming.
Stay on Top of Your Social Media Game
There might be many reasons for your company to consider running multiple social media accounts, but before you go ahead and start creating accounts, you should be sure you’re making them for the right reasons.
Don’t do it because your competitor has done it or you think more accounts projects the illusion you’re a big-time player. Every company has a finite amount of resources, and you should use yours wisely to get the most out of social media.
Once you’ve written up a social media strategy and made the decision to open multiple accounts across different social networks, it’s important to find the right software tools to help you manage everything. This can help consolidate the efforts of everybody on your social media team and give them the opportunity to collaborate with one another.
These programs should also give you the ability to analyze your social strategy to see if it needs to be altered or figure out what type of content resonates best with your target audiences.
Through good strategy, intelligent investment and enthusiasm on the part of your social media team, the opportunity for success is always within grasp.