Video Marketing and Video Advertising. What’s the difference?

Some people may think that the words marketing and advertising are the same, as they are used very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube ad considered marketing? Does a video on a company’s home page count as an advertisement.

The incredible growth of videos on social media platforms such as Instagram or Facebook have made it more confusing. In fact, it is possible to see a promoted video on a platform, which will also host the same video for free on a brand’s feed. Is marketing just a fancier way of saying advertising?

Lets us explain it to you. A general word is video marketing but inside video marketing, there are video advertising where all the paid distributions channels actually take place. There can also be a small circle next to it for social sharing and another one for a brand’s own website, but these small circles inside the big marketing area do not overlap, as they do not belong to the advertising circle.

Video Marketing: The use of video as content in websites, landing pages, social media and email to inform, educate and engage.

Video Advertising: Running video commercials online across all screens, using advanced audience & geo-targeting to reach precise markets

Video marketing has been a powerful online tactic for quite a long time now, almost a decade. With the explosion of mobile devices in the last few years, videos have increased their presence, because it’s easier and more engaging to watch a small handheld screen than read on it. Data shows that last year, mobile was the fastest-growing platform for viewing video—and it will continue.

Why invest on Video advertising if video marketing is already performing? It’s like TV advertising online but better.

  • 9.7% of marketing professionals name video as the type of content with the best ROI
  • Viewers watch between 25 and 35 billion online video ads each month
  • 91% of consumers watch online video
  • 58% of marketing professionals say that digital video ads drive better engagement than TV ads

Video advertising gives you the potential to reach a huge audience. People of all ages, many of them difficult to reach through traditional advertising channels. YouTube advertising has the potential to reach over billions visitors worldwide.


It’s not easy to get video done, but it can get a bit complicated when you’re not creative.

We can help you from A to Z and from the top to the bottom.

Essentially, we go beyond the what creative.

If you’re interested to win your audience TODAY and be better than your competitors, then we’re more than happy to help!

Contact us for FREE consultation!

How? Whatsapp us here.

FREE Social Media Consultation Session with Tiara Digital Advertising that is worth RM3,000.
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